Urban Escapes (SWA Staycations) August 6, 2020 – December 31, 2020

With international borders still largely closed across SWA (India, Nepal & Bangladesh), domestic leisure is an area of opportunity to tap into. And knowing that our SWA estate is largely based in urban locations, we have deployed WHAT is it? an SWA urban escapes staycation offer to capture in-country travel demand.

Offer: Half-Board package – bed, breakfast and dinner, early check in/late check out, kids eat free (up to 12 years).

WHY are you telling me? Participating properties to activate rate category IDBNG – refer to slide 14

Book dates: August 6, 2020 – December 31, 2020 WHEN will it be live? Stay dates: August 6, 2020 – June 30, 2021

WHAT markets will it run in? India, Nepal & Bangladesh hotels (opt-outs only accepted for justified reasons)

IHG owned channels: web, mobile, email, organic social WHAT are the key media activations? Hotel assets: social media posts, LTF

HOW should I take action? Please refer to the Revenue Checklist (slides 14-15) for further instructions

WHERE can I get more information? Contact Ruchika, your Field Marketing Manager ([email protected])

Half-Board Package Breakfast and dinner included - Book dates: • South West Asia dine in your room or in the August 6, 2020 – December 31, 2020 India restaurant Nepal • Early check in and late check Stay dates: Bangladesh out, subject to availability August 6, 2020 – June 30, 2021 • Kids eat free (up to 12 years)

CAMPAIGN MESSAGE CAMPAIGN DATES PARTICIPATING MARKETS CAMPAIGN OFFER CAMPAIGN DATES PARTICIPATING MARKETS

7 August 2020 © 2020. All rights reserved. Proprietary and confidential Campaign Support Owned Channels & Hotel Assets Owned Channels Web: landing pages, merchandising Mobile: Merchandising, Push #1 notification to SWA-based, Rich In-App Email: Adhoc emailer to SWA-based active IHGRC members Voice: CRO briefing form

Hotel Assets #2 Templates: Social media posts, LTF, eDMs

Vanity URL: http://ihg.com/UrbanEscapes

Long URL: https://www.ihg.com/content/gb/e n/deals/hotel-offers/urban-escapes

Hero banner: Triple image set capturing urban cityscape, hotel interior and dining image overlaid with call-out text highlighting offer

Body copy: Conveys staycation messaging, offer inclusions, participating brands and destinations, offer availability of all room types, book & stay dates Book With Confidence: Module to highlight flexible booking option with no deposit required and full cancellations up to one day before your stay Featured Hotels: 4 x featured hotels section showcasing variety of locations and brands

IHG Clean Promise: Module dedicated to assuring customers IHG’s cleanliness standards

SWA Destinations: Captures all participating locations where IHG has a presence in across SWA and directs through to the respective city search results pages

Web & Mobile merchandising take-overs of banner placements across InterContinental, Crowne Plaza, Holiday Inn & Holiday Inn Express desktop and mobile websites across India, Nepal & Bangladesh IP addresses

Adhoc eDM to segmented database of active IHGRC members residing in India, All Room Types Module: Nepal & Bangladesh dedicated to highlighting that offer is available across all room types including Suites to capture higher room type charges

Featured Hotel Modules: 3 x hand-picked featured hotels to showcase variety of locations and brands

Rich InApp Messaging & Push Notifications sent to segmented database of active IHGRC members residing in India, Nepal & Bangladesh Asset under development

Assets under development

LTF Social Media Posts eDMs

Customisable hotel assets available for download HERE

Rate Category Name IBDNG (Dinner Bed And Bkfst) – To be promoted as Staycation Package on IHG landing pages Sell Dates 6 August 2020 – 31 December 2020 (open ended in the GRS) Stay Dates 6 August 2020 – 30 June 2021 (open ended in the GRS) OTA Rate Categories IKD00 / IKD0G/IKD10/IKD12/IKD14/IKD15/IKDIB/IKDVC/IKDWG/IKDWV Rate Code LQ > Reference Rate Code > FP > C1 Rate Properties • Add on package • It is suggested that the hotels configure the rate code with an Add On of “1” only (irrespective of • The aim is to drive buy in to the Benchmark linked product as against offering heavy discounts. Internal F&B package elements might need to be adjusted in Opera for allocations

Days of week All Days of week applicable Min/Max Days None Booking Source Brand.com/CRO/GDS/OTAs (There is no Member Rate) IHGRC Applicable Yes Points apply (except for OTA bookings) Commissionable Yes Sell Strategy Update required Blackout Dates Black Out dates allowed (50) Cancellation Policy House Policy applies Extra Person Charge As per hotel policy Yield option Yield at own value (non LRA) for RMS hotels only Daily Allocation Allocation required for non RMS hotels only General Description (is fixed) FULLY FLEXIBLE RATE INCLUDES BREAKFAST AND THREE COURSE DINNER FROM SET MENU OR BUFFET IN A DESIGNATED HOTEL RESTAURANT FOR ONE OR TWO RESIDENT ADULTS SHARING A ROOM. ROOM SERVICE MAY INCUR A SUPPLEMENT. Revenue Instructions Terms and Conditions

• The promotional rate is valid only for bookings made from 6 August 2020 through December 31, 2020, for stays between 6 August 2020 to 30 June 2021 using the “Dinner Bed And Bkfst” rate. • Minimum 1 night stay required. Room rates based on maximum 2 adults sharing a standard twin/double room which also includes buffet breakfast and dinner (referred to as “meals”) at a hotel restaurant. If buffet is not available a set menu meal will be provided at the restaurant or in-room. • Rates are per room, per night and are subject to availability. • The offer is valid in India, Nepal and Bangladesh at participating InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express hotels. See our websites for full details of participating hotels. • The offer is not valid in conjunction with any other offer, discount or promotion. • Kids up to 12 years and sharing the room with full paying adults eat free • Bookings made through IHG Brand websites, IHG App, CRO or directly at hotel qualify for IHG Rewards Club Points. Standard IHG® Rewards Club program terms and conditions apply. Visit ihgrewardsclub.com for details. • Tax, service charge, credit card surcharges are not included. Any other In-room dining purchases, minibar purchases and private dining are excluded from this offer. • Cancellation and no show policy apply. • Credit card guarantee is required to make a booking. However deposit for one night is only due 24 hrs before check-in date • The offer is not applicable to group bookings. • Any drinks are not included within this offer. • Rates are subject to availability. Blackout dates (days when the offers are not available) may apply in some hotels. • Any unused components of an offer are non-refundable. All offers are subject to availability and are non-refundable. • IHG reserves the right to withdraw, suspend or modify this offer or amend these terms and conditions without prior notice at any time with or without notice and without any liability. To the extent permitted by applicable law, IHG reserves the right of final interpretation of this offer. • Final bill will be in hotel’s local currency