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Analisis Semiotika Pesan Sosial Video Klip Born to Beat (Btob) “It’S Okay”

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Analisis Semiotika Pesan Sosial Video Klip Born to Beat (Btob) “It’S Okay” ANALISIS SEMIOTIKA PESAN SOSIAL VIDEO KLIP BORN TO BEAT (BTOB) “IT’S OKAY” SKRIPSI Diajukan kepada Sekolah Tinggi Ilmu Komunikasi “Almamater Wartawan Surabaya” untuk Memenuhi Salah Satu Persyaratan dalam Menyelesaikan Program Sarjana Ilmu Komunikasi Disusun Oleh : YUNIAR MARSYEILINA NPM : 16.01.0031 KEKHUSUSAN : BROADCASTING SEKOLAH TINGGI ILMU KOMUNIKASI ALMAMATER WARTAWAN SURABAYA 2020 MOTTO “Harta yang paling berharga ada disekitarmu” (Drama I am Not A Robot) Skripsi ini Saya Persembahkan kepada : Untuk Kedua Orang Tua Untuk keluarga v ABSTRAK Video klip merupakan salah satu produk komunikasi massa yang berperan dalam menyampaikan pesan kepada khalayak. Analisis semiotika adalah ilmu tentang tanda- tanda. Studi tentang tanda dan segala yang berhubungan dengannya, cara berfungsinya, hubungannya dengan tanda-tanda lain, pengirimannya dan penerimaannya oleh mereka yang menggunakannya. Tujuan dari penelitian ini adalah untuk mengetahui interpretif pesan sosial dan makna denotasi, makna konotasi, serta makna mitos yang terdapat dalam video klip BTOB „It‟s Okay‟. Penelitian ini merupakan penelitian kualitatif – interpretif, hal tersebut disebabkan peneliti memusatkan penelitian ini pada kata-kata tertulis dari perilaku orang-orang yang diamati sebagai data. Setelah mengkaji video klip BTOB “It‟s Okay” melalui penelitian scene by scene, hasil analisis data dari penelitian ini yaitu, kita harus lebih peduli, lebih menghargai, dan mau menerima keadaan yang terjadi dilingkungan sekitar. Dari semua yang sudah dijelaskan dapat di analisis bahwa dalam video klip BTOB “It‟s Okay”, personil BTOB mengusung konsep perilaku masyarakat dalam bersosialisasi diantaranya perlakuan orang-orang didekat yang tidak jarang membuat kita merasa direndahkan, disakiti, dan diacuhkan. Kata kunci: Pesan Sosial, Semiotika, Video Klip, BTOB. vi ABSTRCT Video clips are a mass communication product that plays a role in conveying messages to the public. Semiotic analysis is the science of signs. The study of signs and everything connected with them, their way of functioning, their relation to other signs, their transmission and reception by those who use them. The purpose of this research is to find out the interpretive social messages and denotative meanings, connotative meanings, and the meaning of myths contained in the BTOB video clip 'It's Okay'. This research is a qualitative - interpretive research, this is because the researcher focuses this research on the written words of the behavior of the people who are observed as data. After reviewing the BTOB video clip “It's Okay” through scene by scene research, the results of data analysis from this study are that we have to care more, appreciate more, and accept the conditions that occur in the environment. From everything that has been explained, it can be analyzed that in the BTOB video clip “It's Okay”, BTOB personnel carry the concept of community behavior in socializing, including the treatment of people nearby which often makes us feel humiliated, hurt, and ignored. Keywords: Social Messages, Video Clip, Semiotic, BTOB. vii KATA PENGANTAR Assalamu’alaikum Wr. Wb Puji serta syukur kehadirat Allah Subhanahu Wa Ta’ala yang sudah melimpahkan rahmat, hidayah dan inayah-Nya sehingga peneliti mampu menyelesaikan Skripsi dengan judul “ANALISIS SEMIOTIKA PESAN SOSIAL DALAM VIDEO KLIP BORN TO BEAT (BTOB) “IT’S OKAY”” Skripsi ini disusun untuk melengkapi salah satu syarat kelulusan peneliti sebagai mahasiswa Ilmu Komunikasi di Bidang Kekhususan Broadcasting Tahun 2020. Peneliti sangat sadar bahwa dengan segala keterbatasan, Skripsi ini masih jauh dari kata sempurna, sehingga kritik dan saran yang kostruktif sangat peneliti harapkan dalam rangka menyempurnakan Skripsi ini. Tidak lupa harapan peneliti terhadap Skripsi ini bermanfaat bagi semua orang terutama untuk mahasiswa atau mahasiswi STIKOSA-AWS Surabaya yang sedang menempuh Mata Kuliah Skripsi. Oleh karena itu peneliti berterima kasih yang sebesar-besarnya kepada semua pihak yang telah membantu dalam proses pengerjaan Skripsi, yaitu kepada: 1. Kedua orang tua peneliti yang sangat peneliti sayangi, Ayah Kuswana dan Ibu Dede yang senantiasa memberi do’a dan dukungannya sehingga peneliti selalu diberikan kelancaran dan kebarokahan disetiap langkah yang dipilih peneliti 2. Kakak perempuan peneliti, Yuri Dewantiksari yang selalu memberi semangat pada peneliti dengan sikapnya yang selalu memotivasi 3. Keluarga besar peneliti, keluarga Aki Kurdi dan keluarga Aki Oji yang selalu memberikan doa serta semangat 4. Ibu Edelweis Putri Prima, M.I.Kom, selaku Dosen Pembimbing yang telah banyak meluangkan waktu mengoreksi dan memberi saran selama penyusunan