2 • Presented by La Jolla Historical Society April 12-14, 2019

2 • Presented by La Jolla Historical Society April 12-14, 2019 • 3 3 • Presented by La Jolla Historical Society April 12-14, 2019 • 4 SDTMD 2017 REPORT TOURISM ECONOMIC IMPACT San Diego Tourism Marketing District $10.4 BILLION 35 MILLION LA JOLLA DEMOGRAPHIC INFORMATION Know Your Audience TOTAL VISITOR SPENDING TOTAL VISITORS

INCOME TRAVEL BUSINESS & VACATION TRAVEL SPENDING

Transport 73.83% - Personal Vehicle Number of Vehicles Per Household Average Household is over $205k 30% travel +21 days/yr on business Of Households over $205k per year, Average net worth exceeds $2 million 2 Vehicles 3 Vehicles 45% net worth of $1-$4 million 60% have income of $100k to $500k 60% 10% 45% 15% 45% travel +21 days/yr for pleasure 41.29% 13.99% 10% have income in excess of $500k/yr 15% net worth of $4-$10 million+ 73.83% 45% purchase +21 days/yr of hotel accommodations 5 • Presented by La Jolla Historical Society April 12-14, 2019 • 6 7 • Presented by La Jolla Historical Society April 12-14, 2019 • 8 AboutLA JOLLA CONCOURSUs D’ELEGANCE BIOGRAPHIES

G. MICHAEL DORVILLIER NIGEL MATTHEWS CHAIRMAN, LA JOLLA CONCOURS D’ELEGANCE CHIEF JUDGE

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2019 La Jolla Concours d’Elegance, Originally from Oxfordshire, England. Nigel has enjoyed the past 42 years living in Vancouver, British Columbia one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial where he worked as a red seal designation licensed automotive technician and member of the Guild of Master Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success Craftsmen, repairing and restoring Rolls-Royce and Ferrari automobiles. of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in The past 22 years of his lifelong automotive career has been in the classic and exotic car insurance industry 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his as a specialty vehicle damage appraiser, underwriter, and ten years as the Administrator of the British professional career. He enjoys spending time with his two wonderful children, Madeline and Blake. Columbia provincial government collector and vintage vehicle licensing and insurance programs. He is currently the Global Director of Client Services for Hagerty Insurance, the Historic Vehicle Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010. TIFFANY BROMFIELD He has judged at most of the major Concours throughout North America since 2005 and for the past 14 CHAIR OF OPERATIONS, LA JOLLA CONCOURS D’ELEGANCE years has written a weekly classic car column in the Canadian press. He has also written for a number of magazines. With over a decade of experience with the Concours, Ms. Bromfield has served various roles in the history and planning of the premier car event of the year. Ms. Bromfield was part of the founding committee and for the first six years of the event led the group of local merchants and car enthusiasts that made the La ED GILBERTSON Jolla Concours d’Elegance possible. Three years ago, she returned to the show as a volunteer, serving as the Judges Liaison. She now leads the operations for the HONORARY CHIEF JUDGE La Jolla Concours d’Elegance. Ed Gilbertson is Chairman of the International Chief Judge Advisory Group (ICJAG). He is also Chief Judge Tiffany is currently the Team Lead for Urban Moxie Consulting, assisting nonprofits and small business Emeritus for the Pebble Beach Concours d’Elegance, Palm Beach Cavallino Classic, and the Ferrari Club of owners with community, government, and public affairs engagement programs and projects. With a America. He continues to serve Pebble Beach as an honorary judge and member of the selection committee. background in government, community development and non-profit management, Tiffany works with her clients to design successful community engagement and business coaching solutions. Tiffany previously He is founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari has held positions with federal and local elected officials both in San Diego and Washington D.C and Automobile (IAC/PFA). He is also a senior advisor and committee member for the Federation Internationale served as the Executive Director of two community development nonprofits supporting small business owners Vehicules Anciens (FIVA) technical commission and the Historic Vehicle Association (HVA), and a member of in San Diego. Born and raised in San Diego, CA, Tiffany lives in Point Loma with her two children, Cooper the SAE Historic Vehicle Technical Standards Committee. and Charlotte. She is an avid traveler, scuba diver, and underwater photographer. Ed and Sherry Gilbertson have been married for 46 years and have owned many significant sports cars, hot ROBERT F. KERNER, JR. rods and motorcycles. When not assisting with events, they can often be found enjoying their vehicles on CHAIR OF CONCOURS CAR SELECTION COMMITTEE the back roads of Calif ornia.

