INTRODUCING, THE 21ST CENTURY CORNER BARBERSHOP diesel BARBERSHOP R

A FRANCHISE BUSINESS OPPORTUNITY

DBS Brochure 010.indd 1 2/9/18 9:09 AM dieselBARBERSHOP R

Diesel Barbershop founder “After searching for years for something DIESEL’S TARGET AUDIENCE Shayne Brown has created his better, it finally occurred to me that I was dream barbershop from the ground going to have to create an updated version MALE, A MAN up. Here, guys can enjoy services like of the corner barbershop that appeals the signature “Diesel Plus” (haircut, to what today’s men and boys want in a 20 TO 60 YEARS OLD neck shave, shampoo, scalp massage, haircut experience,” explains Shayne. hot towel face treatment, and shoulder CARES ABOUT CAVE FOR massage) and also watch sports on At Diesel Barbershop, we’re committed THEIR APPEARANCE TV, play video games, listen to your to providing a one-of-a-kind experience and personalized service that keeps favorite tunes, and try a local craft LOOKING FOR A WELCOMING beer. Diesel Barbershop gives guys a our customers coming back. We’re also place to be guys – and get an completely dedicated to the success of ENVIRONMENT TO GET HAIRCUTS our franchisee partners and offer awesome haircut. THEIR HAIRCUT consistent and ongoing support from our corporate office. WILLING TO SPEND A LITTLE MORE “HANDS DOWN THE COOLEST BARBER SHOP I HAVE EVER BEEN TO!” TO GET A QUALITY HAIRCUT AUSTIN, LOS ANGELES, CA

DBS Brochure 010.indd 2-3 2/9/18 9:09 AM dieselBARBERSHOP R

Diesel Barbershop founder “After searching for years for something DIESEL’S TARGET AUDIENCE Shayne Brown has created his better, it finally occurred to me that I was dream barbershop from the ground going to have to create an updated version MALE, A MAN up. Here, guys can enjoy services like of the corner barbershop that appeals the signature “Diesel Plus” (haircut, to what today’s men and boys want in a 20 TO 60 YEARS OLD neck shave, shampoo, scalp massage, haircut experience,” explains Shayne. hot towel face treatment, and shoulder CARES ABOUT CAVE FOR massage) and also watch sports on At Diesel Barbershop, we’re committed THEIR APPEARANCE TV, play video games, listen to your to providing a one-of-a-kind experience and personalized service that keeps favorite tunes, and try a local craft LOOKING FOR A WELCOMING beer. Diesel Barbershop gives guys a our customers coming back. We’re also place to be guys – and get an completely dedicated to the success of ENVIRONMENT TO GET HAIRCUTS our franchisee partners and offer awesome haircut. THEIR HAIRCUT consistent and ongoing support from our corporate office. WILLING TO SPEND A LITTLE MORE “HANDS DOWN THE COOLEST BARBER SHOP I HAVE EVER BEEN TO!” TO GET A QUALITY HAIRCUT AUSTIN, LOS ANGELES, CA

DBS Brochure 010.indd 2-3 2/9/18 9:09 AM CUTTING EDGE SITE SELECTION

From locating a site to build-out, we have every detail ONCE YOUR SITE IS CHOSEN, WE SUPPLY carefully thought out to help you determine the best GUIDANCE FOR: site for your Diesel Barbershop franchise. Here’s a snap shot of the services we provide. • Letter of intent • Lease negotiations FINDING THE BEST LOCATION: • Obtaining permits via general contractor • In-depth competitive analysis of relevant businesses • Help in choosing a general contractor in the market • Architecture and construction process • Percentage of households with men ages 20-60 • Furniture, fixtures, and equipment • Household incomes in proximity to potential location • Population within 2.5 miles encompassing a drive of 10 minutes or less AREA OF PROTECTION (AOP):

• Cost per square foot Once your lease is obtained, you will be given your • Visibility AOP (Area of Protection). A circular radius of 2.5 miles / a 5-mile diameter, for a traditional location. • Accessibility and adequate parking • Design, construction and lease requirements • Appealing and functional entrance • Quality, health and longevity of co-tenants in the location

