Page 8 ADWEEK July 6, 1987 Noxell, Revlon and Avon Fuel Hot Week in Cosmetics By Dottie Enrico Ads will feature a new Cover Girl model, Martha Longley, and the campaign will tout NEW YORK-Executives in the beauty busi mascara and liquid foundations. ness weren't just sitting around watching Revlon, meanwhile, after reviewing its na the makeup dry last week, as Noxell Corp., tional network media-buying responsibil Revlon Inc. and Avon Products Inc. all made ities, has decided to consolidate its $25 mil the news. lion in U.S. billings at Bozell, Jacobs, Noxell named a new senior vp/marketing: Kenyon & Eckhardt. Revlon had been split Peter Troup is succeeding Fran Harrison, ting the national broadcast responsibilities who is retiring. Noxell also has a completed between BJK&E and Grey Advertising, campaign, by SSC&B:Lintas Worldwide, for which handled the Flex and Jontue brands, the new Extremely Gentle line. The series, because BJK&E handles conflicting Faberge slated to break in October, is backed by a brands. Now BJK&E will buy all the net $13-15-million budget. work TV for all Revlon brands. The Extremely Gentle line will be market Avon's newest entry in the women's fra Martha Longley, the latest Cover Girl ed this fall under the Cover Girl name and grance market will be Breathless, and the supported by both print and TV advertising. scent will be accompanied by TV and print Crosland added that Breathless will be the "These products complete the Cover Girl work from both Uniworld Group and N W first launch to receive major support in sev makeup line," said F. Stone Roberts, execu Ayer. The scent will first be available in Sep eral ethnic markets, with special ads created tive vp at SSC&B. "It will be targeted to the tember, backed by a sensual and passionate by Uniworld. increasing segment of women with sensitive ad appeal. "This introduction will give Avon The company will also run special holiday skin and will round out the other oil-free, the opportunity to fill a void in its fragrance ads during the fourth quarter for its full line hypoallergenic products already making up portfolio," said Phil Crosland, group vp/U.S. of direct-sell products, which will carry the the Cover Girl line." marketing at Avon. "Look How Good You Look Now" theme. 0 Anheuser-Busch Puts Name on Line to Compete With Imports By Fran Brock with many European beers, Anheuser uses heavily on word-of-mouth support for An more hops than typical domestic beer, giving heuser, a strategy that most recently helped ST. LOUIS-Anheuser-Busch Cos. wants Anheuser a stronger taste. In the Phoenix fuel the meteoric rise of Corona Extra and some of the money going to foreign suds, market, Anheuser is selling for $5-6 a six- also has helped to create a mystique for and it's putting its name on the line to get it. Heineken, Beck's, Anchor Steam and Roll The company is testing Anheuser, a Euro ing Rock. However, A-B is expected to sup pean-style beer, in Phoenix, Ariz., and in Anheuser will pour from a port the brand with trade ads, p-o-p and New England markets. The brewery had some consumer advertising, probably in up hinted in March that it planned to introduce green bottle, like Beck's scale publications. a high-priced specialty beer to go against and Heineken's. Hal Riney & Partners/Chicago and San the likes of Heineken and Corona for upscale Francisco, which successfully marketed G. markets, which have turned up their noses Heileman Brewing Co.'s Blitz-Weinhard at A-B's superpremium Michelob. pack, about the same amount as imports and specialty brands on the West Coast before A-B officials would not discuss Anheuser higher than Michelob's $4.20. Riney became an A-B agency, is reportedly (a name resurrected from a brand in the The green bottle may not be the only tool working on Anheuser. brewer's past). Sources say, however, that A-B is borrowing from the imports. Instead Imports now account for roughly 8% of the the beer comes in a green bottle similar to of using a large amount of marketing mus $35.5-billion retail beer market. Anheuser those of such leading impolts as Beck's. As cle, the brewer reportedly plans to rely Busch accounts for nearly 35% of that. 0 " : RC Opens Fire on Coke and Pepsi With New Flavors, FTC Filing (Con t inued/rom page 1) years running, according to Beverage Di provide ad ditional information before it Chicago, primarily to provide RC bottlers gest. Company executives, who have refused would consider any action. The company with a diet alternative to the company's ps to comment publicly on the agency change, plans to provide that information this week, tablished sugar-flavored Nehi line. RC mar say a fresh approach could boost sales. according to an RC spokesperson. 