Skripsi 5. Ibu Prida Ariani Ambar Astusi, Ph.D, selaku Ketua Stikosa-AWS 6. Ibu DA. N. W. Ratna Aminah, M.Si, selaku dosen wali 7. Bapak Dr. Ismojo Herdono, Drs. M.Med.Kom. selaku dosen mata kuliah TV Production terima kasih telah banyak membantu selama proses perkuliahan 8. Bapak H. Fajar A. Isnugroho, M.Si, selaku dosen mata kuliah Radio Production terima kasih telah banyak membantu selama proses perkuliahan viii 9. Ibu Dr. Hernani Sirikit, MA. selaku dosen mata kuliah Kode Etik dan Hukum Media terima kasih telah banyak membantu selama proses perkuliahan 10. Seluruh dosen dan karyawan Stikosa-AWS atas ilmu dan pengetahuan baru yang sudah diberikan selama peneliti menempuh pendidikan dibangku kuliah 11. Karya Video Klip yang telah dibuat, karena tanpa adanya Video Klip tersebut peneliti tidak mampu membuat penelitian ini 12. Teman-teman peneliti semenjak peneliti SMK, Nadya Azza Paramytha, Layli Nur Fitrisari, Hamidah Nur Baithi Rahma, Rina Fitriani, dan M. Iqbal Mustofa karena kalian selalu mendoakan dan memberikan semangat 13. Teman-teman peneliti selama peneliti menempuh pendidikan jenjang SMP Hafizmi Alqoris Maharani dan Ayunia Agustin karena kalian selalu mendoakan dan memberikan semangat 14. Teman peneliti selama peneliti menempuh pendidikan jenjang SD Annisa Farhatul Jannah karena selalu mendoakan dan memberikan semangat 15. Teman-teman peneliti Zhafira Yumna dan Kak Ayu Priscolina karena selalu mendoakan dan memberikan semangat 16. Teman-teman peneliti Rahma, Bila, Zya, Arin, Aldea, Vita, Reissya, Femalda, Ade, Tika, kak ST, kak Katon, kak Herlambang, Arry, Pram, Faisal yang membantu memberikan motivasi dan referensi jurnal, dan buku-buku yang berkaitan dengan penelitian. Wassalamu’alaikum Wr. Wb. Surabaya, 12 Agustus 2020 Peneliti Yuniar Marsyeilina ix DAFTAR ISI HALAMAN JUDUL ............................................................................................................i PERSETUJUAN PEMBIMBING ..........................................................................................ii PENGESAHAN TIM PENGUJI ............................................................................................iii PERNYATAAN ORISINALITAS.........................................................................................iv MOTTO..................................................................................................................................v ABSTRAK..............................................................................................................................vi KATA PENGANTAR ............................................................................................................viii DAFTAR ISI ..........................................................................................................................x DAFTAR TABEL...................................................................................................................xii DAFTAR GAMBAR ..............................................................................................................xiii BAB I PENDAHULUAN 1.1 Latar Belakang .........................................................................................................01 1.2 Rumusan Masalah ....................................................................................................07 1.3 Tujuan dan Manfaat ...................................................................................................07 1.3.1 Tujuan Penelitian ..........................................................................................07 1.3.2 Manfaat Penelitian ........................................................................................08 1.3.3 Manfaat Teoritis ............................................................................................08 1.3.4 Manfaat Praktis.............................................................................................09 1.4 Tinjauan Pustaka .......................................................................................................09 1.5 Kajian Pustaka ...........................................................................................................12 1.5.1 Komunikasi Massa .......................................................................................12 1.5.2 Film ...............................................................................................................14 1.5.3 Video Klip Sebagai Sarana Komunikasi Massa ..........................................15 1.5.4 Pesan Sosial ................................................................................................16 1.6 Kerangka Berfikir ....................................................................................................19 1.7 Metode Penelitian.......................................................................................................19 1.7.1 Metode
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