A media company such as TV Globo has an ongoing challenge that isn’t al- ways visible - to seek excellence, the best results and the best practices beyond what appears on your screen, which is our great showcase. In other words, to create a series of mechanisms that do not appear to the eyes of the general public, but that are fundamental to the company through the programs it broadcasts, ful- filling its mission to inform, entertain and educate with the high quality standards we strive for. In this highly complex context, the concept of sustainable management has gained ground. In fact, it has translated and exposed many of the challenges that corporations face or should face to guar- antee the success of their strategies. In our Social Initiatives Report 2010, we seek to expose some of the initiatives that help us build a ratings and market leading television network in a setting under constant transformation, impacted by new technologies, platforms and con- sumption habits. The strengthening of this leadership - which today places us as the third larg- est television network in the world - entails a series of ongoing initiatives in the eco- nomic, social and environmental fields, all of which converging towards people, which is what truly matters. At one end, we have the talent of our teams as bal- last and, on the other, the viewers, with their untouchable and legitimate right to choose. We believe - and aim to demon- strate through our report - that this body of social initiatives has a decisive contri- bution in making this bridge more solid and relevant.

Octávio Florisbal General Director – TV Globo CONTENTS 04 CRIANÇA ESPERANÇA (CHILD HOPE)

09 AMIGOS DA ESCOLA (FRIENDS OF SCHOOL)

12 AÇÃO GLOBAL (GLOBAL ACTION)

15 ESPORTE CIDADANIA (CITIZENSHIP SPORTS)

16 SOCIAL ADVERTISING

20 SOCIAL RESPONSIBILITY THEMES

23 EDUCATION

26 PRINCIPLES & VALUES

27 GLOBO UNIVERSIDADE (GLOBO UNIVERSITY)

31 MEMÓRIA GLOBO (GLOBO MEMORY)

33 JOURNALISM

38 DIVERSITY

39 ENTERTAINMENT

43 SUSTAINABLE MANAGEMENT

47 HUMAN RESOURCES

49 TV VIEWER SERVIVE CENTER – CAT

50 SUPPLEMENTARY INFORMATION

52 GLOBO DATA CRIANÇA ESPERANÇA (CHILD HOPE) www.criancaesperanca.com.br

The end of the 2010 show: 25 years mobilizing the country for children’s rights.

THIS CHAIN ONLY EXISTS WITH YOU Campaign celebrates 25 years of success

The great chain of solidarity once again to the twenty thousand lottery shops all over spread throughout the country, marking the the country, these helped diversify the ways to 25th edition of the Criança Esperança (Child contribute to the campaign, which also counts Hope) campaign. Created in 1986 to mobi- on the web and telephone. lize society regarding the issues of Brazil’s To celebrate the initiative’s 25th anni- childhood and youth, Criança Esperança is a versary, UNESCO launched the book Criança Globo Network project partnered by UNESCO. Esperança: 25 anos criando oportunidades With the support of the Brazilian popula- (Child Hope: 25 Years Creating Opportunities), tion and companies such as Tramontina, Petro- with stories of children whose lives were trans- bras, Embelleze, Itaú, Credicard, Bradesco formed by the project, testimonials by people and ICAP, the campaign raised R$ 17.3 mil- who helped consolidate the campaign and a lion in 2010, which will be fully invested in tribute to Dr. Zilda Arns, founder of Pastoral da social projects developed in Brazil. Five thou- Criança (Catholic philanthropic organization), a sand Redetrel cell phone recharge outlets project supported by Criança Esperança since throughout Brazil were transformed into do- 1986. The launch in October, in São Paulo, nation centers for Criança Esperança. Added brought together entrepreneurs, NGOs and

04 CRIANÇA ESPERANÇA (CHILD HOPE) government to debate how each of these sec- ian social projects. Over these 25 years, more tors can contribute towards the social transfor- than R$ 232 million were raised, benefiting mation of Brazil’s children and youngsters. over 4 million children, youngsters and ado- With a distinctive advertising campaign, lescents and 5 thousand projects. Criança Esperança also invested in integra- tion with social media: the @criesperanca25 microblog quickly reached the tally of 18 thou- sand followers; the sites Repositório de Sonhos (Dream Repository) and E você? Doa Por quê? (And you? Why do you donate?) opened space for text and video testimonials by people who participated in the 25 years of Criança Esperan- ça; and a series of documentaries on supported projects, produced exclusively by Central Única das Favelas – CUFA (Cultural Project) for the web was released at Webdocs Esperança. In 2010, Criança Esperança’s resources benefited over 33 thousand children, adoles- cents and youngsters, supporting 64 Brazil-

Total raised in 2010: R$ 17.3 million

Total raised in 25 years: R$ 232 million

Projects supported in 2010 with 2009 resources: Angélica and Luciano Huck, the program’s hosts. 64 projects, Pastoral da Criança and Espaços Criança Esperança (Child Hope Spaces).

Projects supported in 25 years:

Over 5 thousand projects benefiting more than 4 million children, adolescents and youngsters. Ivete Sangalo and Gilberto Gil in action on stage.

CRIANÇA ESPERANÇA (CHILD HOPE) 05 From 2004 to 2009 In 2010

Number of Number of Region Projects Direct Beneficiaries Projects Direct Beneficiaries

Midwest 36 24,441 9 5,482

Northeast 133 103,904 23 19,884

North 39 511,186 4 453

Southeast 116 61,164 19 6,223

South 51 33,081 9 1,723 TOTAL 375 733,776 64 33,765

Renato Aragão commands the party. Artists gathered to take donor calls on the last day of the campaign.

Criança Esperança Campaign – Evolution of collections 18.0 17.3

15.0 15.0

12.6 12.5 13.0 11.6

9.5 8.8

5.5

1.9

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

06 CRIANÇA ESPERANÇA (CHILD HOPE) ESPAÇOS CRIANÇA ESPERANÇA (Child Hope Spaces)

When the first Espaço Criança Esperança replicated in three other cities - São Paulo, (Child Hope Space) was created in 2001, in Olinda and Belo Horizonte – the Espaços Rio de Janeiro, its goal was to launch a new Criança Esperança have become reference partnership model joining private initiative, centers in assistance for children, adoles- volunteers and government to offer comple- cents and youngsters in poor communities, mentary activities during off-school hours. offering development and growth opportu- Nine years later, with the model now nities to over 10 thousand beneficiaries.

RESULTS IN 2010

• 10,591 children, adolescents and youngsters benefited; • 44,154 monthly assistances in culture, sports and education workshops; • 26,937 monthly assistances in capacitation and training; • 8,323 monthly assistances in digital inclusion centers in Belo Horizonte, Rio de Janeiro and São Paulo; • 51,869 people present in 442 internal and external events throughout the year.

• 8,286 children, adolescents and RIO DE JANEIRO/RJ youngsters benefited; Cantagalo, Pavão/Pavãozinho • 21 regular sports, culture, education and Partners: capacitation workshops (111 groups); State Government, • 11,100 children, adolescents, youngsters Viva Rio and UNESCO and their families present in 187 events; • 4,000 monthly assistances at the Library; • 5,000 monthly accesses at the Cyber Space digital inclusion center for children aged over 12; 2.500 monthly accesses at the Children’s Cyber Space center for children aged up to 11; • 958 work market placements through Balcão de Oportunidades (Opportunity Bank); • 306 jobs acquired; • School reinforcement partnership – Espaço Criança Esperança established a partnership with the Municipal Education Secretariat to offer school reinforcement classes to municipal school students, reaffirming its goal as a space for education, focusing on the development of children, Swimming lessons at ECE-RJ. adolescents and youngsters.

ESPAÇOS CRIANÇA ESPERANÇA (CHILD HOPE SPACES) 07 BELO HORIZONTE/MG • 948 children, adolescents and youngsters Aglomerado da Serra benefited;

Partners: City Hall, PUC-MG • 27 regular sports, culture, education, (Pontifical Catholic University of psychosocial and capacitation workshops Minas Gerais) and UNESCO (136 groups);

• 180 monthly assistances in family related activities;

• 75 monthly psychosocial assistances;

• 722 monthly night shift assistances;

• 140 monthly assistances at the Library;

• 7,535 children, adolescents, youngsters and their families present in 175 events.

Harlem Globetrotters at ECE-BH.

SÃO PAULO/SP • 670 children, adolescents and Brasilândia youngsters benefited;

Partners: City Hall, • 94 regular sports, culture, education Sou da Paz Institute and capacitation workshops (63 groups); and UNESCO • 45 punctual workshops with partners and 20 workshops supporting youth groups organized throughout the year;

• 25 monthly assistances in family related activities;

• 12,083 children, adolescents, youngsters and their families present in 59 events. Soccer on Dia da Esperança (Hope Day) at ECE-SP.

OLINDA/PE • 687 children, adolescents and youngsters benefited; Comunidade de Rio Doce • 15 regular sports, culture, education, Partners: City Hall, UNICAP psychosocial and capacitation workshops (Catholic University of Pernambuco) and UNESCO (58 groups); • 120 monthly assistances in family related activities;

• 60 monthly assistances at the Library;

• 21,151 children, adolescents, youngsters and their families present in 21 events. Percussion workshop at ECE-Olinda.

08 ESPAÇOS CRIANÇA ESPERANÇA (CHILD HOPE SPACES) (FRIENDS OF SCHOOL) AMIGOS DA ESCOLA www.amigosdaescola.com.br

Children observe dengue mosquito larvae during the fourth theme day at a school in Duque de Caxias/RJ. FOCUS ON THE COMMUNITY

In 2010, for the second time in a row, Amigos da Escola (Friends of School) won Revista Educação’s (Education Maga- zine’s) “Top Education Award - The Most Remembered Brands” in the Social Initia- tives category, with 61.5% of the public vote (in 2009, it won with 48%).

AMIGOS DA ESCOLA (FRIENDS OF SCHOOL) 09 Providing information, guidance and With the theme “My School, My Com- support materials for extracurricular activities, munity,” the central axis of the project’s the project has 5,200 participating schools initiatives in 2010, Amigos da Escola mo- (December/2010), and caters to 3.16 million bilized society to the importance of every- students and over 65 thousand volunteers. one’s commitment to quality education:

• Theme Days: four national events attended by 112 thousand participants among students, parents, educators and volunteers.

