13 January 2011

week 02

Winners of the year Many RTL Group channels reinforced their market position in 2010

Luxembourg Gerhard Zeiler on business Nicolas de Tavernost looking in 2010 back on 2010

Germany Netherlands Deutschland sucht den Superstar Strategic partnership with reports best premiere ever Vodafone Nederland the RTL Group intranet week 02

13 January 2011

week 02

Cover: Montage showing ratings increase by several profit centres

Winners of the year 2 Many RTL Group channels reinforced their market position in 2010

Luxembourg France Gerhard Zeiler on business Nicolas de Tavernost looking in 2010 back on 2010

Germany Netherlands Deutschland sucht den Superstar Strategic partnership with reports best premiere ever Vodafone Nederland the RTL Group intranet week 02

A great performance RTL Group’s flagship channels in Germany and the Netherlands not only increased their audience shares once again, but also set new records. Other profit centres recorded strong performances as well. Luxembourg - 13 January 2011

Germany Talent). In its fourth season, the latter set new In all, the Mediengruppe RTL Deutschland ratings records with up to 8.52 million viewers. channels grew their 14- to 49-year-old viewer- The classic quiz show Wer wird Millionär? ship by 0.6 percentage points to 35 per cent, (Who Wants To Be A Millionaire) with Günther putting them well ahead of the ProSiebenSat1 Jauch attracted as many as 8.04 million viewers channels, which attracted 28.5 per cent of that this year. The channel’s sports broadcasts demographic. were likewise in very high demand: the Formula 1 season’s final race in Abu Dhabi With an audience share of 18.1 per cent, alone was watched by 10.24 million viewers. RTL Television was again the most popular Boxing was also an audience magnet, channel among young viewers – for the attracting 13.45 million viewers for the fight 18th year in a row. Compared with 2009, the between Vitali Klitschko and Shannon Briggs on channel improved its performance by 16 October. The year in sports was rounded off 1.2 percentage points and was able to by the broadcast of nine Fifa Football World Cup considerably expand its lead over the com- matches from South Africa, a feat that won a petition. RTL Television took the lead in total German TV Award for “Best Sports Broadcast” audience ratings as well, coming in ahead of and generated powerful market shares of up ARD (13.2 per cent) and ZDF (12.7 per cent) to 54.1 per cent among young audiences. The by scoring a 13.6 per cent share of the market. channel’s main news programme RTL Aktuell This was the channel’s strongest total audience scored an average 19.9 per cent of the 14- to share since 2004. 49-year-old market, once again putting it far ahead of competing main news programmes. In terms of total audience, RTL Aktuell attracted 3.91 million viewers and an average market share of 18.2 per cent, ahead of ZDF’s Heute news (3.74 million / 16.6 per cent) and at number two behind ARD’s Tagesschau (5.34 million / 18.9 per cent) for the third consecutive year. RTL Nachtjournal was clearly the country’s number one late-night magazine show, with an 18.0 per cent market share among young viewers and 15.9 per cent of the total audience.

Freddy Sahin-Scholl won Das Supertalent on 18 December 2010 – more than 8 million viewers tuned in

Its most-watched formats once again included show extravaganzas like Deutschland sucht den Superstar (Idols) and Das Supertalent (Got

Since 2010, RTL Aktuell broadcasts from the new studio in Cologne-Deutz 3 the RTL Group intranet week 02

Vox generated an average market share of 7.7 per cent in 2010, giving it the second-best result in its history (in 2007 the channel had scored 7.9 per cent) despite the Fifa Football World Cup and the Winter Olympics. Its search for talented musicians was very popular with audiences: X Factor attracted as many as 2.91 million viewers and up to 16.9 per cent of 14- to 49-year-olds. Vox also introduced the year’s most popular new US series in Germany in 2010: on 10 March 2010 the first episode of Lie to me was watched by 4.15 million viewers and 17.6 per cent of 14- to 49-year-old viewers. Die große Samstags-Dokumentation (The Big Saturday Documentary) also went down well with viewers, attracting up to 8.5 per cent of the target demographic.

RTL II had an average market share of 6 per cent among 14- to 49-year-old viewers in 2010. The channel established the Scripted Reality trend in its access prime time programming by introducing X-Diaries – Love, Sun & Fun. RTL II also generated a great deal of attention with Tatort Internet – Schützt endlich unsere Kinder!, which helped to make an important topic – the sexual harassment of minors on the Axel and Alizée won Incroyable Talent on 22 December. internet – the object of discourse and discussion Almost 4 million viewers tuned in in politics and the media. Earlier, the channel had Among the big channels in France, M6 proved demonstrated its commitment to social respon- best at adapting to increasing digitisation for sibility with another innovative action: during the third year running, and attracted an average Ramadan, RTL II aired alerts about sunrise and audience share of 16.5 per cent among house- sunset for Muslim viewers. wives under 50 (2009: 17.2 per cent). This is the smallest decrease among its competitors, and Super RTL, Mediengruppe RTL Deutschland’s M6 remained the second most-watched channel children’s channel, reached an average 20.4 per in this demographic. cent of children aged 3 to 13 in 2010, and 2.3 per cent of 14- to 49-year-old viewers. M6 aired the night’s most-watched show 19 times in 2010, after 13 times the year The news channel N-TV treated viewers to before. M6’s best audience in 2010 (8.1 million numerous live shows and specials in 2010, and viewers) was reached when it broadcast the attracted 1.0 per cent of the 14- to 49-year-old Bosnia-Herzegovina vs. France football match viewer market. The channel’s total audience during the UEFA Euro 2012 qualifiers. An epi- share was 0.9 per cent. During the TV sode of the US series NCIS came in second with year just past, the channel aired some 900 6.9 million viewers. L’amour est dans le pré specials on breaking news of the day. The (Farmer Wants a Wife) proved its popularity stock-market show Telebörse scored market too, with one episode ranked the country’s third shares of up to 5.3 per cent and Märkte am most-watched programme in 2010 (5.7 mil- Morgen attracted up to 4.4 per cent of the viewer lion viewers). The show, hosted by Karine Le market. Marchand, was the last summer’s most watched programme. France Consolidated audience share for all Groupe M6 W9 was the second–ranked channel on DTT channels (M6, W9, Première, Teva, etc.) with a nationwide audience share of 3.0 per has increased by 0.8 percentage points over the cent. The channel achieved its best audience past 5 years and came to 14.3 per cent in 2010, ever on French DTT with 2 million viewers whilst the audiences of the other major groups tuning in for Star Wars: The Revenge of the Sith declined overall. Once again, the family of on 23 December 2010. W9 also aired 45 of the channels concept has proven its worth. 100 most watched programmes on DTT. 4 the RTL Group intranet week 02