0 keting vp Ron Corin said the test will be RC isn't just fighting on the airwaves, how .. backed with limited advertising. ever. It also has filed a complaint with the FTC, Last month, RC broke with its ad agency charging that Coke and Pepsi are engaged in of four years, DFS Dol'land Wol'ldwide, and restrictive advertising practices that preclude moved its $12-15-million account to Hill , RC from competing effectively. In the 53-page Holliday, Connors, Cosmopulos/Boston. The complaint, RC says Coke and Pepsi have "en shift. presages a new campaign (0 r('p lace gaged in lockout agreements in many parts of the theme, "Some People Go Out of Their the country, precluding RC from participating Way for the Taste of RC." in feature advert ising and in-store displays fo r DFS claims its work had helped tUI'll RC almost every week of the year." Tom Delaney was on vacation last w("( k sales around, but the numbers !iay other RC's Washington co u'nsel met with FTC His " Informed Sources" colum n wil! i'l' wise. RC's market share has been a f1a ( members in early June (oB review the (,Olll t.urn next week. 2.7% of the total soft-drink market for t wu plaint. and the FTC asked the company to For more information contact the Archives Center at [email protected] or 202-633-3270 J Lt 1 \' J. .1 1988, Eastern Erlitlcn
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DATELINE: NEW vORK
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controlled test or Clarion sklncare products in Baltimore and is still 0xpected to take the line national by the start of
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For more information contact the Archives Center at [email protected] or 202-633-3270 } . ~-.. . NOXELL CORP.'S NOXZEMABHAVE CREAM AGENCY: William &ty~. " :, ' GROUP 'CREATIVE DIRECTOR: '; Alalt &iPe,.itm. ",,~:, , <~<:':i, , : >; : ART DIRECTOR:'Tom'Conmd AGENCY PRODUCER: JeTTy MasOn DIRECTOR: Md11ifl'SokoUky/ -
The Noxzema spot shows young couples spending quality time In front 01 the bathroom mirror. Sign of the Times: Noxzema Puts Man and Wife Into Lather '
Forget Dr. Ruth. To understand the male chorus that sang: "They call her The latest Noxzema spot is sun-filled prevailing sexual standards iri our culture, Creamy. Woo! Woo! Woo'!' and energetic, and features a '50s-style w(' nl't'O only to look at Noxzema commer Such subtlety was preceded in 1972 by a song about "Mr. Irresistible" and a pano cials. It's odd, but it does appear that for spot featuring yet another blonde bomb ply of aforementioned cuppies. This is the more than 20 years, William Esty's adver shell type who announced: "Men! Watch new frontier of commitment, where men tising for Noxzema shave cream has de Joe Namath get creamed." Namath, at the are tender, women are aggressive, and all fined the sort of jokey, mass-culture sexu time sporting a fabulous moptop, looked are so grateful not to be single that they ality of the time. heavenward and said, "Hooo!" work like crazy on each moment. W(' still remember the bur At least when it ~rnes to shaving lesque of Scandinavian fantasy cream, these cuppies are a bit woman Gunilla Knutson in 1970, This is the new frontier of kinky. The women, in partiCUlar, wl1l'n she told men to "Take it are so well groomed, yet sexually off, take it all off." The newest commitment-where men and women playful, that it's as if June Cleaver Noxzema spot features some ter- are grateful not to be single. got a talking-to from Helen Gurley ribly energetic young professional Brown. One woman, in power suit couples (cuppies) finding time to and power 'do, appears to be vacu- nuzzle and still have a quality shave. After the aggressive, swingin' singles of uming the lips of her bare-ehested Mr. Irre Yl't over the years, the advertising has also the '70s, things got much quieter in the sistible and comes away with a face full of conveYl>O a ridiculous amount of sexual innu '80s. It was a "sharing" kind of time. shaving cream. Another, in an apparent ges endo while staying wrapped in a respectable Scarcely 10 years after Gunilla the Killa, a ture of solidarity. just rubs some of the cream cloak of packaged-goods innocence. 