• Family Day at School: a new annual event to stimulate parental partici- pation was attended by over 30 thousand people in participating scho- ols all over the country.

• Advertising Campaign: starring actor Tony Ramos, the campaign promo- ted volunteer work and community participation in school, the prizing of teachers and the involvement of parents in their children’s school life.

• Journalism: national (Jornal Hoje, Jornal Nacional and Ação) and local reports highlighting good practices, volunteer projects in public schools and important issues regarding education.

Public Perception

Ibope survey among the Brazilian population (September/2010) pointed out:

• 48% attributed the maximum score (10) to the importance of Amigos da Escola to education. The average score was 8.9;

• 50% feel very motivated (attributing scores of 9 or 10) to act as volunteers;

• 13% stated to have undertaken volunteer work in schools motivated by the project (4% still do);

• For 76%, the project stimulates further involvement in their children’s education.

School Principals’ Evaluation During periodic re-registration (concluded in October/2010), the project asked school principals to attribute a score of 1 to 10 to the lesser or greater likelihood of recommending the project to other schools. 54% attributed the maximum score, while the average score was 8.7.

10 AMIGOS DA ESCOLA (FRIENDS OF SCHOOL) Amigos da Escola promoted five fur- Launched in 1999, Amigos da Es- ther volunteer management training meet- cola’s mission is to “mobilize society, ings in 2010, this time in the states of Acre, through communication, to improve the Bahia, Pará, Pernambuco and São Paulo, quality of basic education and support totaling 4,500 participating teachers and public schools in the development of prac- school principals since 2006. tices and projects with the participation of With the support of 40 regional cen- families and the community.” It is a Globo ters, member schools participated in the Network initiative, partnered by Consed - country’s major literary fairs, with artistic the National Council for Education Secre- and reading encouragement activities dur- tariats, Undime - the National Union of Mu- ing the Pernambuco International Liter- nicipal Education Administrators, Instituto ary Fair, in Olinda, Pernambuco, the Ouro Faça Parte (Take Part Institute) and Unicef Preto Literary Forum, in Minas Gerais, and - the United Nations Children’s Fund. the São Paulo Book Biennial, in São Pau- lo. Nine schools participated in the finals of the School Olympics, held in Fortale- za, Ceará (ages 12 to 14) and in Goiânia, Goiás (ages 15 to 17), conducting activities within the cultural schedule of the events.

Tony Ramos and children during the 2010 campaign shoot to encourage volunteer work in schools.

AMIGOS DA ESCOLA (FRIENDS OF SCHOOL) 11 AÇÃO GLOBAL (GLOBAL ACTION) www.acaoglobal.com.br

Actors Daniela Carvalho and Alexandre Borges at Ação Global Regional (Cidade de Deus/RJ).

A SHOW OF PARTNERS FOR CITIZENSHIP

Ação Global Nacional (National Global anniversary in 2010, offering services relevant Action) performed over 2 million assistanc- to health, citizenship, medical, dental and legal es, benefiting 720 thousand people in 31 counseling, and recreation and leisure. Brazilian cities. Backed by over 2 thousand A total of 15 regional events were held. public and private partners and 37 thou- In Rio de Janeiro, the highlights being the sand volunteers, the initiative issued more initiatives conducted in São Gonçalo, for the than 72 thousand documents, and conduct- victims of the floods, at the Talavera Bruce ed 438 thousand medical and 62 thousand Women’s Penitentiary, in Bangu, and in Ci- dental assistances. dade de Deus, to celebrate Favela Day. In A partnership between SESI (Brazilian São Paulo, the initiatives in Atibaia and Pi- Industry Social Branch) and Globo Network, rassununga registered over 143 thousand Ação Global (Global Action) celebrated its 15th assistances, the record for the year.

12 AÇÃO GLOBAL (GLOBAL ACTION) AÇÃO GLOBAL NATIONAL REGIONAL TOTAL

Public 920,163 390,702 1,310,865

Assistances 2,067,109 947,618 3,014,727

Documents 72,056 33,140 105,196

Partners 2,142 415 2,557

Volunteers 37,256 10,993 48,249

Regional: 8 in RJ and 7 in SP

Ação Global - Assistances (Tally of National and Regional Initiatives in 2010)

Medical Assistances 538,484

Dental Assistances 109,496

Participation in Sports, Cultural and Recreational Activities 725,200

Participation in Educational Activities** 354,624

Citizenship Initiatives 817,193

(** National and Regional-SP)

Issuance of documents, such as work permits, among the most sought after services: inclusion in low income areas.

AÇÃO GLOBAL (GLOBAL ACTION) 13 Activities for seniors at Ação Global Regional (Tanguá/RJ). Mateus Solano: free haircuts.

Ação Global – Evolution (Tally of National and Regional Initiatives in 2010) Year Public Assistances Documents 2002 729,495 1,299,752 74,568 2003 992,410 2,200,111 104,272 2004 989,728 2,173,396 93,712 2005 1,252,080 3,245,684 151,324 2006 1,470,182 3,833,333 133,177 2007 1,576,423 4,004,343 157,216 2008 1,443,949 3,472,624 138,306 2009 1,448,885 3,707,637 136,566 2010 1,120,280 3,014,727 105,196

Children at the teeth brushing center. Over 500 thousand health-related assistances were conducted in 2010.

14 AÇÃO GLOBAL (GLOBAL ACTION) (Citizenship Sports) ESPORTE CIDADANIA A NEW RECORD

In 2010, in its sixth year, Esporte Cidadania (Citizenship Sports) established a new record: over 335 thousand people attended the event promoted simultane- ously in Brazilian 34 cities. In all, 702 thou- sand assistances were conducted, with the participation of 886 partners and 10.4 thousand volunteers. To tell how sports changed their lives, 56 professional ath- letes participated voluntarily in the event. Launched in 2006, in preparation for the 2007 Pan-American Games, the Es- porte Cidadania project - a partnership between SESI and Globo Network - encour- ages the practice of sports and healthy habits to improve quality of life. Its goal is to promote sport as an ally for life, devel- oping values ​​such as respect, responsibil- ity, teamwork and overcoming obstacles. Child learns the sport with Talita, beach volleyball athlete.

Esporte Cidadania Public Assistances Cities Volunteers Athletes 1st edition 03/25/2006 213,574 496,103 27 9,142 42 2nd edition 10/21/2006 255,772 574,673 35 6,526 31 3rd edition 05/26/2007 255,881 796,697 50 8,228 46 4th edition 11/08/2008 156,905 540,730 36 8,459 30 5th edition 11/14/2008 243,224 629,725 42 9,721 56 6th edition 11/20/2010 335,314 702,102 34 10,476 56

pUblic Assistances 335,314 796,697 702,102 255,772 255,881 629,725 243,224 574,673 540,730 213,574 496,103

156,905 EDITION EDITION EDITION EDITION EDITION EDITION EDITION EDITION EDITION EDITION EDITION EDITION th th th th rd rd nd nd th th st st 1 03/25/2006 2 10/21/2006 3 05/26/2007 4 11/08/2008 5 11/14/2008 6 11/20/2010 1 03/25/2006 2 10/21/2006 3 05/26/2007 4 11/08/2008 5 11/14/2008 6 11/20/2010

ESPORTE CIDADANIA (Citizenship Sports) 15 Social Advertising

United Nations Environment Program Campaign, stimulating reflection on values ​​to improve quality of life.

SOLIDARY CONTENT

To promote issues of public interest and give voice to different actors and sec- tors of society for the promotion of causes relevant to the Brazilian agenda. These are the objectives of Social Advertising, which opens space for the gratuitous broadcasting of campaigns by non-profit institutions, medical societies and other civil society organizations. In 2010, this support resulted in over 453 thousand insertions, equivalent to a R$ 310 million investment in advertising. Solidary Cup Campaign, helping the flood victims.

16 Social Advertising Among the major campaigns broadcast by Globo Network’s 122 stations were:

• All For Education Movement: awareness of the role of parents in their children’s education and prioritization of educational issues in the elections.

• Movement Against Electoral Corruption: Clean Record Portal for consultation on candidates All For Education Campaign. committed to transparency in campaign account-rendering.

• United Nations Environment Program (UNEP): International Year of Biodiversity.

• AfroReggae: for the employability of ex-offenders.

• Brazilian Institute for the Campaign for the employability of ex-offenders. Rights of the Physically Challenged (IBDD): rights, employability and accessibility.

• Brazilian Ophthalmology Council: baby eye exam.

• Don’t Beat, Educate Network: fight against physical and humiliating punishment.

Clean Record Portal Campaign. • WCF Brazil Institute: fight against the sexual exploitation of children and adolescents.

• Safernet: promotion of the responsible use of the Internet.

• Crime Report Hotline: dissemination of the service to fight crime. Pastoral da Criança Campaign.

Social Advertising 17 Globo Network and partnered campaigns

In addition to the space granted to tion, environment, citizenship and rights, third parties for the dissemination of worthy among other themes. causes, Globo Network produces its own In 2010, these campaigns occupied campaigns, or in partnership with other an advertising space corresponding to R$ entities, for the promotion of health, educa- 302 million (over 387 thousand insertions).

Major solidarity initiatives:

• Solidary Cup – Globo, SESI and CUFA joined forces in a donation collection campaign for the flood victims in the Northeast. Collection posts were set up in public spaces where World Cup matches were broadcast: Rio de Janeiro, Belo Horizonte, São Paulo and Recife. • Donations for the flood victims in outer Rio – A Globo and SESI mobilization to collect donations for the flood victims in Duque de Caxias and Belford Roxo. In addition to the SESI units in the state, collecting stations were set up during soccer matches at Maracanã stadium and during Rio Culture Day.

Other themes included:

• Rainstorm prevention • Dengue fever prevention • Care during summer (exposure to the sun, garbage on the beach, etc.) • Care during carnival (use of condoms, violence prevention, etc.) • Fight against bullying

• Peace in soccer stadiums Campaign against bullying.