The Netherlands Its football format Voetbal International had RTL Nederland recorded its best viewer ratings a particularly good year: on 6 December, the since 1999 in 2010. The four channels in the show attracted 674,000 viewers, its best ratings group attracted an average 33.0 per cent of the ever. In spring, the channel broadcast the two 20- to 49-year-old viewer market, a 4 per cent final games of the KNVB Cup, drawing 2 million increase over 2009. viewers and earning market shares of over 50 per cent in its target demographic.

The women’s channel RTL 8 closed the year with an audience share of 3.2 per cent among 20- to 49-year-old women. Films were particularly popular, with the channel’s most- watched film Home Alone 4 reaching nearly 850,000 viewers on 28 December.

Belgium With a total audience share of 34 per cent in 2010, RTL Belgium remained the leading family of channels in French-speaking Belgium. Its flagship channel RTL-TVI broadcast 21 of the year’s 25 most-watched shows.

The Voice of Holland regularly attracts millions of viewers

With an average audience share of 18.4 per cent in its target demographic of 20 to 49-year- old Shoppers, the family channel RTL 4 had its best ratings since 2003, up by a good 8 per cent year on year. Four of RTL 4’s formats placed in the country’s Top 10 most watched programmes (not including sport broadcasts): The Voice Of Panique au Palais was Belgium’s most watched entertainment Holland, Ik Hou Van Holland, All You Need Is programme in 2010 Love and Ushi & Loesie. In October, The Voice Of Holland was watched by 3 million viewers, In 2010, one in three TV viewers favoured earning an audience share of 54 per cent in the the Belgian family of channels consisting of channel’s target demographic. In access prime RTL TVI, Club RTL, Plug RTL. With an annual time, RTL 4 was able to rely on its established, audience share of 26.8 per cent (2009: 26.9 per popular formats like RTL Boulevard, RTL Nieuws cent), RTL TVI once again outperformed its and Goede Tijden, Slechte Tijden. competitors in 2010. It earned its best ratings of the year with the broadcast of RTL 5’s average audience share in 2010 was Bienvenue Chez les Ch’tis (1.4 million TV 8.8 per cent among viewers aged 20 to 34. viewers) on 7 March. That same night, Le A particular audience favourite was Oh Oh phénomène Ch’tis, a documentary focusing Cherso, the channel’s most-watched programme on the Ch’tis phenomenon, was the most of the past five years. In 2010, its ratings watched magazine show in 2010. The most peaked at 51.9 per cent of the channel’s target popular entertainment show was Panique au demographic and 1.4 million viewers. Other Palais which was broadcast on 19 December. crowd-pleasers included Expeditie Robinson In total, the channel’s scorecard reads as follows: with a market share of 37.9 per cent and So You in the news category, RTL-TVI broadcast eight Think You Can Dance, which was watched by of the country’s ten most-watched programmes. 24.2 per cent of the country’s 20- to 34-year-old In magazine shows and series, the channel viewers. dominated the top ten, covering all ten slots. Finally, in movies, RTL-TVI broadcast 18 of the The men’s channel RTL 7 had its best year since year’s 20 most-watched movies. its launch in 2005, attracting 7.1 per cent of the 20- to 49-year-old male viewer market in 2010. 5 the RTL Group intranet week 02

Croatia Hungary RTL Televizija defended its market leadership RTL Klub recorded an audience share of 21.9 for the fifth consecutive year the in all-day per cent among viewers aged 18 to 49 (2009: category, with an audience share of 24.5 per 23.9 per cent). RTL Klub continued to be cent (2009: 26.3 per cent) in the 18 to 49 target Hungary’s most watched channel both in its group. Despite fragmentation of the market, RTL target group and in total audience, where it Televizija increased its prime time viewership attracted an average 21.7 per cent (2009: (between 20:00 and 23:00) during the autumn. 23.9 per cent). The decreasing audience shares With an average audience share of 32.3 per cent, are mainly the result of ongoing fragmentation in December 2010 was the strongest month since the Hungarian TV market. January 2009, when the channel broadcast the World Men’s Handball Championship.

