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Crowne Plaza Brand Summary PDF 1.8MB JOIN ONE OF THE BEST-LOVED PREMIUM HOTEL BRANDS IN THE WORLD OWNER PROPOSITION WHAT WE DELIVER FOR OWNERS Crowne Plaza Hotels & Resorts is our leading full-service • Strong global presence with a brand focussed on Premium collection brand, the first to create the business- continuous improvement helping you to drive revenue. class hotel in 1983. Today, Crowne Plaza is one of the • Transformed design and service offerings are part of our largest upscale hotel companies in the world with hotels ambition to be a top performing accommodation provider in diverse locations, and an impressive full-service model delivering distinctive stay and meeting experiences. with massive international revenue flows. • Flexible spaces to work, meet and relax, WorkLife guestrooms, superior meetings & events programmes, TARGET GUEST strong R&B support and our much-loved sleep We serve Modern Business Travellers who have a advantage programme. contemporary ‘lifeaholic’ mindset and travels for both work • Full FF&E supply chain services and support. and leisure. They are frequent travellers with a millennial mindset, 60% males, 40% female and make up 24% of the COMPETITIVE SET global travel population. Pullman, Grand Mercure, JW Marriott © IHG 2021 | All Rights Reserved | Private and Confidential OUR BEST- IN- CLASS AWARDS World’s Best Airport Hotel – Crow ne Plaza Changi Airport SkyTrax (2015-2020) DISTINCTIVE, PURPOSEFUL REFINED EVENTS & MEETINGS DESIGN An innovative, holistic program to deliver Our ‘New Modern’ design style expresses our best-in-class gatherings and selling tools that brand in a way that feels premium but allows for optimize revenue more flexible stays Winner – Brand of the Year World Branding Aw ards (2019) Winner-Best Upscale Hotel Brand British Travel Aw ards (Nov 2019) DARE TO CONNECT EXPERIENCE INSPIRING RESTAURANTS SLEEP ADVANTAGE An unscripted approach to service that & BARS CONCEPT PROGRAMME encourages warm, engaging interactions Seven guiding principles that helps us to create Regionally-customised programme Grand Winner for the Plaza between staff and guests profitable restaurant & bar experiences that for flexible modes and a better Workspace Concept restore and inspire our guests night’s sleep, with intuitive scene Max aw ards (2018) setting and enhanced bedding © IHG 2021 | All Rights Reserved | Private and Confidential WHAT SETS US APART • Efficient operating model Agile public spaces designed to switch effortlessly between work & downtime, catering to the work-life blend needs of today's travellers. • Innovative meetings & events programme With almost 5 million square feet of event space, our meetings & events are a key revenue driver • Differentiated Service Our Dare to Connect service style HOTELS GLOBALLY ROOMS GLOBALLY HOTELS IN THE PIPELINE means we think and act differently, breaking down barriers between 420 116,518 96 guests and colleagues, fostering deeper human connection. This EUROPE, MIDDLE EAST, ASIA & AFRICA intuitive, unscripted style sets us apart 186 39 in the industry with a high guest love, open pipeline STRONG backed by a suite of training tools. PERFORMANCE JAPAN, EUROPE INDIA, MIDDLE SOUTHEAST AUSTRALASIA & • Guest rooms redesigned EAST & AFRICA ASIA KOREA PACIFIC 100 Our new guest rooms offer a 40 9 37 #3 open open open 32% 34% combination of comfort, connectivity open Most-loved Of Crowne Plaza Of Crowne Plaza 15 14 8 2 and flexibility with better acoustics Premium collection global revenue room bookings pipeline pipeline pipeline pipeline brand globally in comes from come from IHG and ergonomics GSI ranking international flows rewards club • IHG Rewards AMERICAS GREATER CHINA Medallia social IHG Rewards Club media scores IHG full year data 2019 World’s largest loyalty program with 129 6 105 51 results 2019 pipeline 100M+ members, spending 20% open pipeline open more than non-members © IHG 2021 | All Rights Reserved | Private and Confidential Figures per 31 March 2021 BRAND REQUIREMENTS CROWNE PLAZA WORKLIFE ROOM EXAMPLE (GENERAL) (GLOBAL) LOCATION City, airport, suburban NO. OF KEYS Market specific AVERAGE Market specific GROSS A REA PER KEY AVERAGE ROOM From 18m2 – 19.5m2 RESTORE A REA PER KEY + STORE WORK + RELAX 2 2 STA NDA RD 31m - 37m SLEEP ROOM MINIMUM GROSS A REA RESTA URA NT All-day dining and bar facilities & BARS While a specialty restaurant is not required, it may be an attractive additional dining experience. GY M FA CILITIES 3 zone gym MAIN POOL Min 105m2 CONFERENCE & 100m2 - 2,000m2 EV ENTS Please note above brand requirements are indicative and will depend on local guidelines, laws and regulations. CONTA CT US E: [email protected] W: w ww.development.ihg.com PART OF IHG’S GLOBAL ENTERPRISE • Strong brand portfolio - 16 diverse hotel brands, including global icons, luxury leaders, innovative concepts and design-led boutiques, all underpinned by our purpose to provide True Hospitality for Good. • Expansive global footprint – 883,819 rooms in 5,959 hotels globally and an additional 1,820 hotels in the global pipeline. • IHG® Rewards - one of the world’s largest hotel loyalty programs with over 100+ million enrolled members gives members unparalleled choice and flexibility. • Best-in-class systems and technology - including industry- leading Sales and Revenue Management and optimised booking channels. • People first - fostering an award-winning, respectful culture, building genuine and profitable partnerships with owners, and enriching the communities in which we live and work. BUILDING SUCCESS IN PARTNERSHIP Find out more on how we create winning strategies driving high quality growth for your hotel: E: [email protected] W: www.development.ihg.com Figures per 31 March 2021 © IHG 2021 | All Rights Reserved | Private and Confidential HUALUXE, Atwell Suites and Candlewood Suites are not currently present in the EMEAA region. .
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