Between its own and third party campaigns, Globo Network’s stations destined R$ 716 million in advertising space to promote social and public interest messages in 2010.

18 Social Advertising Cultural Support The promotion of cultural diversity Theater and different artistic manifestations, such as literature, theater, cinema, art and mu- sic, are greatly highlighted by TV Globo. The dissemination of spectacles, events and cultural initiatives resulted in over 86 thousand free insertions in 2010, the equiv- alent to more than R$ 103 million in media.

Among the supported cultural institutions and events were: Globo Network has a special project to promote Brazilian theater. In addition to • The 29th Art Biennial of São Paulo the exposure of plays and festivals in dedi- • The Ouro Preto Literary Forum cated spaces during programming breaks, public awareness to dramatic arts is also • The Pernambuco International stimulated with the publication of a week- Literary Fair ly page in O Globo and O Estado de S. • The 12th Children’s Book Salon, hos- Paulo newspapers, as well as through the ted by The National Children’s Book www.agentesevenoteatro.com.br portal, Foundation (FNLIJ) with articles, reports, videos and podcasts. • The Brazilian Symphony Orchestra (OSB) • The National Library CINEMA • The Anima Mundi Animation Festival 2010 • Viradão Carioca (Rio Culture Day) • Central Única das Favelas - CUFA (Cultural Project)

Special attention is also dedicated to Brazilian cinema production: • www.paginadecinema.com.br portal, promoting national films. • Weekly ads published in O Globo and Folha de S. Paulo newspapers (from January to November 2010).

Social Advertising 19 Social Responsibility Themes

The telenovela Passione warned against the sexual abuse and exploitation of children and adolescents. DIVERSITY IN TELENOVELAS

In Globo Network’s telenovelas, au- and substance dependence, children’s thors, directors, actors and technical staff rights, the promotion of diversity and ill- place their talents at the service of enter- ness prevention. tainment and artistic quality. But its pro- Passione told the story of Danilo, ductions also address social responsibil- a young athlete who uses performance- ity issues, inviting the audience to reflect, enhancing drugs, slips into the world of through fiction, on the key problems of substance abuse and overcomes his ad- Brazilian reality. diction with the help of his family, medica- In 2010, our telenovelas broadcast tion and support groups. In the plot, the a total of 837 socio-educational content public was also encouraged to discuss scenes, highlighting issues such as drugs the grave problem of the sexual exploita-

20 Social Responsibility Themes A pioneering communication strategy based on the broadcasting of socio-educational messages - expressed or implied, with fictional or real content - in the plots of telenovelas and entertainment programs. Its goals are to disseminate knowledge, promote universal and ethical values and principles, stimulate changes in attitudes and the adoption of new behaviors regarding matters of public interest, encourage social critique and guide debate on issues relevant to society. Scenes broadcast are monitored by an outside partner, who classifies them both quantitatively and qualitatively.

tion of children and adolescents with the were put forth for debate in 2010 with the story of Kelly, a teenager exploited by her character Luciana, who becomes a quad- grandmother. riplegic after an accident. Malhação warned against the dan- Discrimination against homosexuals gers of crack with the story of João, a was also an issue in Ti-ti-ti, as well as preg- character whose addiction leads him to a nancy and baby care. Araguaia dealt with tragic end. Other issues discussed includ- adoption and environmental conservation, ed teenage pregnancy, epilepsy, racism a theme also present in Caras & Bocas, and homophobia. In Viver a Vida, in addi- while health promotion and illness preven- tion to alcoholic anorexia, the rights and tion were discussed in Cama de Gato, Es- quality of life of the physically challenged crito nas Estrelas and Tempos Modernos.

Malhação discussed the dangers of crack consumption and several other themes of interest for the young.

Social Responsibility Themes 21 22 Escrito nas Estrelas nas Escrito Tempos Modernos Tempos Cama de Gato de Cama Caras & Bocas & Caras Telenovelas Viver a Vida a Viver Malhação S Araguaia TOTAL Passione ocial Ti-ti-ti R esponsibility Social ResponsibilityThemes2010 In 2010 T 837 hemes 104 258 218 86 74 26 29 35 7 solidarity and volunteering, among others. among volunteering, and solidarity discrimination; and prejudice against fight care; baby and pregnancy during health others; and cancer,strokes as such diseases of diagnosis and treatment Prevention, others. among art, and culture of prizing incentive; writing and reading care; baby and pregnancy during health diabetes; and dyslexia as such diseases of diagnosis and treatment Prevention, protection. wildlife and diversity cultural discrimination; and prejudice against fight activities; illegal and criminal against Fight others. among rights, and citizenship environment; the and development sustainable Adoption; others. among discrimination, and prejudice against fight volunteering; and solidarity diagnosis; and treatment prevention, disease reproduction; human artificial regarding issues Ethical among others. impairment diagnosisandtreatment;children’srights, Health duringpregnancyandbabycare;hearing others. among prejudice, and discrimination against fight sexuality; hypertension; and epilepsy as such diseases of diagnosis and treatment addiction; substance and drugs of use incentives; studying and reading environment; the and development sustainable diversity; cultural offenders; young for measures socio-educational and responsibility criminal of age violence; domestic young; the of participation political corruption; against Fight the environment (recycling), among others. among (recycling), environment the and development sustainable adolescents; and children of exploitation sexual the and abuse against fight sports; in doping addiction; substance and drugs of Use others. among care, baby and pregnancy during health cancer; and anorexia alcoholic as such diseases of diagnosis and treatment prevention, accessibility; challenged; physically the of Rights Main Themes

Source: Comunicarte EDUCATION

Telecurso TEC recording: professional qualification. UNION FOR KNOWLEDGE

Globo Network joins forces with the Roberto Marinho Foundation to promote education and citizenship. Several educa- tional programs and projects are fruits of this partnership.

GLOBO ECOLOGIA In 2010, the program celebrated its 20th anniversary. There were 27 new epi- sodes, including a series on the reconstruc- tion of East Timor, environmental recovery experiences and the challenges regarding the protection of biodiversity in Brazil, as well as a special on “the role of forests”. East Timor on Globo Ecologia.

EDUCATION 23 GLOBO CIÊNCIA The season was dedicated to the great characters and different world views that have contributed to science. The 26 new episodes showcased the legacies of Aristotle, Archime- des, Galileo, Darwin, Newton, Freud and Ein- stein, among others. Broadcast since 1984. Experiments on Newton’s law on Globo Ciência.

GLOBO EDUCAÇÃO In 2010, its 26 new programs contin- ued highlighting great and novel educational experiences. Each episode showcased the daily routine of a public school that found a solution inspired on local reality to overcome problems which are commonly found all over the country. Globo Educação recording: solutions for education. AÇÃO The program produced by Globo Network focuses on projects and social initiatives that promote education, citizenship, art and income generation. In 2010, the highlight was a second series dedicated to the A Cor da Cultura project (The Color of Culture), which toured six states to show the manifestations and contribution of Ação: black heritage in Minas Gerais, in the series blacks in the formation of Brazil. A Cor da Cultura.

A classroom on TV

TECENDO O SABER (Weaving Knowledge) AND TELECURSO Using dramatized day-to-day situa- tions to convey elementary and secondary education curricular content, these TV les- sons provide information so that millions of Brazilians can continue their studies.

TELECURSO TEC Technical training program for mid- level qualification and professional capaci- tation that seeks to increase youth employ- ability in the labor market. Telecurso students in São Lourenço da Mata/PE.

24 EDUCATION Other partnerships with the Roberto Marinho Foundation

A Cor da Cultura: enabling educators. Youngsters participating in Aprendiz Legal.

A Cor da Cultura (The Color of Culture) 2010 marked the beginning of the second phase of the prizing of the Afro-Brazilian cultural heritage and the recognition of the history and contribution of the black population to the country. The initiative involved the production of programs, the distribution of pedagogical kits (books and audiovisual content) and the training of educators. A Globo Network project partnered by Canal Futura, Petrobras, Seppir - Special Secretariat for Policies to Promote Racial Equality, Cidan - Documentation Center for Black Artists, the Palmares Foundation and the Ministry of Education.

Aprendiz Legal (The Cool Apprentice)

Training and labor market insertion project aimed at youngsters aged 14 to 24 in situations of social vulnerability. Globo supports the initiative’s dissemination and mobilization processes.

Semana Global do Empreendedorismo (Global Entrepreneurship Week)

An initiative backed by Globo Network and Canal Futura and led by the NGO Endeavor to stimulate entrepreneurship. Reports, campaigns and special pro- gramming were produced on the theme.

Canal Futura is a public interest social communication project maintained by private initiative. Managed by the Robert Marinho Foundation, it has two dimensions: TV with engaging and educational programming and the mobilization of communities and educational and social institutions. With a potential reach of 73 million viewers, the channel has its programming used by schools, daycare centers, libraries, penitentiaries, hospitals, NGOs and other entities (14 thousand impacted, 425 thousand educators enabled), benefiting 2 million people on a regular basis. TV Globo is one of the channel’s sponsors and contributes with a financial quota, as well as programming, reports, archive material and institutional support. Globo also broadcasts, in the open signal in which it transmits its programming to satellite dishes all over the country, one-minute educational content programs produced by Futura, which numbered 180 in 2010.

EDUCATION 25 Principles & Values (Globo University) GLOBO UNIVERSIDADE

FOCUS ON THE VIEWER

2010 marked the consolidation of the The result of over two years work by a document “TV Globo’s Principles & Values multi-area group, “Principles & Values” is di- on Video”, launched in late 2009, in which vided into 18 chapters, addressing all forms the company formalizes the concepts that of content: entertainment, journalism, reali- guide the quality and social responsibility of ties, films, children’s programming, sensitive its content. A group formed by directors from themes and commercialization. The viewers’ different areas began to meet regularly, un- vision, registered through permanent surveys der the leadership of the General Direction and CAT - the TV Viewer Service Center - is a and the Globo Quality Center, to accompany matter of priority attention, especially in deal- and discuss aspects involving the content of ing with controversial issues, allowing the the document and its alignment with the net- company to fulfill its innovative role without work’s production. disregarding the sensibilities of its public.