Csaba Vastag (center) won RTL Klub’s X Faktor

On 19 December, Csaba Vastag won the first season of X Faktor in Hungary. A total of 2,826,917 viewers tuned in for the grand finale, making it not only the most-watched show of the evening, but also Hungary’s most-watched television programme of the year. The finale of the football World Cup in July came in third among Hungary’s most watched programmes Andja Maric, member of the jury of Hrvatska traži zvijezdu – behind another X Faktor live show. In total, 90 per cent of the Hungarian population, tuned 2010 started with Croatia’s presidential elections in for a live X Faktor episode at least once. On and RTL Duel, a TV duel between the candidates average, more than 1 million viewers aged 18 to Josipović and Bandić. Broadcast live, RTL Duel 49 watched the live shows, with audience shares was the most watched one–off event in 2010. peaking at 53 per cent. Spring brought second season of Hrvatska traži zvijezdu (Idols). With an average audience share Greece of 36.5 per cent, the show attracted 15 per cent Though the media landscape in Greece more viewers than the first season in 2009. In remained very saturated in 2010, Alpha TV autumn, the Turkish series 1001 noc (1001 managed to increase its average audience share nights) and Onurmania became regional in the key demographic of viewers aged 15 to phenomenon. On average 1001 noc was 44 by 0.1 percentage points or 0.7 per cent to watched by 38.8 per cent of the 18 to 49 13.8 per cent. demographic. In the 86 days on which it was broadcast, 1001 noc was the most The channel’s key programmes once again watched programme in its slot for 76 days, included the satirical show Al Tsantiri News, becoming Croatia’s most watched series whose audience share regularly exceeded ever. The main news programme was 50 per cent. The show attracted an average renamed RTL Danas. With Igor Bobić as its audience share of 50.3 per cent. On weekdays, editor and host, and broadcast from a newly many viewers start the day with the morning constructed studio, its audience shares show Kafes me tin Eleni (Coffee with Eleni) – increased by 50 per cent to an average 35.4 per on weekends viewers enjoy Mes’tin Kali Hara cent. (Full of Joy). Other popular programmes in 2010 included successful localisations of internationally successful formats such as 6 the RTL Group intranet week 02

Neox was the leading Spanish digital channel, with an audience share of 2.9 per cent in the advertisers’ preferred demographic of 16- to 54-year-olds (2009: 1.4 per cent). The channel garnered 2.2 per cent of the total audience market, a year-on-year improvement of one percentage point. Nova more than doubled its market share to 1.7 per cent in the demographics sought after by advertisers: a 130 per cent increase from 0.8 per cent in 2009. Nitro, the group’s third digital channel launched in September, immediately soared past the 1 per cent mark and was watched by an average 1.2 per cent of Spain’s viewers – this translates to 0.4 per cent of the total market for the whole year. Grupo Antena 3’s digital channels collectively scored a cumulative audience share of 5.1 per cent among Lakis Lazopolous regulary attracts more than 50 per cent viewers aged 16 to 54 and a total audience share of of the viewers 4.1 per cent for the full year 2010. Greek Idol, Kati Psinetai (Come Dine With Me), Spiti apo tin Arhi (Home Makeover) and Efialtis The concept of establishing families of stin Kouzina (Kitchen Nightmares). In October, channels has clearly paid off: it allowed the Alpha introduced the first scripted reality group to partially compensate for the losses series in Greek television, Oikogeneiakes suffered by the flagship channel, so that its Istories (Family Stories), and it was warmly share of the 16- to 54-year-old demographic received by viewers. dropped only slightly from 17.6 per cent in 2009 to currently 16.9 per cent. Luxembourg RTL Lëtzebuerg’s position as a local market leader was once again indisputable in 2010: the RTL Lëtzebuerg family reached 288,000 viewers a day, which corresponds to 82 per cent of Luxembourg’s population tuning in to watch every day.

Spain Grupo Antena 3’s channels ended 2010 with a combined audience share of 16.9 per cent in the advertisers’ preferred 16- to 54-year-old demographic, putting them at number three behind Telecinco and TVE.

Grupo Antena 3’s eponymous flagship channel scored an audience share of 11.8 per cent in the advertisers’ preferred 16- to 54-year- old demographic (2009: 15.4 per cent). Among total audiences, Antena 3 reached 11.8 per cent of Spain’s TV viewers (2009: 14.7 per cent). This put the channel at number three in both groups. Antena 3 was, however, the country’s number one commercial channel for information and news programs: Antena 3 Noticias had an average viewership of 1.8 million across all episodes and days of the week. This corresponds to 13.6 percent of the market.

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TV viewing time increases again The trend continued in 2010: in many European countries, daily TV viewing time increased yet again – in some cases considerably. Luxembourg - 13 January 2011

Last year, Germans watched TV for an average 223 minutes daily. This reflects a year-on- In Spain daily TV usage also grew steadily, year increase of 5 per cent or 11 minutes (212 reaching 234 minutes in 2010 – 24 minutes more minutes). Overall, this is also the highest daily than in 2000. Here too, the biggest audience viewing time since Media Control began its magnets included the Football World Cup measurements in 1992. broadcasts, which alone accounted for 39 of the year’s 50 most watched programmes. In Germany, the strong increase may be attributed chiefly to the ‘guest use’ (out-of-house TV viewers in the UK watched TV for an TV use). As in all other countries, the Football average 242 minutes per day, which translates World Cup contributed significantly to the to an increase of 17 minutes or 7.6 per cent increases. And since 1 July 2009, catch-up TV compared to 2009. Viewing time in use has also been included in the measure- the US also increased: in all, Americans watched ments, but it plays a minor role to date a major network or cable channel for an average 291 minutes a day, a 1 per cent increase over French TV viewers watched an average 212 the previous year. minutes of TV per day, which reflects an increase of 7 minutes or 3 per cent in the Netherlands, viewers watched an average 188 minutes per day – up from 181 minutes in 2009.