1980 spot titled Newlyweds tenderly on her face, while still another drags her man. Takp, for example, the mid-'70s period showed a wife in a bathrobe telling her who has shaving cream on his fSC(>, Ollt of thl ' spots fl'aturing Farrah Fawcett-Majors, (then husband that she missed his face. It ended bathroom. still in the land of the three-name people). with the line. "Share the softness." Still, there's a veneer of earnestness. In Straddling- a chair in a white jumpsuit, she in Perhaps the best remembered commercial these sexually confused times, the road tn tnHluct'S herself: "Hi, guys. I'm Creamy." A of recent times is called Small Bathroom. safe cuppie-dolll may be paved with shav l'IlOrus of offstage men then respond with He's shaving at the mirror, while she's in the ing cream. But sufI.' cuppie-dom might not such l'lq,;'Ult ripostes as "Hey!" and "Yeall!" shower, shaving her legs. The spot suggests last long; word is that casting haf begun In an l'm'lier spot, she was introdueed by a that the couple will be late for work. for a new Charli6's Angels. Woo! For more information contact the Archives Center at [email protected] or 202-633-3270 Page 12 ADWEEK January I, 19
. NEW CAMPAIGNS man "who grew up on Beluga caviar and Bizet's Carmen" really need in his life? For its first TV campaign, Waterman The New Navy Blue Fragrance Pens luxury fountain pen supports its current print ads with "Poor Little Rich By Jane Weaver Boy," a 3D-second spot targeted at an upscale audience. NEW YORK-There are already a slew of demographic studies about the consumer of the As the scene opens with a Victrola play 1990s. Now Noxell Corp. is getting into the prediction act of what the woman of the ing a scratchy song, a woman describes J '90s will want with the launch of Cover Girl's Navy, the cosmetics company's first her friend's privileged childhood. fragrance. The '90s woman, according to Cover Girl, will be "sophisticated, stylish and "He had EUl'ope at his feet and the self-assured." world at his door," she muses. "But he . A $9-million print and TV cam never had a Waterman pen. How could I paign for the Oriental floral fra have known he had been so deplived?" grance is set to break in the spring Intercut with black-and-white flash and is targeted at this independent backs are scenes of the man writing and woman. Lotas Minard Patton the woman nan'ating the story. Mciver/N.Y. created the cam Nan DeSusa, group creative director, paign. explains that M-E's creative team felt Continuing Cover Girl's "clean" "the ad should say something about the image, the tagline for the fragrance people" who use Waterman pens. "The campaign declares, "You'll always campaign is talking about the use or own- feel petiect in Navy. The clean clas sic fragrance." According to agency co-founder Sally Minard, the perfume's name and design promote a "timeless fashion for a woman with a great sense of self." In the 3D-second TV spot, filmed by French director Gerard Hameline, three models are followed out and about through lush Los Angeles set tings. A "laid-back" soundtrack cre ates a tension between the "beauti ful women and the aggressive Marinaro: his underwear's under there. aspect of cars, boats and planes," explains co-founder Karen McIver. er rather than the pen itself." A fragrance for the '90s woman Print work shows a brunette ele- gantly dressed in navy blue and Men enjoy having their behinds admired white. By casting dark-haired women in the ads, Minard says, Cover Girl is aiming for a by women. broader appeal than the typical blondes featured in most of its ads. "It's beyond the every At least that's the message in Grey day working girl and the girl next door," she says. Advertising'S TV ads for Fruit of the Loom men's underwear. Hmm, it's quite When David Metcalf, creative director/ the ad. "I have at last met my affinity in possible. copywriter of Lowe Tucker Metcalf, pens," wrote Doyle. Copy focuses on the Two 3D-second spots proceed with "the began work on the Parker Pen cam craftsmanship of the pens and quotes notion that women eyeballing men for a paign, he'd never even read a Sherlock from one of the books. change is amusing," says vice president! Holmes book. creative director Jerry Mazza. But after completing extensive research While Parker goes for the intellectual ap- Following the "We Fit America" theme, for the print campaign's latest execution, the spots feature three celebrity men go he became somewhat of a Sir Arthur Co ing about their daily business. nan Doyle expert. Doyle, the author of the Ed Marinaro from Hill Street Blues, for Holmes mysteries, is the subject of the ad example, gets an appreciative smile from breaking this month in consumer and a female motorist while riding his bicycle. business magazines. Also staning in the campaign are Pat The second in a series, the ad's headline