Nielsen BookScan
Jeremy Neate ISTC
Confidential & Proprietary • Copyright © 2010 The Nielsen Company Introduction
• ISBN coding led to Barcodes on books led to EPoS led to BookScan sales tracking
• UK ISBN Counts Count of ISBN 140,000
120,000
100,000
80,000
60,000 Count of ISBN
40,000
20,000
0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Confidential & Proprietary Copyright © 2010 The Nielsen Company As it was – Wilbur Smith Monsoon
Monsoon 9780333637715 Mar-99
40000 Monsoon 9780333764824 Oct-99
35000 Monsoon 9780330376792 Jun-00
30000
25000
20000
15000
10000
5000
0 1 3 5 7 9 99 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 101 103 -5000
Confidential & Proprietary Copyright © 2010 The Nielsen Company The beginning of change - 2003 Blue Horizon 9780333761359 Mar-03 30000 Blue Horizon 9781405021180 Mar-03 Blue Horizon 9780312278243 25000 May-03 Blue Horizon 9780333761397 Oct-03 20000 Blue Horizon 9780330376310 May-04
15000
10000
5000
0 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97 100103106109112115118121
-5000
Confidential & Proprietary Copyright © 2010 The Nielsen Company Twilight 9780316160179 Oct-04 Fast Forward to Twilight Twilight 9788876250484 Jan-06 60000 Twilight 9781904233640 Jan-06 Twilight 9781904233800 Jan-06 Twilight 9780316015844 Sep-06 50000 Twilight 9781417755912 Sep-06 Twilight 9781904233657 Mar-07 Twilight 9781905654406 May-07 40000 Twilight 9784863320147 Apr-08 Twilight 9780316038386 Oct-08 Twilight 9781905654376 Oct-08
30000 Twilight 9780316033411 Oct-08 Twilight 9780316031844 Oct-08 Twilight 9780316038379 Nov-08 Twilight 9781905654413 Nov-08 20000 Twilight 9781905654390 Nov-08 Twilight (Lrg Prt 9781594133299 Dec-08 Twilight 9781905654383 Dec-08 10000 Twilight 9781410413567 Mar-09 Twilight 9781405663564 May-09 Twilight 9780316070362 Jun-09 0 Twilight 9781905654697 Aug-09 1 5 9 41 45 49 53 57 61 65 69 73 77 81 85 89 93 97 13 17 21 25 29 33 37
101 105 109 113 117 121 125 Twilight 9781905654659 Oct-09 Twilight 9781907410253 Mar-10 -10000
Confidential & Proprietary Copyright © 2010 The Nielsen Company 9789707709942 Crepusculo:Un Amor 8000000 Peligroso:Twilight Saga (Spanish) Paperback
9789705804892 Amanecer:Twilight Saga (Spanish) Stephenie Meyer – By Paperback 7000000 BookScan Territory 9789705804090 Hu'sped (the Host),El Hardback 9789705800238 Luna Nueva:Twilight Saga (Spanish) 6000000 Paperback 9789571041018 Twilight:Breaking Dawn Paperback
5000000 9789571040028 Twilight:Eclipse Paperback
9789571039817 Twilight: New Moon Paperback
4000000 9789571039640 Twilight:Twilight Saga Paperback
9788937832543 Breaking Dawn Paperback 3000000
9788937832468 Twilight: Eclipse Paperback
2000000 9788937832215 Twilight: New Moon Paperback
9788937832208 Twilight Paperback 1000000
9788881129300 New moon:Tascabili Paperback
0 9788881128990 Twilight:Tascabili Paperback Australia Denmark Italy NZ Volume RoI Volume SA Volume UK Volume Volume Volume Volume
Confidential & Proprietary Copyright © 2010 The Nielsen Company E-books – The future is now
Author/Contrib ISBN/EAN Title Imprint Date Format Price Availability utor Meyer, 9780748112517 Twilight Hachette Digital 26 Feb 2009 EB £6.84 Available Stephenie
Meyer, Little, Brown Books USD 9780316007412 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316007429 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316007436 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316007443 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316007450 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316007467 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316023597 Twilight 18 Jul 2007 EB Active Stephenie for Young Readers 10.99
Meyer, Little, Brown Books USD 9780316089500 The Twilight Saga Collection 27 Oct 2009 EB Active Stephenie for Young Readers 57.96
Confidential & Proprietary Copyright © 2010 The Nielsen Company 200 BookScan Test Ebook Panel 180 Stephenie Meyer Ebooks 160 by Country of Purchase Breaking Dawn 140
Eclipse 120 New Moon 100 Twilight 80
60
40
20
0 GB US NO FR BE CH LU IE
Confidential & Proprietary Copyright © 2010 The Nielsen Company 1600 High profile Fiction only? 1400 Meet Shirley Hughes 1200 and Dogger
1000
800 TCM
600 Lib 400
200
0 Dogger Dogger Dogger Dogger Dogger Dogger Dogger
9780099267096 9780099927907 9780370300061 9781856811521 9781856817646 9781862305939 9781862308053
Shirley Hughes 3
Confidential & Proprietary Copyright © 2010 The Nielsen Company 4000 Shirley Hughes
3500 Titles consolidated to
3000 ISTC for Market Comparison
2500
2000 tcm 1500
1000 Lib
500
0
Confidential & Proprietary Copyright © 2010 The Nielsen Company In Summary
3 format ‘Wilbur Smith’ to a 24 (plus) with Twilight
Cross territory complexity
E-book development
Not confined to Blockbuster Fiction
Borrowings analyses can be misleading
Confidential & Proprietary Copyright © 2010 The Nielsen Company In Conclusion
ISTC’s are as revolutionary for the book trade as the ISBN was, and it is the natural evolution of the ISBN in a more complex and mature Book Industry
Thank You
Confidential & Proprietary Copyright © 2010 The Nielsen Company