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14:55 Soft Drinks Internationa l – October 2014 ConTEnTS 1 news

Europe 4 Africa 8 Middle East 10 Asia Pacific 12 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14

Ingredients 16 features Juices & Juice Drinks 18 Waters & Water Plus Drinks 20 Brau Beviale 32 One of the world’s biggest annual trade Carbonates 22 events will open its doors to the interna - tional beverage community in November , Sports & Energy 24 and Soft Drinks International will be there Functionals 26 to report on any new developments. Meanwhile, a short preview is provided. RTD Teas & Coffees 28 Dairy & Alternatives 30 Digestive Health Benefits 36 Soluble wheat bran extract is a food grade, Processing 48 fibre-rich, water-soluble preparation that Packaging 50 is produced by enzymatic extraction from wheat bran and contains high amounts of Gulfood Manufacturing 42 Anticipation builds as the inaugural Environment 52 arabinoxylan-oligosaccharides (AXOS). Gulfood Manufacturing event launches in Douwina Bosscher discusses the health Dubai. Built upon the tremendous success People 58 benefits of mixing this into dairy and non- of Gulfood, this is the new home for ingre - dairy beverages. Events 57 dients, processing, packaging and food logistics providers who service the rapidly Gentle Evaporation 40 growing food and beverage production Glenn Pickett introduces Ederna’s new industries established in the Middle East, evapeos process, which offers the chance Africa, Far East and sub-continent. regulars to introduce innovative drinks with natu - ral benefits. Low Output Solution 46 Comment 2 In response to market demand, Sidel has BSDA 55 introduced its low output aseptic CombiPRedis/Capdi FMa. Beverage manu - From The Past 56 facturers can now benefit from aseptic technology for smaller production runs Buyers’ Guide 58 with this integrated aseptic blow-fill-cap Classified 60 solution.

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Published by ASAP Publishing Limited Editor Philip Tappenden Stuck in the middle News Editor Maureen Byrne Every now and then, a craze comes along that has everybody leaping onto the bandwaggon. Correspondents: The introduction and approval of stevia has caused a tsunami of product development and EuRoPE re-formulation that has swept across the world, with the biggest players now using its Gerard o’Dwyer natural attributes to formulate so-called mid-calorie beverages. Lubomír Sedlák Jonas Feliciano – Senior Beverages Analyst at Euromonitor has something to say about ASIA & PACIFIC these new developments in the light of the much-publicised decline of both regular and Kelvin King reduced sugar carbonates, particularly colas. T. C. Malhotra The Coca-Cola Co and PepsiCo have both launched stevia-based cola carbonates (Coca AMERICAS Cola Life and Pepsi True) in the USA, with much fanfare and marketing backing. Both Richard Davis companies have had mixed results with similar launches in other markets, but they hope US consumers will be drawn back to cola carbonates via the use of this low-calorie natural Market Analyst sweetener. Richard Corbett “While these products address consumer concerns about the usage of artificial sweeteners, the issue for mid-calorie carbonates remains the same: why should consumers choose this Scientific Adviser reduced calorie product when it does not taste the same as the original and contains more Dr John Wilkinson calories than their zero calorie counterparts?” asks Feliciano. “By continuing to promote these mid-calorie carbonates as having the same taste as full caloric cola carbonates, both Annual Subscription Rates (inc. postage) companies risk damaging the value of stevia-based drinks by failing to live up to this Eu Member State: £120, €150 promise. Instead of focusing on like-for-like comparisons, using stevia in new non-cola Rest of World: £135, €170, $220 carbonates or other beverages could help consumers become more acclimated to its taste as Individual copies: £15, €20, $25 well as discover new flavours amidst the ever broadening soft drinks industry.” As explored in Euromonitor’s Can Stevia Save Low-Calorie Colas? stevia-sweetened Coca- Subscription Enquiries Cola Life faced many challenges as it prepared to launch in the UK earlier this year. Chief Soft Drinks International amongst these concerns was the fact that the stevia-sweetened beverage comes ‘close, but Po Box 4173, Wimborne BH21 1YX, uK not quite’ in terms of mimicking the taste of regular cola carbonates and fails to deliver a Tel: +44 (0)1202 842222 significant reduction in calories when compared to most low-calorie cola carbonates. ‘The Fax: +44 (0)1202 848494 fact that stevia is extracted from a natural ingredient is an improvement for consumers E-mail: [email protected] concerned about artificial sweeteners, but this fact alone is not likely to be enough to have a significant impact on the carbonates category. Instead, carbonates manufacturers should Editorial - News innovate, rather than replicate, and promote their other soft drinks products amidst rising Maureen Byrne consumer demand for variety,’ says the report Tel: +44 (0)1255 424611 Prior to the 2013 launch of Coca-Cola Life in Argentina and the 2012 launch of Pepsi Next E-mail: [email protected] in Australia, stevia was primarily used in fruit-flavoured products. The sentiment was that the citrus flavours of the juice would mask the bitter aftertaste of stevia. PepsiCo launched Editorial - Features Tropicana Trop 50– a reduced calorie orange juice – in the USA and Coca-Cola reformulated Philip Tappenden lemon-lime carbonate Sprite with stevia to similarly lower calories in the UK and France. Po Box 4173, Wimborne BH21 1YX, uK Coca-Cola attempted a similar manoeuvre with VitaminWater in the USA, but consumer Tel: +44 (0)1202 842222 backlash against the taste of the new formulation saw the company quickly reverse course. Fax: +44 (0)1202 848494 “The fact of the matter is that stevia-sweetened products simply taste different from soft E-mail: [email protected] drinks sweetened with sugar or high fructose corn syrup,” says Feliciano. “Cola carbonates in particular do little to mask these tastes. Despite PepsiCo’s most recent announcement of Advertisement Sales Pepsi Life, the company’s CEO Indra Nooyi told analysts at the Sanford Bernstein Strategic Soft Drinks International Decisions Conference that ‘stevia unfortunately does not work well with colas’. Po Box 4173, Wimborne BH21 1YX, uK “By continually using stevia as a sugar replacement in established brands, stevia has little Tel: +44 (0)1202 842222 chance of succeeding,” concludes Feliciana. “Despite its all-natural properties, it is not the Fax: +44 (0)1202 848494 panacea that will instantly cure all the ills of sugary soft drinks because it simply cannot E-mail: [email protected] replicate the taste of full-flavoured beverages. That said, there is plenty of value in an all- natural low-calorie sweetener, particularly as consumer demand for natural products Middle East Representative increases. Furthermore, the recent success of products like Kraft’s MiO, PepsiCo’s Mtn Dew Valentina Lotfy Kickstart and even Coca-Cola’s Freestyle machines indicate that consumers care more about Tel: +971 503059019 flavour or function than mere product formulation.” E-mail: [email protected] Maureen Byrne US Representative [email protected] Richard Davis Tel: +1 479 963 6399 E-mail: [email protected] Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2014 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – October 2014 PET Passion SUBSCRIBE Week 2014 To receive your monthly copy of Soft Drinks International NUREMBERG, GERMANY email: subscriptions@ 10-14 NOVEMBER softdrinksinternational.com

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4 InDuSTRY nEWS Soft Drinks Internationa l – October 2014

Europe At home enhancement

THE rapid growth of liquid water enhancers as an on-the-go product across the USA has encouraged manufacturers to target the same market in the UK, but the different consumer needs call for an alternative mar - keting approach. rising consumer demand for more adven - Although water enhancers are generally consumed on-the-go in the USA, in the UK they are turous and exciting ways to pep up drinking consumed more at home. water has led to an increase in the number of flavoured water enhancers in the mar - ket. Manufacturers have primarily positioned focusing on actual consumer needs instead uct for less than two months; 41% think that liquid water enhancers around on-the-go of applying pre-conceived marketing strate - liquid water enhancers look expensive; and consumption. However, Canadean data gies. 34% assume they can get more servings shows that most UK consumers use liquid According to Canadean, only 44% of con - from a regular bottle of cordial. research water enhancers at home rather than on- sumers are aware of flavoured water also showed that 30% of surveyed the-go. The challenge for brands is to ensure enhancers; buyers say they purchase flavoured water the growth of this emerging product by 66% of buyers have been using the prod - enhancers for their children. Eu objects to uK Glanbia acquires traffic light labels Isopure

THE European Commission has objected to ENCOrE Consumer Capital, a private equity the UK Government’s food label scheme firm that invests exclusively in leading con - that says it sees food and beverages as good sumer products companies, has completed (green), neutral (amber) or bad (red). The the sale of The Isopure Company LLC, to Commission’s complaint is that the labelling Glanbia plc, the Ireland-based global per - is ‘over simplistic’. formance nutrition and ingredients company, Ian Twinn, Director of Public Affairs at for US$153 million. advertising trade body ISBA, said: "I welcome Isopure is a leading US marketer of pre - this move by the Commission. ISBA argued mium, protein-based sports nutrition prod - strongly against the traffic light scheme ucts, including ready-to-drink beverages and because it was not just about giving con - protein powders. Irish company Glanbia has acquired the sumers useful information but about demon - robert Brown, Managing Director of Isopure brand of sports nutrition products. ising foods. Encore Consumer Capital, said, “Isopure's “Now it seems that European officials founder Hal Katz decided to bring on a agree that the red light gives a negative strategic and financial partner in 2007, and “Over 30 years we built a high-performance inference on products. But it is not simply Encore was well positioned to help the culture and special brand based on quality that, it also acts as a barrier to free trade company grow. We could not be more and authenticity. We are delighted to see within the EU. The Commission is deter - proud of what the team has accomplished in those things valued by a company as highly mined to prevent other countries adopting building the premier brand in protein-based regarded as Glanbia.” Isopure will continue this prejudicial scheme and fragmenting the sports nutrition.” to be led by President Chris Hickey as part internal market.” “Encore provided strategic guidance and of Glanbia Performance Nutrition. "Glanbia unwavering confidence in our team to exe - is the perfect partner to accelerate our cute our vision," said Hal Katz, Founder and expansion into new products and new mar - now-retired CEO of Isopure. Katz added, kets,” commented Hickey. Advertise! email: [email protected] or call +44 (0)1202 842222 Coke is one of the products that displays the traffic light labelling system, which is being www.softdrinksinternational.com criticised by the EU Commission. EuRoPE 5

Award for Squash'd At the awards ceremony the 140-strong crowd was treated to a talk by Sanjay Patel, Global Sparkling Innovation Ignitor at Coca- ON 30 September, Britvic was crowned Cola who presented an inspiring timeline of Best in Show at the 2014 Starpack Awards his career, followed by a champagne and ceremony for the robinsons Squash'd entry, networking reception. a super-concentrated dilutable fruit squash The Starpack Awards celebrate 56 years available in 20 different flavours. of success in 2014 and continue to recog - From 200 entries, the judges whittled nise excellence in packaging design. down the Best in Show shortlist to three. Britvic’s entrant’s statement was: ‘This eco- The runners up were Design Bridge’s friendly, super-concentrated squash is con - ‘Smirnoff White’ for Diageo, and the ‘Lynx/ tained in a leak-proof, handy 'use-anywhere' Axe Icon 2’ design by Seymourpowell. bottle sleeved with graphics that both illus - regular judge Tim Lynch, Global Brands trate the fruit-product and present premium Assurance Packaging Design and Print Man- quality.’ ager at Britvic, said, “I can’t wait to get in The judges’ comments were: ‘Excellent, all Sanjay Patel of Coca-Cola (left) receives the front of the robinsons Brand Director to tell round functional and environmentally Starpack Best in Show award for Britvic her, the design agency, the printer and the friendly. A strong contender for the Best in Squash’d from judge Tim Lynch. artwork studio. Everybody worked so hard Show.’ to get the product developed and out in time for the launch date and now, with this Starpack Best in Show Award, we have peer- recognition of that innovation and effort.” Full of energy

KEy Note’s 2014 Market Update, Fruit Juices, Energy & Juice Drinks , analyses the UK market for juice drinks, energy drinks and fruit juices. All three subsectors are extremely popular, with vast product ranges catering to almost every taste and budget. Energy drinks are par - ticularly resilient, displaying outstanding growth in recent years despite a challenging eco - nomic context and mounting concerns regarding the health implications of regular consumption. The category has edged market share from its rivals in the juices and juice drinks categories, finishing 2013 with com - mand of over 30% of the market. The report examines value and volume growth in all three sectors, using calculations based on data from the British Soft Drinks Association (BSDA); forecasts figures; analyses recent corporate activity; and discusses impor - tant market trends and issues. These include health concerns about the sugar content of smoothies and fruit juices, the impact of the economic crisis and recent new product development (NPD). Health is probably the most significant driver of NPD, with a focus on low sugar, organic ingredients, removal of additives and the use of natural products and production methods becoming more and more important to many shoppers. Juice drinks and smoothies have long been hailed as a healthier choice, but as awareness Safety for sensitive grows about their high sugar content, these categories may find themselves struggling to products – aseptic  lling with appeal to the health conscious. Market satura - tion is also becoming a problem, and the rise . www.krones.com of lower cost own-brand products is under - mining sector value by restricting sales of branded options. Despite this, Key Note forecasts growth for all three sectors between 2014 and 2018, with energy drinks continuing to defy health scares to edge yet more market share from its competitors.