2009 2010

291 288 242 225 223 212 205 212 181 188

Viewing time in minutes 8 the RTL Group intranet week 02

“A fantastic year!” at least On 17 December, Gerhard Zeiler, CEO of RTL Group was interviewed by the Dutch newspaper NRC Handelsblad. He talked about business in the Netherlands and took a first look back at RTL Group’s performance in 2010. Gerhard Zeiler Luxembourg - 20 December 2010

Looking at the full year 2010, Zeiler said: Asked about the situation of RTL Group’s “Six months ago, I said that 2010 would be ‘either subsidiaries in the Netherlands, Gerhard Zeiler an okay year or a good year’. Three months ago, answered: “RTL 4 has had a phenomenally it was ‘either a good year or a fantastic year’. successful year.” When the journalist from NRC And today, I can say that 2010 will be either a Handelsblad picked up the example of RTL fantastic year or an extremely fantastic year!” Nederland’s latest talent show, Gerhard Zeiler said: “The Voice of Holland is a fantastic format. He explained that this result is partly due to a I have watched a number of episodes, and it recovery of the advertising markets: “In Western is very well made. However, Channels have Europe, our channels are now performing at the to master a variety of genres in order to be same level as in 2008. That is not yet the case effective. RTL 4 is strong in all departments: for the central and southern regions of Europe. major events, soaps and news.” Other media, such as the publishing sector, have not bounced back anything like as strongly.” For the future, Zeiler sees new developments: Zeiler is convinced that this is proof that adver- “Firstly, I expect more Turkish series, as they tisers believe in the effectiveness of TV: “TV is have also proved popular in Greece, Croatia bigger than ever,” he said, emphasising that and Central Europe. Secondly, there will be new viewer figures continue to rise. “Now we have kinds of real-life docusoaps. The Netherlands to convince advertisers of the power of online has always been a leading light in this genre, advertising,” he said. as have Germany and Britain. Thirdly, you’ll see more local drama series. The ratings show a decline in the popularity of American series.”

The article in NRC Handelsblad 9 the RTL Group intranet week 02

Best season opener of all time The talent show Deutschland sucht den Superstar began its eighth season on RTL Television with more viewers than ever before tuning to a season premiere. DSDS jury: Patrick Nuo, Fernanda Brandao and Dieter Bohlen Germany - 7 January 2011

An average 7.47 million viewers watched the kick-off to season eight of Deutschland sucht den Superstar (Idols). This translates to a 36.8 per cent share of the 14- to 49-year- old market, the best ratings to date for the first show of a season. In all, as many as 8.20 million viewers tuned in for the first auditions show, making Deutschland sucht den Superstar the most-watched programme on Saturday evening.

From August to October 2010, a total of 34,956 A candidate in Köln candidates – also more than ever before – auditioned for the new season in 35 German Those who survive the auditions have a chance cities and also, for the first time, in Switzerland of flying to the Maldives as one of the best 35 and Austria. The highlights of these auditions candidates. On tropical Sun Island, they then form the content of the first episodes of have to prove they have what it takes to be a Deutschland sucht den Superstar, which are superstar – because only those who impress the aired on RTL Television Wednesdays and jury in the Maldives can become one of the top Saturdays at 20:15. 15 and compete for the 10 final slots in the big selection show Jetzt oder Nie (Now or Never). “Pop titan” Dieter Bohlen will not be mincing his The top 10 singers then battle it out in the motto words this season either. He is assisted by two shows, singing week after week to win over the new colleagues on the jury: singer Fernanda viewers, because the latter alone will determine Brandao and singer/songwriter Patrick Nuo, who – by phoning in their votes – who will become both bring a wealth of experience from the stage the new Superstar and sign a record deal with and music business. Universal Music Group. The series is once again hosted by Marco Schreyl and produced by Alongside many new candidates, the perennial Grundy Light Entertainment. candidate Menderes is back, hoping – yet again – for a bit of luck. Will he finally make it to the Viewers can access the highlight videos from next round on his eighth attempt? And who Deutschland sucht den Superstar exclusively else will make it? Will someone from Austria or on RTL.de and Clipfish.de. The full-length show Switzerland be the new Superstar for the first may now be viewed on RTLnow.de. Compre- time? hensive information, exclusive background stories and videos about the show, its judges and candidates are posted at RTL.de.

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A new face Since 12 January 2011, Steffen Hallaschka, 38, hosts Stern TV. He succeeds Günter Jauch, who has led the show for 20 years. 38-year-old Steffen Hallaschka will start hosting Stern TV on 12 January Germany - 12 January 2011

Hallaschka himself has a very respectable track record as a journalist. Since 2006, he has served as a regular host of the consumer magazine Markt on the public TV channel NDR, and a substitute presenter of the NDR Talk Show. He has also presented the ARD Ratgeber Technik show since 2010. Hallaschka began his career in radio at the age of 21, joining the youth programme of Hessischer Rundfunk (Radio unfrisiert) in 1993. He took his first steps on TV as early as 1996, when he started hosting 100 Grad on Deutsche Welle and ORB.

“My previous positions have given me strong experience in the area of consumer advocacy, a topic that Stern TV is committed to and in which I have an intense interest,” says Hallaschka . “Moreover I have a passion for culture-related topics. I belong to a generation Günther Jauch left Stern TV after 20 years that has undoubtedly grown up with the new media, so I realise that in the future we will be Stern TV is assigned to one of the independent talking more and more about such things as broadcasting slots, which are licensed to DCTP social networks, data security and online (Alexander Kluge and others) as “third-party pro- dangers.” vider broadcasting rights“ in accordance with the provisions of Germany’s Rundfunkstaatsvertrag Günther Jauch wholeheartedly approves of (Interstate Treaty on Broadcasting) to ensure Hallaschka as his successor. “I believe that he diversity. The magazine is produced by I&U TV will do an excellent job. He is proficient in a wide Produktion. range of topics and is a dedicated journalist with the necessary curiosity. He has his own strong ideas and will have a formative influence on the show.” On 5 January, Günther Jauch’s farewell show was watched by an average 4.42 million viewers, which translates to 19.8 per cent of all German TV audiences. In the 14 to 49 demo- graphic, the show reached an audience share of 25.1 per cent.

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Demographic change affects advertising Germany is ageing. For this reason IP Deutschland has begun taking into account the 20 to 59 demographic as well as the 14- to 49-year-olds. Germany - 22 December 2010

Martin Krapf

In Germany the target group of 14- to 49-year- olds was the measure of all things when it came to being able to compare media performance. But the fact is that the baby boomers from the 60s will have outgrown the advertising-relevant target group of 14- to 49-year-olds by 2018 at the latest and the sharp drop in birth rates will also mean the loss of numerous wealthy customers for advertisers.