Bob Kerners’ practice at Lockton as an insurance risk manager to ultra-high net worth families has spanned the past 15 years, covering any type of insurance need a family may have, anywhere in the world. Bob speaks on a number HEATH FOX of panels relative to topics of insuring high net worth families and has spoken most recently at The Lido Consulting EXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETY Tenth Annual Family Office Investment Symposium and Deutsche Bank’s Conference on Best Practices for the high Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the net worth. Bob is Lockton’s expert on collector car insurance and it’s his passion for the collector car hobby that University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership began his involvement as a Board Member for the La Jolla Concours d’Elegance. Institute and the Harvard Business School executive education programs. He previously served as the Deputy Bob’s work on the Board includes assisting Michael Dorvillier (Chairman) in generating sponsorship money for the Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University event, managing the photography and videography vendors who provide all the amazing shots and footage of our of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of great Concours and working on the sub-committee that engages automobile owners to register and exhibit their Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel. superb automotive examples, at the La Jolla Concours d’Elegance. Additionally, Bob has attended the Pebble Beach Car Week for the past 15 years, and experienced a great number of other car shows and auctions such as the Amelia Island Concours D’Elegance, the Quail, The McCall Motorworks Revival, the Colorado Grand, the COPPERSTATE 1000 vintage car rally, the Copper State Roadrunner car show, numerous auctions such as RM Auctions, Bonham’s, Barrett Jackson, Gooding & Company and Mecum. 9 • Presented by La Jolla Historical Society April 12-14, 2019 • 10 AboutLA JOLLA CONCOURSUs D’ELEGANCE BIOGRAPHIES Winners2018 SPECIALTY Circle WINNERS

KEITH MARTIN EMCEE Keith Martin has been involved with the collector car hobby for more than forty years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is honored to return to the La Jolla Concours d’Elegance as emcee. Noted for his onstage wit, warmth and deep knowledge of Italian cars, Martin has been an emcee at Pebble Beach, Concorso Italiano, the Meadow Brook Concours, the Kirkland Concours, the Concours of America, Keels and Wheels in Houston, Hilton Head Concours, the Atlanta Concours, the Boca Raton Concours and many other events. Martin lives in Portland, Oregon with his budding-car-collector son, Bradley, aged ten. Bradley got his first car last year, a 1960 Bugeye Sprite. A video of him learning to drive a stick-shift with the Bugeye may be found on YouTube. His daughter, Alexandra, graduated from Oregon State University and is a support specialist at Daimler Trucks North America and blogs occasionally for BEST IN SHOW MOST OUTSTANDING PRE WAR AWARD SCM. She can often be seen driving her 2006 Lotus Elise. 1939 Bugatti Type 57SC Aravis Cabriolet 1929 Rolls-Royce Phantom I Convertible Coupe Peter Mullin, Mullin Automotive Museum Aaron and Valerie Weiss

SCOTT JACOBS POSTER ARTIST

With a career now spanning three decades and counting, artist Scott Jacobs has consistently reached and then surpassed new heights. First recognized by Harley-Davidson Motor Company for his artistic talent, he was signed by them to a long term contract. Since then, Scott has expanded into different genres entering himself into the mainstream of the fine art community. Included on that list is imagery of Marilyn Monroe, Elvis Presley, Corvette, Ford GT and Mustang, exotic cars, wine still life’s, flowers, and more. The common theme of his work; regardless of the subject is his hyper-photorealism. It is his mastery of that style that has enamored audiences worldwide. People from the west coast to Eastern Europe and beyond enjoy his work as it currently hangs in more than 90 countries and over 30 museums. After years of achievement as an artist, Scott decided to get back into the retail business by opening a large gallery in Deadwood, SD called, Jacobs Gallery. This is a place where the public can view Scott’s originals, collection of vintage motorcycles, limited edition prints, and his very own apparel line. The gallery also includes a studio where Scott paints when he’s not traveling MOST OUTSTANDING POST WAR AWARD AUBREY TAYLOR AWARD OF the world making appearances. 1959 Ferrari 250 LWB California Spyder EXCELLENCE FOR BEST UPHOLSTERY Charles Wegner 1955 Mercedes-Benz 300SL Gullwing Coupe Malloy Foundation Inc

11 • Presented by La Jolla Historical Society April 7 - 8, 2018 • 13 13 • Presented by La Jolla Historical Society April 12-14, 2019 • 14 LA JOLLA CONCOURS EXCLUSIVE SATURDAY TOUR D’ELEGANCE EVENING VIP RECEPTION

15 • Presented by La Jolla Historical Society April 12-14, 2019 • 16 LA JOLLA CONCOURS D’ELEGANCE LA JOLLA CONCOURS D’ ELEGANCE WORLD CLASS CARS WORLD CLASS EXPERIENCE