13:38 6 EuRoPE Soft Drinks Internationa l – October 2014

CCn switches to The redundancies at Arendals Bryggeri are set to take place in February 2015. The bioplastics net impact will be to cut the plant’s staff numbers in half and reduce plant opera - tions to two production lines producing COCA-COLA Norway’s (CCN) decision Arendals Pils and 1839 beer brands. to overhaul and centralise its bottling sys - Because of the changeover to the cen - tems in Norway, and convert to recyclable tralised PlantBottle based recyclable bottle bottles, continues to have repercussions for and distribution system in Norway, CCN bottling co-operation partners. terminated its agreement with Arendals Arendals Bryggeri, which had operated a Bryggeri, which will continue to operate reusable bottling line and distribution under its existing contract with CCN until agreement with CCN, has completed nego - February 2015. tiations with drinks sector unions to lay off Arendals Bryggeri had initially hoped to around 40 employees in its beverage divi - keep the number of lay-offs to ‘near zero’, sion. but was forced to plan for ‘the worst case Coca-Cola Enterprises (CCE), of which scenario’, said Leif Brodtkorb, Chairman of CCN is a wholly owned subsidiary, reached Arendals Bryggeri. a decision in January 2014 to switch to “The phase-out of bottling Coca-Cola more cost-efficient and environmentally products will end our production of soft friendly PlantBottle based recyclable bio - drinks in Arendal for now. Hopefully, we plastics’ bottles. can negotiate new contracts for canned “We expected a positive environmental soft drinks some time in the future. As for impact, but the numbers on the cost side redundancies, these will be made on a sen - were also impressive and exceeded our sumption per one thousand litres dropped iority basis, and we will hope to hold on expectations. We achieved a 39% reduction by 25%,” said CCN spokesman Stein røm - to our most experienced staff,” said in water consumption, while energy con - merud. Brodtkorb.

Dairy Index growth, rising prosperity and urbanisation in success, these producers need to balance Africa, Asia and Latin America. However, the ‘quick wins’ of export against the forecasts growth milk supply and demand is imbalanced requirement to continue to grow their across the world – rising demand in emerg - domestic markets.” ing dairy markets is unlikely to be fulfilled by He added, “Meanwhile, dairy companies TETrA Pak has released its 7th Dairy Index . locally produced raw milk, while developed in import markets must overcome the chal - The report highlights the opportunities and dairy markets producing a milk surplus face lenge of securing a sustainable, high quality challenges posed by rising global demand, the challenges of competing for the export milk supply while keeping pace with growing which is set to overtake the available sup - and responding to falling domestic con - demand. Markets such as China and Saudi ply over the next decade. The company sumption. Arabia are doing so in multiple ways: says tha t producers in both developed and Dennis Jönsson, President and CEO of increasing investment in domestic dairy emerging dairy markets need to address Tetra Pak Group commented, “The pre - farming, partnering with well established for - the careful balancing act required to ensure dicted surge in global demand offers a huge eign companies, and diversifying their offer sustainable business success. opportunity for dairy companies in devel - with value-added products. Fundamentally, Tetra Pak’s Dairy Index reveals that global oped markets to export powder and ambi - these are measures that will help to achieve demand for milk is set to surge by 36% in ent liquid dairy products to growing the vital balancing act of shoring up the the next decade, largely due to population economies. However, to ensure long-term future of a sustainable dairy industry.”

In brief…

l Nestlé has announced organic growth of 4.5% for the first nine months of 2014 for the group as a whole. Nestlé Waters per - formed well, with sales of CHF 5.7 billion, representing 5.1% organic growth. The divi - sion delivered good growth in both devel - oped and emerging markets. In the highly competitive North American market the regional spring waters such as Ozarka and Deer Park did well, as did the premium brands Perrier and S.Pellegrino. while Nestea also contributed. Despite the cooler sum - mer, Europe continued to show solid growth. The UK, France and Belgium were the highlights. Nestlé Pure Life continued to drive the double-digit growth in the emerg - ing markets, along with strong performances Milk collection in Bangladesh. from local brands, especially in Turkey, China, Brazil and Egypt.

8 InDuSTRY nEWS Soft Drinks Internationa l – October 2014 Manhattan Dollars turn ice Africa tea to fashion Training for female CLOvEr’S Manhattan Ice Tea, which has mechanics gained further market impetus in South Africa since its packaging revamp earlier this year, has undertaken a big unique code pro - COCA-COLA’S global work in empowering motion offering leading brand prizes. women in the workforce, with emphasis on The major prize at stake has been a impoverished areas and notably in Africa, shopping trip to New york. has delivered a smorgasbord of social and Promotion of the initiative – and of Man - Enjoying Coca-Cola in Nigeria. commercial benefits. hattan Ice Tea overall – has been led by While many of the women given practical brand ambassador Anele Mdoda, a radio support and ongoing encouragement are in up the institute itself, working alongside the presenter with a substantial regular audience. the retail sector, the initiative is much Ministry of Women Affairs. The promotion’s format involves earning broader in its coverage. The institute’s village in Benin City has Manhattan Dollars by redeeming the unique This was seen in Nigeria’s Benin City, Edo drawn active support from Patience code found under the pull tab of the iced State where 25 women were certified as Jonathan, First Lady of Nigeria and herself a tea’s 330ml can and behind the label of the mechanics under a scheme run by the Lady high achiever. 500ml and 1.5 litre bottles. Sandra Mechanic Institute and supported The training programme is also operating Consumers then register to use these heavily by Coca-Cola. elsewhere in Nigeria and there are plans to ‘dollars’ and in late October will be able to Coca-Cola has been involved in setting expand it further. spend them online for a variety of branded goods. These include cosmetics, purses, per - fumes, watches and other lines from brands Win-win for Brasher pointed out such as Morgan Taylor, Clinique, GAP, Nine that the system also West, Ted Baker, Jimmy Choo, DKNy, D&G, shoppers and helped Pick n Pay. “By Guess, Jean Paul Gaultier and Fossil. comparing prices against retailer our competitors every week and offering our customers money back if and when we are more expensive, we’re putting pressure SHOPPErS at South Africa’s large Pick n on ourselves as a team. Pay supermarket group can potentially qual - “That’s good because it will encourage us ify for rebates on their soft drink purchases, to buy better, and manage stock more effec - along with many hundreds of other FMCG tively.” lines, thanks to an innovative programme Brasher was a long-serving Tesco execu - known as Brand Match. tive in the UK prior to joining Pick n Pay in It’s just one move, albeit something of a 2012. ground-breaker, in the country’s increasingly competitive grocery channel which has recently experienced the impact of rising liv - Super Sip brand ing costs, debt and job insecurity on con - sumer spend. broadens Pick n Pay has drawn up a list of 1,000 key SKUs which are eligible for Brand Match. When a customer buys one of these, ZIMBABWE’S Delta Beverages has beefed in a shop that features at least 10 items up the Super Sip dairy drinks brand it overall, the Brand Match computer pro - launched a year ago. Brand ambassador Anele Mdoda. gramme triggers an instant price compari - It is now also offering yoghurt drinks son. under the Super Sip banner, initially in If this shows that the cost of the pur - Banana & Strawberry, Mango and Pineapple chase basket would have been less at flavour variants, with more to be added as another retail outlet the customer’s tab is the range gains traction. given an appropriate credit, up to a limit of The original Super Sip dairy drink contin - r50. The key list was drawn up with the ues to be marketed alongside the drinking assistance of market tracking consultants yoghurt. range expansion has been facilitated Nielsen. by Delta’s investment in its non- richard Brasher, Pick n Pay’s Chief Execu - alcoholic beverages plant at Willowvale in the tive, told South Africa’s Business Day that southwest of the Zimbabwe capital Harare. customers were shopping around for the “Our primary focus remains to ensure best prices and deals being offered, but this consumers have choice, always, and where could take time and be confusing. we have capacity to offer better products “Brand Match offers them the opportu - for the consumer's enjoyment we will do nity of not having to shop around, wasting so,” said Delta Marketing Manager Patricia and choice. While most people are used to time and money, particularly because in our Murambinda. ordinary yoghurt, drinking yoghurts are an price comparisons we are including special “The drinking yoghurt we are launching is innovation that we believe has potential to offers and promotions of our competitors.” an expression of our commitment to quality grow.”

10 InDuSTRY nEWS Soft Drinks Internationa l – October 2014 Talking up Pepsi Middle East in Qatar vODAFONE Qatar and PepsiCo have part - Israeli group nered in a joint promotion designed to ben - efit both brands in the booming country which derives its income not only from gas expands in Latin Advertising for the Vodafone/Pepsi promotion, and oil but also development as a commer - Qatar. America cial, corporate and transport hub. residents enjoy high disposable incomes on average. than delivered on expectations, making a fol - HAIFA-BASED global flavours and colours Promotional 2.25 litre bottles of Pepsi low-up initiative commercially attractive. group Frutarom, a big player in the soft carry an under-cap code which gives 10 free Marc Norris, vodafone Qatar’s Chief drinks sector, has made a further South minutes of domestic calling to vodafone Commercial Officer, described PepsiCo as American acquisition as it follows a strategy Qatar prepaid customers. ‘one of our strategic partners in the region’. of rapid growth. The offer has been extensively advertised “We continuously look for new ways to While the purchase of the flavours and in news media and at retail point of sale. reward our customers throughout the year natural colours division of Peruvian company It is the second time in a year that the and this offer strongly underlines that,” he Montana SA – known generally as Montana brands have linked. The initial venture more said. Foods – is the first in some nine months, it significantly boosts the Frutarom footprint in Central and South America. Theatrical prominent cultural, Frutarom has spent much of 2014 consol - social and economic idating its many purchases of 2013 and approach to youth figures give their sup - 2012, recently reporting record results for port, as do national the second quarter. These include a 29.9% issues media. growth in sales and a 44.5% jump in net “Sponsoring new - income. think Festival corre - The Montana Foods deal includes that PEPSICO-JOrDAN has again sponsored the sponds with our strategy to encourage company’s interests in Chile. newthink Festival in Amman, earning praise young individuals to make a difference within Montana Foods was founded in the mid- in the kingdom for its ongoing support of their communities by unleashing their capa - 1960s and has grown into a leading South youth issues, culture and social wellbeing. bilities and developing and showcasing their American regional player as well as supplying Launched in 2012, the festival is an exten - talents,” explained Nidal Hamam, General key producers internationally. sion of the newthink Theater initiative which Manager of PepsiCo Jordan. It maintains a research and development got under way in 2009. “Our approach is closely aligned with the facility, sales and marketing offices and mod - Aiming to tackle key community issues progressive vision of newthink Festival, which ern production site in Lima with substantial through an innovative theatrical approach, is considered a prominent social and cultural existing capacity and scope for expansion. newthink Theater and the festival target stu - platform in the Arab world that aims to There is another r&D facility in Chile, along dents and youth. They also involve private, positively impact the minds of youth through with a sales and marketing office. public and governmental organisations while unique intellectual and cultural content.” The Montana Food deal follows Frutarom’s acquisition of Guatemala Aroma last year and the Brazilian flavours company Mylner in early Basketball + 2012, along with activity established inde - pendently by Frutarom in Costa rica. fashion – another “We view the Montana Food acquisition with its substantial activity in Peru and Red Bull winner Chile – where Frutarom hasn't been active until now in the field of flavours – as another strategic step that expands our activities in rED Bull, as is well known, sponsors and oth - the emerging markets altogether and the erwise supports athletes and events in many growing markets of South America in partic - sports, not just the cutting edge activities that ular,” commented Ori yehudai, Frutarom tend to make the headlines. Its corporate Group’s President and Chief Executive. aim, surprisingly altruistic although with brand Rubi Habash in Amman. Photo: Naim Chidiac “The acquisition strengthens our presence exposure to the fore, is to help achievers and share in markets with high growth develop and then meet and surpass chal - potential which Frutarom has identified as lenges. with that club, having moved to its first grade attractive for its continued development. We In the MENA region red Bull has won women’s team when 14. Habash is also point will strive to continue our praise not only for its wide-ranging sponsor - guard for the Jordanian national women’s expansion in these mar - ship coverage but also its willingness to back team and has a reputation for being the kets both by continuing women in a region where females some - player to depend on in tough moments. to invest in reinforcing times get less attention than their male coun - Called roobs by friends and fans alike, she our r&D, sales, marketing, terparts. has played in several international tourna - and supply chain infra - Among the talented red Bull athletes ments. structures and through based in the region – many of them active But life isn’t confined to basketball. Habash additional strategic acqui - globally – is rubi Habash, described recently did professional modelling for five years, one sitions, thereby strength - as ‘the maestro of Jordanian basketball’. highlight being involvement in the Amman ening our position as a She began playing with the Amman-based Fashion Week, the kingdom’s premier fashion Ori Yehudai. leading global player.” Orthodox team at the age of six and is still event.