rick Duffy from Dallas and James De reads, "With what pen did Sir Althur Co Paiva from the soap opera One Life to nan Doyle write The Case Book of Sher Live. DePaiva's bottom is admired when lock Holmes?" Through elementary de he helps a young woman pick up a pack ductions explained throughout the copy, age she has dropped. His underwear must the conclusion is, of course, Parker's Duo be terrific-she promptly drops the pack fold pen. age again. Agency president William Tucker says Waterman: the new status symbol Set to an upbeat tune asking the ques they knew Doyle wrote with a fountain tion, "Whose underwear is under there," pen and, after digging through the Parker peal in its campaign, another campaign the campaign tries to appeal to both men archives, came upon a letter from the au that broke ' this month tries to prove its and women, taking Fruit of the Loom thor to Lord Molesworth, a member of the pens are a necessary status accessory. from "an apple pie [image] to a newer ParkerFor Board more of informationDirectors. It's contactincluded inthe ArchivesMcCann-Erickson Center at [email protected] asks what does a fresh, or 202-633-3270 sexy one," Mazza says. AdveTtising Age, MaTch 13, 1989 65
Your Product ~ Noxell working ;on hair c%r In The Movies opment office," he added. "For instance, Cooier sources said. By PAT SLOAN by Cover Giri is a registered name for a fra One product that may get more play this year BOCA RATON, FLA.-Noxell Corp. is d~vel grance, which we couid do under that name or is No~zema shaving cream, recently moved to GSI',I1D. oping its first hair-coloring line nnd will assign another." Burnett from Campbell-Mithun-Esty, New lOU W1IoushbY A.... -.. advertising to either Lintas:Worldwide, New Also, Cover Girl this summer will introduce York, where it wasn't advertised. • ...... CA90018 • York, or Leo Burnett USA, Chicago. as "in-and-out products Sun Shines SPF 15 lip In other news from the meeting: • QJ~I1""78l8 • The line might be marketed under Noxell's gloss and Summer Face Tinted Gel Blush," Mr. • Quintessence Inc. is planning a men's fra Cover Girl brand, though sources say other Busta said. "That will be our first major experi grance launch and a women's cosmetics line for names are being considered. ence in the marketplace with Cover Girl in sun 1990, via Foote, Cone & Belding, Chicago. Bristol-Myers Co.'s Clairol division has more screens." • Parlums Christian Dior will introduce Fahr (jive your than hall the estimated $478 million hair Cover Girl cosmetics and sun care products enheit men's Iragrance this faU via HDM, New product away coloring market. are handled by Lintas, but the Iragrance and York, while Avon Products' Parfums Stem is Charles Busta, VP-marketing lor Cover Girl hair-coloring ventures are expected to go to said to be working on a Cher for Men launch via - on television Products, said, "Overall, no comment" when Burnett. Lintas already handles Iragrances for FCB, San Francisco. game-shows. asked about the new line during the recent an the Prince Matchabclli division of Unilever's • Revlon Inc. has shot a new commercial that It's the ultimate In low' cost. mass nual meeting of the Cosmetic, Toiletry & fra Chesebrough-Pond's. asks the question "What makes a face unforget exposure. We provide a complete ser ... ice grance Association. NoxeU's toiletries group is working on ex table?" Answers come from celebrities. Handled to all TV game-shows. Write for details. "But we are looking at new places to take the panding the Noxzema skin cream brand but in-house, the commercial is expected to run on G.. me-Show rldCements, Ltd. 1011 Willoughby A...enue Cover Girl name through our corporate devel- probably not into more skincare products, the Academy Awards telecast.#" Hollywood. CA 900}8 (ll)) 814·1818 Profits Market Analysis around the country (Continued from Page 32) of consultants to devise more ways of squeezing additional profits from its existing businesses. Mr. Mark is or around the corner. expected to have a new program in place within a few months. The change in thinking and cor porate strategy is that brands in many categories aren't swapping their rankings as much as in the past, industry observers say. Even if a brand loses share to a Just $245. TIlat's all Free ZQ.day trial. You competitor, marketers no longer are quickly throwing additional ad dol it takes to own the can examine the 1989 lars into the widening market-share 1989 LIFESTYLE LIFESTYLE MARKET gap. "There is a fundamental redefini MARKET ANALYST, ANALYST free-of tion under way of how companies