17 • Presented by La Jolla Historical Society April 12-14, 2019 • 18

Sponsorship Menu Title Sponsor

2019 SPONSORSHIP MENU TITLE SPONSORSHIP BRANDING OPPORTUNITIES – $100,000 TITLE SPONSORSHIP $100,000 PRESENTING SPONSORSHIP $45,000 DISPLAY/SIGNAGE ADVERTISING PREMIER PLUS SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $20,000 yy 10’ x 10’ exhibit booth at yy Ticket booth yy Banner ad/link on LaJollaConcours.com home page PREMIER SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $15,000 premier location and space yy Truss arches yy Full page ad in the program on the back cover to display 3 vehicles yy Towers yy Two TV spots promoting the La Jolla Concours, dates TBD yy Banner in Exhibit Area See additional pages for the following sponsorships: yy VIP area yy Present “Best in Show” award yy Main entrance yy La Jolla Concours d’Elegance yy Thirty, 15-second radio commercials yy Feature position on all SATURDAY EVENING VIP RECEPTION SPONSORSHIP $30,000 yy La Jolla Motor Car Classic yy 3” x 3” ad on the click-and-print on-line ticket signage listing multiple yy Two email blasts with your ad and choice of message HOSPITALITY AREA SPONSORSHIP $20,000 sponsors yy Main Stage Banner FRIDAY NIGHT SOIREE $20,000 yy Company logo in most Concours advertisements in magazines such as, but LOGO RECOGNITION not limited to: TOUR D’ELEGANCE SPONSORSHIP $20,000 • Sports Car Market yy Top tier logo placement RESTORER SPONSORSHIP $15,000 • Hemmings Motor News yy LED screen on main stage • Finish Line Magazine (Petersen Museum) MOTOR CAR CLASSIC SPONSORSHIP $15,000 yy Car placards • Bulletin (Classic Car Club newsletter) DRIVE & RIDE SPONSORSHIP $15,000 yy Tour and Concours ribbons AWARDS SPONSORSHIP $15,000 yy Event ticket • Ranch & Coast Magazine • Riviera Magazine SUNDAY VIP LOUNGE SPONSORSHIP $10,000 Logo available by separate arrangement, yy Flyers and posters yy Confirmation and welcome emails to registrants • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe SUNDAY ENTRANT LOUNGE SPONSORSHIP $10,000 Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe under license for use by major sponsors. yy Credentials MAIN STAGE SPONSORSHIP $10,000 Review, Del Mar Village Voice, and Carmel Valley News JUDGES SPONSORSHIP $10,000 VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000 yy Logo on the reception invitation to all sponsors, media and car entrants MOTORCYCLE CLASS SPONSORSHIP $5,000 yy 20 tickets to the exclusive Saturday evening VIP reception VALET SPONSORSHIP $5,000 • Additional tickets may be purchased at pre-event pricing of $75 each EMCEE SPONSORSHIP $5,000 yy 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance ON-LINE TICKET SPONSORSHIP $5,000 • Additional tickets may be purchased at pre-event pricing of $35 each TECHNOLOGY SPONSORSHIP $5,000 yy Opportunity to address the crowd at the reception and Tour d’Elegance lunch HOSPITALITY SUITE $5,600 | 15 AVAILABLE yy Company logo incorporated on the window decals for each tour entrant PLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLE yy 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry (Must receive participating names by March 1st to PHOTOGRAPHY SPONSORSHIP $2,500 secure entries in Tour) TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500 yy Feature promotional products or materials in goodie bags yy 10’ x 20’ Hospitality Lounge TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500 • 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) CAR GIVE-AWAY SPONSORSHIP In-Kind • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge In-Kind HOTEL PARTNERS • Lunch catering package for 40 yy 4 staff credentials yy First right of refusal for the 2020 La Jolla Concours d’Elegance Title Sponsorship

19 • Presented by La Jolla Historical Society April 12 - 14, 2019 • 20 Presenting Sponsor Premier Sponsor

PRESENTING SPONSORSHIP PREMIER SPONSORSHIP | PREMIER PLUS SPONSORSHIP BRANDING OPPORTUNITIES – $ 45,000 B R A N D I N G O P P O R T U N I T I E S – $15,000 | $20,000 (LIMITED TO CAR DEALERSHIPS ONLY)