12 InDuSTRY nEWS Soft Drinks Internationa l – October 2014 Local soy drinks in Asia Pacific Brunei schools LOCALLy made soy drinks using rice instead Learning on of sugar as sweetener are now available at school canteens in Brunei following approval the (museum) by the sultanate’s Ministry of Health. Hana Suku-Suku, which is presented in battlefield cheerfully bright 200ml bottles, is made by Hana Soy & World, a joint venture between a Brunei dairy company, Al-Hana Enterprise, MALAySIAN bottler F&N Beverages Mar - and Japan’s Soy & World International. Hana Suku-Suku Soy, Brunei. keting recently added a new dimension to Its production plant is located in the Ser - its team building projects for youngsters, ambangun Industrial Complex in Bandar Seri part of a wide-ranging CSr programme Begawan, the capital. This zone was created with alcoholic beverages generally banned which also includes sponsoring school- and and is administered by the Brunei Industrial except for expatriates under certain strict community-based recycling, specialised sup - Development Authority. conditions. port for disabled kids and hosting of events The Ministry of Health has very tight Brunei has, despite its small size, become a at orphanages and old folks’ homes. guidelines covering what is offered in school major player in promoting the halal food and Working with long-time partner canteens. These are based on the govern - beverage sector both domestically and across Leaderonomics youth, F&N took 28 ment’s long held strategy to promote healthy the Muslim world. orphans to the Port Dickson Army diets as well as minimising obesity. The Hana Suku-Suku drinks are now avail - Museum. Brunei’s multi-cultural society is reflected in able in more than 200 public schools. A key The aim was to give the youngsters an its culinary diversity (a visitor attraction, along ministry requirement is that they must be historical perspective of Malaysia’s journey with the Borneo jungle and abundant wildlife) kept chilled and that only fresh stock be to independence, helping imbue good citi - and its communities are generally oriented to offered. zenship and foster patriotism. healthy eating. To ensure these requirements are fulfilled To spice things up, the children were led The country’s strong at all times, Hana Soy & World has partnered through the museum in simulated army Islamic foundation ensures with electronics and appliances supplier AIFA style. Separated into four squads, they were that soft drinks are big sellers to supply a chiller to each school. These will tasked to select a corporal as group leader, to adults as well as children, be backed by a servicing programme. reporting to an F&N staffer as sergeant. Each squad was given various missions to accomplish. This required teamwork, leader - Loaded Visa cards ship and determination. The F&N staff said they were very happy appeal as prize with the result, as the kids absorbed multi - ple lessons. AS we report frequently in our product pages, Suntory Foods International has in recent years invested heavily in new product development for its BOSS ready-to-drink cof - fees in Japan. The number of variants has grown steadily, packaging varied to appeal to other demo - BOSS loaded prize card. graphics beyond the brand’s traditional 20-40 male skew, and advertising executions devel - oped for several channels. and then play a game, racking up points to To celebrate the launch of a premium enter a weekly prize draw. series, Suntory is undertaking a promotion Not surprisingly, the promotion has drawn whose major prizes are branded pre-paid visa an extremely large number of participants. It cards. The high value cards are themselves has been highlighted in a new Tv advertising effective advertising. campaign, extensive online exposure and at Youngsters at the army museum. Participants are required to register online point of sale.

Wellbeing grant Cola (Thailand) has made a substantial donation to the Thai Dietetic Association for ongoing research. It was given as part of the Coca-Cola WHILE the soft drink industry comes in for Grant for Wellbeing project whose aims criticism – much of it unfair and ill-founded are outlined by Coca-Cola (Thailand) as – for not putting nutrition and good diets being to encourage research initiatives, to the fore, the reality is that our sector knowledge exchange and community activi - contributes much to research and educa - ties to promote the ‘energy balance’ con - tion in this field, as well as producing a cept. breadth of eminently healthy drinks. The grant was accepted by the Thai Chanida Pachotikarn (second left) accepts the In Thailand the Coca-Cola system, which Dietetic Association’s President, Assistant grant from Coca-Cola representatives. comprises two major bottlers and Coca- Professor Chanida Pachotikarn. The Colour of Innovation

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09:45 14 InDuSTRY nEWS Soft Drinks Internationa l – October 2014

vide calorie counts, and promote calorie awareness on all beverage company-con - trolled point-of-sale equipment nationwide, Americas including more than 3 million vending machines, self-serve fountain dispensers, and Sugar reduction retail coolers in convenience stores, restau - rants and other locations. pledge The second is a community initiative: Each beverage company commits to focus efforts in communities where there has been less THE Alliance for a Healthier Generation, interest in and/or access to options that help founded by the American Heart Association consumers reduce their calories. Beverage and Clinton Foundation, has worked with rep - companies will promote consumption of their resentatives from American Beverage Associa - bottled water products. Each beverage com - The Alliance for a Healthier Generation has tion, The Coca-Cola Company, Dr Pepper pany may undertake additional activities joined with large beverage companies such as Snapple Group and PepsiCo to announce a including: introducing and expanding new Coca-Cola, with the aim to reduce sugar in the new landmark agreement to decrease bever - lower-calorie products and smaller-portion American diet. age calories in the American diet. packages; product placement such as end aisle Bill Clinton, founder of the Bill, Hillary & and checkout displays featuring only reduced- Chelsea Clinton Foundation, Susan Neely, work together to achieve the goals outlined calorie beverages; merchandising efforts such President and CEO of the American Bever - in this commitment.” as repositioning reduced-calorie beverages on age Association, and Dr Howell Wechsler, America’s leading beverage companies shelves; providing coupons and other incen - CEO of the Alliance for a Healthier Genera - have set a goal to reduce beverage calories tives promoting no/lower-calorie options; and tion, announced the Clinton Global Initiative consumed per person nationally by 20% by taste tests/sampling programmes in and out (CGI) Commitment at the 2014 CGI Annual 2025. To help achieve this goal, the beverage of store. Meeting in New york City. They were joined companies will take a two-pronged approach. “This is the single-largest voluntary effort on stage by Wendy Clark, President, Sparkling The first is the national initiative: the bever - by an industry to help fight obesity and lever - Brands & Strategic Marketing, Coca-Cola age companies will leverage their marketing, ages our companies’ greatest strengths in North America, The Coca-Cola Company; innovation and distribution strength to marketing, innovation and distribution,” said rodger L. Collins, President, Packaged Bever - increase and sustain consumer interest in and Susan K. Neely, President and CEO of the ages, Dr Pepper Snapple Group; and Albert P. access to beverage options to help con - American Beverage Association. “This initia - Carey, CEO, PepsiCo Americas Beverages, sumers reduce calories consumed. Such bev - tive will help transform the beverage land - PepsiCo. erage options include smaller portion sizes, scape in America.” “I am excited about the potential of this water, and other no- or lower-calorie bever - The beverage companies will retain an voluntary commitment by the beverage ages. Through these efforts, water and other independent, third-party evaluator, in conjunc - industry. It can be a critical step in our ongo - lower-calorie beverages are expected to grow tion with the Alliance for a Healthier Genera - ing fight against obesity,” said Bill Clinton. “Our significantly. The companies will engage in con - tion, to track progress and interim work with beverage companies to reduce the sumer education and outreach efforts to benchmarks toward their commitments. The number of calories shipped to schools by increase consumer awareness of and interest beverage industry and the Alliance will work 90% demonstrates the power of creative co- in the wide array of no- and lower-calorie jointly to define the reporting schedule for all operation. We look forward to continuing to beverages. Each beverage company will pro - aspects of this agreement.

PepsiCo gets active Mexican milk Under the commitments announced, Nestlé Mexico will invest 400 million pesos in packaging production boosted to finance production and infrastructure. Another 300 million pesos will be invested in providing technical assistance in the milk THE Active & Intelligent Packaging Industry NESTLé Mexico has announced plans to and whey supply chains in Mexico. Association, AIPIA, has confirmed that the invest 700 million pesos (CHF 50 million) Mexico is one of around 30 countries speaker line-up at its Congress is complete over the next six years to increase milk pro - globally where Nestlé buys milk directly from with all presentation slots now subscribed. duction in the country. producers. Nestlé Mexico is the country's Important among these is the confirmation of The planned investment is part of Nestlé’s third biggest milk buyer. The company has Dr Lee Nicholson, Director at PepsiCo’s Cor - ongoing efforts to build close links with dairy been buying milk directly from dairy farmers porate r&D. He leads PepsiCo Advanced farmers around the world in order to better in Mexico since 1935. research’s Packaging Innovation Group at the understand the practical problems that affect Nestlé works with over 400,000 dairy Skyline Lab and will share his views on the their businesses and, ultimately, Nestlé’s over farmers around the world as part of its opportunities in interactive packaging for con - the long term. Farmer Connect direct sourcing programme. sumer goods. The event, which is held in conjunction with Pack Expo International and Pharma four leading Universities: Clemson, MSU, Expo, owned and produced by PMMI, The Wageningen and Cal Poly SU. Association for Packaging and Processing Tech - In total 27 Presentations will be made on nologies from 2-4 November at McCormick Monday, covering every aspect of A&IP. These Place, Chicago, is set to be the largest gather - include, Shelf Life Solutions, Mobile Marketing, ing for Active & Intelligent Packaging technolo - Anti-Counterfeiting, Printed Electronics, gies ever held. Pharma Safety and Compliance, Nano and On Sunday 2 November the Forum brings the latest Active & Intelligent Packaging related together speakers covering strategic develop - developments in Machines and Materials. Nestlé Mexico has announced plans to invest ments in Active & Intelligent Packaging mar - For those interested to attending go to: 700 million pesos to increase milk production in kets as well as the very latest r&D ideas from http://www.aipia.info/congress-program.php the country. Soft Drinks Internationa l – October 2014 AMERICAS 15

Territories rently served by CCr in Cleveland and for another phase of our previously Cookeville, TN, Louisville, Paducah and announced transaction with The Coca-Cola exchanged Pikeville, Ky and Evansville, IN. Company. We look forward to serving the Coca-Cola Consolidated Chairman and Lexington community – including our cus - CEO J. Frank Harrison III said, “We are tomers, consumers, and new employees COCA-COLA Bottling Co has signed a excited about signing a definitive agreement there.” definitive agreement with The Coca-Cola Company to exchange the bottler’s fran - chise territory in Jackson, TN for territory currently served by Coca-Cola refresh - In brief… ments USA (CCr), a wholly-owned sub - sidiary of The Coca-Cola Company, in l Global market research company sonalised approach to nutrition, with a focus Lexington, Ky. This agreement represents an Euromonitor International has released new on areas such as brain and vision health or additional phase of the proposed franchise data on the health and wellness industry, food intolerance,” concluded Hudson. territory expansion and realignment which has grown by 6.75% in current value l described in the previously announced Let - terms reaching US$774 billion in 2014. PepsiCo has announced its Purple On! ter of Intent between the CCr and The “Healthy food and beverages are once campaign against bullying. The initiative sup - Coca-Cola Company. The company expects again outperforming their non-health and ports GLAAD's annual Spirit Day, which takes the exchange transaction to close in the first wellness counterparts,” said Ewa Hudson, place on 16 October. Spirit Day inspires citi - half of 2015. Global Head of Health and Wellness zens to wear purple to show their stance The company is continuing to work research at Euromonitor International. against bullying, and also to show support for toward definitive agreements with The “Healthy soft drinks will account for half of lesbian, gay, bisexual and transgender youth. Coca-Cola Company for the remainder of global soft drink retail sales in 2014.” “PepsiCo is deeply committed to building a the proposed franchise territory expansion One of the key findings from the new workplace environment where all of our and realignment, including territories cur - research is that naturally healthy ready-to- associates can bring their whole selves to drink tea will grow by US$14.5 billion, which work and are empowered to reach their full is nearly US$2 billion more than energy potential,” said PepsiCo Chairman and CEO drinks between 2014 and 2019. Indra Nooyi. “That's why we are pleased to “Driving the growth in health and wellness partner with GLAAD in support of Spirit are emerging markets, adding 87% of Day, which fosters a spirit of inclusion in our absolute growth between 2009 and 2014. communities.” Despite this, developed markets still account As part of the campaign, PepsiCo is for 60% of total global health and wellness encouraging its employees to wear purple on retail sales. These markets should not be over - Spirit Day and to share with their communi - Territories have been exchanged between The looked and instead should be considered an ties GLAAD's anti-bullying messages and Coca-Cola Co and Coca-Cola Refreshments USA. innovation hotspot promoting a more per - resources.

