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A Case Study of Two Florida Engineering Programs Arland Nguema Ndong University of South Florida, [email protected]

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A Case Study of Two Florida Engineering Programs Arland Nguema Ndong University of South Florida, Angueman@Usf.Edu University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School January 2011 Investigating the Role of the Internet in Women and Minority STEM Participation: A Case Study of Two Florida Engineering Programs Arland Nguema Ndong University of South Florida, [email protected] Follow this and additional works at: http://scholarcommons.usf.edu/etd Part of the American Studies Commons, Engineering Commons, Higher Education and Teaching Commons, and the Other Computer Sciences Commons Scholar Commons Citation Nguema Ndong, Arland, "Investigating the Role of the Internet in Women and Minority STEM Participation: A Case Study of Two Florida Engineering Programs" (2011). Graduate Theses and Dissertations. http://scholarcommons.usf.edu/etd/3734 This Dissertation is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Investigating the Role of the Internet in Women and Minority STEM Participation: A Case Study of Two Florida Engineering Programs by Arland Nguema Ndong A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy Department of Anthropology College of Arts and Sciences University of South Florida Major Professor: Kathryn M. Borman, Ph.D. Antoinette T. Jackson, Ph.D. Jacqueline H. Messing, Ph.D. Donald Dellow, Ph.D. Maya A. Trotz, Ph.D. Date of Approval: November 2, 2011 Keywords: higher education, STEM recruitment and retention, race, gender, Websites Copyright© 2011, Arland Nguema Ndong DEDICATION I dedicate this dissertation to my wife, Sidonie, and to our three lovely children, Lizzie, Lindsay, and Lucas Elijah. Having all four of you by my side during the course of this endeavor has taught me that writing a dissertation is a must-be-love moment. I could not have done it without you. The support of family members and friends in the U.S. and around the world cannot be overlooked. All of you have been a part of this effort to remind me that it is the journey – not the destination – that matters. ACKNOWLEDGMENTS I am grateful to my major professor, Dr. Kathryn M. Borman, and to all the members – past and present – of the Alliance for Applied Research in Education and Anthropology (AAREA) for their financial, material, and emotional support. I am also grateful to all of those who have worked relentlessly to provide insightful feedback on the progress of this work. I would, particularly, like to acknowledge all of the members of my doctoral dissertation committee as well as the Review Committee of the National Science Foundation’s Doctoral Dissertation Improvement Grant. TABLE OF CONTENTS List of Tables ..................................................................................................................... iii List of Figures ......................................................................................................................v Abstract ............................................................................................................................ viii Chapter One: Introduction ...................................................................................................1 1.1 Statement of the Research Problem ...................................................................1 1.2 Concepts Operationalization ............................................................................19 1.3 Context (Research Sites) ..................................................................................28 1.4 The Internet from an Anthropological Perspective ..........................................37 1.5 Chapters Organization .....................................................................................46 Chapter Two: Background ................................................................................................49 2.1 Core Anthropological Concepts .......................................................................49 2.2 Anthropology, Higher Education, and Issues in STEM Fields .......................58 2.3 Anthropology and Online Communities ..........................................................62 2.4 Higher Education, the Internet Revolution, and Internet Marketing ...............63 Chapter Three: Method ......................................................................................................71 3.1 Research Design...............................................................................................71 3.1.1 Samples .............................................................................................75 3.1.1.1 Reflections from the Field .................................................81 3.1.1.2 The Initial Sample ..............................................................83 3.1.1.3 The Incremental Sample ....................................................85 3.1.1.4 Creating the USF Sample...................................................85 3.1.1.5 Creating the UF Sample .................................................... 94 3.2 Data Collection Techniques ...........................................................................102 3.2.1 Focus Groups ..................................................................................103 3.2.2 Structured In-depth Interviews .......................................................104 3.2.3 Demographic Information Sheets ...................................................105 3.2.4 Content Analysis of Websites .........................................................106 Chapter Four: Findings ....................................................................................................109 4.1 Guiding Approach ..........................................................................................109 4.1.1 Cultural Reproduction Theories ......................................................111 4.1.2 Public Relations Theories ...............................................................114 4.2 Major Themes ................................................................................................117 4.2.1 Internet Marketing ..........................................................................119 i 4.2.1.1 Internal and External Communications ...........................120 4.2.1.2 Global Outreach ...............................................................123 4.2.2 Usefulness of Information...........................................................................139 4.2.2.1 Program of Study Data.....................................................141 4.2.2.2 Day-to-Day Information Needs .......................................146 4.2.3 Climate and Websites .....................................................................153 4.2.3.1 Gender Issues ...................................................................156 4.2.3.2 Race and Ethnicity ...........................................................163 Chapter Five: Discussion .................................................................................................175 5.1 Marketing Engineering Programs Online ......................................................175 5.2 Relevance of Web-based Information ...........................................................182 5.3 Engineering School Climate and Websites ....................................................187 Chapter Six: Recommendations .......................................................................................196 6.1 The Streamline Approach ..............................................................................196 6.1.1 Intentionality ...................................................................................199 6.1.2 Organization ....................................................................................200 6.1.3 Consistency .....................................................................................201 6.2 Limitations .....................................................................................................206 6.3 Implications for Policy and Practice ..............................................................208 6.4 Ethical Concerns ............................................................................................211 6.5 Future Research .............................................................................................213 Chapter Seven: Conclusion ..............................................................................................216 7.1 How Theory Informs the Research Questions ...............................................216 7.2 Summary of Findings and Inferences ............................................................217 References ........................................................................................................................226 Appendix A: Student Focus Group Protocol ...................................................................251 Appendix B: Faculty Interview Protocol .........................................................................252 Appendix C: Administrator Interview Protocol ...............................................................253 ii LIST OF TABLES Table 3.1: Number of Visits per University Websites Monitored .....................................72 Table 3.2: USF Pre-Civil Engineering Undergraduates by Academic Level and by Race and Ethnicity ......................................................................78
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