DISPLAY/SIGNAGE ADVERTISING DISPLAY/SIGNAGE ADVERTISING yy 10’ x 10’ exhibit booth at premier location and space to yy Banner ad/link on LaJollaConcours.com home page yy 10’ x 20’ exhibit booth at premier location with a courtyard and space to yy Banner ad/link on LaJollaConcours.com home page display 2 vehicles display 4 vehicles (Opportunity to bring in outside catering however, no yy Full page ad in the program yy Full page ad in the program yy Banner in Exhibit Area outside alcohol may be brought in) yy Main entrance yy One TV spot promoting the La Jolla Concours, dates TBD yy Present “Specialty” award yy Banner in Exhibit Area yy Feature position on all signage listing multiple sponsors yy Present “Specialty” award yy One email blast with your ad and choice of message yy Main entrance yy Ticket booth yy One email blast with your ad and choice of message yy Company logo in most Concours advertisements in magazines yy Truss arches yy Feature position on all signage listing multiple sponsors yy Company logo in most Concours advertisements in magazines such such as, but not limited to: yy Towers yy Truss arches as, but not limited to: • Sports Car Market yy VIP area yy Towers yy La Jolla Concours d’Elegance • Sports Car Market • Hemmings Motor News yy VIP area yy La Jolla Motor Car Classic • Hemmings Motor News • Finish Line Magazine (Petersen Museum) yy La Jolla Concours d’Elegance yy Main Stage Banner • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) yy La Jolla Motor Car Classic • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine yy Main Stage Banner • Ranch & Coast Magazine • Riviera Magazine LOGO RECOGNITION yy 1 only to receive Premier Plus spot on field • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho yy First tier logo recognition • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa LOGO RECOGNITION Santa Fe Record, Carmel Valley Leader, Solana Beach Sun yy LED screen on main stage Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Rancho Santa Fe Review, Del Mar Village Voice, yy Car placards Santa Fe Review, Del Mar Village Voice, and yy Second tier logo recognition Carmel Valley News Carmel Valley News yy Flyers and posters yy LED screen on main stage yy Confirmation and welcome emails to registrants yy Flyers and posters yy Credentials yy Confirmation and welcome emails to registrants yy Listing below title and presenting sponsors on VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS pre-event press releases yy Logo on the reception invitation to all sponsors, media and car entrants VIP RECEPTIONS | CONCOURS yy 12 tickets to the exclusive Saturday evening VIP reception • Additional tickets may be purchased at pre-event pricing of $75 each yy Logo on the reception invitation to all sponsors, media, and car entrants yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance yy 6 tickets to the exclusive Saturday evening VIP reception • Additional tickets may be purchased at pre-event pricing of $35 each • Additional tickets may be purchased at pre-event pricing of $75 each yy 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry (Must receive participating names by March 1st to yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance secure entries in Tour) • Additional tickets may be purchased at pre-event pricing of $35 each yy Feature promotional products or materials in goodie bags yy Feature promotional products or materials in goodie bags yy 10’ x 20’ Hospitality Suite yy 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage • 40 Hospitality Suite passes - includes entrance to the Concours (Additional tickets at pre-event pricing may be added at $75 each) • Additional tickets may be purchased at pre-event pricing of $75 each • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge yy 4 staff credentials • Lunch catering package for 40 yy First right of refusal for the 2020 La Jolla Concours d’Elegance Premier Sponsorship yy 4 staff credentials yy First right of refusal for the 2020 La Jolla Concours d’Elegance Presenting Sponsorship

21 • Presented by La Jolla Historical Society April 12-14, 2019 • 22 In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s Media Opportunities extensive media coverage:

TELEVISION RADIO (CONTINUED) RADIO (CONTINUED) DIGITAL ADVERTISING Television Spots Secured by McFarlane Promotions, Inc. KGB AM Radio Latina Classic & Sports Car Magazine • KUSI In Studio – April 3rd • (15) Recorded promotions and (20) Live recorded promotions • (35) Recorded promotions and (20) Live recorded promotions • Website Banner Ad • CBS 8 Ellen Browning/Covo La Jolla – April 6th for on-air contest promotion and ticket giveaway to air Monday, for on-air contest promotion and ticket giveaway to air Monday, • Calendar Listing • The CW Ellen Browning/Covo La Jolla – April 6th March 19th– Friday, April 6th March 19th– Friday, April 6th DoSD • FOX 5 Ellen Browning/Covo La Jolla – April 6th • (2-:10 or 15) Second promotional mentions per day starting on • (2-:10 or 15) Second promotional mentions per day starting on • Middle Listing Featured Event Ad • KUSI On Site – April 8th Monday, March 26th– Sunday, April 8th Monday, March 26th– Sunday, April 8th • Arts Newsletter Content Block Inclusion • Event information listed on website • Event information listed on website • Featured Event Ad TELEVISION SEGMENT DETAILS KOGO AM • Social Media Exposure • Regular Newsletter Content Block KUSI, April 3rd • (15) Recorded promotions and (20) Live recorded promotions PRINT ADVERTISING • Dedicated Eblast to most active subscribers from primary list • • Design Art Eblast La Jolla Concours d’Elegance Weekend Events Preview for on-air contest promotion and ticket giveaway to air Monday, Finish Line Magazine • Featuring Porsche San Diego March 19th– Friday, April 6th • Top Picks Inclusion of Arts & Culture Newsletter • Winter Issue, Fall Issue CBS 8/The CW/Fox 5, April 6th • (2-:10 or 15) Second promotional mentions per day starting on • Unlimited Access to Contest and RSVP Platform • (1) Full Page Ad • • 10 Social Posts across DoSD’s Facebook, Instagram and Twitter La Jolla Concours d’Elegance Weekend Events Preview Monday, March 26th– Sunday, April 8th Highline Autos • Featuring Michael Dorvillier and Robert Kerner (spokespersons), • Event information listed on website Hagerty • January Issue, February Issue, March Issue, May Issue Balvenie Scotch and Hendrick’s Gin cocktail showcase from the MAX FM • Website Banner Ad • (1) Full Page Ad William Grant Portfolio, stunning classic Concours automobiles, • (35) Recorded promotions and (20) Live recorded promotions Highline Autos • Editorial Feature contemporary vehicles from Rolls-Royce and Aston Martin, for on-air contest promotion and ticket giveaway to air Monday, • Dedicated Eblast • Post Event Editorial Hemmings Moter News delicious offerings from Covo La Jolla and a showcase of elevated March 19th– Friday, April 6th Just My Ticket VIP bites from Farmer & the Seahorse, Fogo de Chao, Searsucker • (5-:15 or 30) Second promotional mentions per day starting on • Website Banner Ad to run for 30 days geotargeted to Southern • Email Newsletter Sponsor Del Mar and East Village Tavern + Bowl. Sunday, March 18th– Sunday, April 8th California and Las Vegas • Inclusion in Fun Things to Do Eblast • • Online Calendar Listing KUSI, April 5th Event information listed on website La Jolla Light • Features on site at the La Jolla Concours d’Elegance • Minimum 6 Facebook and Twitter posts on station’s social media Just My Ticket • (2) Half Page Ad accounts • Dedicated Eblast RADIO • Editorial Feature • • Dedicated Social Push to San Diego KFMB AM 760 Minimum 10 live promotional mentions on-site at event North County Sun Mighty 1090 • Featured Item in Fun Things to Do Eblast • (40) Recorded romotions for on-air contest promotion and ticket • Calendar Feature • La Jolla Blue Book giveaway to air beginning Sunday, March 26th (35) Recorded promotions and (20) Live recorded promotions Ranch & Coast for on-air contest promotion and ticket giveaway to air Monday, • Website Banner • (5-:15 or 20) Second promotional mentions per day starting on • March Issue March 19th– Friday, April 6th • 2 Articles on La Jolla Blue Book Blog Sunday, March 18th– Sunday, April 8th • (1) Half Page Ad • (5-:15 or 30) Second promotional mentions per day starting on • Event included in top of Eblast 2 weeks prior to event • Event information listed on website • Editorial Feature Sunday, March 18th– Sunday, April 8th • Dedicated Profile under "Visit Info" category • Minimum 10 live promotional mentions on-site at event San Diego Home & Garden • Event information listed on website • Calendar Event Listing • Feature Giveaway on The CW San Diego Morning Extra • March Issue, April Issue • Minimum 6 Facebook and Twitter posts on station’s social media • Social Media support throughout channels KFMB FM 100.7 • (1) Full Page Ad accounts Ranch & Coast • (35) Recorded promotions and (20) Live recorded promotions • 1,000 Mailbox Stuffer Inserts • • Online Editorial Inclusion for on-air contest promotion and ticket giveaway to air Monday, Minimum 10 live promotional mentions on-site at event San Diego Reader Radio Latina • Website Ad March 19th– Friday, April 6th • Contest on website for 1 month • (35) Recorded promotions and (20) Live recorded promotions • (2) Dedicated Eblasts • (5-:15 or 30) Second promotional mentions per day starting on • Facebook post with boost for on-air contest promotion and ticket giveaway to air Monday, • Top Billing in Newsletter Sunday, March 18th– Sunday, April 6th • Source Newsletter Spot with link March 19th– Friday, April 6th • Featured Cover in May Issue • Event information listed on website Sports Car Market • (5-:15 or 30) Second promotional mentions per day starting on • Post-Event Editorial (Website & Print) • Minimum 6 Facebook and Twitter posts on station’s social media • Concour Guide, April Issue Sunday, March 18th– Sunday, April 8th • Featured Story on Website Homepage in May accounts • (1) Full Page Ad • Event information listed on website Reader • (1) Half Page Ad • Minimum 6 Facebook and Twitter posts on station’s social media • 2 Source Spot Newsletter Inclusions • Write Up with Photo accounts San Diego Magazine • Resource Directory Listing for 1 Year • • Middle Event Listing in Best of San Diego This Week Newsletter Email blast inclusion Sports Car Market • (1) Full Page Ad in Online & Monthly Readership Papers

23 • Presented by La Jolla Historical Society April 12-14, 2019 • 24 Media Opportunities (cont.)