UPCOMIING EVENTS

Septembber 17-18, 2014 European RRegionalegional Meeting BOC Gasees Limited (Linde) Guildford, Surrreyy, United Kingdom

Octobber 16, 2014 Latin Americca RRegionalegional Meeting Mexicoo Cityy,, Mexico

November 2-5, 2014 Pack Expo IInternational 2014 Chicagoo, Illinois, USA

Visit our website at wwww.bevtech.org.bbevtech.org for morere information. 16 DEVELoPMEnTS Soft Drinks Internationa l – October 2014 new stabilisers for Ingredients chocolate milk SPANISH company Premium Ingredients has ADM Acquires introduced two new stabilisers for chocolate ADM will form a new business unit, Wild milk: Premigum XLB-13059 and Premitex Wild Flavors Flavors and Specialty Ingredients, which will XLB-14022. include the Wild business as well as the fol - Premigum XLB-13059 allows for an lowing ADM product lines: important cost saving by reducing milk pow - ArCHEr Daniels Midland Company (ADM) • Speciality proteins (including isolated soy der content and is specially designed for has completed the acquisition of Wild Fla - proteins, textured vegetable protein, soy pro - recombined UHT chocolate milk applica - vors GmbH. tein concentrates, and soy flour & grits); tions. It also givesr an improved mouth-feel “One of the most important ways we are • Emulsifiers; and creamy texture. working to increase returns and reduce • Edible beans; This stabiliser is said to guarantee an effi - earnings volatility is through the growth of • Natural health and nutrition (naturally- cient suspension of cocoa particles and our speciality ingredient offerings,” said ADM sourced vitamin E, plant sterols, soy avoids the typical problems of syneresis or Chairman and CEO Patricia Woertz. “These isoflavones and Omega-3 DHA); gelation caused by the standard solutions high value products provide the opportunity • Soluble fibre; based on carrageenan. for increased margins and strong sales • Polyols; Premigum XLB-13059 presents a flexible aligned with global consumer trends. Wild • Hydrocolloids. functionality which ensures a stable product, Flavors is the latest in a series of strategic with less MSNF (milk solids-non-fat) content expansions in specialty ingredients, including The new business unit will be a and vegetable fat content. our new Brazilian protein specialties com - reportable segment beginning on 1 January Premitex XLB-14022 is another new sta - plex and our Chinese soluble fibre facility.” 2015. biliser and emulsifier system developed for chocolate milk that allows an efficient sus - pension of cocoa particles, improving emul - Innovation suite sion stability, creaminess and mouthfeel. Premium Ingredients has designed and opens tested these products in collaboration with the Formulation Excellence Center of Blend - hub Corp. SUFFOLK, UK, based natural flavours and ingredients specialists, Omega Ingredients, has unveiled a new Creative and Innovation ing local jobs: “recently, we have created a Suite as part of its new premises. The new raft of new positions, including a Senior site, in Great Blakenham, will double the Flavourist, Sales Manager, Technical Manager, company’s operating space. Sales Assistant and a Warehouse Trainee. To celebrate the official opening of the This has allowed us to tackle new markets new premises, on 16 September, BBC Tv and boost our in-house expertise.” says presenter and food writer Stefan Gates Pearce. attended a launch party, along with 80 SDI attended the opening ceremony and other guests from across Suffolk and the viewed the facilities. One of the particularly food and beverage industries. impressive things about Omega is that the Steve Pearce, CEO of Omega Natural Stefan Gates joined guests as they were CEO, Steve Pearce, is a scientist who has Ingredients (left) with BBC presenter and food given flavour demonstrations and shown worked with natural products for most of writer Stefan Gates. some of the company’s latest products. his career. This is reflected in the company’s They were also given a tour of the new approach to producing innovative products facilities and a demonstration of the firm’s Steve Pearce, Chief Executive Officer and combined with very stringent quality con - innovative equipment. This included a highly founder of Omega Ingredients, commented: trol procedures and the staff’s expert specialised machine that separates “This year Omega Ingredients has invested knowledge base on natural ingredients. flavours/mixtures and identifies compo - in new specialist equipment, highly skilled The company has even published reviews nents. Other equipment included a spray technical staff and marketing. The expansion of natural products and is paving the way, drier, which takes a liquid flavour and turns has been made possible by the company’s for example, with new stevia based ingredi - it into a powder. profits, and some additional support from ents which optimise the sweetness but Guests were also introduced to a new New Anglia’s Growing Business Fund. reduce the after taste that some stevia range of flavours from Omega Ingredients “We have a growing international pres - users experience. Started 14 years ago, called the KiiNotes range. The KiiNotes are ence, particularly in the USA, where we Omega has grown rapidly and the new a range Provenance Driven Natural recently took part in the Institute of Food facilities include huge warehouses for stor - Flavours and Extracts with excellent top Technologists annual meeting in New age and extraction work. It also has state- notes as well as demonstrating the trace - Orleans. Part of our uniqueness is that we of-the-art labs with GCMS analysis ability of the natural ingredients and the offer flavours and fragrances with prove - capabilities including the separation of named item having complete transparency nance, something that no one else is cur - enantiomers from natural product extracts, from field-to-fork. rently doing. enhancing its abilities for specialist flavour Examples include Sicilian lemon, Brazilian “Omega Ingredients’ success is also creat - and fragrance development work. lime, Ecuadorian passionfruit, Scottish rasp - berry and English blackcurrant. The new range will have a distinctive logo so buyers know they are getting the best quality nat - Send your news to: [email protected] urally derived flavours available.

18 PRoDuCTS Soft Drinks Internationa l – October 2014

Juices & Juice Drinks IF Local Sensation new look for Goulburn Valley THAILAND Juice producer Drinkologist Co has moved into the premium segment with a new Asian-style line called IF Local AUSTRALIA Thanks to its orchards, vine - Sensation Tamarind Juice. yards, sheep farms and cattle stations, much Heavy investment in adding a further of victoria’s Goulburn valley hasn’t changed production line and extra warehouse space hugely in appearance over the decades. is setting the foundation not only for steady Not so for the Goulburn valley Juice and development of the Thai domestic market Quencher ranges which have in recent – with substantial growth targets – but also months been undergoing something of a sales throughout the ASEAN region, making visual transformation. the most of regional trade co-operation. The new-look juices began to roll out in Pongsakorn Pongsak, Drinkologist Co’s July, followed by the quenchers in Septem - Chief Executive, says that Asian-style juice ber. beverages are on the rise as consumers Brand Manager ramona Spiteri said that choose herbal drinks for health benefits. blowfill production resulted in a lighter retail price adjustment. “Drinkologist has seen the opportunity weight for the easy-hold bottles. Supporting the makeover is extensive and adjusted its strategies to serve the “The new designs offer a more sustain - POS collateral. trend after succeeding in the launch of pre - able and functional way to enjoy our juice Goulburn valley Juice is available in mium juice fruit IF Fruitamin in 2013.” products,” she commented. orange, apple, apple & blackcurrant and The company is currently focused on With the change to blowfill, the Goul - tropical flavours, while the quenchers are below-the-line marketing, targeting college burn valley Quencher range has morphed offered in blood orange & passion fruit, students and ‘new-generation jobbers’ aged from 420ml to 350ml, with a consequent lemon and mixed berry. 20-40, he explains. “These consumers are open for new products and looking for health products to meet their healthy organic goes tomers.” lifestyle.” Above-the-line spending is planned rose Khorenyan. admits that she can't in 2015, along with national distribution in a Dutch really say that the competition is very broader range of channels than is the case tough. “Nobody offers the same type of during the launch period. products. Also, competition ensures that Packed in stylish 350ml bottles, IF Local THE NETHERLANDS Dutch Cran - you stay innovative and that is exactly what Sensation Tamarind Juice features a high berry Group Bv is introducing its new we are. I started with juices in 2004 and 20% juice content. It has no preservatives organic pomegranate juice at the Nordic continue to expand our products. We cur - or synthetic colourings. Organic Organic Food Fair this October. rently have a range of 74 products and The juice is 100% pure and not made from juices make up 29 of those products.” concentrate. “It took a while, but we are now the only producers in Europe who are in the Hot Toddy for position to press this berry and to immedi - ately bottle it into our own containers,” winter says the owner, rose Khorenyan. “We can clearly see a growth in the acquisition of this juice. Other juices are also on the rise, UK rochester has introduced its Organic and natural products are really appreciated. Hot Toddy to warm, relax and cheer. People want products Used for generations by the founders’ without all the extra family, this Toddy can additives and are be enjoyed by simply focused on a healthy heating a glassful in a diet. We are lucky that saucepan and serving consumers are becom - in a suitable glass or ing more health con - mug. It is non-alco - science. holic, but a tot of “Buyers of our juices spirit such as whisky, are health food stores, rum or brandy can be speciality fruit and veg added. It can also be shops, catering and served chilled. hotels in Belgium, Ger - Organic Hot Toddy many and The Nether - is aimed at people lands. “The products who are looking for are primarily sold as an alternative to tea our own brand and we and coffee and want www.softdrinksinternational.com also supply a private a warm and comfort - label to particular cus - ing, healthy brew. Soft Drinks Internationa l – October 2014 JuICES & JuICE DRInKS 19

‘Crazy Healthy’ ‘a whole lot of crazy healthy’. The ads were directed by Tarsem Singh, Directors Guild of campaign for America award-winner among more awards for outstanding directorial achievements in PoM Wonderful commercials. Special computer-generated imagery effects were created by the world famous Framestore, a vFX company in Lon - USA POM Wonderful, a leading premium don. refrigerated juice company, celebrates the “Consumers love the sweet burst of most anticipated time of the year – fresh flavour and versatility of our products,” said pomegranate season. Starting October and Dahlia reinkopf, Senior Director of Market - running through to January, POM Wonderful ing, POM Wonderful. “Our ‘Crazy Healthy’ unleashes the power of antioxidants with Tv campaign is timed perfectly with the Wonderful variety pomegranates, POM launch of POM season to remind people POMS Fresh Arils and 100% Pomegranate and being protected by free radical fighting about the antioxidant power of pomegran - Juice. characters like a dragon, a samurai, a cyclops ates. The goal of our campaign is to inspire Pomegranates are an excellent source of and archers. Powered by pomegranate consumers to get crazy healthy with our fibre and deliver free radical fighting antioxi - antioxidants, POM’s premium 100% Pome - premium 100% Pomegranate Juice and sea - dants like vitamin C. The seeds in pome - granate Juice is a little sweet, a little tart and sonal Wonderful variety pomegranates.” granates, also known as arils, are perfect for healthy snacking and cooking. For the first time in three years, POM Wonderful is returning to television with a ‘Crazy Healthy’ commercial campaign in October. Four commercials highlight the healthful antioxidant power of premium 100% Pomegranate Juice. Each spot features people in everyday situations drinking POM’s premium 100% Pomegranate Juice Fire and Passion

UK After the Olympics success with Beat It Sport Shots and the finishing touches being applied to its new production plant in rural Suffolk, the company has turned its attention to its Beet It juice range. The company has decided to extend the Beet It family and has come up with two new blends that alter the flavour of the beetroot enough to allow those who do not necessarily enjoy the original juice's taste to enjoy the benefits of natural dietary nitrate. The new flavours, Beet It with Passion Fruit and Beet It with Ginger, combine two great tasting natural ingredients with 80% beetroot juice to produce a juice that is nat - urally high in dietary nitrate.

To advertsise, contact:

advertising@ softdrinksinternational.com 20 PRoDuCTS Soft Drinks Internationa l – October 2014

researched and tested the recipe, consulting with Moroccans to ensure the flavour was authentic. Water & Water Plus The use of distilled Seasonal Kirin water goes elderflower and lemon peel drew on several Soda Caps to Morocco Moroccan dishes where these ingredients are popular. UK SodaStream’s new ‘Happy Hour’ Soda JAPAN Kirin Beverage’s Kitchen range is To underline the Caps are flavour-packed caps, which allow growing impressively as a ‘point of differ - Moroccan theme in bot - users to make delicious homemade alcoholic ence’ range aligning itself to cooking, both in tle labelling, the r&D and non-alcoholic cocktails with added fizz in terms of favourite Japanese dishes and team commissioned a just one simple click, with a fraction of the exotic international cuisines. tile pattern which is a calories and sugar. The latter aspect comes to the fore in traditional decoration New SodaStream Soda Caps are designed Kirin Kitchen Sparkling Elderflower & Lemon and architectural design. to release an explosion of taste in a single Peel water which reflects a Moroccan culi - The Sparkling Elder - dose. Consumers need to simply choose a nary theme. flower & Lemon Peel flavour, place a cap on a SodaStream bottle of Its development aroused some interest in follows the success of a similar regionally ice cold carbonated water and press down Japan where its product design team gained themed water with a salty lychee taste from lightly to create one litre of freshly fizzed media coverage explaining how they Thailand. cocktail in seconds. The space saving capsules are available in a variety pack of eight non-alcoholic flavours, Farris & Juice reaps patterns in Norway away including Margarita, Cosmopolitan, Mojito, Pina from purchasing sugar Colada, vodka Mango, Gin & Cucumber, Gin plaudits based drinks to healthier & Pink Grapefruit and Peach Bellini. The range alternatives, so what can be enjoyed as a mocktail, or an alcoholic ringnes is doing with Far - cocktail, just by simply adding a measure of NORWAY ringnes plans to scale up mar - ris & Juice fits neatly in to the relevant spirit. keting on its new range of Farris & Juice this pattern,” said leading Fiona Hope, Managing Director at Soda- flavoured water products following rave nutritionist Silje Bjørnstad. Stream UK, said: “Soda Caps give users a reviews by some of Norway’s leading nutri - “We do not live in a smarter, fun and more convenient way to tionists. The company is justifying the addi - bubble. It’s always pleasing enjoy homemade sparkling cocktails over the tional spend on the basis that it wants to when customers demand festive season. They provide consistent flavour expand further into the growing market seg - healthier products”, says every time, so that you can make your ment for drinks that are becoming increas - Joakim Sande, Marketing favourite cocktails and mocktails in an instant ingly popular among Norwegians who are Manager at ringnes. - and with zero mess. Soda Caps are also engaging more with fitness and health. A recent survey by environmentally friendly, and with 70% less The company’s Farris & Juice offerings do SIFO, Norway’s National sugar and calories than other cocktails, they’re not contain added sugar and are lower in Institute for Consumer guilt-free too.” calories than many competing soft drinks and research, found that over SodaStream Limited Edition ‘Happy Hour’ natural juices. So far, this offer comprises Far - half of those consumers Soda Caps retail at £7.99 for eight caps, avail - ris & Juice Apple (in Norwegian Eple) and in the 15-24 age group favoured healthier able at Argos and Amazon, or purchase Farris & Juice Mango. beverage choices, said Annechen Bahr Bugge, online at www.sodastream.co.uk from Octo - “We are seeing a clear trend in consumer a Senior research Professor with SIFO. ber whilst stocks last. SodaStream Soda Caps are also available in a variety pack of the brand’s most popular Mr Glug goes flavours, including Pink Grapefruit, Lemon Lime, Orange and Cola, available at Lakeland walkabout from September 2014. Powered by a refillable CO 2 canister, a SodaStream Play drinksmaker enables con - UK evian and Mr Men Little Miss parent sumers to turn tap water into sparkling water company Sanrio have teamed up to create in an instant with as much fizz as they like. a very special new character – Mr Glug. Mr Glug is a very busy fellow, who enjoys going to galleries, rollerblading and all sorts of sports. He also has an unusual quirk – when he is thirsty he changes colour, and when he hydrates with water Tesco stores throughout September, signing he makes the sound ‘Glug! Glug! Glug!’ copies of his new book. evian® and Sanrio have created an Melissa Loan, Shopper Marketing Man - online hub liveyoungmrmen.co.uk where Mr ager for Danone Waters said: “This is the Men Little Miss fans can play games, win first time evian has worked with Mr Men the Mr Glug e-book and download a free Little Miss and we have loved every minute sticker book. Shoppers across the UK can of it! The evian kids’ multipack is a brilliant collect the stickers from Mr Men Little Miss way for parents to give their children a fun evian 9x33cl multipack. way to drink water whether at home or on Mr Glug also be toured selected London the go.” Soft Drinks Internationa l – October 2014 BERICAP Technology for juices, RTD teas, Y Water changes health drinks shape

