University of Massachusetts Amherst ScholarWorks@UMass Amherst Masters Theses Dissertations and Theses July 2021 Beautiful "Looks" Created by Women: New Aesthetics on Makeup for Overturning the Traditional Japanese Beauty Yurina Yoshikawa University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/masters_theses_2 Part of the Japanese Studies Commons Recommended Citation Yoshikawa, Yurina, "Beautiful "Looks" Created by Women: New Aesthetics on Makeup for Overturning the Traditional Japanese Beauty" (2021). Masters Theses. 1082. https://doi.org/10.7275/22925461.0 https://scholarworks.umass.edu/masters_theses_2/1082 This Open Access Thesis is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Masters Theses by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact
[email protected]. Beautiful “Looks” Created by Women: New Aesthetics on Makeup for Overturning Traditional Japanese Beauty A Thesis Presented by YURINA YOSHIKAWA Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment Of the requirements for the degree of MASTER OF ARTS May 2021 Japanese East Asian Languages and Cultures BEAUTIFUL “LOOKS” CREATED BY WOMEN: NEW AESTHETICS ON MAKEUP FOR OVERTURNING TRADITIONAL JAPANESE BEAUTY A Thesis Presented by YURINA YOSHIKAKWA Approved as to style and content by: _______________________________________ Amanda C. Seaman, Chair _______________________________________ Bruce Baird, Member _______________________________________ Sharon Domier, Member _______________________________________ Bruce Baird, Unit Director East Asian Languages and Cultures Program Department of Languages, Literatures and Cultures _______________________________________ Robert G. Sullivan, Chair Department of Languages, Literatures and Cultures ACKNOWLEDGEMENTS I would like to express my great appreciation of my advisor, Professor Amanda C.