“For me there are no two opinions about this,” says Martin Krapf, Managing Director of IP Deutschland. “The 14- to 49-year-old target group needs to be replaced. A 20- to 59-year-old target group makes sense, because a 20-year- Florian Ruckert old has more in common with a 50-year-old than a 14-year-old has with a 49-year-old. There Many brands have already been adjusting to are also flaws in the logic of the currency we this demographic change for some time now currently use. The idea of a 14-year-old head of and have recognised the attractiveness of household is nonsense.” For this reason, in order 50- to 59-year-olds. Unlike 25 years ago, this to bring more transparency into the market, target group has experienced a very different IP Deutschland is now surveying the reach kind of media and consumer socialisation. They of commercial breaks and cost per thousand are fitter and wealthier and see themselves as contacts (CPM) for the 20- to 59-year-old target being “at the best stage of their lives.” group in addition to those for 14- to 49-year-olds.

Florian Ruckert, Marketing Director at IP Deutschland, explains: “The 14- to 49-year-old target audience will shrink by 17 percent in the next ten years. It therefore makes sense to shift the focus to 20- to 59-year-olds, because the majority of consumption will take place within this age group.”

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“An exceptional year” In an interview, Nicolas de Tavernost reiterated that his main channel’s target remains unchanged: to stay the second most popular French channel among viewers under 50 years of age. Nicolas de Tavernost France - 10 January 2011

In a lengthy interview published in the Nicolas de Tavernost announced that Groupe 8 January edition of , the chairman M6 “will increase its investments in programmes of the board of Groupe M6 looked back on the by at least 5 to 10 per cent whilst at the same success of his channels and outlined what the time keeping an eye out for any opportunities to group had lined up for 2011. Whilst Le Figaro make acquisitions”. According to him, investing in emphasised that in 2010 M6 had wiped out programmes is the key to a channel’s profitability, all trace of the crisis, generating advertising and he plans to focus his efforts on evening and revenues in excess of those achieved in 2008, lunchtime viewing as well as on French fiction. Nicolas de Tavernost said: “Year after year for the past 5 years, M6 has kept its audience The free digital channel W9 will also apply for a share above 10 per cent whilst also being the high-definition frequency, whereas the “top-end second most watched French channel among pay-TV channel“ Paris Première has just been viewers under 50 years of age. That remains our authorised to broadcast three hours a day of objective in 2011”. free-to-air programmes (as opposed to two), the aim being to attract new viewers and encour- In financial terms, weathering the impact of the age them to subscribe to the channel. crisis in 2009, Groupe M6 had “had an excep- tional year, achieving growth in all its business With all indicators looking good, the Groupe M6 activities and scoring double-digit growth in its CEO has but one regret, namely that Girondins advertising revenue, outperforming the average de Bordeaux failed to qualify for European growth on the market”, the group’s boss went on football. to underline. At the same time, Nicolas de Tavernost said he Not only M6’s results were commendable: felt “rather optimistic about 2011”. all the group’s channels performed well: “The consolidated audience for all the group’s channels – M6, W9, Paris Première, Teva and so on – went up by 0.8 percentage points over the last 5 years, totalling 14.3 per cent in 2010, whilst at the same time the audiences of the historical groups who are our competitors went down overall”, de Tavernost said. Meanwhile, Le Figaro reiterated the far less satisfactory performances by M6’s rivals, with France Télévisions shedding 5.3 points and TF1 losing 3.4 points.

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Nancy Sinatra to star on W9 Nancy Sinatra, a young moderator well-known in Belgium for her appearances on RTL-TVI and Club RTL, will run the Hit Talent show on W9 starting in early 2011. France - 21 December 2010

She bears the name of American crooner Frank Sinatra’s daughter and is also an accomplished singer. Belgium’s Nancy Sinatra carries on with her amazing destiny in France on Groupe M6’s DTT Channel, W9. TV viewers can enjoy her every Saturday at 17:00 in Hit Talent, a French musical talent show created in 2007.

Sinatra, who turns 28 next Friday, has already proved her professional skills on RTL Group’s Belgian channels. She first auditioned for RTL-TVI in 2002, and went on to become a popular moderator for shows ranging from Fan Nancy Sinatra Club and La fête de la musique to Les 20 ans des Simpson.

Already at the age of 16 was she a finalist of the Pour la gloire singing contest – since then her fame has crossed Belgium’s borders. In France, Louis Chedid hired her to replace Vanessa Paradis, playing the role of “Made in Asia” in the musical Le soldat rose.

Nancy is indeed poised to become the next popular Belgian TV moderator in France, follow- ing in the footsteps of Virginie Efira and Sandrine Corman. She says she is very proud she was asked to host Hit Talent. And it is likely that – between recording sessions – Sinatra will try to trace her ancestry, as she is curious to know whether she has any connection with her name- sake and the latter’s father, Frank Sinatra.

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Strategic partnership RTL Nederland and Vodafone have announced a collaboration to develop the first mobile phone product range targeted at the female market. Netherlands - 4 January 2011

After months of intensive market research, the two companies have established a new brand to be launched in early February. They also plan to market further products in the future. This strate- gic partnership spanning several years will see Vodafone cover the cost of offering and distribut- ing the product among other activities, while RTL Nederland will be responsible for tasks including content development and promotion.

RTL Nederland CEO Bert Habets’ comments on the agreement: “RTL Nederland is a rapidly growing all-round media company and we’re always looking for new ways to expand our activities successfully. The mobile phone market is a fine example of one such opportunity. The new brand will make the most of everything streaming media has to offer as well as our knowledge of female target audiences. We are extremely happy to be working with a partner of Vodafone’s calibre in meeting the challenge of introducing a new mobile phone brand to the market. By combining our knowledge and expertise with Vodafone, our company will now be able to establish itself on the Dutch mobile phone market as well.”

