Be Successful. Re-Invent Your Classics!

BE SUCCESSFUL. RE-INVENT YOUR CLASSICS!

Team up with Dawn to create the most appealing new sweet bakery products. Take the good from the past and give it your own creative twist. Surprise your customers!

Join us on dawnfoods.com BE SUCCESSFUL. RE-INVENT YOUR CLASSICS!

LET YOUR CRAFTSMANSHIP DO THE TALKING

The craft of a baker is the best in the world. Think about it: you work with high- quality ingredients and use traditional and innovative recipes to create products that look just as delicious as they taste. Even so, in today’s market, it takes more to be successful. Do you take up the challenge to outshine supermarkets and in-store bakeries? If yes: join hands with Dawn! We will make it easy for you to stand out with confectionery and pastries for which customers will go out of their way!

www.dawnfoods.eu LET’S INSPIRE

Sometimes a small change can make a big difference. That’s what our Local Heroes are all about: add a dash of creativity to well-selling classics to turn them into best-selling products. A small twist, that does not require big changes, but boosts your revenue! All you need to do is connect with Dawn and be on our team.

TEAM UP WITH DAWN!

Team up with Dawn to create new sweet bakery products that will conquer the hearts of your customers! We will help you to re-invent national or regional sweet bakery hero products – traditional and immensely popular sweet bakery products – into best-selling classics with an original twist.

Join us in Creating New Traditions. OATMEAL STRAWBERRY PIE

THE CLASSIC Finnish foods often use wholemeal products like oats and different berries. Kaura-mansikkakakku is the Finish name for an oatmeal strawberry cake.

The Twist Creating a pie with the most popular ingredients in Finland.

KRANSEKAKE PIE

THE CLASSIC The kransekake is a traditional danish and norwegian cake, usually eaten on special occasions such as weddings, Christmas, or New Year’s Eve. Kransekake take the form of a series of concentric rings of cake, layered on top of each other in order to form a steep-sloped cone shape often 18 or more layers stuck together with white icing. Kransekake cake rings are made with almonds, sugar, and egg white. Ideal Kransekake is hard to the touch, yet soft and chewy.

The Twist The original Kransekake is transformed into a real pie and combined with the typical scandinavian taste liquorice. Great moisture and fantastic harmonized taste. Fits excellent into the typical nordic café style. THE BEST RECIPE TO GROW YOUR SALES

CREATING NEW TRADITIONS TOGETHER

Along with the bakers in in the scandinavian countries, Dawn’s chefs are going to give national classics a new and original twist. We will help you to re-invent the national or regional heroes. Classics with an original twist such as the Oatmeal Strawberry Pie, which will truly make you stand out from your competitors. That is the best recipe to grow your sales! TEMPT YOUR CUSTOMER

Most consumers are willing to try new things, but have a tendency to chose products they’re accustomed to. So why not seduce them with the ultimate combination of well-known and well-liked classics, with your personal and unique twist?

www.dawnfoods.eu PRINCESS CAKE IN A CUP

THE CLASSIC The Princess Cake is a traditional swedish cake on top coloured usually in green and decorated with pink marzipan roses.

The Twist Inspired by the idea of having different layers with attractive colouring the Dawn Pastry Chef reinterpreted it in a modern, attractive dessert variation.

MINI COCONUT APPLE PIE

THE CLASSIC The Swedish style apple pie called “äppelkaka” is a common crumble cake, which contains apples as the main ingredient, which differs from a pie since it is a sponge cake baked with fresh apple pieces in it.

The Twist The Swedish apple pie with an exotic touch. THIS IS WHAT CREATING NEW TRADITIONS IS ALL ABOUT

When you join us in the Creating New Traditions campaign, there is a lot to gain. You can regard us as a valuable partner, who contributes to the success of your business through knowledge, service and a sophisticated product range. You can count on a never-ending stream of inspiration, innovative new products, support with items for a perfect in-store presentation, smart use of social media and much more. We will offer you original recipe ideas and, if you wish, our craftspeople will pay you a visit to provide further support.

Together, we will create new traditions, made by craftspeople, with passion.

For more insights and solutions, contact us.