September 24 – 26, 2021 montereyjazzfestival.org It’s a vibe and a party, a rainbow tribal gathering, an ongoing improvisation, a cultural force FEATURE YOUR BRAND
Rich Legacy. Rich Opportunity.
A partnership with the Monterey Jazz Festival links YOUR COMPANY to an iconic cultural brand, and a global leader. Your customized footprint for Monterey Jazz Festival is curated by our team and yours to:
• Identify specific goals and needs • Speaks to our audience in a clear, distinct voice • Creates a digital and real-life footprint before, during and after the festival • Aligns your brand with Monterey Jazz Festival – a 63-year American tradition – the longest, continuously running jazz festival History of MJF
Jazz impresario and San Francisco disc jockey Jimmy Lyons partnered with jazz critic Ralph Gleason to present the inaugural Monterey Jazz Festival in October 1958. Among the performers were Louis Armstrong, Dizzy Gillespie, Max Roach, Sonny Rollins, Dave Brubeck, and Billie Holiday in her only Monterey Jazz Festival performance. 63 Years Strong
Monterey Jazz Festival is the longest continuously-running jazz festival in the world and has presented nearly every major jazz artist over the last 60- plus years—from Louis Armstrong, Billie Holiday, Thelonious Monk and Miles Davis, to contemporary masters Quincy Jones, Herbie Hancock, Esperanza Spalding, and Christian McBride. MJF has always been and continues to be a platform for those voices who speak to and inspire equality and inclusion and who help us to understand the true meaning of freedom. Jazz = Freedom. The MJF Audience is Diverse
• Loyal Fans in 47 States and 15 Countries • 35,000 – 40,000 Patrons Annually • Diverse: Of the 35,000 – 40,000 festival attendees, 20% identify as African-American and 10% as LatinX/Hispanic • Mature: 80% are age 45+ • Loyal: 43% have been attending the Monterey Jazz Festival for 8 years or more The MJF Audience is Educated
• Financially Capable • Mean HHI = $97,800 • Median HHI = $84,100 • Both mean and median significantly > US average, and indicative of “top heavy” audience income profile • Educated • 1.55x more likely to hold a college degree when compared to the average working-aged American • 2.12x more likely to hold a graduate or professional degree when compared to the average US adult over the age of 25 The MJF Audience is Engaged
• With the first ever Virtual Monterey Jazz Festival in 2020, MJF grew its digital reach: • Over 30,000 unique viewers to the 3-day Virtual Festival • 9,700+ subscribers on YouTube • 35.6K Followers on Instagram • 40K Followers on Facebook • 21.7K Followers on Twitter 2019 Monterey Jazz Festival Map The New Arena Lawn
• A brand-new area in our main-stage Jimmy Lyons Arena with all the headline performances.
• This exclusive new space features picnic tables, blanket seating, exclusive merch and a unique food and beverage experience. Jazz festivals just don’t get any better than Monterey PLEASE CONTACT US TO FIND OUT MORE
Colleen Bailey, Executive Director [email protected] 831.373.3368
Elizabeth Welden-Smith, Deputy Director [email protected] 831.233.3711