Vodafone Nederland CEO Jens Schulte-Bockum Bert Habets adds: “I am very happy to be collaborating with a well-established media company like RTL, which knows more than any other company how to target pictures and audio as appropriately as possible at specific audiences using different media such as radio, TV and the Internet. Mobile phones are playing an even bigger role in people’s day-to-day lives and are increasingly complementing television and PCs, making them an attractive market for both parties. The partnership will enable us to push RTL’s content more successfully and target specific audiences with relevant offers.”

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A new tool to reach advertisers RTL Nederland recently published the RTL Magazine, a B2B communication tool especially aimed at advertisers presenting RTL Nederland’s cross-media portfolio. Cover of the RTL Magazine Netherlands - 23 December 2010

It is glossy, it has the size, the format and the design of a magazine, it even has the word magazine in its title, but isn’t a glossy magazine – at least not as such.

The RTL Magazine is RTL Nederland’s new business to business communication tool that targets advertisers.

It features extensive presentations of the company’s portfolio, interviews of executives involved in advertising, statement of channel managers, case studies and interesting facts and figures. The core message conveyed is that RTL Nederland is the best business partner for multimedia communication – anytime, anywhere and for everybody as states the magazine’s slogan.

RTL Nederland’s B2B Communication department opted for a glossy magazine-like information booklet instead of a standard brochure as they wanted something different, unique and inspiring that would distinguish them from competitors.

RTL Magazine was created in cooperation with Redactiepartners and distributed during RTL Nederland’s 2011 advertising strategy presentation event beginning of December and sent to their main business contacts. The reviews have been very positive so far and consequently a new issue should be published next year.

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Fun Radio spreads its reach 1 million fans on Facebook – 1 million I-Phone and I-Pad applications downloaded. Listening in new digital media now counts for 13 per cent of Fun Radio’s total daily audience France - 12 January 2011

On the Facebook and Twitter community net- Excellent audience, reinforced presence on works, Fun Radio has just crossed the 1 million new platforms and exclusive partnerships: all mark in fans signed up on its official pages: indicators appear to be excellent for Fun Radio’s Fun Radio is the number one French-language General Manager. media brand on Facebook. Its performance is equalled on the I-Phone and I-Pad where the The radio station made the winning decision 1 million mark has also just been passed in of expanding its brand presence by reinforcing users who have downloaded the application. its image off the air. With its organisation of the giant Starfloor concert at Paris-Bercy last Octo- “Fun Radio is enjoying spectacular success ber and 17,000 seats sold in no time, the station on community networks and in digital mobile has demonstrated its new savoir-faire in organis- media, thus meeting the promise to be ing live concerts. Venturing off the beaten path, accessible everywhere, all the time, in all Fun Radio also joined up with Crédit Mutuel media,” says Fun Radio General Manager Arkéa last September to launch the first online Jérôme Fouqueray. At the end of January, bank dedicated entirely to 13 to 25 year olds. the station plans to expand in all digital media by launching applications for the Android, Blackberry, Google, Nokia, Samsung and HP smartphones. Detailed data

Fun Radio, with general-interest station RTL 76,000 fans signed up on the only Radio and other music station RTL 2, make up “Official Fun Radio” Facebook page the trio of French radio stations in RTL Group. more than 500,000 fans signed up on Fun Radio is the station whose signature is the official Facebook pages for regions, the “dance floor sound” targeted specifically to programmes and events listeners under 35. Last year, for the first time in its history, it became the number two music already 9,700 registered on the “Fun Radio Pro” Facebook page radio station in France and is hovering near reserved for communications and the 4 million mark in daily listeners. Counting music professionals on a “dance floor” positioning that is powerful, original and positive, its values are associated 60,000 registered on Fun Radio’s with partying and having a good time. official news threads on Twitter In the Internet jungle, Fun Radio has become a prescriptive brand for discovering music. Regularly making big news, last November it joined up with the most talented artist of the moment, Lady Gaga, who spoke on the air in perfect French to say: “Lady Gaga’s radio station is Fun Radio, the dance floor sound.”

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A new channel for Croatia RTL Televizija launched RTL 2, a new channel specialising in movies and documentaries. The new family member has received positive reviews by viewers and critics alike. Johannes Züll Croatia - 17 December 2010

Around 200 guests came to the Cinestar The first broadcasts on RTL Televizija’s sister in Zagreb on 16 December for the unveiling of channel RTL 2 were the US comedy Hot the RTL 2 programme line-up, Johannes Züll, Rod, followed by the popular teenage sit-com CEO of RTL Televizija, said: “RTL 2 has not Malcolm in the Middle. Later in the evening, two one but many colours. The same is true for its documentaries – The Ice Road Truckers and programming – it is all about entertainment and The Axe Men – proved a hit with viewers, as did docutainment.” the US crime series Dexter and the US crime comedy In the Mix starring R&B singer Usher. On 2 January at 18:00, Ivan Lovreček, a member of the RTL Televizija management Overall, the programme schedule includes board and Martina Vuletin, editor-in-chief of Studio 45, a new talk show hosted by RTL 2, opened a new chapter in the history of RTL Televizija’s renowned journalist Antonija Croatian Television with the official launch of Mandić, as well as the latest popular TV series the special-interest channel. Viewing figures for such as Chuck, Dollhouse, The Big Bang Theory the kick-off evening were very satisfying: the and a number of blockbuster movies and docu- channel attracted 5.4 per cent of the 18 to 35 mentaries. RTL 2’s theme tune is a song by the demographic. young band Kino Klub, reflecting the channel’s claim “Sada znam gdje pripadam, svaku noć I svaki dan” – “Now i know where i belong, every day and every night”.