the one general reference charge for a full twenty look at their market shares/' said tool no marketing book- days, If, at the end Spencer Hapoienu, executive direc tor at SAGE Worldwide, a unit of shelf should be without. of that time, you Ogilvy Group, New York. "The pro • Over 1,000 concise, d~cide not to keep liferation of brands through line ex read pages will give you tensions has changed companies' 1it, just return it perspective on the importance of demographic data on each of the with no obligation. ,market share.", " 1 .' country's 212 ADIs,* you agree that the , Richard Winger, a senior consul tant specializing in consumer goods • Plus, important data on 57 1989 LIFESTYLE MARKET .at .Bqston.Consulting Group, be popular lifestyle hobbies, interests, . ANALYST belongs on your lieves thai though market share still and activities in America today. is the premise for marketing a prod marketing bookshelf, simply remit uct, companies no longer are willing (You pay much more for this with the $245 subscription fee-and you to gain market share at any price. other products.) immediately become eligible for the "It's not an issue of letting a • And, 45 consumer segment pro . brand go so far that you can't re Order your 1989 $99 special profile offer. coup but in figuring out whether it files, like dual income households But remember, the $99 special offer is worth spending the money . .. to and households with children, for get 5 more share points," he said. LIFESTYLEMARKEf ends June 1, 1989! So don't procras insight into market potentials for il Share points aren't as important ANALYST and get tinate, Whichever option you choose, to retailers as they are to marketers, your products and services. complete the order fonn and send .Supermarket executives are more concerned about whether a product If you're in advertising, marketing, custom profile reports .for your 1989 LIFESTYLE MARKET Is profitable. or media sales, make your job a of your smaller ANALYST today! . "Retailers aren't interested in little easier with the multiple-data 'what glass cleaners they sell but target markets at that they sell more glass cleaners," sourcebook that can help generate srds ~I1=~"* laid Dave Perkins, public relations successful marketing decisions, director of Bristol-Myers Co. 's special low prices. Drackett subsidiary. "Trading share Order your 1989 LIFESTYLE points is not real growth, but real MARKET ANALYST today! growth is in expanding the busi ness," Time was if a product lost market $99 reports, Once you've paid for share, retailers would reluse to your 1989 LIFESTYLE MARKET carry It. Now, a brand's market share could be declining wliile the ANALYST, you can order unlimited brand remained one of the most special demographic/lifestyle profitable for the retailer to carry. profiles of your individual target ! "The incentive now is for com panies to hold the line on profitabil markets for just $99 each! ity for both themselves and the re Single ZIP code, contiguous ZIP tailer ... so they don't lose the distribution channel," Mr . Ha codes, MSA, or state-each poienu said.#" custom-drawn profile will give you . up-to-date target data for one special Ogi/vy unit changes name corner of your product/service NEW YORK-The Ogilvy & Mather marketplace. Public Relations Group last week changed its name to Ogilvy Pub Order unlimited quantities at lic Relations Group. the special $99 price before June 1. & The unit includes Adams Rine I ' .' (After that date, regular $200-per hart, Ogilvy & Mather Public Af fairs and several other companies in ," profile prices return.) 25 countries.# For more information contact the Archives Center at [email protected] or 202-633-3270 ~TH STORf of Levell prlrted in FULL fo~nat.
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The Schechter Group has designed a sleeker, updated lock for ~;; k :.t r / C i:':'\ i " (.:.:, r) j'" C) CI t.t C ·C. ~: ~.:( t.. \!.1. T:. n -f 1'- { :' ~:::.I···f {.:.::: 1'" .... ], C) (::1 k .i n q. I:) C) ], d (':'::' I'" <,:,:.! i~- ,';;\ F! l"') .1,. c:: :~:. ,':~ n d q 1'- c·:·· .:':":':. '1:: E~ r" ;::. h ,:::~, ],.f .1 rn r; ,':';':. C !:.. " / "r c! c:: C) t .t r" t: {,:::' !.... c: C) rn p r'~' t" j, t: ..i C) r': ~.~. \"': t:. l·"j. {.:,::, c: .:;':{ t:. f·:·:' <:.:.1 () I'" 'y'" i::. h E·:' !\~ {.:.:.:, ~:\~ \/ C, j .... t·:: .. - to) ;:':\ '::::-t·::, d ~';'I ,::'{ i " i:: {.:.:.! t: ~. r'; f:! d c·:' ~:;. .i c:~ -'I "f: J. r- rri redesigned the line to emphas i ze h~ritage of consumer trusT ana t~? the products together qraphically ~n a f2ITlly-~f-hrardc 100k.
