13 January 2011 week 02 Winners of the year Many RTL Group channels reinforced their market position in 2010 Luxembourg France Gerhard Zeiler on business Nicolas de Tavernost looking in 2010 back on 2010 Germany Netherlands Deutschland sucht den Superstar Strategic partnership with reports best premiere ever Vodafone Nederland the RTL Group intranet week 02 13 January 2011 week 02 Cover: Montage showing ratings increase by several profit centres Winners of the year 2 Many RTL Group channels reinforced their market position in 2010 Luxembourg France Gerhard Zeiler on business Nicolas de Tavernost looking in 2010 back on 2010 Germany Netherlands Deutschland sucht den Superstar Strategic partnership with reports best premiere ever Vodafone Nederland the RTL Group intranet week 02 A great performance RTL Group’s flagship channels in Germany and the Netherlands not only increased their audience shares once again, but also set new records. Other profit centres recorded strong performances as well. Luxembourg - 13 January 2011 Germany Talent). In its fourth season, the latter set new In all, the Mediengruppe RTL Deutschland ratings records with up to 8.52 million viewers. channels grew their 14- to 49-year-old viewer- The classic quiz show Wer wird Millionär? ship by 0.6 percentage points to 35 per cent, (Who Wants To Be A Millionaire) with Günther putting them well ahead of the ProSiebenSat1 Jauch attracted as many as 8.04 million viewers channels, which attracted 28.5 per cent of that this year. The channel’s sports broadcasts demographic. were likewise in very high demand: the Formula 1 season’s final race in Abu Dhabi With an audience share of 18.1 per cent, alone was watched by 10.24 million viewers. RTL Television was again the most popular Boxing was also an audience magnet, channel among young viewers – for the attracting 13.45 million viewers for the fight 18th year in a row. Compared with 2009, the between Vitali Klitschko and Shannon Briggs on channel improved its performance by 16 October. The year in sports was rounded off 1.2 percentage points and was able to by the broadcast of nine Fifa Football World Cup considerably expand its lead over the com- matches from South Africa, a feat that won a petition. RTL Television took the lead in total German TV Award for “Best Sports Broadcast” audience ratings as well, coming in ahead of and generated powerful market shares of up ARD (13.2 per cent) and ZDF (12.7 per cent) to 54.1 per cent among young audiences. The by scoring a 13.6 per cent share of the market. channel’s main news programme RTL Aktuell This was the channel’s strongest total audience scored an average 19.9 per cent of the 14- to share since 2004. 49-year-old market, once again putting it far ahead of competing main news programmes. In terms of total audience, RTL Aktuell attracted 3.91 million viewers and an average market share of 18.2 per cent, ahead of ZDF’s Heute news (3.74 million / 16.6 per cent) and at number two behind ARD’s Tagesschau (5.34 million / 18.9 per cent) for the third consecutive year. RTL Nachtjournal was clearly the country’s number one late-night magazine show, with an 18.0 per cent market share among young viewers and 15.9 per cent of the total audience. Freddy Sahin-Scholl won Das Supertalent on 18 December 2010 – more than 8 million viewers tuned in Its most-watched formats once again included show extravaganzas like Deutschland sucht den Superstar (Idols) and Das Supertalent (Got Since 2010, RTL Aktuell broadcasts from the new studio in Cologne-Deutz 3 the RTL Group intranet week 02 Vox generated an average market share of 7.7 per cent in 2010, giving it the second-best result in its history (in 2007 the channel had scored 7.9 per cent) despite the Fifa Football World Cup and the Winter Olympics. Its search for talented musicians was very popular with audiences: X Factor attracted as many as 2.91 million viewers and up to 16.9 per cent of 14- to 49-year-olds. Vox also introduced the year’s most popular new US series in Germany in 2010: on 10 March 2010 the first episode of Lie to me was watched by 4.15 million viewers and 17.6 per cent of 14- to 49-year-old viewers. Die große Samstags-Dokumentation (The Big Saturday Documentary) also went down well with viewers, attracting up to 8.5 per cent of the target demographic. RTL II had an average market share of 6 per cent among 14- to 49-year-old viewers in 2010. The channel established the Scripted Reality trend in its access prime time programming by introducing X-Diaries – Love, Sun & Fun. RTL II also generated a great deal of attention with Tatort Internet – Schützt endlich unsere Kinder!, which helped to make an important topic – the sexual harassment of minors on the Axel and Alizée won Incroyable Talent on 22 December. internet – the object of discourse and discussion Almost 4 million viewers tuned in in politics and the media. Earlier, the channel had Among the big channels in France, M6 proved demonstrated its commitment to social respon- best at adapting to increasing digitisation for sibility with another innovative action: during the third year running, and attracted an average Ramadan, RTL II aired alerts about sunrise and audience share of 16.5 per cent among house- sunset for Muslim viewers. wives under 50 (2009: 17.2 per cent). This is the smallest decrease among its competitors, and Super RTL, Mediengruppe RTL Deutschland’s M6 remained the second most-watched channel children’s channel, reached an average 20.4 per in this demographic. cent of children aged 3 to 13 in 2010, and 2.3 per cent of 14- to 49-year-old viewers. M6 aired the night’s most-watched show 19 times in 2010, after 13 times the year The news channel N-TV treated viewers to before. M6’s best audience in 2010 (8.1 million numerous live shows and specials in 2010, and viewers) was reached when it broadcast the attracted 1.0 per cent of the 14- to 49-year-old Bosnia-Herzegovina vs. France football match viewer market. The channel’s total audience during the UEFA Euro 2012 qualifiers. An epi- share was 0.9 per cent. During the TV sode of the US series NCIS came in second with year just past, the channel aired some 900 6.9 million viewers. L’amour est dans le pré specials on breaking news of the day. The (Farmer Wants a Wife) proved its popularity stock-market show Telebörse scored market too, with one episode ranked the country’s third shares of up to 5.3 per cent and Märkte am most-watched programme in 2010 (5.7 mil- Morgen attracted up to 4.4 per cent of the viewer lion viewers). The show, hosted by Karine Le market. Marchand, was the last summer’s most watched programme. France Consolidated audience share for all Groupe M6 W9 was the second–ranked channel on DTT channels (M6, W9, Paris Première, Teva, etc.) with a nationwide audience share of 3.0 per has increased by 0.8 percentage points over the cent. The channel achieved its best audience past 5 years and came to 14.3 per cent in 2010, ever on French DTT with 2 million viewers whilst the audiences of the other major groups tuning in for Star Wars: The Revenge of the Sith declined overall. Once again, the family of on 23 December 2010. W9 also aired 45 of the channels concept has proven its worth. 100 most watched programmes on DTT. 4 the RTL Group intranet week 02 The Netherlands Its football format Voetbal International had RTL Nederland recorded its best viewer ratings a particularly good year: on 6 December, the since 1999 in 2010. The four channels in the show attracted 674,000 viewers, its best ratings group attracted an average 33.0 per cent of the ever. In spring, the channel broadcast the two 20- to 49-year-old viewer market, a 4 per cent final games of the KNVB Cup, drawing 2 million increase over 2009. viewers and earning market shares of over 50 per cent in its target demographic. The women’s channel RTL 8 closed the year with an audience share of 3.2 per cent among 20- to 49-year-old women. Films were particularly popular, with the channel’s most- watched film Home Alone 4 reaching nearly 850,000 viewers on 28 December. Belgium With a total audience share of 34 per cent in 2010, RTL Belgium remained the leading family of channels in French-speaking Belgium. Its flagship channel RTL-TVI broadcast 21 of the year’s 25 most-watched shows. The Voice of Holland regularly attracts millions of viewers With an average audience share of 18.4 per cent in its target demographic of 20 to 49-year- old Shoppers, the family channel RTL 4 had its best ratings since 2003, up by a good 8 per cent year on year. Four of RTL 4’s formats placed in the country’s Top 10 most watched programmes (not including sport broadcasts): The Voice Of Panique au Palais was Belgium’s most watched entertainment Holland, Ik Hou Van Holland, All You Need Is programme in 2010 Love and Ushi & Loesie. In October, The Voice Of Holland was watched by 3 million viewers, In 2010, one in three TV viewers favoured earning an audience share of 54 per cent in the the Belgian family of channels consisting of channel’s target demographic.