26 Principles & Values (Globo University) GLOBO UNIVERSIDADE www.globouniversidade.com.br

Presenter Tiago Leifert at the Intercom Thematic Seminar on Television and Youth. THE CHANNEL WITH THE CAMPUS

In 2010, through Globo Universidade – GU abroad. In 2010, 43 editions were broadcast (Globo University), Globo Network promoted on TV Globo (Saturdays at 7:15 a.m.), Globo 73 events in universities all over the country and News (Saturdays at 3:30 p.m.) and Canal abroad, catered to 80 post-graduation research Futura (Saturdays at 1:30 p.m.; Wednesdays requests and hosted visits by approximately at 3:10 p.m. and Thursdays at 3:00 a.m.) 1,100 university students and professors to its Presently, GU maintains 30 partnerships facilities in São Paulo and Rio de Janeiro. with universities and scientific entities, among Throughout the year, the Globo Univer- which the Federal University of Rio de Janeiro sidade website registered over 210,000 ac- (UFRJ), the University of São Paulo (USP), cesses to its content aimed at the academic the Pontifical Catholic University of Rio de public, which includes event coverage, ex- Janeiro (PUC-Rio) and São Paulo (PUC-SP), clusive interviews with renowned research- the University of Brasília (UnB), the Federal ers, all the editions of the Globo Universidade University of Pernambuco (UFPE), the Catho- program after broadcast on TV, as well as the lic University of Pernambuco (Unicap), the live feed of seminars and real-time coverage Superior School of Advertising and Marketing on Twitter @tvguniversidade. (ESPM) and the Federal University of Minas A ratings-leader in its time-slot, the Globo Gerais (UFMG). Other highlights are partner- Universidade program presents reports on ships with Sociedade Brasileira de Estudos teaching, research and extension projects Interdisciplinares da Comunicação - Intercom developed in universities all over Brazil and (Brazilian Association of Interdisciplinary Stud-

GLOBO UNIVERSIDADE (Globo University) 27 ies in Communication), Associação Brasileira with foreign universities, such as the College de Pesquisadores de História da Mídia - Al- of Liberal Arts at the University of Coimbra, in car (Brazilian Association of Media History Portugal, the Latin American Institute at the Uni- Researchers), Centro Internacional de Semi- versity of California (UCLA) and the Brazilian ótica e Comunicação - CISECO (International Institute at King’s College London, in England. Centre for Semiotics and Communication), Events held with the support of Globo Associação Brasileira de Pesquisadores em Universidade promote the production of Jornalismo - SBPJor (Brazilian Association of knowledge and the exchange of ideas on rel- Researchers in Journalism) and Observatório evant issues in the areas of Communication, Ibero-americano da Ficção Televisiva - Obitel Television Drama, Engineering, Journalism, (Ibero-American Television Fiction Observato- History, Sociology and Psychology, among ry). Globo Universidade also has partnerships others. Some of the highlights in 2010 were:

Jornal Nacional’s managing editor and anchor William Bonner lectures at King’s College London.

Journalism The University of Coimbra hosted its In partnership with Central Globo second course entitled “TV Globo’s Journal- de Esportes - CGE (Globo Sports Cen- ism”, which was attended by William Bonner ter), Globo Universidade took the debate (managing editor and anchor for Jornal Na- “Sports in the Digital Era” to four Brazilian cional) and other professionals from Central universities, which counted on the partici- Globo de Jornalismo - CGJ (Globo Journal- pation of João Pedro Paes Leme (execu- ism Center). The journalist also lectured on tive director for Sports) and addressed new how Jornal Nacional (Globo’s prime-time concepts of sports journalism for the Web newscast) is produced to students, faculty and social media. members and Brazilians residing in England With the Profissão Repórter (Profes- at King’s College London. sion Reporter) staff and the Transmedia

28 GLOBO UNIVERSIDADE (Globo University) Communication Division, GU promoted the There were seven conferences, in different project entitled @profreporter na Universi- states, all on the theme “Communication, dade at Cásper Líbero College, in São Paulo, Culture and Youth”, the novelty in 2010 be- where a debate on TV journalism was held. ing the participation of Central Globo de For the third consecutive year, GU and Afiliadas e Licenciamento - CGAL (Globo Intercom organized events with the par- Affiliates and Licensing Center), which took ticipation of Globo Network professionals. journalists from its affiliate networks.

“Shared Authorship”, seminar on TV drama at PUC-SP.

TV, television drama and television genres

At PUC-SP, the seminar “Shared Au- vision Fiction”. In 2010, the theme of the thorship” brought together director Maurício event was “Convergence and Transmedia- Farias and the production team for the show tion of Television Fiction”, which discussed A Grande Família to discuss the creative the results of works developed in Brazil, Ar- process in television. In 2010, GU began a gentina, Chile, Uruguay, Venezuela, Mexico, partnership with the Federal University of the United States, Spain and Portugal, all Minas Gerais (UFMG) to hold the interna- published in the “Obitel Yearbook 2010”. tional seminar “Screens and Affection - Tele- Together with PUC-Rio’s Department vision and Society”, which discussed televi- of Psychology, GU held the seminar “What sion genres, especially reality shows. Do Women Really Want?”, inspired on the For the fourth consecutive year, Globo classic question by Sigmund Freud and Universidade and the University of São Pau- celebrating the debut of the TV series with lo’s Center for Telenovela Studies promoted the same titled, directed by Luiz Fernando a conference at PUC-Rio with Brazilian, Lat- Carvalho. The event joined researchers, in American, European and North-American professors and artists involved in the pro- researchers during the “Ibero-American duction of the series to debate the present- Observatory’s International Seminar on Tele- day status of women.

GLOBO UNIVERSIDADE (Globo University) 29 Engineering vergências e transmidiação da ficção televisiva” (Obitel Yearbook 2010: Con- For the eighth consecutive year, Central vergence and Transmediation in Televi- Globo de Engenharia - CGE (Globo Engineer- sion Fiction), edited in Portuguese and ing Center), with the support of Globo Uni- Spanish; “Rumos da Cultura da Música: versidade, held the course “New Digital Me- negócios, estéticas, linguagens e audi- dia”, aimed at UFRJ’s Engineering students. bilidades” (Directions of Music Culture: Globo Universidade also took CGE’s profes- Business, Aesthetics, Languages, and sionals to Universidade Vale do Rio dos Sinos Audibility), resulting from an event with (Unisinos), in Porto Alegre (RS), to take part the same title held at the Federal Flumi- in the post-graduation course “Strategies and nense University; and “Ser Feliz Hoje: re- Processes in Digital Television” flexões sobre o imperativo da felicidade” (Being Happy Today: Reflections on the Publications Imperative of Happiness), a collection In 2010, three books were granted of texts by the speakers of the seminar the GU seal: “Anuário Obitel 2010: con- held at UFRJ.

Since 1999, Globo Universidade has established a permanent exchange of Globo Network experiences, ideas and technologies with universities and scientific associations in Brazil and abroad. In addition to supporting post-graduate research and promoting visits by students and faculty to Globo’s Journalism and Production Centers, GU promotes academic meetings, such as courses, lectures and workshops, with partner institutions. Since 2008, it also produces a weekly television program and a website to encourage the dissemination of Science.

Further information: www.globouniversidade.com.br

30 GLOBO UNIVERSIDADE (Globo University) (Globo Memory) Memória Globo www.memoriaglobo.com.br

Caco Barcellos was one of the 50 TV Globo professionals interviewed for the oral memory program in 2010.

COMMUNICATION IN THE FORM OF HISTORY

Memória Globo is an area dedicat- In 2010, these interviews were included ed to the research and preservation of in the segment Memória Globo on Vídeo TV Globo’s history and Globo Organiza- Show. The program presented some of the tion’s communication vehicles. In 2010, many stories contained in the testimonials which celebrated the network’s 45th anni- given by Tarcísio Meira, Glória Pires, Fer- versary, it was responsible for the publica- nanda Montenegro, Daniel Filho, Francisco tion of “Guia Ilustrado de Novelas e Minis- Cuoco, Antonio Fagundes, Laura Cardoso séries” (Illustrated Guide to Telenovelas and Marília Pêra, among others. and Miniseries). The book features over Also in 2010, Memória Globo ac- 300 entries and more than 600 images to quired photographer Geraldo Modesto’s illustrate the plots, romances and charac- entire photo collection and has already ters that portray the history of the country digitalized the material, which contains and prize Brazil’s culture and identity. over 45 thousand images of TV Globo’s The oral memory program continued drama and entertainment programs from its work with the recording of 50 new in- the 1970’s and 1980’s. terviews by actors, directors, presenters, The Memória Globo website incor- journalists and executives, who added to porated new testimonies, photos, videos a collection of 2,000 hours of recordings. and entries with information on all the pro-

MEMÓRIA GLOBO (GLOBO MEMORY) 31 grams produced by TV Globo since 1965. Internet users can access the overture of telenovelas, miniseries and programs, memorable scenes, historical reports, tes- timonials and the profile of the profession- als that have marked TV Globo’s history at: www.memoriaglobo.com.br. In 2010, the Roberto Marinho collection, under the responsibility of Memória Globo, pressed ahead with the project of organizing and digitalizing its text, photo and objects archive: 1,600 documents were treated and 700 objects, among trophies and medals, were restored and photographed. In ad- dition, the project digitalized every edition of the A Noite (The Night) newspaper from 1911 to 1925 - when journalist Irineu Marinho was at the helm of the publication. The Roberto Marinho collection also supported the “Pioneers and Entrepre- neurs” exhibit, held at the National His- tory Museum from September to Novem- ber 2010. Photographs, newspapers and personal documents were loaned to en- hance the module that presented journalist Roberto Marinho as one of the major entre- preneurs in the history of Brazil. Illustrated guide to telenovelas and miniseries.

Memória Globo was born with the mission of researching and preserving the history of the different communication vehicles that comprise the Globo Organization. The content produced and the research conducted in several kinds of documents generate products in different media, retelling the trajectory of the companies and their professionals. Memória Globo thus rescues an important parcel of the history of television drama, the press and the country’s communication vehicles, a vital content for future generations and the preservation of Brazilian culture.