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To bstter tarqet the acne-conSC10U5 ~een mar~e~, The Scnecnter Grcup changec Which 1S rendered on blue, deeper and richer than the hlue previously used, along wit~ ~he red C:'~ c: c [) r'f t ::~. "::'~ r'i (J ~.!J !"'! .i t· f::':' 1 E~' t:. t.. f:·:' too i r'J q .i rn Fi .:'.':\ I'" t· (~:. E:; r'l ["'I ;,. f·::: C' C) r"; t E':':' r'i r! C) j'- :':. i' . "'./" C'!' C':':- E:t rooJ E:'. r"; d ·l. rn !::'! C) - 1 ;;':'\ I''': t lOOk to t~e paCKaging. the Shadow box an0 the bold -ed slash on the 0ottle. wording and repeating the typograph used on the hox, the des~gn ·film made the whlte plastic bottle more pro~l~ent .nslrle the deep blue box.
The red slash etrect 15 u~ed with similar res~lts or t~e cleanslng pads
For more information contact the Archives Center at [email protected] or 202-633-3270 -r' j-"'J t:7! ~:3 c: !"'; E': c: !... ~ ·t 'E':' r' Ei J' C) ~ .. t r:) j'" F2 of :i. r" E' ci t.':. t,,~ f::r t\l C) >~ ,.~ £.:.'t ffi E{ t C) t;J c~ "!' "-, I'" r\j (J }.' :,,:~ E~ rH ,::'\ !"'j E: d .", (:: i;\ i':. c,~, d f31·::.i 1'1 C;"''''E:':'.';,iP., ·Tt'.. ,(·: ,::: c).\/·:;;;1 ~ v}I"':ic(l if.;. ~j.c,?l f C:CJrlt';'~:{ir'i~ (j .;;;·I.rlc:l h~~·t::~. r:,~;'J('j b':-:lI'1Cji::j. ":j.. i'~cl.L'·-iCJ l"!.. ~ J.'::. :::.:::.:·t:. !~'jr" \"':".1 IlfH STORY of .eve] 1 printej in FULL format.
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September 14, 1987, Al~ Edltions
~all Preview 1987
LENGTH: 834 words
HEADLINE~ COSMETICS; Marketers will push m3keu8 fo~ sensitive skin
BYLINE: By Dottie ~nrico
less-irrltating cosmetics become more popular. products that are fragrance-free, hypo-allergenic and purer for the s l(in. resul~. marketers are pushirg the category of products ained at women with
Lxtremely Gentle. q u t:; .I. _1 'r: ..1 E,:,,' ~:~. " Extremely Gentle brands will De sold as part ot the Cover Girl
~ou~ gentleness while cashlng .In
sensitive skin has the potentia; to be half as large as t~e entire c c! ], C:' ir· ..... c: C) ~::;. rn {.::.:. t·.. i c ~:::. c: E:'\ t: ~.:.:.:. t,:,:,i c:' ;'" 'y' i r"~ !:::. ;':':~, :I. {-:.:.:, .::::. !l I! ~:::. E:·\ \ .... ::::. ,J i:':'~ C k ~:;:; i~'~ ], :? t'r: '.:';'{ r'} ~ i;·;·t r'" ;':.;'{ r"i ,';';\ } \. '::: 'i::. {.. \! h C) (: C) \/ f:" t.... c. ·t. i"'~ {.:.::
i tj"';(::::' fC)l"'{:;::'f'''Llr nE·::~'· ::::. T:.C) t:.!·"~E·:' t r··r-:·::j"·i C '! Ei.r·fd +·l"·~-:·:·:·: r i'''I(:~: .. ic)rnc·~n.;·:·:·:.1 ], i:';'tLtr"'c:: !"'; c)·f r l\jC»~r:... :.1. n .:::t ~::. p: r- Cj fn fj t E'~ d ~:! ·c n E~ ~~- c:: C~ iT: C •. :':':. n .i. (.~:: :::. t C: -f C~ ], }, () !.rJ ~::: I. t .1. ~.: u !!