USA y Water, an organic, vitamin-infused water for kids, is now on sale at Whole Foods stores around the country. It charmed the press, including Bloomberg Businessweek , in large part because the plastic packaging, designed by yves Béhar, was shaped like a to work with y Water and consulted on the tetrahedron and doubled as a toy; it inter - Tetra Pak decision. Although the new paper locked with other y bottles to form molecu - containers aren’t as fun to play with, they lar like structures. There was just one have added environmental benefits: they problem: The whimsical bottle proved too require a minimal amount of material to difficult to fill, and in 2010 the company produce – one of the design’s innovations – ceased operation until it could find a better and are fully recyclable. container. Now, y Water has relaunched in a riding the wave in popularity of vitamin- milk carton design that dates to 1940s laced drinks for adults, y Water is a more Europe. wholesome substitute for sugary drinks that Thomas Arndt, the Los Angeles based kids love but that can also contribute to company’s founder and CEO, says the Béhar- obesity. It comes in four flavours, each con - designed bottle, while beautiful and clever, taining vitamins, minerals, and electrolytes was a manufacturing nightmare: It turned on targeted to different parts of the body: the the conveyer belt while being filled, making it brain, bones, the immune system, and mus - impossible for the company to scale up cles. Bone Water, for instance, includes cal - without investing millions in new equipment. cium, fluoride, and vitamins A, C, and D. That prompted the entrepreneur to revisit The company is starting the rollout at his original plan of selling his product in the Walgreens in Southern California and Whole plastic-lined tetrahedron-shaped packages he Foods stores in Northern California and remembered from his German childhood. plans to widen distribution across the coun - Last year, Tetra Pak began manufacturing its try. Arndt says that y Water was initially ‘very, signature pyramidal carton out of Quere - very successful.’ The start-up sold a million taro, Mexico, for American customers. “y bottles in the two years its drinks were on Water was their first commercial customer,” the shelves at Whole Foods. He expects to says Arndt . sell half a million units this year at US$1.19 Béhar, who joins with start-ups in per 5 oz carton. (In 2008 the product was exchange for an owndership stake continues priced at US$1.69 for a 9 oz container.) Glow in the dark water pack Unique range of screw and sports closures designed for UK Special glow in the dark sleeves from cold fill and aseptic application CCL Decorative Sleeves are helping to con - vey the day and night image of a unique new • 28 mm, 33 mm and 38 mm screw closures water brand that is ‘Ibiza personified’. • Robust and trouble free capping WhiteWater comprises spring water with • Established DoubleSeal™ technology natural caffeine and electrolytes. With no aura of excitement and night time energy. - for secure sealing performance calories, additives or preservatives, it is the This special finish is achieved by gravure - f or better protection against micro- ideal drink to energise, replenish and rehy - printing in four colours including a Uv glow organisms drate, whether exercising or relaxing during in the dark and luminescent ink effect. The • Slit FLEXBAND® band technology for the day or partying throughout the night. 360 deg coverage of the sleeve maximises enhanced tamper evidence The brand was launched at the Dalt vila the available landscape of the attractive • O barrier and scavenging options for music festival in Ibiza and is using its reputa - curved 500ml bottle to help create a strong 2 tion and popularity in the ‘White Isle’ as a brand identity. screw fl at caps supporting longer shelf springboard for a wider launch. “CCL Decorative Sleeves have done a life and fresher taste The name WhiteWater conveys energy brilliant job,” comments Antony Harrison of • Sports closures for aseptic fi lling and hot and movement and this needed to be In2 rehab Brands, who developed White fi lling without aluminum foil reflected in the packaging along with the fact Water. • Special closures for syrups and carton that the drink is also for relaxing and that it “We needed to create a pack that packaging is ideal for both day and night consumption. reflected the values of our brand and con - The sleeve design therefore features a blue veyed its 24 hour nature, in particular the background with a ‘tattoo’ at the top incor - change when day turns into night. The glow porating yin and yang, along with an island in the dark effect works fantastically well and motif and palm trees that reflects its more creates a great buzz among party-goers.” chilled side. In darkness and in particular, In2 rehab has plans to further develop exposure to Uv light, the pack is trans - the WhiteWater range in the coming months formed, glowing electric blue to create an with additional varieties being introduced.

www.bericap.com 22 PRoDuCTS Soft Drinks Internationa l – October 2014

with the Cranberry Crush, Cranberry Crush is a long standing, popular they make a compelling choice at Christmas. Cranberry Crush is offering as a serious alterna - available to purchase in both 74cl and 32cl tive for the non-drinker. No screw cap bottles. Carbonates longer the poor cousin, the Established in 1975, Luscombe Drinks is a driver gets the very best, if family-owned business based on a farm in Passionate ginger Luscombe has anything to South Devon. The range is hand made in do with it.” small batches and has subtle variations in The fresh root ginger is taste or colour depending on the conditions UK Luscombe Drinks, the well established milled at Luscombe the day their growers encountered during the season. soft drinks producer from Devon, has intro - before the rest of the ingre - The drinks often have sediments, which is duced another Ginger Beer to its stable – dients are added, to make evidence of their authenticity and proof that Passionate Ginger Beer – which has the full this range of award-winning Luscombe uses as few juicing processes as body of ginger beer with a subtle passion ginger beers. The Passionate possible. fruit edge. Ginger Beer has a further The new Passionate Ginger Beer adds to 6% real, organic passion fruit the existing Hot and Cool Ginger Beers. juice. There is a perfect bal - Homecoming Coke These form part of Luscombe Drinks’ popu - ance between the heat of lar Christmas selection which also includes the ginger and the sweet - the festive Cranberry Crush. All three ginger ness of the passion fruit. SCOTLAND Scotland might have been beers are available to purchase in 32cl crown vivid red and elegantly divided over whether or not to vote for cap bottles. presented in an embossed glass bottle, Lus - independence from the UK during the recent Commenting on the latest addition, Gabriel combe's Cranberry Crush is certain to make referendum, but it could celebrate the special David, Managing Director of Luscombe a statement. Using organic cranberries com - Diet Coke bottle designed to commemorate Drinks says: “Our ginger beers have a huge bined with Madagascan bourbon vanilla, and a Homecoming Scotland 2014. following and the new Passionate Ginger Beer subtle hint of Damascene rose water which The limited edition 25cl aluminium bottle brings another dimension to these. Along softens the crisp sharpness of the berries, was crafted and produced by leading packag - ing company Ardagh Group at its aluminium packaging facility in Beaurepaire, France, using Coke goes small versally familiar Coca-Cola contoured bottle, the company’s unrivalled decorative printing adding an effective heritage touch. expertise. Adorned in tartan and thistle, the in oz Antoinette Tyrrell, marketing manager for design symbolises the recognisable emblems Coca-Cola South Pacific suggested “the Aus - of the Scottish nation. tralian market is perfectly placed for innova - Its launch coincides with the 50th anniver - AUSTRALIA Smaller pack sizes, both cans tion in the category with regards to size and sary of Coca-Cola Enterprises (CCE) Ltd‘s and bottles, are showing up in several mar - price”. Local market research had shown this East Kilbride factory, a landmark milestone in kets, mostly with very good results. In Aus - was the option consumers were looking for. its ongoing commitment to manufacturing tralia, Coca-Cola has introduced a 250ml can “We see the 250ml can as a way to excellence and innovation in Scotland. range prominently billed as retailing at a unlock incremental growth in the carbonated “We were delighted to be associated with handy $2 which is probably the country’s soft drinks category.” this iconic representation of Scottish industry most commonly used coin. and culture, particularly in a year when the Coca-Cola, Coke Zero, Diet Coke, Coke country has hosted two great sporting events with vanilla, Fanta, Lift and Sprite are available (the Commonwealth Games and ryder Cup) in the new slimline cans. as well as its Homecoming festival,” said Marc Three of the Coke variants depict the uni - Bettinger, Sales Director Aluminium Packaging of Ardagh. Ardagh has produced a number of recent ting mixes it up on board to launch our first award winning limited edition bottles for CCE Mixologist Awards. Mahiki is in both metal and glass, including commemo - famous for its cocktail offering, rative World Cup aluminium bottles, an ultra- UK ting, the sparkling grapefruit crush drink, so to form a partnership to lightweight glass bottle and a range of fashion has partnered with world-famous London decide on a new and exciting designer related aluminium collectors’ items. cocktail bar, Mahiki, to launch its very first addition to its menu is fantastic.” During Scotland’s first year of Homecoming in Mixologist Awards. Justin Paget will sit alongside Georgi radev, 2009, Ardagh produced the robert Burns It is on the hunt for entrants that have a Mahiki’s renowned ‘cocktail king’ and Jane special edition Coca-Cola sleeved glass bottle. passion for creating new, exciting and imagi - ryan, Bars Editor for cocktail publication, native cocktails, with the person behind the www.Diffordsguide.com, to form the ting winning recipe receiving £1,000 cash prize Mixologist Awards judging panel. and their creation on Mahiki’s sought-after Part of the Cott beverages family which menu as Cocktail of the Month. The competi - also includes Old Jamaica Ginger Beer, tion is open to professional bartenders and Emerge, red rooster, Ben Shaws and SUSO, enthusiastic mixologists, with the only rule ting is an authentic brand with an established being each recipe must be an original cre - heritage in its homeland of Jamaica. Legend ation and of course, must contain ting. has it that ting was first discovered in the Justin Paget, from ting comments: “This is 1970s in a lucky accident at the Jamaican an extremely exciting time for ting, as it gives Guinness plant and has since become one of us the opportunity to discover some of the Jamaica’s favourite drinks. new bartending talent the UK has to offer, as Made with real grapefruit and ‘a dash of well as showcasing how versatile ting is as a Jamaican sunshine’ its unexpected sweetness mixer. from the Caribbean’s sun-kissed grapefruit “We’re also really pleased to have Mahiki means its great on its own or as a mixer.

24 PRoDuCTS Soft Drinks Internationa l – October 2014 Fruit flavoured Sports & Energy energy USA rockstar Xdurance Blueberry, Pome - Sleeves on Target granate and Açai Flavoured Energy Drink is scientifically formulated to provide an energy boost for those who lead active and UK Eye-catching sleeves from CCL Decora - exhausting lifestyles. This lightly carbonated tive Sleeves are playing a key role in the drink contains taurine, caffeine, guarana and marketing and brand positioning of the Tar - B vitamins, and retails in a 500ml recyclable get Energy Shots range of drinks. can. Target Energy Shots are a premium low calorie energy drink containing no carbohy - drates or sugar. The Sleeves are Uv Flexo printed in up to eight colours on 50µm PvC. “This is a very competitive market so maintaining product image and reinforcing a quality premium is vital to encourage trial ensuring we reach our target audiences," and generate repeat purchase in order to says Chris Onslow, Sales & Marketing Direc - maintain and grow market share. Packaging tor of Target. "We have also been delighted has a vital role to play in this and the sleeves with the high level of customer service and from CCL Decorative Sleeves are critical to support that the company provides.” Help with hydration

ARGENTINA Clight Hidrade Polvo para Preparar Alimento Liquido Dietetico (Dietetic Orange Flavoured Sports Drink Powder) is now available in a newly designed 16.5g pack with three stick sachets that yield 500ml. The product is formulated with sodium and potassium mineral salts to help with hydration after exercising, and is free from sugar and gluten. Coffee + Energy iPro reaches shops USA rockstar roasted White Chocolate Flavoured Energy & Coffee Drink contains almond milk, taurine, caffeine, and guarana. UK Having made considerable strides in the This product is free from gluten, lactose and sports industry in recent months by establish - dairy, and retails in a 15 fl oz can. ing partnerships in the highest echelons of football, rugby and cycling, new isotonic drink iPro Sport is making its debut in UK conven - ience stores and supermarkets. Available almost exclusively to sport's elite until now, the company behind iPro Sport has just signed a deal with Central England Co- operative to become the first retailer to dis - tribute the drink, thus finally making it available to the public. iPro Sport positions itself as the healthy the brand as the official hydration partner to choice. Whereas a number of competitors almost 75% of clubs in the Football League; use artificial sweeteners such as aspartame, it top rugby Union sides like London Irish, and does not contain either artificial sweeteners with Team raleigh cycling. or colouring. Leo Skagerlind, Managing Director of iPro The isotonic drink is loaded with vitamins said: “We are extremely excited to finally that have health benefits: the vitamin C con - make our product available to the general tent is 200% of an adult’s reference intake, public through a major retailer that has over the B12 content is measured at 188% and 12 million customers a week. Our drink the drink contains 54% of the recommended affords a healthy choice for those serious daily intake of B6. about their exercise and is much needed in Following the purchase of Derby County’s the industry. The fact that Central England stadium rights in 2013, the brand has created Co-operative is both a forward looking and considerable hype in the region. Since then, ethical retailer matches our company ethos Sourced by Mintel, iPro Sport has continued to make football a perfectly as we are strong supporters of email: [email protected] target and has established deals that position doing things the right way at iPro Sport.”