DIGITAL ADVERTISING (CONTINUED) NATIONAL & INTERNATIONAL COVERAGE INFLUENCERS (CONTINUED) SOCIAL MEDIA (CONTINUED) SanDiegoVille • AAA Magazine Savvynista • 568 New Fans Gained with a current total of 5,302 fans • Listing on Coming Events Page • The Ace Magazine • Pre-event Instagram Post • 86.0K Video Views • Preview Article promoting event with embedded ticket raffle • Airheads Beemer Club Magazine • Instagram Stories Covering Friday and Saturday Night Parties Instagram Overview of the La Jolla Concours d’Elegance Campaign: • Post sidebar ad with link on homepage 6 weeks prior to the event • Alaska Airlines Magazine SavvySweets Life • 380 New Followers with a total of 1,543 Instagram Followers • Dedicated Eblast • American Car Collector • Facebook and Instagram Post with 9 Photos • 5,581 Total Likes • Social Media Promotion and Link to Preview Article • Authentic Luxury Travel • Instagram Stories Covering the Saturday Night Party • 5,690 Total Engagements Sports Car Market • Autobody News • Event Featured in Spring Season Things to Do in San Diego Article Most Engaged Hashtags: • Banner Inclusion in Weekly Tuesday Newsletter starting a month • CarsYeah The Siren Confidential • #sandiego – 3,584 prior to even • CnTraveler • Day of Social Posts • #autoshow – 3,090 • Dedicated Eblast • Driven World Magazine • Instagram Stories Covering Friday Night • #visitsd – 2,977 • Social Media Exposure • The Ferrari Market Letter Vanessa Bali • #yelpsandiego – 2,817 • #lajollaconcours – 2,696 Vintage MotorSport • Finish Line Magazine • Pre-event Instagram Story Promotions • #carlife – 2,685 • Newsletter Banner Inclusion • Grand Prix Classics • Instagram Stories Covering Friday • #concours – 2,675 Yelp • Grand Touring Magazine - Cover Feature Vanessa Campos - Book of Travels • #ilovesandiego – 2,558 • Featured as one of the three "Top Events to Attend This Week" • Hagerty • 2 Pre-event Instagram Posts • #carshow – 2,510 REGIONAL COVERAGE • Hemmings Motor News • Day of Instagram Post • CBS 8 • Highline Autos Magazine • Instagram Stories and Snapchat stories Covering Saturday VIP WEBSITE REPORT • Users were up by 37.42% vs. last year • Classic Showcase • OC Weekly Party and Sunday Concours • New Users were up by 36.02% vs. last year • The CW 6 • Sports Car Market • Website Link Included in Bio • The Sunday Drive • Sessions were up by 32.54% vs. last year • Finish Line Magazine PRESS RELEASES & NEWSLETTERS • Page views were up 11.87% vs. last year • FOX 5 • USA Today • Calendar Notice • Social Referral Traffic was up by 172.06% vs. last year • The Gloria Gold Show • Superformance • Press Release featuring General Event Information and Lincoln as • Organic Search was up by 9.71% vs. last year • KUSI • Vintage Road & Racecar 2018 Honored Marque • Direct Traffic was up 15.78% vs. last year • La Jolla Blue Book • Wealth Magazine • Press Release featuring VIP Receptions and Offerings • Email Referral Traffic was up 33.42% vs. last year • La Jolla Lifestyle INFLUENCERS • Press Release featuring the Porsche San Diego Tour d’Elegance • La Jolla Light DiningOutSD • Press Release featuring Updated Event Information and Ticket CALENDAR LISTINGS SENT TO THE FOLLOWING • La Jolla Village News • Facebook and Instagram Coverage of Saturday Night Party Price Increase PUBLICATIONS • Locale Magazine Fashionista Momma • Post-Event Press Release featuring Event Recaps of each day and • Alaska Airlines Magazine • MyCarQuest • Pre-event Twitter and Facebook 2018 Winners • Alpine Sun • NBC "Worth the Trip" • 2 Instagram Posts • Media Alert • America West Magazine • North County Sun • Blog Post • 5 Newsletter Inclusions by McFarlane Promotions, Inc. • American Way • North County Times • Instagram Storie Coverin Friday and Saturday Night Party • 24 Dedicated Email Blasts by McFarlane Promotions, Inc. • Asian Journal • Ranch and Coast - Cover Feature Just a Car Guy DIRECT MARKETING/COLLATERAL • Associated Press • San Diego CityBeat • Post Event Blog Post on Best in Show • 2 Bridge Banners • Beach And Bay Press • San Diego Community Newspaper • Calendar Listing • 300 Posters • Better Home and Gardens • San Diego Family Magazine Nick's Car Blog • 10,000 Flyers • Californian • San Diego Home & Garden Magazine • Twitter, Facebook, Instagram and Blog Post • 1,000 Commemorative Posters • City News Service • San Diego Magazine Little Bits of Chic • Event Invites • Coast News • San Diego Reader • Blog Post on Friday VIP Party • Event Tickets • County News Service • San Diego Union Tribune My Car Quest • Drink Tickets • Del Mar Times • SoCalPulse • Post Event Article SOCIAL MEDIA • Downtown News • Times of San Diego OldCarsWeekly • GQ Magazine Facebook Overview of the La Jolla Concours d’Elegance, October-April: • There San Diego • Pre-event Article on Website • Hemispheres • 1,891,490 Total Impressions • The Vista Press PS Cest Lavie • Imperial Beach Eagle & Times • 40,086 Total Engagements • Thrillist • 2 Pre-event Instagram Posts • La Jolla Light Newspaper • 17,451 Total Link Clicks • Instagram Stories Covering the Saturday Night Party • La Jolla Village News