32 MEMÓRIA GLOBO (GLOBO MEMORY) Journalism

Illustrated guide to telenovelas and miniseries.

In the special coverage of the elections, the major candidates for the presidency in interviews on JN and at the debate during the first turn.

INFORMATION IN THE SERVICE OF SOCIETY

Globo Network’s news programs were broadcast in 2010, conveying rel- and newscasts cover key events in the evant information - with independence, country and the world through the work of exemption, plurality and precision - and thousands of journalists divided into 600 thus contributing towards the develop- news crews working at 122 stations. Con- ment of society. The coverage of events veying disclosure, social investigation, such as the elections - which included the quest for solutions, analyses and interviews with the major candidates dur- service rendering while relying on pu- ing prime-time newscasts - the World blic participation through several means, Soccer Cup, natural disasters and facts Globo’s journalism helps broaden the un- - such as the occupation of the Alemão derstanding of reality. slum complex by the police in Rio de Ja- New series, segments and specials neiro - were some of the many highlights.

JOURNALISM 33 National news shows and newscasts JORNAL NACIONAL Innovating on the verge of the elections, JN no Ar vis- ited 27 Brazilian states by plane to highlight the changes the country had undergone in the eight years of the presi- dent Lula administration, as well as its unsolved problems. Among the series broadcast were: Amazônia, focusing on illegal deforestation and development projects that avoid devastation; Lixo (Garbage), on this growing environmental threat; Brasília História (Brasília’s History), showing the life of native residents in the capital’s 50th anniversary; and Imóvel (Real Estate), on the euphoria of the real estate market. JORNAL DA GLOBO Among the series were: A Nova Classe Média (The New Middle Class), about the social ascension of 27 million Brazil- ians in recent years; Gerações (Generations), about the inter- action of different generations in the labor market; A Logística da Soja (The Logistics of Soy), comparing Brazil’s infrastruc- ture with that of the USA, and O Peso do Imposto (The Burden of Tax), which investigated the country’s tax system. BOM DIA BRASIL Among the major series were: Doenças do Silêncio (Silent Diseases), about neglected illnesses, such as tuber- culosis; Esse Mundo Também É Meu (This World is Mine Too), showing the struggles and conquests of the physi- cally impaired; Missão (Mission), on volunteering and soli- darity, and Em Rede (Connected), about the impact of the Web on education, work and the behavior of Brazilians. JORNAL HOJE Among the new segments and specials were: Mercado de Trabalho (Labor Market), weekly reports throughout the year on job opportunities; Crônicas de Nova York (New York Chron- icles), reports on Saturdays on lifestyle in the city; Você Faz a Notícia (You Make the News), segment in which the viewers establish the newscast’s agenda, and Dicas Domésticas (Do- mestic Tips), with tips on recipes, home decoration, etc. FANTÁSTICO Among the new segments and specials were: O Conciliador (The Conciliator), which encouraged settlements to unburden the justice system; Turma 1901 (Class 1901), which accompanied a junior high school class in a public school; products and ser- vices tests (15-year partnership with Inmetro - the National Insti-

34 JOURNALISM tute of Metrology); Megacidades (Megacities), on how the world’s metropolises deal with their challenges in security, transport and housing, and É Bom Pra Quê? (What’s It Good For?), in which phy- sician Drauzio Varella warns about the risks of popular medicine.

GLOBO REPÓRTER The program traveled throughout Brazil and the world, from Brunei to the Amazon, and dedicated several editions to themes related to health and quality of life, including stress, obesity, lifestyle versus genetic heritage, affection, sleep, the heart, allergies, natural medicine, eating habits, longevity and myths and truths about sex.

GLOBO MAR Released in 2010, the show debuted a new journalis- tic time-slot in TV Globo’s programming. In ten episodes, it showed little-known aspects of the Brazilian coastline: in every trip, a complete story on themes such as ecology, sports, oil and fishing.

BRASILEIROS The nine-episode program told the stories of anonymous Brazilians that changed their lives to improve life in their com- munities. Moving stories of generosity, citizenship and hope.

PROFISSÃO REPÓRTER News stories with a novel approach to some of the country’s major social problems; northeastern cities that lack fathers and half the families are led by women; male prostitution in major cities; negligence in the treatment of patients in the emergency sectors of public hospitals; the explosion of the use of crack in Brazil’s largest city and the universe of illicit drugs.

GLOBO RURAL Among the series broadcast by the program (which celebrated its 30th anniversary in 2010) were: Amazon cuisine, the headsprings of the Xingu and the transport of goods on horseback across the Mantiqueira mountains.

JOURNALISM 35 Major awards received in 2010 (national newscasts):

• Emmy International (finalist) • Abecip Award (Brazilian Association of Real Estate Loans and Savings Companies) • Allianz Insurance Journalism Award Jornal Nacional • Sebrae Award (Brazilian Micro and Small Business Support Service) • Abed Senai Journalism Award • Clara de Assis Award (National Conference of Brazilian Bishops) • AMB Award (Brazilian Association of Magistrates)

• Imprensa Award – commentator (Miriam Leitão) Bom Dia Brasil • Safe Internet Journalism Award

• XXVII Human Rights in Journalism Award • XVIII Volvo Traffic Safety Award (regional) Fantástico • XXXII Vladimir Herzog Amnesty and Human Rights Award (honorable mention)

Globo Repórter • Sebrae Journalism Award (honorable mention)

• Imprensa Trophy • Art Quality Brazil Award • Comunique-se Award (electronic media reporter) Profissão • Young Brazilian Award Repórter • Brazilian International Press Award • ABI Inter (Brazilian Association of International Press) • United Nations Special Press Award (Caco Barcellos)

• 3M Journalism Award Ação • Journalists and HSBC Sustainability Award

• Embratel Press Award – Socio-environmental Responsibility Globo Rural • Massey Ferguson Journalism Award • Ayrton Senna Grand Prize in Journalism (finalist)

36 JOURNALISM Regional newscasts In addition to reporting facts and lo- GLOBO MINAS cal events, regional newscasts are char- acterized by their proximity to the more The program Terra de Minas immediate issues of communities, calling (Land of Minas) aired a for accountability from the authorities and live edition during the Tira- rendering services by means of segments, dentes Gastronomy Fes- series and special initiatives that contribute tival. The Ouro Preto Literary Forum, the towards the solution of problems. Among 11th Pampulha International Race and the the highlights in 2010 were: Minas Trend Preview, the state’s main fash- ion event, also had special coverage during GLOBO SÃO PAULO the local newscast. Series showed the dan- gers of the orbital motorway, the increase in After the mudslides and crack consumption in the capital and a new floods that caused deaths portrait of Minas, the result of a 5,000 kilo- in the metropolitan area, meter journey showing characters, stories SPTV Comunidade Especial and places. returned to the affected areas to demand ef- fective actions by city government. Reports GLOBO BRASÍLIA on new crack consumption gathering ar- The Federal Capital’s 50th eas in the capital also generated reactions anniversary was the sub- from the authorities. Problems occurred ject of a series of reports with the substitution of water meters by the in 2010. The date also Water and Sewage Company, as well as marked the debut of a number of techni- with the purchase of homes through subsi- cal and aesthetic innovations, making the dized government loans generated months newscast more agile. The new segment of coverage, guiding and informing the Posso Ajudar (I Can Help) highlighted soli- population. Aiming to enlighten viewers, the dary initiatives that changed the lives of the newscast broadcast a series on the work of underprivileged. the Public Defender’s Office, as well as a segment on conflicts between neighbors. GLOBO NORDESTE GLOBO RIO In the now traditional An intense interaction with Vestibular na TV (College the public marked the Entrance Exam on TV) agenda of Rio’s newscasts segment, 60 reports on in 2010, ranging from local scientific themes, with the participation of festivities to the elections, ample coverage 22 teachers, advised students taking the of the tragedies caused by the rains, the ac- exam. The Calendários (Calendars) column tion of the police in pacified areas and oth- - broadcast live - demanded accountability ers. During Carnival, Urna do RJ (Rio’s Bal- from the authorities for community prob- lot Box) visited the home communities of lems. Series focused on drug consumption the special group samba schools to elect and urban sanitation. The program Nor- each one’s unforgettable samba. Votes were deste Viver e Preservar (Northeast Living also taken to elect the most well-decorated and Preserving) celebrated its fifth anniver- street for the World Cup. During the electoral sary, advising and providing guidance on campaign, the series Fala, Eleitor (The Voter nature conservation in the region. Speaks) toured 24 cities in the state to know the needs and concerns of the population.

JOURNALISM 37 Diversity

In Sagrado, leaders of different religions express views on current topics.

SACRED: FREEDOM OF RELIGION

In 2010, Globo Network continued gion and politics, euthanasia, crime and broadcasting Sagrado (Sacred), a pro- punishment, sex education, science and gram co-produced with Futura that ad- religion, family and reproductive planning, dresses a series of issues from the per- and the sex life of the religious, among spective of different religions. Catholic, others. The diverse viewpoints of different Protestant, Islamic, Jewish, Buddhist, religions on the same theme allowed the Baptist and Afro-Brazilian religion lead- viewer a better understanding of the be- ers gather to discuss several themes in haviors and beliefs in everyday issues. a program that shows viewers how each TV Globo broadcasts a two-minute religion deals with issues related to every- segment of Sagrado every morning, and day family life. The goal is to enable a bet- on Sundays, a special ten-minute edition. ter understanding of the major religions It also airs interviews and reports pro- in our country, to avoid prejudice and to duced by Ana Maria Braga’s team for Mais strengthen religious freedom. Você, and is aired twice daily, in different Themes broadcast dealt with reli- time-slots, by Canal Futura.