This ic close to sales fiqures shown For more information contact the Archives Center at [email protected] or 202-633-3270 " .; r"l~:: color products for nallS. ,t, ,0,. !...... ;t department-store brands is more ~::"I... " .•. fIn,"";,.,\\:.:,; ..::J ...... •• ~:: h " Et:.. i.ll !' category is Clinique
(J n (.~~ C) of -t h (.:::: rn .~';'. ~:~. (::; ... ~ d i '::::. t. 1""" .-.t.. L") Lt t:. (.:7.' d b r- i'::t n d :::. t h ,:i -1::. :.t. ~::. ,,'p E-:: C !::.~ i ....' i n (,:.1 !B t. t C' h ,':':'~ t. t. {.::: n t .t c; ,0'; c, nth E";' West Coast 1S Physician's Formula. a full line 0+ cosmetics and treatment products owned and marketed bv ra~brands. ician's Fcr~ula will ge t a big push this tall with new advertising trap Saatchi & Saatchi DF~. rorrance, Calif., and new packaging . Many observers look for Ta~brands to roll Physician's Formula out nati00ally
,oot ;''',r~ '''j c c::: ~:::. rn \.:.:.:1 ·C. .1 C ::::. rnu ~:::. t. :I. c:,c:,k ';:J ..... ·' .. ·'.. I fragranc:e-trpe qualities,
Coast c:onsultart and publ shpr ot an industry newsletter. She adds that the skin problems can be hard since brand loyalty among this grc:ur lS very high.
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F;~ {.:.:.:: \..' 1 C) r', .1 ~:::. .i !"'i t:. f" c' c:! l.\ c: ,i r"i q "::'~ r'; f·:·:: ~.,.; ]. .~. ~... ~ f·:·:· C) f P ~ ... c. d d c: t ::::. c .:':':'{ 1 J (.:.:, d ~'~J (.:.:.:, i,;'.J L: r", f"'i r :!. ~::. >~ .i. C) !"'! t,\! J .. '. ,... , c, campaign that will highlight the natural ingredients in the products
!J ]. c:C) k secret is a formula
The new ads from Mlll the same women who have appeared 1n the company ' s umbrella campaign, "The Most
.. .. . women wearlng the ·t· c, \.. t n (} ~':':'~ t~ .1, . C) n .. about how no one can t. ::.:~ 1 .i. t:'J f..::: i::; ~.- j. n \.:.:.; rn .::':'~ k c·:' L~ p n
Another hot category (an outgrowth of the sensitivity-awarenesE mascaras made and distributed by profesE10nal eye-care compa0ies. has bQen testing a masc:ard tnat is bein~ distributed via optometr1sts and other F.~'y' f':':~ "'M ,_ : .:.~. f'- f:~ ~:~~ p c::: c: .'i. :'~'~ ], i :::. t:. ~~~, ;; ':'~ n c E{ .:::'!. !...~ .~:~ c ,"" 8· L.. C) rri h t'w (.:.::: PC:: j'" t f:~' d ]. "/ '1 :::. t.",~ c! r'-' 1< .1 . rl q C) n .1, t: ~::. C) ~",! [Wi
an indust~y corsultant c:ontained 1n c:osmetlcs, and one ot the spec1t1C: areas of concern has alwavE been i ,-.!·i, ,c: ·t·)I· '.. ' c.:;".' '''·If:.-'' ,,_. +, <:: ..... I "."~",,, -- ...... Y ...... ~... ''O- ~- . . ... ~f .1n
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AND BE ON THE LOOKOUr FOR . as part of 1TS Frescripti/es I1ne. The new prcGuc~~ ~~e for three skin problems ], .:'::'~ ~;::. t . .i c: .i t: \ .:
* 0aybell1neFor more Wll_ information ~fter contacta special the Archives eOJ~lOn Center at [email protected] J~S Ultra Pe~formanc2 or 202-633-3270 Pur~ Make-Up in a smaller, +rcsted bottle It wlil be ava1li.bls 1n September and October
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For more information contact the Archives Center at [email protected] or 202-633-3270