25 • Presented by La Jolla Historical Society April 12-14, 2019 • 26 Media Opportunities (cont.) Benefiting

CALENDAR LISTINGS SENT TO THE FOLLOWING MEDIA LINKS (21 OF 254) • Event Listing PUBLICATIONS (CONTINUED) 1. LaJolla.com Article • lajolla.com/article/ 1. http://www.theacemagazine.com/weekend-events-ace-magazine- entertainment-article/la-jolla-concours-delegance/ LA JOLLA HISTORICAL SOCIETY • Downtown News april-7-april-9-2017/ 2. Thrillist Event Calendar • thrillist.com/entertainment/ Welcome To The Concours Presented By La Jolla Historical Society • Living in Style Magazine • Event Listing san-diego/things-to-do-in-san-diego • Los Angeles Times 2. http://www.760kfmb.com/story/35066330/la-jolla-concours- 3. Highline Autos Event Posting • highline-autos. delegance-luxury-classic-car-show The mission of the La Jolla Historical Society is to inspire and empower the • Metropolitan News Company com/event-details/873/Auto-Show/La-Jolla-Concours- • Night & Day • Video from CBS 8, Event Listing community to make La Jolla’s diverse past a relevant part of contemporary d%E2%80%99Elegance-2018 3. http://jbaspeedshop.com/ce-12724-la-jolla-concours-delegance. • North County Times life. The Society serves as a thriving community resource and gathering place 4. Fireball Publishing Group Event Listing • fireballtim. html • Northwest Airlines World Traveler where residents and visitors explore history, art, ideas and culture. com/2018/04/06/this-weekends-events-brewery-art-walk-la-jolla- • Event Listing • OC Weekly concours/ 4. https://www.rcgroups.com/forums/showthread.php?2869518- The Society proudly presents the La Jolla Concours d’Elegance & Motor Car • Presidio Sentinel 5. Grand Touring Magazine Dedicated Article • grandtouringmag. 13th-annual-La-Jolla-Concours-d-Elegance Classic. The Concours is an important community event open for all to • Rage Monthly SD & O com/grand-touring-life/la-jolla-concours-delegance-2018/ • Event Write-up with Photos participate, an important source of economic activity for La Jolla’s small • Riviera Magazine 6. AutoBody News Article • autobodynews.com/index.php/companies/ 5. http://www.austin-healey.org/content.aspx?page_id=87&club_ businesses before the traditional summer tourist season, and an important • San Diego Boomer Advisor Magazine item/15374-la-jolla-concours-d-elegance-concludes-14th-year- id=961230&item_id=640881 source of funding that allows the Society to present year-round rotating • San Diego Business Journal of-showing-world-class-cars.html • Event Listing exhibitions and educational programs at no cost to the public. The Concours • San Diego City Beat 7. Grand Prix Classics Blog and Photos • grandprixclassics.com/ 6. http://classiccarpics.club/la-jolla-concours-delegance-luxury- is also a juried exhibition and has an inherent dimension of history, both of • San Diego Community Newspaper Group grand-prix-classics-at-la-jolla-concours-delegance/img_2219/ classic-car-show/ which add aspects of educational value that align with the Society’s mission. • San Diego Daily Transcript 8. Real Life Media Blog • photoblog.com/celebphoto/2018/04/28/ • Event Listing • San Diego Family Magazine p3-14th-annual-la-jolla-concours-d-elegance-the-worlds-finest- 7. http://www.lajolladreaming.net/happenings The La Jolla Historical Society is a 501c3 nonprofit, public benefit corporation with seven hundred household and business members. Wisteria Cottage • San Diego Home/Garden Lifestyles international-classic-auto-show • Event Listing Galleries are open Thursday through Sunday, noon to 4:00pm or by • San Diego Magazine 9. Lincoln and Continental Owner’s Club Post-Event Blog • 8. http://www.sandiegouniontribune.com/cars/sd-ad-au-0324- appointment. Admission is free. The Public Research Center is open Monday • San Diego Masterplanner lcocwestern.org/2018-la-jolla-concours/ ljconcours-20170321-story.html through