38 DIVERSITY Entertainment

The special Dó-Ré-Mi Fábrica, a finalist at the Emmy Internacional Awards in 2010, is an example of our bet on national culture. CULTURE AND FUN FOR ALL AGES

The diversity of genres and formats for aesthetic, language, format, genre, continued as the hallmark of Globo’s ar- theme and process innovation in 2010. tistic programming in 2010. Inspired by Brazilian reality and art, the network’s productions offered audiences of all ages Series and miniseries and preferences a mix of culture and en- Dalva e Herivelto – Uma Canção de tertainment. Seven thousand collaborators Amor retold the story of two icons of Brazil- work at Central Globo de Produção (Globo ian music. In Afinal, o que Querem as Mul- Production Center) to broadcast approxi- heres?, experimentation sprouted from a mately 2,300 hours of new entertainment classic question posed by Freud, the father content every year, which is characterized of psychoanalysis. As Cariocas told the sto- by artistic quality, creative freedom and ries of several women based on the homony- the appreciation of our national identity mous novel by Sérgio Porto. A Cura narrated and culture. a psychological drama based on the theme Besides its regular line of programs, of spirituality. Na Forma da Lei focused on several productions stood out in the quest the legal system. Clandestinos – O Sonho

Entertainment 39 Começou mixed fiction and reality to tell the story of young actors in search of the limelight, and the children’s special O Reló- gio da Aventura traveled to Ancient Rome.

comedy S.O.S. Emergência showed the day-to- day of a very peculiar hospital. A Vida Alheia portrayed an ironic and curious look on the lives of celebrities. Junto & Misturado pre- sented skits with six comedians interpreting almost 800 characters, and Separação?! showed the adventures of a couple in crisis.

specials Papai Noel Existe!, with Regina Casé; Diversão & Companhia, based on a play by Juca de Oliveira; Tal Filho, Tal Pai, with Fiuk and Fábio Júnior; Batendo Ponto, with Ingrid Guimarães, and Nosso Querido Tra- palhão, a tribute to the 50th anniversary of the character Didi Mocó, played by Renato Aragão, were the holiday season attractions The miniseries Dalva e Herivelto – Uma Canção de Amor. and boasted a cast of great names.

The miniseries A Cura.

40 Entertainment Luciano Huck and the participants of the 2010 version of Soletrando, a Caldeirão segment that encourages the knowledge of our language.

Programs Caldeirão do Huck, as well as a new season of the Soletrando (Spelling Bee) segment, closed out the year with a spe- cial that remodeled an entire fishing vil- lage in the Amazon. Celebrating its 10th anniversary, Altas Horas gave voice to youngsters who participated in the last decade to know what had changed in their lives. Mais Você debuted service seg- ments for the population, such as E ago- ra, doutor? (What Now, Doc?), and Som Brasil’s season finale welcomed a record number of guests to celebrate the music of Chico Buarque. E agora, doutor?, a new segment on Mais Você.

Entertainment 41 EMMY INTERNATIONAL AWARDS 2010

Globo was a finalist in world television’s most important awards with: Category Arts Programming: Por Toda Minha Vida – Cazuza Category Best Performance by an Actress: Lilia Cabral (Viver a Vida) Category Children and Young People: Do-Ré-Mi Fábrica Category TV Movie/Mini-Series: Som & Fúria Category Documentary: Kuarup

Lilia Cabral in Viver a Vida. The documentary Kuarup.

Som & Fúria. Por Toda Minha Vida – Cazuza.

42 Entertainment Sustainable Management

Aerial view of Central Globo de Produção (RJ), with one million square meters of preserved forest.

EFFICIENCY THAT AIDS PRESERVATION

Minimizing environmental impacts is a strategic concern in the daily operations of TV Globo’s units, as well as that of its affili- ates. The quest for sustainability is present in every stage of production, with constant improvement and the adoption of innova- tive practices that reach beyond legal ob- ligations, even though the TV segment is considered low impact. The engagement of staff and suppliers for the rational use of resources is one of the key points of the company’s management policy.

Sustainable Management 43 Rio de Janeiro At Central Globo de Produção - CGP - better efficiency in productive processes, cost re- (Globo Production Center), our entertainment and duction and the conservation of the environment TV drama studio complex, the ongoing quest for occurs through various initiatives, among which:

Environmental management and education

• Implementation of ISO 14001 (environmental certification) since 2007, ISO 9001 (quality certification) since 2002, and an explicit environmental policy since 2004. • Regular meetings of the Quality, Environment and Environmental Education Project teams with our collaborators, which include visits to schools (almost 1,000 participants in 2010) to disseminate the company’s practices.

Preservation and reforestation

• One million square meters of Atlantic rainforest preserved, including a 400 thousand-square-meter area which was reforested and now contains 120 thousand native and endangered trees, such as juçara palm (Euterpe edulis Martius).

Eco-efficiency measures

• Reuse of PVA paint (30% reduction in purchases and 96% reduction in disposal), paper (economy of 1.7 million sheets/year), wood, canvas and other materials used in set construction. • Replacement of water taps with new models with timers and disposable cups with mugs and degradable cups. • Rain water collection (post-production facility).

Fleet of vehicles

• Use of over 200 non-polluting electric cars. • Quarterly emission tests for internal circulation buses and outsourced fleet. • 30% reduction in diesel consumption in 2010 and a new Fleet Management Procedure. • Proper disposal of auto batteries, lubricant oils and tires and the implementation of collection and oil separation boxes for washing vehicles.

Materials, residues and effluents

• Wood: 100% from controlled sources. • Paper: 85% recycled • Sewage Treatment Plant: processing of 500,000 liters of sewage per day, with a BOD removal of 98.9% (above that required by law). • Solid residues: recycling or reuse of more than 6,000 tons/year, including metals, plastics, paper, inks and others.

44 Sustainable Management Recycling/reuse Tons (2010) Wood 4,942 Recyclables 1,116 Total 6,058

Among the initiatives that extend to other TV Globo addresses in Rio is the collection of paper (recycling), lamps, batteries, tires and oil by approved companies.

Public school teachers learn about CGP’s environmental practices during green visits.

Belo Horizonte In 2010, Globo Minas obtained the NBR ISO 14001:2004 environmental cer- tification after two years of planning, in- vestment and ample mobilization. Its new environmental policy and management system - implemented with the backing of a group of volunteer employees - estab- lishes goals, supplier requirements and the training of all internal personnel. Among the new practices that reduced the environ- mental impact of local production are the Spray washing: water economy at Globo Minas.

Sustainable Management 45 monitoring of fleet emissions, the washing in energy consumption reduction and heat of vehicles with spray and the correct dis- dissipation, and the substitution of ve- posal of 100% of the solid residues pro- hicles for newer, more economic and less duced in operations, including (in kg/year): pollutant models. electronic scrap (811), paper (8,358), plas- tics (2,774), metals (3,756), tires (140) and Recife organic waste (1,744 kg/month). Another initiative is the planting in city parks of a In 2010, Recife’s initiatives included tree for every child born in Belo Horizonte, recycling, (program implemented in 2008) Betim and Contagem, a partnership with lo- and the correct disposal of solid residues cal governments which began in 2008. (paper, metals, batteries and plastic, total- ing almost 2 thousand kilos), as well as the replacement of 75% of the water taps with São Paulo timer devices and 50% of the common toilet Sustainability initiatives in the São discharge boxes with two-cycle systems. Paulo operation involve the dry washing of 65% of the vehicles, selective collection (paper, plastic, aluminum, lamps, batteries and oil), reuse of paper, envelopes, bags and banners, use of recycled paper in events, use of individual bottles and recy- cled plastic cups, automatic shutoff valves in lavatories and a reduction in employee displacements by means of virtual meet- ings (through audio or video conferenc- ing). Energy efficiency measures include the automatic operation of pumps, eleva- tors, lighting and air conditioning systems, the use of high performance lamps and fixtures, as well as LED technology in the CGP: correct disposal of residues reduces impacts. decorative lighting of transmission towers (70% reduction in consumption). The com- pany also participates in initiatives to revi- talize the Pinheiros River (Pinheiros River Clear Water Association) and its margins (Urban Orchard Project).

Brasília Among the eco-efficiency initiatives implemented in the capital were the selec- tive collection of solid waste (proper dis- posal of batteries, lamps and batteries by accredited companies), the replacement of taps and toilet discharges with mod- els with timers, the rationalization of air conditioning, the modernization of cool- ing units, the replacement of electronic equipment and lamps and the creation of Sewage treatment plant (CGP): efficiency beyond legal natural sun barriers (gardens), with gains requirements.

46 Sustainable Management Human Resources

Young Apprentices at the Globo Production Center (Rio de Janeiro). PEOPLE THAT MAKE THE DIFFERENCE

In 2010, TV Globo further encour- cally challenged in the workforce, volun- aged the practice of citizenship among teer work and workshops to stimulate tal- its collaborators with a series of initiatives ent and generate income. People that help including the donation of campaign items, people and that make a difference - this is commitment to the inclusion of the physi- Globo’s team.

2010 - Investments em R$ Million Personnel (*) 2,605,513 Human development and Health 88,772 opportunities: Food 33,407 Transport 9,071 • R$ 18 million were invested in courses Social and Occupational Security 3,799 and educational and development Integration and Festivities 10,244 activities in 2010. Education and Development 18,012 • Almost 1,800 growth opportunities Private Pension 31,355 provided to internal personnel through horizontal and vertical promotions. TOTAL 2,800,173 (*) Salaries, participation in results and others.

Human Resources 47 Citizenship:

• Programa Sem Limites (No Limits Program) – In 2010, the Sem Limites dissemination campaign aimed to debate the relationship of the physically challenged and the work environment, offer a different view on internal opportunities, discuss the values and potential of each individual and seek new proposals to identify and develop new talents. The best example of this was the entry of 25 physically challenged young apprentices as part of TV Globo’s workforce. • Jovem Aprendiz (Young Apprentice) – The professional development program aimed at youngsters aged 14 to 24 counted on 158 participants in 2010. Of the 380 graduated so far, over 70% have found placement at Globo or in other companies. • Programa de Escolarização do Trabalhador - PET (Employee Schooling Program) – Aims to provide secondary education certification and capacitate CGP professionals. In 2010, the program graduated 38 students. • School Reintegration – In 2010, 53 students and 18 volunteers participated in the school reintegration program in São Paulo, which aims to offer employees and service providers the opportunity to complete their elementary and secondary education. In partnership with the Roberto Marinho Foundation.