“I WAS COMPLETELY BLOWN AWAY BY THE SERVICE AND ATMOSPHERE!” BRADLEY, SAN MARCOS, TX

DBS Brochure 010.indd 4-5 2/9/18 9:09 AM CUTTING EDGE SITE SELECTION

From locating a site to build-out, we have every detail ONCE YOUR SITE IS CHOSEN, WE SUPPLY carefully thought out to help you determine the best GUIDANCE FOR: site for your Diesel Barbershop franchise. Here’s a snap shot of the services we provide. • Letter of intent • Lease negotiations FINDING THE BEST LOCATION: • Obtaining permits via general contractor • In-depth competitive analysis of relevant businesses • Help in choosing a general contractor in the market • Architecture and construction process • Percentage of households with men ages 20-60 • Furniture, fixtures, and equipment • Household incomes in proximity to potential location • Population within 2.5 miles encompassing a drive of 10 minutes or less AREA OF PROTECTION (AOP):

• Cost per square foot Once your lease is obtained, you will be given your • Visibility AOP (Area of Protection). A circular radius of 2.5 miles / a 5-mile diameter, for a traditional location. • Accessibility and adequate parking • Design, construction and lease requirements • Appealing and functional entrance • Quality, health and longevity of co-tenants in the location

“I WAS COMPLETELY BLOWN AWAY BY THE SERVICE AND ATMOSPHERE!” BRADLEY, SAN MARCOS, TX

DBS Brochure 010.indd 4-5 2/9/18 9:09 AM RAZOR-SHARP MARKETING ASSISTANCE

We’ll help you execute your Neighborhood Marketing Program, to help you drive local customers into your Diesel Barbershop. After all, you have to make your great haircuts available to the folks that live close to your shop.

R TRAINING THAT’S A CUT ABOVE As a Diesel Barbershop franchisee owner, you’ll receive the training you dieselBARBERSHOP need to function as the CEO of your shop(s) and manage your manager(s). The shop manager will receive comprehensive training in all operations, which is designed to maximize the efficiency of your shop. As the owner, you’ll also be trained on accessing your shop’s Point of Sale system so you can access your business’ numbers at anytime.

A BUZZ-WORTHY CONCEPT MAKES FOR A STAFF TO BE PROUD OF

Attracting job candidates is never easy but with the fun, man-cave atmosphere of your Diesel Barbershop, you have an advantage. You’ll also have fewer staff requirements than most retail operations. Having a fun and energetic shop will always help you recruit.

“LOVE THE MUSIC BEING PLAYED!” JASON, SHAVANO PARK, TX

“DIESEL IS MY GO-TO SPOT. diesel YOU CAN'T GET THIS TYPE OF BARBERSHOP R SERVICE ANYWHERE ELSE!” OMAR, HONOLULU, HI DieselBarbershop.com

DBS Brochure 010.indd 6-7 2/9/18 9:09 AM RAZOR-SHARP MARKETING ASSISTANCE

We’ll help you execute your Neighborhood Marketing Program, to help you drive local customers into your Diesel Barbershop. After all, you have to make your great haircuts available to the folks that live close to your shop.

R TRAINING THAT’S A CUT ABOVE As a Diesel Barbershop franchisee owner, you’ll receive the training you dieselBARBERSHOP need to function as the CEO of your shop(s) and manage your manager(s). The shop manager will receive comprehensive training in all operations, which is designed to maximize the efficiency of your shop. As the owner, you’ll also be trained on accessing your shop’s Point of Sale system so you can access your business’ numbers at anytime.

A BUZZ-WORTHY CONCEPT MAKES FOR A STAFF TO BE PROUD OF

Attracting job candidates is never easy but with the fun, man-cave atmosphere of your Diesel Barbershop, you have an advantage. You’ll also have fewer staff requirements than most retail operations. Having a fun and energetic shop will always help you recruit.

“LOVE THE MUSIC BEING PLAYED!” JASON, SHAVANO PARK, TX

“DIESEL IS MY GO-TO SPOT. diesel YOU CAN'T GET THIS TYPE OF BARBERSHOP R SERVICE ANYWHERE ELSE!” OMAR, HONOLULU, HI DieselBarbershop.com

DBS Brochure 010.indd 6-7 2/9/18 9:09 AM TO LEARN MORE ABOUT BECOMING A DIESEL BARBERSHOP FRANCHISEE, CONTACT:

CLIFF NONNENMACHER JUSTIN GUEVARA P: 561-609-6200 [email protected] diesel BARBERSHOP R

DISCLAIMER: Diesel Barbershop, LLC does not make or endorse, nor does it allow any representative or other individual to make or endorse, any oral, written, visual, or other claim or representation that states or suggests any level or range of actual or potential sales, costs, income, expenses, profits, cash flow, or otherwise with respect to a Diesel Barbershop franchise other than those contained in item 19 of the Franchise Disclosure Document. This is not an offering to sell a franchise. That can only be done by a Franchise Disclosure Document.

DBS Brochure 010.indd 8 2/9/18 9:09 AM