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International Food and Agribusiness Management Review International Food and Agribusiness Management Review Official Journal of the International Food and Agribusiness Management Association Volume 19 Issue 2 2016 International Food and Agribusiness Management Review Editorial Staff Executive Editor Peter Goldsmith, University of Illinois, USA Administrative Editor Kathryn White, IFAMA, USA Regional Managing Editors Asia, Australia, and New Zealand Murray McGregor, University of South Australia, Australia A. Derek Baker, UNE Business School, Australia Nicola M. Shadbolt, Massey University, New Zealand Europe Jacques Trienekens, Wageningen University, The Netherlands Vera Bitsch, Technical University of Munich, Germany Alessio Cavicchi, University of Macerata, Italy Diogo Souza Monteiro, University of Kent, United Kingdom Yuliya Bolotova, Clemson University, USA (Russia) North America Ram Acharya, New Mexico State University, USA Michael Gunderson, Purdue University, USA Vincent R. Amanor-Boadu, Kansas State University, USA Mark Hansen, Brigham Young University, USA R. Brent Ross, Michigan State University, USA Aleksan Shanoyan, Kansas State University, USA David Van Fleet, Arizona State University, USA South America Joao Martines-Filho, University of São Paulo, Brazil Africa Ajuruchukwu Obi, University of Fort Hare, South Africa Editorial Board Filippo Arfini, Universita’ di Parma, Italy Woody Maijers, INHOLLAND University, The Netherlands Stefano Boccaletti, Universita’ Cattolica, Italy Marcos Fava Neves, FEA / USP / PENSA, Brazil Michael Boehlje, Purdue University, USA Onno Omta, Wageningen University, The Netherlands Fabio Chaddad, University of Missouri, USA Hernán Palau, Buenos Aires University, Argentina Dennis Conley, University of Nebraska - Lincoln, USA Christopher Peterson, Michigan State University, USA Francis Declerck, ESSEC Business School, France Thomas Reardon, Michigan State University, USA Hamish Gow, Massey University, New Zealand Mary Shelman, Harvard Business School, USA Jukka Kola, University of Helsinki, Finland Johan van Rooyen, University of Stellenbosch, South Africa Jay Lillywhite, New Mexico State University, USA The IFAMR (ISSN #: 1559-2448) is published quarterly and is available at http://www.ifama.org. For copyright and publishing information, please contact: Kathryn White, Administrative Editor • IFAMA Business Office • 5775 Wayzata Blvd. Suite 700, Minneapolis MN 55416 USA • Tel: 1 (763) 412-1988 • Fax: 1 (763) 971-7958 • Email: [email protected] • Web: http://www.ifama.org International Food and Agribusiness Management Review Strong Roots - Bright Future Food and Agribusiness Management University of Fort Hare Together in Excellence The IFAMR Open Access Project is supported in part through contributions from these institutions. Scholars, practitioners, students, and policymakers may now read and download the most current and archival content from the IFAMR website. The Board of Directors of the International Food and Agribusiness Management Association feel that open and immediate access to IFAMR’s articles and case studies dramatically elevates the quality of scientifi c inquiry and instruction around the world in the fi eld of agribusiness. If you would like to support this effort please contact: Kathryn White, Email: [email protected]. International Food and Agribusiness Management Review Volume 19 Issue 2, 2016 TABLE OF CONTENTS Research 1. Food Security in Argentina: A Production or Distribution Problem? Roberto Feeney and Pablo MacClay............................................................................................ p. 1 2. Resilience, Risk and Entrepreneurship Nicola M. Shadbolt and Femi Olubode-Awosola ........................................................................ p. 33 Patterns and Drivers of the Agri-Food Intra-Industry Trade of European 3. Union Countries Stefan Bojnec and I. Ferto........................................................................... p. 53 4. Cross-industry Collaborations in the Convergence Area of Functional Foods Sabine Bornkessel, Stefanie Bröring, and S.W.F. (Onno) Omta.................................................. p. 75 5. Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation Omid Mirzaei, Eric T. Micheels, and Andreas Boecker............................................................... p. 99 6. Farmers’ Willingness to Pay for Various Features of Electronic Food Marketing Platforms Michael Vassalos and Kar Ho Lim.................................................. p. 131 7. Have Industrialized Countries Shut the Door and Left the Key inside? Rethinking the Role of Private Standards in International Fruit Trade Winnie Sonntag, Ludwig Theuvsen, Valerie Kersting, and Verena Otter.................................... p. 151 8. Grass-Fed Beef: How Is It Marketed by US Producers? Jeffrey Gillespie, Isaac Sitienei, Basu Bhandari, and Guillermo Scaglia.......................................................................... p. 171 2016 International Food and Agribusiness Management Association (IFAMA). All rights reserved. i International Food and Agribusiness Management Review / Volume 19 Issue 2, 2016 Relational Ties and Transaction Costs – The Moderating Role of Uncertainty 9. Blendi Gërdoçi, Engjell Skreli,, Suzana Panariti, and Ermira Repaj......................................... p. 189 Case Study 10. Copersucar: A World Leader in Sugar and Ethanol Marcos Fava Neves, Allan W. Gray and Brian A. Bourquard....................................................................................... p. 207 2016 International Food and Agribusiness Management Association (IFAMA). All rights reserved. ii International Food and Agribusiness Management Review Volume 19 Issue 2, 2016 EDITOR’S NOTE Dear Colleagues, The synergy between the IFAMR, IFAMA, our industry partners, and the academic community makes for unique and rich collaborations. Two years ago, IFAMA president Thad Simons asked the IFAMR to produce a special issue on big data. Eric Jackson from the firm, Conservis, had seen a 2014 IFAMR article entitled, “Big Data and the Ag Sector: More than Lots of Numbers,” written by Prof. Steven Sonka. Eric was inspired to pull together a team of experts consisting of Prof. Michael Boehlje, Charlie Linville from Ploughman Analytics, Kenneth Zuckerberg of Rabobank and hosted a plenary session on big data at IFAMA’s conference last year in Minneapolis. Conservis sponsored a global call for papers and publication of the upcoming issue on big data featuring this crackerjack team, as editors—including Sonka. It tackles the dimensions, volume, velocity and variety of big data—pulling together ten unique contributions from around the world. It will be published and distributed in June 2016 at the IFAMA World Conference in Aarhus. If you are coming to Aarhus, make sure you attend this special Roundtable event on big data and get a copy. What a great process—as one scholar’s research publication blossomed into a great collaboration involving academia, industry, the IFAMR and IFAMA— just like our founders envisioned 26 years ago. We also have our second issue of the year ready for you. It is a thick issue of nine research manuscripts and one cool teaching case study on Brazilian ethanol. Once again the international breadth of contributions is impressive as our authors hail from five continents and ten countries. Be on the lookout for two additional special issues publishing this year: one on the global dairy trade and a second on large commercial farming enterprises. Enjoy this issue and if you plan to attend the IFAMA 2016 World conference in Aarhus, don’t forget to say hello. Peter Goldsmith, Executive Editor, IFAMR © 2016 International Food and Agribusiness Management Association (IFAMA). All rights reserved. iii International Food and Agribusiness Management Review Volume 19 Issue 2, 2016 © 2016 International Food and Agribusiness Management Association (IFAMA). All rights reserved. iv International Food and Agribusiness Management Review Volume 19 Issue 2, 2016 Food Security in Argentina: A Production or Distribution Problem? Roberto Feeneya and Pablo MacClayb a Associate Professor, Center for Food and Agribusiness, Austral University, 1950 Paraguay Street, Rosario City, Argentina b Assistant Professor, Center for Food and Agribusiness, Austral University, 1950 Paraguay Street, Rosario City, Argentina Abstract This paper focuses on the question whether Argentina is capable of guaranteeing food security to its population while increasing its role as a food exporter to the rest of the world. The results of this study show that Argentina has no major problems simultaneously serving as a local food provider and exporter—from a food availability perspective. However, Argentina has problems ensuring food access to all its population. In order to improve food access while exploiting the food export opportunity, the authors propose eliminating the export tax and its substitution for a food consumption subsidy in the form of a conditional income transfer to the population under food insecurity. This would also open new opportunities for agribusiness companies selling products in local and external markets. Keywords: food security, trade, Argentina Corresponding author: Tel: + 11.341.522.3000 Email: R. Feeney: [email protected] P. MacClay: [email protected] 2016 International Food and Agribusiness Management Association (IFAMA). All rights reserved. 1 Feeney and MacClay Volume 19 Issue 2, 2016 Introduction Argentina has not been able
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