Social and Cultural Initiatives:

• Support for entities (RJ and SP) - Close to 10 thousand items (books, toys, DVDs, school material, electronic equipment, food and clothing, in addition to 400 kilos of toys collected from campaigns and internal donations, benefiting over 100 social institutions and schools, as well as hundreds of São Paulo flood victims. Almost 8,200 courtesy tickets for cultural and sports events (cinema, theater, shows and the Rio Half Marathon) were offered to public school students and teachers and social institutions. • Income generation – In 2010, the two editions of the Solidarity Bazaar, held in partnership with the Journalism Department, raised almost R$ 15 thousand, which were destined to social institutions. Through deductions in their paychecks, employees also donated R$ 16 thousand to Retiro dos Artistas (retirement home for aging artists). • Handicraft Workshops – Fourteen workshops were held, involving 210 participants. • Financial Education – Through free classes, 60 CGP professionals learned to better manage their expenses and investments.

Volunteers and students at the school reintegration program in São Paulo.

48 Human Resources TV VIEWER SERVICE CENTER - CAT

Supplementary information regarding CAT:

• An average of 40 thousand monthly manifestations, 35 thousand by e-mail and 15 thousand by phone. • Production of 15 reports, either daily, weekly, monthly or by specific demand. • Integrated actions, such as the transference of CAT calls to the Child Hope Donation Center and the Cultural Contest prior to the debut of the series As Cariocas. • Distribution of exclusive material to viewers, such as Globo Network’s Operators at the TV Viewer Service Center. Institutional Magazine (Institutional Folder) to the 100 viewers who contacted the company the most; distribution of exclusive TV Globo giveaways as a SPEAK TO US! relationship initiative at Christmas, and institutional giveaways. • Over 100 viewers had the opportunity of July 2010 marked the first anniversa- visiting CGP in special tours organized by CAT. ry of the restructuring of Globo’s TV Viewer Service Center (CAT), which contemplated • E-mail marketing for a qualified viewer base, such as an informative a complete renewal of its technologi- letter announcing the beginning of cal system, the better detailing of Globo donations for Criança Esperança and a Network’s viewer profiles and the genera- first-hand news bulletin on the debut tion of more sophisticated and strategic of the Vozes do Araguaia (The Voices of reports for different interest areas. Araguaia) project. This structure is essential to pro- • Special project with the RJTV newscast vide viewers with an effective channel for through RJ Saúde (RJ Health). their manifestations, allowing them to be • Content generation for over 150 articles forwarded quickly to our production and about the most requested items through CAT, presently known as “Rolou na CAT” decision-making areas. This set of infor- (It happened at CAT) These articles were mation is an important reference for the published on TV Globo’s homepage, in control and improvement of the content of major magazines and newspapers, and different programs. highlighted in a monthly segment on Vídeo Show. CAT’s final tally for 2010 boasts 650 thousand registered viewers and over 612 thousand responses to viewer manifesta- tions, as well as the first dissemination of Call 400 22 884 or access the service on a national level on Video http://falecomaredeglobo.globo.com/ Show program, on November 8th.

TV VIEWER SERVICE CENTER • CAT 49 SUPPLEMENTARY INFORMATION

CRIANÇA ESPERANÇA – Supported projects: SERGIPE Associação Mantenedora da Escola Família Agrícola de Ladeirinhas Project: Escola Família Agrícola de Ladeirinhas/Sergipe: Jovens Protagonistas do NORTH desenvolvimento Rural Location: Japoatã ACRE Centro Comunitário SocioCultural de Barra dos Coqueiros Organização Social Amor e Vida - SAVI Project: Projeto Bordando o Futuro Project: Projeto Eco Escola Location: Barra dos Coqueiros Location: Rio Branco Sociedade Filarmônica de Sergipe Project: SOFISE: Garagem e música PARÁ Location: Aracaju Fundação Instituto para Desenvolvimento da Amazônia Project: Projeto Crianças Suruí-Aikewára: entre a tradição e as novas tecnologias na escola MIDWEST Location: Belém

DISTRITO FEDERAL RONDÔNIA AFMA - Ação Social Comunitária Obras Sociais do Centro Medico de Guarajá-Mirim Project: Nos caminhos de Villa Lobos Project: Criança, seja bem vinda ao mundo Location: Brasília Location: Guajará-Mirim PROEZA- Instituto Pró Educação e Saúde Project: Tecendo o amanhã TOCANTINS Location: Brasília Associação das Mulheres Trabalhadoras Rurais e Urbanas de Esperantina Projeto Aconchego Grupo de Apoio à Adoção Project: Círculo de Leitura Project: Caminhos para adoção Location: Tocantins Location: Brasília

NORTHEAST GOIÁS Associação Adelino de Carvalho BAHIA Project: Projeto Boa Nova Associação de Educação para a Vida de Vitória da Conquista Location: Ipameri Project: Jovem PEV - Protagonismo Juvenil na Prevenção de DST/AIDS Espaço Cultural Vila Esperança Location: Vitória da Conquista Project: Vivências culturais - Ojó Odé e Porancê Poranga Centro Projeto Axé de Defesa e Proteção à Criança e ao Adolescente Location: Goiás Project: Matriz das Artes: manutenção e ampliação de atividades de arte-educação Location: Salvador Galpão de Arte MATO GROSSO Project: Alimentando Sonhos Instituto Cultural Flauta Mágica Location: Feira de Santana Project: Implantação da Orquestra Sinfônica Flauta Mágica Sociedade Beneficente 25 de Junho Location: Cuiabá Project: Jovens em Ação Instituto Desportivo da Criança Location: Salvador Project: Projeto social vôlei kid´s - praticando e educando Sociedade Filarmônica 2 de Janeiro Location: Cuiabá Project: Orquestra das Crianças Instituto dos Cegos do Estado de Mato Grosso Location: Jacobina Project: Acessibilidade na Era do Conhecimento Sociedade Musical 08 de Dezembro Location: Cuiabá Project: Criança Cidadã Location: Mata de São João MATO GROSSO DO SUL ECOA - Ecologia e Ação CEARÁ Project: Projeto Crianças das Águas: identidade e cidadania - 2ª fase Centro Educacional de Juventude Padre João Piamarta Location: Campo Grande Project: Educação, Desenvolvimento e Inclusão Location: Fortaleza SOUTHEAST IFAN - Instituto da Infância Project: 0 a 3: Atenção Integral à criança pequena ESPÍRITO SANTO Location: Aracoiaba e Ocara Associação das Crianças de Castelo Projeto Verde Vida Project: Projeto formando cidadão do futuro Project: Comunicação Para Povos Rurais: Rede de comunicação e cultura popular do Location: Castelo seminário cratense Location: Crato MINAS GERAIS Associação Projeto Providência MARANHÃO Project: Educando para a vida Associação Nossa Senhora de Loreto Location: Belo Horizonte Project: Com as Cores do Futuro Centro de Defesa dos Direitos da Criança e do Adolescente do Vale do Jequitinhonha Location: São Luís Project: Aprender com Arte Centro Comunitário Cultural e Eclesial de Vila Passos Location: Pedra Azul Project: Loja Virtual Jogar a Rede Entidade Sete Estrelas Kairós Location: São Luís Project: Informatizar e profissionalizar com qualidade Location: Três Marias PARAÍBA SASFRA - Serviço Assistencial Salão do Encontro Amazona – Associação de Prevenção à AIDS Project: Gente pequena construindo um grande futuro Project: Multiplicação Arco-Íris Location: Betim Location: João Pessoa Sociedade Beneficente Anália Franco CENEP - Centro de Educação Popular Project: Projeto casa de apoio para adolescentes Project: A arte de educar Location: Ubá Location: Nova Palmeira Centro Cidadania - Ação e Educação Socioambiental RIO DE JANEIRO Project: Buscar o futuro, valorizar as raízes Associação Casa das Artes de Educação e Cultura Location: Maturéia Project: Núcleo de Educação para as ciências em favelas do Rio de Janeiro – ano 3 Location: Rio de Janeiro PERNAMBUCO Associação Cultural Professor Hans Ulrich Koch Associação Beneficente o Pequeno Nazareno Project: Multiplicadores para o ensino da música Project: Resgate Criança Location: Rio de Janeiro Location: Recife Centro de Documentação e Informação Coisa de Mulher Associação das Mulheres de Nova Esperança Project: Dançando o presente e cantando o futuro Project: Quebrando o silêncio da violência Location: Rio de Janeiro Location: Paulista Fundação Darcy Vargas Centro Brasileiro da Criança e Adolescente - Casa de Passagem Project: Música no CPJ Project: Raios de Cidadania Location: Rio de Janeiro Location: Recife Grupo Cultural AfroReggae Fundação Terra Project: Orquestra Sinfônica AfroReggae Project: Cultura e arte por toda parte Location: Rio de Janeiro Location: Arcoverde Instituto Marquês de Salamanca Project: Espaço Educacional Cantinho Feliz PIAUÍ Location: Rio de Janeiro Posto de Puericultura Suzanne Jacob Projeto Uerê Project: Semeando Alegria Project: Uerê Página Viva Location: Parnaíba Location: Nova Iguaçu

RIO GRANDE DO NORTE SÃO PAULO Centro de Apoio a Trabalhos e Iniciativas na Área da Criança e do Adolescente Arrastão Movimento de Promoção Humana Project: Exercendo minha cidadania Project: Cozinha Experimental Location: Mossoró Location: São Paulo

50 SUPPLEMENTARY INFORMATION Associação Fazendo História In Belford Roxo – July 4: 68,445 assistances Project: Fazendo Minha História - Ceará In Tanguá – July 25: 38,400 assistances Location: São Paulo At Talavera Bruce – August 28: 8,005 assistances Associação Lar Maria & Sininha SUPPLEMENTARY INFORMATION At Cidade de Deus (Favela Day) – November 6: 26,800 assistances Project: Lar Maria e Sininha: polo cultural Location: São Paulo Fundação Palavra Mágica SÃO PAULO Project: Oficina palavra mágica de leitura e escrita In Guaratinguetá – April 10: 49,724 assistances Location: Ribeirão Preto In Francisco Morato – April 17: 95,599 assistances Projeto Equilíbrio In Atibaia – May 1: 143,604 assistances Project: Arte e Vida Location: Canas In Pirassununga – June 19: 143,619 assistances SIPEB - Associação de Instrução Popular e Beneficência In Santo Amaro – August 28: 78,597 assistances Project: Centro de Educação Madre Teodora - espaço para geração de talentos In Itu – November 20: 110,197 assistances Location: Itu In Osvaldo Cruz – November 27: 77,797 assistances