26 PRoDuCTS Soft Drinks Internationa l – October 2014

A cutting-edge new Sleek launch for product, PACt water is the start of the next gen - botanicals eration of products from Functionals Ocean Spray that allows consumers to enjoy the USA Botanical Elixirs have launched in dis - The power of PACt cranberry’s health benefits tinctive rexam 12 oz. Sleek cans with tactile in a new way. PACt water printing. contains just seven ingre - Lotus Elixirs are said to harness nature’s USA The power of Ocean Spray’s PACt dients including purified power to aid the balance of mind and body, cranberry extract water lies in the 80mg of water; 80mg of cranberry featuring the Lotus Flowers in ‘adaptogenic’ PACs, or proanthocyanidins, found inside PACs; natural sweeteners botanical fusions. They are naturally sweet - every 16 oz, single serve bottle. Cranberries agave nectar, stevia, and ened with nothing artificial added, lightly car - contain A-type PACs, which help cleanse and monkfruit extract; natural bonated and naturally caffeinated, and are purify the body by allowing certain harmful fruit flavours, and sea salt. available in raspberry, cranberry and wild bacteria to be flushed away naturally. With only 10 calories per berry infused flavours. “We found a way to concentrate the 16 oz bottle, PACt water Used in Egyptian, Chinese and Indian med - unique health-promoting elements found is deliciously hydrating, icine for thousands of years, adaptogens are a deep inside the cranberry through the devel - and has a slightly tart, yet refreshingly robust unique group of botanicals believed to help opment of a cranberry extract made with a fruit flavour. restore balance to the human system, patent-pending process,” said Dr Christina PACt water can be found in the water aisle strengthen the body’s response to stress and Khoo, Director of research Sciences, Ocean at major retailers in California and Nevada enhance its ability to cope with anxiety and Spray. and online. Beginning in 2015, it will be avail - fight fatigue. They are called adaptogens PACt provides health benefits without able nationwide. There are four flavours: because of their ability to ‘adapt’ their function excess sugar or calories and provides a great Cranberry Pomegranate, Cranberry rasp - according to the body’s specific needs to nor - option for those looking for a tasty alternative berry, Cranberry Blood Orange and Cran - malise imbalances. to plain water. berry Mango-Passion Fruit. “Stress creates imbalance in the body, resulting in a wide range of physical and emo - tional symptoms including low energy, anxiety, Morning after conscious yet exciting irritability, lack of sleep, focus and perform - lifestyles of modern ance,” said Scott Strader, CEO and founder, detox Britons. Designed for ‘the Lotus Botanical Elixirs. “Functional drinks smarter generation who address the symptoms of imbalance, Lotus lead busy lives and often Elixirs address the cause of imbalance”. UK Prefunc is the ‘product of the moment’ have late nights but need Lotus Botanical Elixirs chose cans that in the functional drinks market, boasting a to function the next utilise rexam’s tactile printing technology, fea - proprietary blend of fruits, herbs, and spices morning’, Prefunc’s cre - turing a ‘raised and textured’ portion that off - that work to detoxify the body, rendering ators define the product sets the reflective, bright colours of the can mornings after nights out no longer a strug - as a lifestyle management design. gle. drink which promises “The challenge for us was to convey the Launching in the UK after its remarkable ‘better tomorrows’ – and iconic Lotus Flowers with vibrancy and artistic success in the USA, Prefunc consists of a it definitely follows integrity on an aluminum can,” Strader said. special blend of ingredients including green through on this promise, counting celebrities “We took great pains to design a simple, tea leaf, Indian gooseberry fruit, liquorice such as Cheska Hull of Made in Chelsea clean package that would highlight the pre - root, long pepper fruit, ginger rhizome, and among its devotees. She is said to have mium quality of our product. rexam’s unique Asian ginseng root. These components com - reported back to the company that she had tactile finish creates a ‘texture’ on the can for bine to detoxify the body, ensuring a more ‘no headache’, and that ‘Prefunc works’. an inviting feel that creates an instantaneous refreshing morning after a great night, says Prefunc is currently available at revital relationship when you hold it in your hand. the company However, it can be used at any health stores and various stores across Lon - We have already gotten tremendous feed - time before, during and after a night out. don, and will soon launch into a number of back from customers who comment that After years of development and specialisa - premium hotels, bars, clubs, and stores every can should have this great feature.” tion in lifestyle management drinks, Prefunc across the UK. Lotus Botanical Elixirs selected rexam confidently offers a superior combination of It can also be bought online from the Sleek cans because they were the best pack - nature and science to bolster the health- company’s website. age to convey its premium brand image. In addition, the company benefits from the other inherent advantages of aluminum cans Fresh Honeysuckle Lead researcher Chen- including portability, durability and sustainabil - yu Zhang said: "Due to the ity. Aluminum cans are infinitely recyclable as Drink rapid mutation and evolu - they are able to be recycled, converted to tion of IAvs, it is almost cans again and back on retail shelves within impossible to prevent or 60 days. They are also recycled at double the CHINA Shi Fu De Xian yin Hua Chun cure the IAv infection by rate of any other beverage package. (Fresh Honeysuckle Drink) is said to be ‘pure’. the same treatment. It is The product retails in a 180ml bottle. therefore urgent to explore A report in The Sunday Express newspaper novel therapeutic strategy.” in the UK says that scientists have discovered Honeysuckle tea, which that honeysuckle can target the flu virus. can be bought in UK health Experts from Nanjing University School of food stores, has long been Life Sciences in China say their finding could drunk by the Chinese to lead to a simple way to protect against all ward off respiratory infections such as colds influenza A viruses (IAvs). and flu.

28 PRoDuCTS Soft Drinks Internationa l – October 2014 rTD Teas & Coffees The Big Easy: iced The Rich returns tea & lemonade JAPAN Kirin has relaunched its premium milk tea The rich, a stylish leader in the SOUTH AFRICA International golfer Ernie company’s renowned afternoon tea series Els, whose imposing stature has earned him which spreads across a number of sub-sets. the nickname The Big Easy, is a man of many Appropriately, the 240ml cup’s graphics accomplishments. Like a few other golfing highlight Anna Maria russell, Duchess of greats he designs courses as well as playing Bedford in the first half of the 19th century aissance has become something of a key on them. He’s active in charitable work and widely accepted as originator of the marketing tool in its own right. That fits in which supports underprivileged and autistic afternoon tea concept. The duchess and her well with the target demographics of youngsters. A successful wine brand has been dramatically flowing hat have always had a women in their early 20s to early 40s. developed with his hands-on involvement. place on the Kirin afternoon tea range, as Kirin The rich has a new formulation, too, Now he has linked with Stellenbosch- we have often mentioned, but sometimes featuring Hokkaido cream and Uva tea. based Chill Beverages, a substantial contract she has been banished to a small portrait. The company said the product up- bottler which has also been developing Not so with this impressive cup which is gauging was based on market research strong brands of its own to offer a range topped by a golden plastic cap. which indicated a consumer wish for a called Big Easy Iced Tea & Lemonade. Kirin is proud of the duchess and her ren - touch of luxury and pampering. Free from preservatives and artificial colourants, lower in sugar than most com - petitors and blending lemon juice and tea Coffee & extracts, the Big Easy sparkling range has gained an early market grip and shows signs Summer Jelly of steady growth. “Backed by these excellent product intrin - sics and the iconic status of Ernie Els, another JAPAN The partnership between Starbucks South African original, the new Big Easy has and Suntory Foods International has contin - the ability to revolutionise the beverage ued to evolve effectively this year, helped by industry,” claims Chill Beverages Marketing frequent new releases and makeovers of ear - Director ross Hobbs optimistically. lier products. “Ernie’s Big Easy is a laidback drink that Marketed as Starbucks Discoveries, the brings you the taste of lemonade and the range builds both on the status of the Star - easy refreshment of an iced tea.” bucks brand and the evident demand for pre - that is rather different from the normal cold Els says: “Getting involved in the beverage mium product options in the booming chilled cup rTD. industry by partnering in this South African cup rTD coffee sector. Continuing the upmarket packaging of the product innovation is an exciting business During summer, the partners introduced a Starbucks Discoveries range, the cup has challenge for me. My partners, Chill Bever - new variant which draws both on the Star - been given a rather cool, sophisticated design ages, located in Stellenbosch, were a natural bucks coffee heritage and the Asian penchant with black tones intended to communicate an choice after having already established my for ‘grass jelly’ beverages, familiar in several authentic coffee image while a motif signals wine estate and restaurant in this special other soft drinks ranges, notably CSDs. the jelly texture. town over the last decade or so.” The jelly adds a touch of sweetness and Sales are primarily through the conven - He was already associated with Chill body, delivering a pleasant taste experience ience channel. because of its support for Els for Autism, the NGO formed by Ernie and Liezl Els. Sales of the new drinks range will also be F&n Seasons helping fund the organisation. Big Easy Iced Tea & Lemonade is available in three flavours: Original Lemon, Cranberry SINGAPORE The big-selling F&N Seasons and Peach. These are being promoted both iced tea range has been given further mar - as stand-alone adult soft drinks and as mixers ket oomph by the addition of F&N Seasons with alcoholic beverages. Ice Passionfruit Green Tea. Packaging is in colour-coded 330ml slender It joins several other variants of black and cans. green teas, offered in a number of different pack options and heavily promoted – although the brand has almost universal recognition in Singapore and Malaysia as well as selling in other Asian markets. F&N Foods has done well in cutting through the competition with a ‘drink in the positivity’ slogan which has featured in com - petitions, POS and sampling. S$10-plus purchases of the 1.5 litre bottles. The Ice Passionfruit Green Tea’s launch The newcomer has since been continu - was also heavily supported, with initiatives ously exposed on the brand’s Facebook such as a bonus mall shopping voucher with page and other social media channels.

30 PRoDuCTS Soft Drinks Internationa l – October 2014 Granny Smith Dairy & Alternatives from Calpis JAPAN The large and very obviously succu - Brilliant choc milk lent green apple on the bottle label signals clearly that Calpis has teamed up with campaign Granny Smith to deliver a richly flavoured apple variant. The milk-based, lightly carbonated lactic NEW ZEALAND When a dairy beverage acid beverage at the core of the Calpis brand producer comes up with the idea of combin - lends itself well to this flavour, the light car - ing its raw material with a chocolate brand bonation ensuring that the distinctive taste that rivals world leaders for profile in its own comes through effectively. domestic market, that’s brilliant in terms of Calpis say they decided to release this marketing strategy. drink following the success of a peach variant But building on this to create a supply earlier in the year. Both put emphasis on the demand by running a viral promotion, culmi - fruit quality, with an eye to a market of dis - nating in supermarkets being forced to ration cerning adults. Fruit was product and even post security guards to the sourced from a single dairy section, that’s inspired. farm. Unsurprisingly, Lewis road Creamery The Granny Smith Chocolate Milk has further benefited mas - drink now owned by Coca-Cola Amatil, to apple was cultivated origi - sively by generating mainstream media cover - herald a range of chocolate bars using the nally in Australia and has age, including reports on prime-time news. beverage flavouring. become very popular Produced in a small northern Waikato Lewis road Creamery Chocolate Milk is throughout most of Asia, town, the chocolate milk genuinely uses large offered in 300ml and 750ml plastic bottles, including Japan. There was amounts of milk chocolate from Whittaker’s, a featuring minimalist labelling which tends to a real Granny Smith, too: long-established artisan producer which has enhance the premium positioning the product NSW resident Maria Ann grown to be a major player in the past 20 has so skilfully won. Smith who created the years, helped by its own outside-the-square The publicity hype has been extended by fruit more or less by acci - promotions. supermarkets favoured with regular supplies – dent but marketed it As we reported earlier, this included setting primarily because they responded favourably astutely. up an early morning ‘motor vehicle accident’ to pre-release sell-in – making a point of pub - Calpis Soda Granny involving the iconic big bottle statue of licising their treasure to regular customers Smith is presented in Lemon & Paeroa, a hugely popular NZ soft and thereby generating extra traffic. 500ml PET. Almond milk for nutriSoy with baristas calcium

AUSTRALIA Continuing the trend towards MALAYSIA F&N Beverages Marketing has packaged milks formulated specifically for the released an enhanced edition of its F&N café trade, Blue Diamond Growers have NutriSoy with Calcium. It claims that the cal - released an Almond Milk designed for barista cium fortification is nine times that of the use. This reflects the broadening repertoire of calcium level usually found in soya milk. café beverages and the heightened profes - vitamin D has also been added to help sional attention to detail. ease the absorption of calcium. The product is made in Sydney. US-based “Soya milk is so much more than just Blue Diamond, which has an almond growing another cold drink to wash down our meals and processing history stretching back for or a tasty beverage to sip as we chat with more than a century, set up Australian pro - friends at the cafés. Each glass of soya milk duction facilities for Almond Breeze some we consume can be the foundation of our two years ago. health,” said Jenny Wong, F&N’s Head of Almond Breeze is a low fat dairy alterna - regional Brand development (beverages). tive made from almonds which have in recent “The improved F&N NutriSoy Soya Milk years benefited globally through a sort of with Calcium is concocted with this aim in super-food positioning. It is free from dairy, mind: to fill a glass with wholesome taste, eggs, lactose, casein, peanuts and gluten. nutritional calcium and vitamin D, and other roger ringwood, Australia Country Man - nutrients that provides the energy for us to ager for Blue Diamond, said the new blend owners, we learnt that more and more con - be empowered to do the amazing.” had been created in partnership with several sumers are asking for almond milk in their local baristas. Its aim was ‘to deliver great lattes and cappuccinos. taste and rich creamy froth to sit atop lattes, “It was critically important to develop a cappuccinos and flat whites’. quality product that performs just like milk, Almond milk was growing steadily in popu - complements good coffee in terms of taste larity, he pointed out. and provides the consistency when frothing “Through working with baristas and café which is key to visual appeal,” said ringwood.