The band Kino Klub plays RTL 2’s theme song

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Closer to the viewer Alpha News has completed the intensive restructuring started in December 2008. The results look very promising. Antonis Stroiter Greece - 21 December 2010

Over the past two years, the programme quality has increased based on the philosophy and standards of news in RTL Group. The result: higher ratings and significant cost reductions. The process will conclude with a journalist training week in January 2011, in cooperation with Mediengruppe RTL Deutschland.

Christoph Mainusch, CEO of Alpha: “We needed all from our News at the same time – quality, efficiency and good ratings. Therefore I am glad that our journalists fulfilled the mission leading Alpha’s news bulletins to independent, modern and fact based video news with a better quality, but also with higher market shares in the com- Vasilis Papadrosos mercial target group. Needless to say that all this by improved graphics and a strict independent happened under restrictive financial conditions.” positioning as Vasilis Papadrosos, News Direc- tor of Alpha, points out: “We are glad to have The new concept focuses on the commercial RTL Group as main shareholder, both for the target group and followed a simple concept: know how transfer from other markets, but also “Being closer to the viewers”. To this end, the for the respect and consequent support of our news bulletin was grouped in three sections: local journalistic decisions”. top news, current affairs and lifestyle including stopping some “traditional” Greek ways of News Due to the economic situation in Greece style as Matthias Settele, former VP Business workflows and production needs have been Affairs of RTL Television in Germany, who has streamlined dramatically. All in all this led to a been sent to Athens as flying producer for RTL cost reduction of over 50 per cent compared to Group to support the change process, puts it: 2008, while audience shares were up nearly 50 “It was a shock for some viewers when Alpha per cent, from 8.0 percent in 2008 to 12.1 per cancelled the traditional political studio discus- cent for the first ten months of 2010 as result sions filmed in mutli-split screen with up to seven of the new time slot and the better quality of windows. Now the reporters are the stars of the reporting. news with their interviews, live links, investiga- tions and with new elements like tests, competi- In January 2011, Alpha will cooperate with tions and hidden camera stories.” Mediengruppe RTL Deutschland to organise a training week with Christian Berger, a Greek- One significant change was moving the news speaking journalist from the RTL Nachtjournal. from its traditional timeslot at 20:00 to 19:00. The main topic will be on improving storytelling, Antonis Sroiter was appointed as new presenter based on the philosophy of “being the eyes and for the weekday news, while Nikos Manesis took ears of our viewers”. over on the weekends. The show was supported 19 Starting off with a bang

To mark the New Year, Grupo Antena 3 has produced a series of musical-like video clips starring several TV personalities such as Jorge Fernàndez, presenter of ‘La ruleta de la suerte’. The spots are an introduction to Antenna 3’s new corporate identity and its programmes, and demonstrate that to attract audiences, “not just anything goes”. The premiere attracted more than 3.5 million viewers. the RTL Group intranet week 02

An insider’s glimpse of a dozen American cities FremantleMedia has launched a new travel web series, created for car manufacturer Buick and distributed on the MSN platform. United Kingdom - 17 December 2010

RTL Nederland enters dating market RTL Ventures is developing a new online initiative for the Dutch dating market. One part of RTL Nederland’s strategy is to seek out opportunities on relevant consumer markets. Netherlands - 17 December 2010

Pepsi signs on as official X Factor sponsor Fox Broadcasting Company, Syco Television and FremantleMedia North America have announced Pepsi as an official sponsor of the talent showThe X Factor, which makes its US debut in autumn 2011. United Kingdom - 6 January 2011

RTL 2 sponsors evening news show on Canal + The French radio station specialised in pop-rock music will be running an innovative brand communication campaign on the pay-TV channel Canal + in January. France - 6 January 2011

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200 criminal cases solved since 2001 ZDF is airing a double episode of the crime series to mark the tenth anniversary of Soko Leipzig, a series produced by UFA-Fernsehproduktion. Germany - 7 January 2011

Advertising app-eal N-TV published its new N-TV I-Pad app just before Christmas. Now BMW has climbed aboard as the first advertising customer. The app went straight to the number one spot of the most popular free apps in the German app store. Germany - 10 January 2011

Exclusive interview in new studios Marking its new set and news production concept, Antena 3 Noticias invited Spain’s President José Luis Rodríguez Zapatero for a live interview. An interview with the country’s opposition leader is planned for 24 January. Spain - 10 January 2011

Historical two-part miniseries gets good ratings The Sinking of the Laconia, a drama jointly produced by Teamworx and Talkback Thames, has won over British audiences as well as critics: Almost 3 million viewers tuned in to BBC 2. Germany / United Kingdom - 11 January 2011

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Haiti: one year after the earthquake More than 200,000 dead and the country devasted. One year after the terrible earthquake, Belgian TV channel RTL TVI’s reporters went back to Haiti. Belgium - 11 January 2011

And the winner is…Justine De Jonckheere Belgium has crowned its new beauty queen, and RTL Belgium’s channels teamed up to cover the event. Belgium - 12 January 2011

Exclusive interview with Croatia’s President The President of the Republic of Croatia, Ivo Josipović was a guest of RTL Danas, RTL Televizija main news programme, where he gave an exclusive interview on the first anniversary of his election victory. Croatia - 13 January 2011

Do you really deserve your driver’s license? Zéro de conduite is the first public-spirited “game show” about driving. The first episode was aired on M6 on 11 January and attracted 2.7 million viewers. France - 13 January 2011

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People René Smit and Frank Meijer René Smit Netherands - 7 January 2011

René Smit has been appointed Manager Talent and Music Concepts at RTL Nederland, with effect from 1 February, and Frank Meijer will be managing the newly set up New Initiatives and mobile phone team, which is part of the RTL Ventures division.