SOUTH SOCIAL ADVERTISING PARANÁ ASSEN - Associação Sensibilizar National third party or partnered campaigns broadcast in 2010: Project: Música e arte para sensibilizar Ação Educativa Location: Francisco Beltrão Aclame: tributação transparente Pastoral da Criança AfroReggae National Coverage Headquarters: Curitiba Aliança Brasileira pela Doação de Órgãos e Tecidos (Adote) Aliança de Controle do Tabagismo (ACT) RIO GRANDE DO SUL Articulação Brasileira Contra a Corrupção e a Impunidade (Abracci) e Movimento de Associação dos Deficientes Visuais de Novo Hamburgo Combate à Corrupção Eleitoral (MCCE) Project: Inclusão em processo: apoie essa ideia! Ashoka Empreendedores Sociais Location: Novo Hamburgo Associação Brasileira de Psiquiatria Associação dos Juízes do Rio Grande do Sul Associação Brasileira dos Magistrados da Infância e da Juventude (Abraminj) Project: Projeto Justiça para o século 21 Location: Porto Alegre Associação Brasileira Terra dos Homens (ABTH) Central Única das Favelas do Rio Grande do Sul Associação de Amparo à Pesquisa em Farmacologia e Toxicologia (AAPeFaTo): Viva Voz Project: Atuação Associação de Assistência à Criança Deficiente (AACD) Location: Porto Alegre Associação do Laboratório de Sistemas Integráveis Tecnológicos (LSITEC) - USP Clube das Mães Santa Rosa Associação dos Magistrados Brasileiros (AMB) Project: Arroio é Vida Location: Porto Alegre Associação Mário Tannhauser de Ensino, Pesquisa e Assistência (Amtepa) Escola José Álvares de Azevedo Associação Mundial Antitabagismo (Amata) Project: Informática Adaptada Associação Nacional dos Defensores Públicos (Anadep) Location: Rio Grande Associação para Valorização e Promoção de Pessoas com Deficiência (Avape) Redecriar Associação Parceira contra as Drogas Project: Educação Sustentável: redecriar na vila orfanatrófio 1 Location: Porto Alegre Associação Projeto Casa Criança Atitude Brasil SANTA CATARINA Biblioteca Nacional Associação Catarinense para Integração do Cego Cáritas Brasileira Project: Estruturação do centro de atendimento e desenvolvimento infantil Carta da Terra Location: Florianópolis Central Única das Favelas (Cufa) Instituto Ilhas Brasil Project: Projeto Estrelas-do-Mar Centro de Estudos e Pesquisas em Educação, Cultura e Ação Comunitária (Cenpec) Location: Florianópolis Church of Jesus Christ of Latter-Day Saints Comitê para a Democratização da Informática (CDI) Project with permanent support: Confederação Nacional de Instituições de Apoio e Assistência à Criança com Câncer (Coniacc) ESPAÇOS CRIANÇA ESPERANÇA Conferência Nacional dos Bispos do Brasil (CNBB) Espaço Criança Esperança do Cantagalo, Pavão/Pavãozinho - Rio de Janeiro Congresso Brasileiro de Arquitetos Espaço Criança Esperança de Brasilândia – São Paulo Conselho Brasileiro de Oftalmologia Espaço Criança Esperança de Olinda – Pernambuco* Conselho Nacional de Justiça (CNJ) Espaço Criança Esperança do Aglomerado da Serra – Belo Horizonte Conselho Nacional dos Direitos da Pessoa Portadora de Deficiência (Conade) PASTORAL DA CRIANÇA – National coverage Conselho Nacional dos Procuradores Gerais de Justiça *as of 2011, Espaço Criança Esperança in Pernambuco will have new facilities, moving from Fundação Abrinq Olinda to Jaboatão dos Guararapes. Fundação Ary Frauzino para Pesquisa e Controle do Câncer Fundação Gol de Letra AÇÃO GLOBAL – Services 2010: Fundação Joaquim Nabuco Fundação OndAzul EDUCATION: Educational games, reading rooms, pedagogical workshops, theater Fundação SOS Mata Atlântica workshops, recreational activities, dissemination of primary and secondary education, workers’ education, initiatives to encourage adults to return to school, capacitation courses, Greenpeace digital inclusion, distribution of informative materials and others. Human Rights Movement Hutuz Cultural HEALTH: Medical assistance, blood pressure testing, guidance on prevention of diseases Iniciativa de Medios sobre el Sida (IMLAS) - Global Media Aids Initiative such as dengue fever, malaria, yellow fever, STD/Aids and leprosy, distribution of condoms, Instituto Brasileiro de Fluência lectures on chronic non-transmissible diseases (diabetes, hypertension), blood typing, Instituto Brasileiro dos Direitos da Pessoa com Deficiência (IBDD) cholesterol, visual acuity tests, nutritional evaluation and guidance, drug abuse prevention, Instituto Ciência Hoje breast, uterine and prostrate cancer, family planning, teenage pregnancy, distribution of informative material on occupational health and safety, exhibition of educational Instituto Ethos de Empresas e Responsabilidade Social videos, vaccination, oriented dental care, distribution of kits containing toothpaste and Instituto Innovare toothbrushes, fluoride application. Instituto Meta Social Instituto Pró-livro SPORT, CULTURE AND RECREATION: Sports tournaments, gym sessions, parlor games, Instituto WCF Brasil arts and painting workshops, drawing lessons, arts and crafts workshops for children, Orquestra Sinfônica Brasileira shows by cultural entertainers, artistic presentations, guidance on the importance of sports Pastoral da Criança for quality of life enhancement, dissemination of projects. Programa das Nações Unidas para o Desenvolvimento (PNUD) Programa das Nações Unidas para o Meio Ambiente (Pnuma) SOCIAL RESPONSIBILITY - Issuance of birth certificates, ID cards, work permits, tax ID numbers, voting cards, senior citizen cards, military enlistment cards, regularization of Rede Não Bata Eduque military enlistment situation, information on unemployment pension, wage compensation Safernet Brasil bonus, citizen’s welfare card, government severance indemnity fund, home loans, income Seventh Day Adventist Church tax, bank account opening, legal assistance, guidance on family law, communal marriage, Sociedade Brasileira de Arritmias Cardíacas tutorship, divorce, legal separation, child and adolescent rights, retirement, consumer Sociedade Brasileira de Dermatologia defense, reconciliation hearings, evidentiary hearings, guidance on how to save water and electricity, exhibition of safety equipment, guidance on fire fighting, guidance on traffic Sociedade Brasileira de Diabetes accident prevention, guidance on domestic accident prevention, educational lectures on the Sociedade Brasileira de Mastologia environment and others. State of the World Forum - Brasil 2020 Superior Tribunal de Justiça (STJ) Regional Ação Global 2010: Todos Pela Educação Tribunal Superior Eleitoral RIO DE JANEIRO Unesco and Globo: Citizenship and Employment In Três Rios – March 21: 40,748 assistances Unicef and Globo: Civil Registration and Aids In São Gonçalo (Extraordinary) – April 14: 7,112 assistances United Nations (UN) In Itaperuna – April 18: 43,090 assistances Universidade Federal de Ouro Preto In São João da Barra – June 13: 15,881 assistances WWF Brasil

SUPPLEMENTARY INFORMATION 51 Globo Data

• Coverage of practically 100% of the national territory, reaching 5,485 municipalities and 99.5% of the population. • Largest audiovisual production center in Latin America, with 10 studios, 3 sites for the construction of set cities and a Multimedia Center for Post-production. • Among telenovelas, miniseries, variety shows, its line of shows and events, Central Globo de Produção aired 2,240 hours of broadcast television - a total of 2,944 episodes, offering its viewers Brazilian and foreign culture. • Journalism: five and a half daily hours of information in 11 newscasts, seven of which broadcast nationally. Almost eight hours of journalistic programs, and over four hours of sporting events per week. • Almost 20 thousand professionals in five broadcasting stations (Rio de Janeiro, São Paulo, Recife, Belo Horizonte and Brasília) and 117 affiliates. • In 2010, Globo Marcas (Globo Brands) licensed 310 products, released 25 DVDs and 4 Blu-Rays and launched Globo Marcas Digital, a platform that allows viewers to rent or purchase TV Globo titles for download. • In 2010, Globo Filmes participated in the production of 10 feature films, which were seen by over 24 million spectators (90% of the Brazilian movie-going public). It has now participated in the production of 110 films, among which the 10 biggest box office hits in the last 20 years, in partnership with 50 independent production companies and over 70 directors. Globo Network presently broadcasts around 80 national feature films per year. • Closed TV: production of Globo News and SporTV cable channels (partnered by Globosat). Launched in 2010, Canal Viva airs TV Globo and Globosat series, telenovelas and shows. • TV Globo Internacional present in 115 countries, with 570 thousand subscribers. In 2010, 65 Globo productions were licensed to 91 countries, totaling 25 thousand hours in 33 languages. Partnerships with strategic channels in Mexico, Portugal and the USA for co-productions. Globo TV Sports broadcast over 3,300 hours of programming to 190 countries. • Internet – 2010 Highlights: TV Globo was the ratings leader among the news and sports sites, with G1 and Globoesporte.com. The Globo Entretenimento site was also the leader in its segment.

SITE/CHANNEL INDIVIDUAL USERS/MONTH Globoesporte.com 10 million G1 11.6 million Globo Entretenimento 12.1 million Source: IBOPE NetRatings (Home and Work).

GLOBO NETWORK HOME PAGE MONTHLY VISITS (2010) www.redeglobo.com.br 7.5 million Source: Google Analytics

52 GLOBO DATA