32 EVEnT PREVIEW Soft Drinks Internationa l – October 2014 Brau Beviale a world of beverage

ne of the world’s most important exhibitions Ofor the beverage industry, Brau Beviale, will open its doors once again on 11 November. With some 1,300 exhibitors and 33,000 expected visi - tors, Brau Beviale will showcase an extensive spectrum of raw materials, technologies, logis - The tics and marketing ideas. international Ball Corporation will show its new, eye-catching and trendy beverage can finishings developed to The Fluorescent Plus can from Rexam. beverage respond to current market trends. The Fluorescent Plus can, which features a robust yellow coloring restaurateurs and hoteliers are keen to offer their community is created using special ink pigments, is one such customers distinctive, high quality products. “A example. high class mineral water bottle with an alumini - set to meet Another example is Ball’s Magic Straw. This um cap looks fabulous on an elegantly laid table,” inventive package features a self-activating straw says new CEO is industry expert Javier Muñoz. once again in when opened, and provides consumers with an Hall 4, Stand 537. unexpected ‘wow’ effect, customisable options Döhle r is inviting its visitors to take a multi- nuremberg. and from a practical perspective, prevents spillage sensory journey of discovery through the world of of its contents in the event of an accidental food and beverages. The company is showcasing a mishap. For more on-the-go moments, Ball’s Spin broad portfolio of natural ingredients and ingredi - Clip closure is designed to contain contents in the ent systems, as well as innovative ideas for food can after opening with a simple spin-rotation. and beverages in which all the ingredients are in Hall 4, Stand 111. perfect harmony. Guided by the principle ‘We Bericap will show its range of closures, which Bring Ideas To Life’, the partner for integrated combine the desire for customer satisfaction with food and beverage solutions is presenting around an optimised employment of materials. This 100 innovative ideas for food and beverages that applies in particular to stoppers for still waters, range from refreshing carbonated soft drinks and but also to products filled aseptically and in par - juicy energy drinks to aqua plus and malt bever - ticular, hot-filled beverages. Bericap will also ages, juices and nectars. Hall 1, Stand 303. present new developments for the sparkling prod - GEA Breconcherry offers a comprehensive ucts market. Hall 4, Booth 4-517. range of tank cleaning equipment, fine-tuned to Closurelogic Whether glass, PET or aluminium meet the varying requirements within the brewing Bericap will be presenting its bottles with 28mm, 30mm or 38mm necks, clo - and beverage industry. The cleaners can be used comprehnsive range of closures. surelogic’s PVC-free closures provide reliable and in tanks with diameters of up to 33m at flow rates taste-neutral sealing for all sorts of packaging of up to 66.7m³ per hour. The operating pressure types and neck sizes. The company is especially range varies between 0.5 and 90 bar. successful in the premium segment, where both Brand new are the powerful orbital cleaner Tornado 4, with a cleaning diameter of up to 33 m, and the compact orbital cleaner Twister, fitting through tank openings of just 100mm in diameter. Hall 7, Stand 602. GEA Tuchenhagen Varivent and Ecovent hygienic valves help to create considerable cost savings. The combination of the valve concept with a variable structure together with an innova - tive and reliable control technology provides effi - cient processes in each plant. The design of the valves without dead space satisfies the most exacting hygienic requirements and prevents unnecessary product losses. Hall 7, Stand 602. GEA Westfalia Separator Group will be pre - senting a new separator in the medium perform - ance range for clarifying beer, wine and fruit juices. Thanks to the improved level of efficiency, this drive ensures significant energy savings. Moreover, the direc tdrive reduces the space required for the separator by 35%. Hall 7, Stand GEA Breconcherry offers a comprehensive range of tank cleaning equipment. 602. Soft Drinks Internationa l – October 2014 BRAu BEVIALE 33

Gebo-Cermex Ever lighter and/or more curved PET bottles are less stable and implementation of a new shape is often associated with an increase in the fall rate on conveyors not originally designed with these types of constraints. Machine incidents caused by down and concealed bottles in the flow are rising in number at the end of the line, undermining the entire line's efficiency. To avoid its customers having to suffer the cost and downtime of total re-engineering of the conveying systems, Gebo Cermex offers its SecurFlow tech - nology designed by its robotic development team. Installed in Plug and Play on existing high-speed PET bottling lines, SecurFlow detects down bot - tles and removes them from the conveyor. Hall 7A, Stand 223. Gernep will present the latest technologies and developments in tits range of rotary labelling sys - tems. The machine series Labetta SK has been com - pletely revised and has a new look and new tech - Döhler is inviting its visitors to take a multi-sensory journey of discovery through the world of nological developments. The proven servo motor food and beverages. technology on self-adhesive dispenser helps to ensure a precise and smooth-running transfer of and the Heuft eXaminer II XOS for foreign object the label to the container. Innovative and exclu - detection in full containers. Hall 5, Stand 311. sive label designs are similarly feasible as well as KHS will be exhibiting an electronically con - the applying of no-label-look or waterproof plastic trolled, volumetric filler for cans in the form of the labels. Hall 7, Stand 7-331. Innofill Can DVD with a capacity of up to 120,000 Heuft A new era of in-line inspection starts at cans per hour. The system is equally suitable for BrauBeviale when three smart devices are intro - different products such as beer, mixed beer bever - ducedwhich using a cross-system platform and ages, wine, sparkling wine, soft drinks and also common machine human interface. The systems water in beverage cans with capacities from 0.1 to of the new highly automated and self-explanatory 1 litre. If particularly sensitive beverages, such as Heuft Spectrum II generation focus on the user, so mixed beer drinks or still water, are processed, the anyone can master complicated processes and Innofill Can DVD can be installed in a special functions The modular devices work completely KHS sanitary room with filter units in the ceiling. independently during 99% of their operating Key features of the innovative can filler are signif - Heuft NaVi user guidance time. Even the position of the detection units icantly improved technological values, which extends the skills of the automatically adapts to the respective container have been proven many times in practice, and its operator should he need to format. The audiovisual Heuft NaVi user guid - optimised hygienic design. take any action. ance extends the skills of the operator should he Also on show will KHS’s Direct Print, the revo - need to take any action. It speaks to him, clearly lutionary technology for the direct digital printing explains what has to be done when and where, of PET bottles, which is also the subject of a major and supports him step by step in the course of forum to be held at the BrauBeviale trade show this. In this way efficient quality assurance when Continued overleaf filling drinks is made easy. The three devices of the new generation which are ready for production are the Heuft InLine II IXS an X-ray assisted empty bottle inspector, the Heuft Spectrum II VX fill management system,

Aluminium closures for the premium market from Closurelogic.

Gernep will present the latest technologies and Gebo-Cermex SecurFlow detects down bottles and developments in tits range of rotary labelling systems. removes them from the conveyor. 34 EVEnT PREVIEW Soft Drinks Internationa l – October 2014

BRAU BEVIALE booth. The printing process uses only UV inks – continued from page 33 which have a low viscosity, dry in milliseconds, adhere very well to PET bottles, have a high opac - ity, can be overprinted and ensure a brilliant color image (optical resolution of the printed images: 1,080 x 1,080 pixels). Extensive studies confirm their unrestricted suitability for use with food - stuffs. Another important factor is that printed PET bottles are suitable for bottle-to-bottle recy - cling without restriction. Hall 5, Stand 127. Kilfrost will be demonstrating the benefits of inhibited glycols within the beverage industry. Kilfrost’s Cooltrans range of inhibited glycol- based heat transfer fluids is designed for process cooling applications and includes: • Cooltrans CT – A mono ethylene glycol-based heat transfer fluid; • Cooltrans Plus CTP – A mono propylene gly - col-based heat transfer fluid; and • Cooltrans Sustain CTS – A bio-derived, sus - tainably sourced propylene glycol-based concen - trate fluid. nology that uses high-intensive flashes of light to Heat transfer fluids can have a considerable sterilise packaging material without water and impact on the life span and reliability of a system without chemical products. Löhrke’s product due to problems caused by corrosion, therefore it portfolio also includes solutions for CIP (clean-in- is vital to select a product that has advanced gly - place), filling hygiene, disinfection with chlorine col inhibitors. A poor quality heat transfer fluid dioxide and ECA (electrochemical activated can lead to it becoming the most expensive part of water) and chemical storage. Hall 4, Stand 315. a heating or cooling system despite the low initial PET Engineering will showcase four projects cost. All of Kilfrost’s fluids exceed the ASTM D which have seen designers and engineers commit - 1384-05 corrosion test standard and provide high ted to developing packaging with a premium levels of corrosion protection. Cooltrans Plus and appearance using PET, a material which is usually Cooltrans Sustain also have low toxicity to ensure used for bulk products with a limited aesthetic product safety and the wellbeing of staff working appeal and chosen principally for its low weight, in processing plants. Hall 4, Stand 208. unbreakability and affordability advantages. Krones willl be showcasing its machines for The packaging proposed was thus born from a Packaging with a premium filling and packing and looks forward to dis - desire to ennoble PET by studying accessory ele - appearance using PET, by cussing clients’ needs at its stand. Hall 7A, Stand ments such as labels and over packaging in order PET Engineering. 514. to create not single shapes but product systems Löhrke will present its process hygiene solu - capable of reconfiguring popular perceptions of tions of the future, inlcuding robot-aided clean - PET bottles in the minds of bottlers and end con - ing. The cleaning robot Cleenius is recommended sumers. Twins, Hero, Diva and Valley will show to clean hard to access or dangerous areas of pro - that it is possible to make a container with great duction facilities. Tanks can be cleaned with shelf-appeal together with excellent mechanical, Cleenius from the inside, especially with complex unbreakability and, above all, affordability per - agitators, and also machinery during the produc - formance. tion period. PET Engineering is also partner to Petnology, A further emphasis will be Pulsed Light, a tech - the yearly conference. Hall 7, Stand 248-349. Rexam will showcase its range of beverage cans and special finishes, the largest in the industry, together with its award winning Fusion bottles. Rexam will showcase its latest innovation, the patent pending Editions technology that enables 8-24 variants of the same label to be produced simultaneously on a single pallet, together with the next generation of this technology, Super Premium Editions, which offers high definition printing of detailed images. Hall 4, Stand 115. PETnolog y will be a two-day conference with 40 presentations and workshops, presents with an all-new programme structure. The technological focus is accompanied by strategically orientated programme elements. Alongside the well-known technical presentations interactive workshops specifically designed for end customers, as well as company sessions with a special focus on strategy, will enrich the conference. One thematic empha - sis will address topics of quality control, such as the inspection and sniffer technology. SIPA continues to push back the boundaries of The Innofill Can DVD from KHS has a capacity of up to 120,000 cans per hour.. what is possible in production of high perform - Soft Drinks Internationa l – October 2014 ance ultra-lightweight PET preforms and containers. The Italian production technology specialist is now ready to unveil further cutting edge developments that will enable customers to take the next step in increasing the sustainability of their operations while producing packaging that meets the highest standards demanded by converters and consumers. In recent months, SIPA has introduced a series of innovations in equipment capable of producing containers substantially lighter than anything else on the market, and which still have outstanding mechanical performance, superior visual appeal, and excellent handling characteristics. At Brau, it is introducing the latest results of a major research and development pro - gramme, which will bring further benefits all along the supply chain and into consumers’ homes. SIPA has been involved in a two-year development pro - gramme that will help industry save energy and reduce emis - sions of carbon dioxide. The company has been working on projects relating to equipment for producing PET preforms and finished bottles. The development programme has now conclud - ed, and SIPA General Manager Enrico Gribaudo and his team will present the results for the first time at the Brau exhibition and PETnology 2014 conference. “What we can now show is the fruit of an intense effort across departments at SIPA that maximises the potential for synergies throughout the total process of conception, design, and produc - tion of containers,” Gribaudo says. “We are bringing everything together – something that no other player in the PET container world is capable of doing.” Hall 7, Stand 657. Wild is following the continuing consumer desire for natural products. For breweries and producers of non-alcoholic drinks, the company has market-ready concepts in its portfolio that will tap into new target groups and enable further growth. The focus is on natural flavour and colour options, innovative sweetening systems and new trends in the energy drinks segment. The desire for natural ingredients applies to all beverage cate - gories and this runs like a thread through Wild's innovative ideas. From beer-based and malted beverages to Fassbrausen or still drinks – the products are based on natural ingredients for flavours, colours and sweetener concepts. Premium beverages with freshly brewed tea are a highlight: this is a concept that impresses even the most demanding con - sumers and is sure to delight connoisseurs. Rounded off by nat - ural flavours with fruity taste, they provide special refreshment and a delicious experience. Hall 1, Stand 1-121. n