Starting 1 February 2011, René Smit will be the new Talent and Music Concepts Manager at RTL Nederland, a new position created with the aim to reinforce the development of the RTL Entertainment department among other tasks. In his new position Smit will be responsible for the active development of concepts related to Frank Meijer RTL Nederland presenters. By centrally organis- ing these activities, RTL Nederland will be able On 4 January 2011, Backstage reported on the to provide better services to its advertisers by strategic partnership between RTL Nederland offering all-round music concepts based on and Vodafone Nederland. A new team has been strong brands. Additionally, Smits will be in created to handle the activities related to the charge of creating new music and live-enter- launch of this new mobile-phone product. Frank tainment events. For this task, he will work Meijer will head the team, which will also be part closely with the Licensing and Entertainment of the RTL Ventures division. department of RTL Nederland. Nicolas Eglau, Director RTL Ventures, Says René Smit about his new position: comments: “Frank is a driven and enthusiastic “I’m very enthusiastic about this new job. professional who took charge of the project from RTL Nederland’s development strategy so far, day one. So it was completely logical to let him with a strong focus on entertainment, has paid head this new team that will be in charge of off. This is in line with my way of working and developing this new brand. I will very gladly contribute my experience and knowledge to further developing the Meijer has been part of RTL Nederland since business.” 2000. He started as ICT Manager, a position he held until 2005, followed by appointments Smit worked at RTL Nederland as Manager for to various positions within the company, until Licensing and Entertainment from 2003 to 2006. he became a Project Manager in the Business He then left the company to become Managing Development and Strategy department in 2008. Director of Studio 100. Since 2008 he has served as Managing Director Benelux at Universal Music Publishing. 24 the RTL Group intranet week 02

People Yaël Goosz France - 5 January 2011

The number one radio station in France will host As a journalist, Yaël Goosz is familiar with radio new journalist and “grand reporter” Yaël Goosz (France Info, Europe 1) as well as with printed later this month. press (Ouest-France, 20 Minutes, Le Point). He began to specialise in political matters in 2008, The editorial staff at RTL Radio in France has covering the news of the powers that be (in Parlia- just hired Yaël Goosz, 30, for its political news ment, at the UMP party, in Hôtel Matignon [Prime team headed by interviewer Jean-Michel Minister’s office], Palais de l’Elysée [President’s Apathie. Goosz joins the rue Bayard team as a office]) on Europe 1. From August 2010 on, he new “grand reporter” in the run-up to the 2012 focused his reporting on the left wing and the presidential and general elections. Socialist party. He is currently writing a political book, scheduled for publication next spring.

People Anne Fulda France - 12 January 2011

Political journalist Anne Fulda joins RTL Radio in France as a member of the team for the station’s weekend programme Face à face.

Every Sunday morning starting 9 January, Anne Fulda and Rokhaya Diallo, the president of the “Les Indivisibles” association (which fights racism), will present a lively debate at 8:50 on the morning news show, discussing and arguing about major issues in French society.

Anne Fulda is a columnist with the French daily Le Figaro, a newspaper she worked for between 1982 and 2005.

The Face à face show is broadcast every Saturday and Sunday morning. In the Saturday morning edition of Face à face, journalists and opinion leaders Géraldine Muhlmann and Franz-Olivier Giesbert (the director of French weekly Le Point) debate in the studio of France’s number-one radio station.

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People Konstantin von Stechow Germany - 11 Germany 2011

Konstantin von Stechow (35) has taken over RTL Television’s external corporate commu- nications with effect from 1 January 2011. In his capacity as senior editor, he will from now on serve as spokesman both for RTL Television and for Mediengruppe RTL Deutschland. He reports to Christian Körner (39), Vice President Communications of RTL Television and Mediengruppe RTL Deutschland. Von Stechow succeeds Bettina Klauser (38), who took over as head of the N-TV press office in February 2010.

Konstantin von Stechow has been with RTL Television since 2002. A Communications Sciences graduate, he initially worked as a communications trainee in the Programme Press department, where starting in 2004 he served as spokesman for formats like Konstantin von Stechow Deutschland sucht den Superstar, Die Super Nanny and Ich bin ein Star – Holt mich hier raus!. In 2006, he was appointed officer at the communications division. In this capacity, he managed various projects in external and in-house corporate communications and stood in for RTL Interactive issues as well.

In addition to von Stechow, the Mediengruppe RTL Deutschland team of spokespersons still includes Klauser, in addition to her role as N-TV spokesperson, and Thomas Bodemer (41), who as press spokesman of RTL Interactive also issues communications on topics affecting more than one channel in the group.

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People Robert Zores Germany - 13 January 2011 Robert Zores

From 1 February 2011, Robert Zores (48) will take over as Chief Technical Officer (CTO) of Wer-kennt-wen.de.

Alongside Eva-Maria Bauch (40) and Sönke Strahmann (41), Zores, who holds a doctorate in physics, completes the management team of the social network, which now counts more than 9 million registered users. In his new capacity, Zores reports directly to the company’s managing director, Eva-Maria Bauch.

Robert Zores joins Wer-kennt-wen.de from Autoscout24, where he has been in charge of the technology department since 2007 as Vice President and Technical Director. His career has also included stints with AOL Deutschland and as CTO of Sagem Orga.

Eva-Maria Bauch says: “In Robert Zores, we have gained an absolute Internet pro and experienced CTO for Wer-kennt-wen.de. I look forward to an exciting year in 2011 with him, the Wer-kennt-wen.de team, our 9 million members and a profitable company.”

Matthias Büchs, a member of the RTL Interac- tive management board and Head of the Online and Mobile department, comments: “We are delighted to have Robert Zores complete the Wer-kennt-wen.de management team. The network offers users an important and out- standing German alternative. Together with the team, we will tackle the challenges of the Social Community market and continue to expand Wer-kennt-wen.de as one of its leading networks.

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