Friday 10:00am to 4:00pm or by appointment. Research access • San Diego Metropolitan 10. SD Jaguar Club Article • sdjag.com/images/Tracks_2018_05_ • Event Write-up to the Society’s archives is free. For more information, please visit us at May.pdf 9. http://luxebeatmag.com/la-jolla-concours-delegance-april-7-9th/ • San Diego Ranch Coast Newspaper lajollahistory.org or at facebook.com/lajollahistory. • San Diego Reader 11. Sports Car Market: Guide to Event • sportscarmarket.com/guides/ • Event Write-up • San Diego Union -Tribune SCM2018ConcoursGuide.pdf 10. http://www.lajollalight.com/news/sd-concours-delegance-2017- 12. Classic Showcase Winner classicshowcase.com/ • San Diego Voice and Viewpoint • story.html accomplishments/ • San Francisco Bay Times • Event Write-up 13. Dione Becker Blog Event Review • dionebecker.com/events/ • San Jose Mercury 11. http://www.ranchandcoast.com/2017/03/27/la-jolla-concours- dionemariecreative/blog/writeups • SignOn San Diego delegance-4/ Additional charities La Jolla Concours d’Elegance has supported: 14. Photographer Ian Wood Post • columnm.com/world-class-cars-la- • Event Listing • Smooth Jazz 98.1 Jefferson Pilot jolla-concours/columnm-lajollaconcours-eanousa-23/ Southwest Spirit • La Jolla Parks and Beaches • 15. JPS Motorsports Blog Post • jps-motorsports.com/single- • Spectrum post/2018/04/12/JPS-Speedsters-Make-You-Smile • La Jolla Village Merchants Association • Star News 16. CBS 8 News Segment • cbs8.com/clip/14254791/fancy-la-jolla- • Where San Diego car-show-to-run-through-the-weekend • La Jolla Rotary Club • Pacific Magazine 17. Peter Laurence YouTube Video of Event Pictures • youtube.com/ • Sun Newspapers watch?v=fegjdf97kU8 • USS Midway Museum • Sunset Magazine 18. Ranch & Coast Magazine May Issue Cover • ranchandcoast. • The Concierge Connection uberflip.com/i/975237-may-2018/55 • Seal-NSW Family Foundation • The Daily Aztec 19. Ranch & Coast Editorial • ranchandcoast.com/2018/04/30/ • The Press-Enterprise amazing-autos-aviation/ • San Diego Air & Space Museum • The Ranch & Club Magazine 20. Photojournalist Ron Morales Post-Event Blog • photoblog. • San Diego Automotive Museum • The San Diegan com/celebphoto/2018/04/28/p3-14th-annual-la-jolla-concours- • Time Warner Cable d-elegance-the-worlds-finest-international-classic-auto-show/ • U.S. Air Publishing 21. The Auto Channel Thank You Post • theautochannel.com/ • UCSD Guardian news/2018/04/16/545900-special-thanks-to-2018-la-jolla- • Univision concours-d-elegance-sponsors.html • VIA Magazine 27 • Presented by La Jolla Historical Society April 12-14, 2019 • 28 PresentingMediaContributing Opportunities OF Sponsor THE Brands LA JOLLA CONCOURS D’ELEGANCE Ace Private Risk Services Aon Private Risk Management Insurance Agency Ascot Shop La Jolla Aston Martin San Diego Audi San Diego B.H. Gold Insurance Agency Bentley North America Blanchard, Krasner & French BMW Bonhams Chubb Personal Risk Services CJ Charles Jewelers Crowley Car Company Ferrari of San Diego Fraser Yachts California Hagerty Classic Car Insurance Hoehn Motors Jaguar San Diego Land Rover LPL Financial Marvin K. Brown Auto Center Maserati of San Diego McLaren Newport Beach Mercedes-Benz Classic Center Mullin Automotive Museum Officine Panerai O’Gara Coach Company Only Yesterday Automotive Museum Passport Transport Petersen Automotive Museum Porsche Pure Insurance Putnam Investments Robert Talbott Rolls-Royce Motor Cars San Diego Private Bank Stella Artois Superformance Symbio Financial Partners Symbolic International Tesla San Diego William Grant

29 • Presented by La Jolla Historical Society April 12-14, 2019 • 30 PresentingMedia La Jolla Opportunities SponsorCove

LA JOLLA CONCOURS D’ELEGANCE AND THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS April 12-14, 2019 lajollaconcours.com

CELEBRATING CADILLAC

31 • Presented by La Jolla Historical Society April 12 - 14, 2019 • 32