For producers of non-alcoholic drinks, Wild has market-ready concepts in its portfolio. 36 HEALTH InGREDIEnTS Soft Drinks Internationa l – October 2014 Digestive health benefits of soluble wheat bran extract

oluble wheat bran extract is a food grade, Sfibre-rich, water-soluble preparation that is produced by enzymatic extraction from wheat bran and contains high amounts of arabinoxylan- complete recovery of wheat bran AX at the end oligosaccharides (AXOS). It can be mixed into of the small intestine, indicating that wheat bran any food or beverage product such as dairy and AX are not digested in the stomach and small non-dairy beverages, and comprises ferulic acid, intestine (Holloway et al., 1980; Sandberg et al., Douwina virtually all of which is bound to AXOS whose 1981; Englyst and Cummings, 1985) . Bosscher presence contributes to the antioxidant proper - ties of the fibre. Digestive health benefits introduces The source material for the soluble wheat bran The digestive health benefits of soluble wheat extract is wheat bran. The AXOS fraction in sol - bran extract translate into: a) the generation of Cargill’s uble wheat bran extract is derived from partial beneficial short-chain fatty acids (SCFA) result - enzymatic hydrolysis of wheat bran arabinoxy - ing from carbohydrate fermentation, at the ingredient for lans (AX), the main hemicellulose type in the expense of protein fermentation in the colon. cell walls of cereals. Protein fermentation is known to create toxic wellbeing. Soluble wheat bran extract is principally compounds that may have carcinogenic poten - (>70%) composed of AXOS which are a mixture tial, and b) The prebiotic effect. of low molecular weight xylo- and arabinoxylo- Production of short-chain fatty acids (SCFA): oligosaccharides. The AXOS in soluble wheat A randomised controlled trial in healthy adults bran extract have an average degree of polymeri - conducted by Francois et al . (2012) showed sig - sation (avDP) between 3 and 8 and an arabinose nificantly lower faecal pH, increased total levels to xylose (A/X) ratio, also referred to as the aver - of faecal SCFA and individual levels of acetic age degree of arabinose substitution (avDS), acid, propionic acid and butyric acid relative to between 0.18 and 0.30. A further 20% of the sol - placebo intake (p<0.05) at an intake level of uble wheat bran extract is composed of other 10g/day of the soluble wheat bran extract. bran-extracted poly- and oligosaccharides con - Additionally, at the lower dose of 3g/day of sol - tributing to the cereal cell walls. uble wheat bran extract a significant increase in Soluble wheat bran extract comprises between faecal propionic acid levels was observed 1 and 3% ferulic acid, virtually all of which is (p<0.05). bound to AXOS. Ferulic acid is well known for In vitro studies using the SHIME reactor its antioxidant properties. (Sanchez et al., 2009) simulating the ascendant, transverse and descendant colon show the mid- A soluble dietary fibre colon compartment to be the main site of AXOS The non-digestibility of wheat or wheat bran AX fermentation. Lower generation of putrefactive has been previously investigated in human compounds, such as phenol and p-cresol, ileostomy patients and studies found nearly induced by AXOS fermentation was observed mainly in the transverse and descendant colon vessels. This is an important observation as it is mainly in the distal colon that intestinal-related diseases occur resulting from the presence of toxic metabolites. This is in agreement with observations made by Cloetens et al. (2010) who found significantly decreased levels of p-cresol in urine of human subjects participating in a randomised, placebo- controlled, crossover trial, after two weeks of consumption of the soluble wheat bran extract (10g/day) when compared to placebo (p<0.05). Similar outcomes were found in a study con - ducted by François et al. (2012) after two weeks of administration of soluble wheat bran extract (10g/day). A recent study conducted in healthy, pre- adolescent children (François et al., 2014) also found a significant decrease in markers of pro - Soft Drinks Internationa l – October 2014 DIGESTIVE HEALTH BEnEFITS 37 tein fermentation upon intake of soluble wheat plasma levels indicates that ferulic acid is readi - bran extract as indicated by low faecal levels of ly available for absorption upon AXOS inges - isobutyric acid and isovaleric acid when com - tion. pared with placebo (p<0.05). The prebiotic effect of soluble wheat bran extract has recently been repeated in a ran - Prebiotic effect domised, double-blind, placebo-controlled, Four randomised controlled trials, three in crossover trial in healthy, pre-adolescent chil - healthy adults (Maki et al., 2012; Francois et al., dren (François et al., 2014) showing a signifi - It can be 2012; Cloetens et al., 2010) and one in children cantly increase in faecal levels of mixed in (Francois et al., 2014) present evidence in rela - Bifidobacterium spp . (% of total microbiota) tion to faecal bacteria content upon supplemen - after three weeks consumption of 5g/day, when any food or tation with soluble wheat bran extract (doses compared to placebo (p<0.05). Importantly, solu - 6.25–14g/day). All trials compared the AXOS- ble wheat bran extract did not cause a change in beverage supplemented groups to either non-supplement - gastrointestinal distress for any of the surveyed ed, or maltodextrin control groups. The effect of symptoms (flatulence, abdominal pain/cramps, product such AXOS supplementation on increasing faecal urge to vomit) in this population group. Bifidobacterium spp. content relative to control as dairy and groups is consistent amongst studies. No signifi - Good tolerance non-dairy cant changes in total bacteria or other bacterial Very recently, a placebo-controlled, crossover, groups were found in the respective studies. human study was conducted to test tolerance of beverages. In the study of Maki et al. (2012) the prebiotic the soluble wheat bran extract. Gradually effect of AXOS in ready-to-eat cereal was shown increasing dosages of soluble wheat bran extract at a dose of 5g/day in a double-blind ran - were given in a liquid form to adult volunteers: domised, controlled, crossover trial in healthy 15g/day in the first week and 30g/day in the sec - adults. Three weeks of supplementation resulted ond week (compared to equal levels of oligofruc - in a selective increase in Bifidobacterium spp . tose) versus placebo. At 15g/day of soluble when compared to placebo (p<0.05). wheat bran extract, no gastrointestinal symp - Interestingly, postprandial levels of ferulic acid toms, with the only exception of mild flatulence, in plasma of volunteers showed a dose-depen - were reported. Contrary to oligofructose treat - dent increase in response to consumption of ment that increased overall gastrointestinal AXOS (2 and 5g/day). Ferulic acid is a phenolic symptom score by 1.9-fold (vs. placebo), dosages Douwina Bosscher, PhD, FIS compound that has known anti-oxidant proper - up to 30g/day of soluble wheat bran extract did is Global R&D and Nutrition ties and is present in soluble wheat bran extract not affect overall gastrointestinal symptom score Sciences Leader at Cargill. as linked with AXOS. The finding of increasing and were reported as well tolerated. n www.cargill.com 38 PRoCESSInG Soft Drinks Internationa l – October 2014 Gentle evaporation economical high quality products

oday, innovation alone is no longer the key to Twinning market share in the soft drinks mar - ket. Now, the consumer has introduced another parameter in selecting their drinks from the huge range on the supermarket shelf. The other key word is ‘natural’. ally primary structure, of nutritional ingredients. The race is on to provide interesting beverages Particularly susceptible are vitamins and anti- Glenn Pickett with outstanding flavour, based upon fruits and oxidants, but many other components are also introduces plants, retaining the maximum characteristics of affected. Although not directly of nutritional the source. In fact, this is now also extending value, colour is now frequently taken as an indi - Ederna’s new into colour. Gone are the days when bright, syn - cator of this value. Heat was cited frequently as thetic colours were all that was necessary to the greatest enemy to colour stability at this evapeos process, attract the eyes of the customer. Today, studying year’s Natural Colours conference in Munich. the contents list and looking out for the dreaded The use of vacuum reduces the level of which offers (for some) E numbers is practised by a significant volatile components in a product. These compo - proportion of consumers. nents may or may not have nutritional value, but the chance to Since drinks are of relatively low value per their absence has an impact on the product pro - volume, transporting them large distances is file and certainly upon the perception of the introduce uneconomical. This imposes a concentration quality of the product when consumed. innovative process with reconstitution of the original con - Concentration systems using filtration (MF, centration or the incorporation of the concen - UF, NF, RO…) force liquid through the selected drinks with trate into a mixture to produce the final drink filter. The more particles that are retained during after transport. The problem for most soft drinks filtration, the greater the blockage of the filter natural benefits. manufacturers is that current concentration tech - and the higher the pressure that needs to be nologies use methods unsuited to retaining natu - applied to ensure the passage of the filtered liq - ral characteristics of the drinks components. uid. This becomes a self-limiting process as pres - Heat has a significant destructive effect on the sures even higher than 60 bar cannot sustain secondary and tertiary structure; and occasion- acceptable flow rates as fouling increases. Concentration under pressure subjects mole - cules to shearing forces that modify their struc - ture and their nutritional value.

The objectives Any concentration process preserving nutrition - al values and maintaining the original colour offers a significant advantage to manufacturers. The ideal concentration process will use no heat (or low heat), no vacuum and very low pressure. The benefits to the manufacturer would be the retention of natural characteristics very close to the original and low cost of ownership of the concentration system.

The solution Ederna, an innovative company created in 2007 has developed and patented the evapeos process based upon osmotic concentration. This can be applied to liquid ingredients in the agri-food, cosmetics and health industries. So far, the tech - nology has achieved significant success in con - centrating fruit and vegetable juices, coffee, tea, milk products, proteins and other naturally occurring extracts. Specific advantages of the evapeos osmotic concentration process include: a large reduction in energy consumption, as well Molecular activity at the membrane boundary of the evapeos osmotic concentration system. Continued overleaf

40 PRoCESSInG Soft Drinks Internationa l – October 2014

Ederna manufactures its laboratory scale units used for proof of principle and orientation towards detailed process protocols. The latter are defined by trials on pilot scale units and implemented full scale production systems. Scale-up is linear. To ensure comprehensive sup - port at the industrial level, Ederna has contract - ed with an established partner. Specialising in membrane filtration, T.I.A., with 25 years’ expe - rience, designs, manufactures and installs indus - trial and pilot scale systems based upon all membrane filtration technologies. T.I.A., with more than 500 industrial systems installed worldwide, supports its customers at every stage of their project: assessment, feasibility trials, dimensioning and manufacturing of systems and optimisation of existing installations.

Industrial applications evapeos process is now entering industrial pro - duction environments. One of the first installa - tions is processing phycocyanin blue, extracted from spirulina, a blue-green algae. This particu - lar blue and that extracted from gardenias are the GENTLE EVAPORATIONE as the preservation of biological activity. only natural blue colorants stable over the long – continued from page 33 evapeos osmotic concentration operates by term. The FDA certified phycocyanin for human pumping the fluid to be concentrated across one consumption several months ago. side of a porous membrane and a highly concen - Trials are well advanced for the concentration trated mixture of salts (the osmotic agent) across of dairy products, opening the pathway to highly the other side. The dissolved salts strongly nutritious soft drinks, including milk and juice attract the water molecules that then traverse the blends. Success has also been achieved with cof - membrane, leaving a concentrated product. The fee and tea. More than fluid is recirculated until it reaches the required Fruit juices offer outstanding examples con - half of total concentration. The osmotic agent is regenerated cerning the maintenance of natural activity. back to its original strength either in batch mode Using current thermal processing, the 5x concen - antioxidant or continuously using (low energy) MVR, or tration of melon juice, inherently unstable and another concentration process of the operator’s degrades rapidly, from 12° Brix to 60° Brix typi - activity is choice. cally results in approximately 40% retention of Since heat is a major enemy of natural food antioxidant activity. This increases to over 90% usually lost and beverage products and their associated com - with evapeos. In a 4x concentration of passion ponents, the evapeos process has been devel - fruit juice up to 60% TSS, vitamin C concentra - whereas oped to achieve high levels of concentration tion typically drops to around 11% of its original evapeos with very low energy levels; indeed, it is possi - value. This jumps to over 97% with evapeos. ble to operate at temperatures down to 10°C for The concentration of kiwi juice is another out - concentration excellent protection. Products that are able to standing example. More than half of total antiox - withstand heating can be processed at tempera - idant activity is usually lost whereas evapeos retains more tures up to 60°C, at increased concentration concentration retains more than 99% of these rates. Energy savings are between 40% and 98% valuable components. than 99% of compared to other concentration technologies, including incorporation of the regeneration of Advantages these valuable the osmotic agent. The main advantages of evapeos osmotic con - Vacuum can alter the sensory profile of prod - centration include: components. ucts by stripping out the lighter, more volatile • Huge energy savings components. No vacuum is applied during the • Reduced production cost evapeos process. • High retention of nutritional activity Pressure is applied to ever higher degrees in • Maintenance of flavour, colour & aroma membrane-based technologies, reaching up to 60 • Processing of sensitive products/innovation bar in reverse osmosis. The objective is to force • No effluent: reusable water as by-product

the solvent (water in most cases) through the • Ecological image promotion/low CO 2 output membrane, keeping back the larger molecules. The process eventually becomes self-defeating as The incorporation of evapeos process provides these molecules are trapped in the pores and the capability to producers to market soft drinks inhibit the passage of the water. Concentration of outstanding quality that can attract premium levels in these low energy processes are limited prices. At the same time, the reduced cost of pro - to between 10 and 20% TSS (Total Soluble duction enables increased margins to be Solids). evapeos operates at between one and achieved. In addition, the ability to process Glenn Pickett is VP Sales & two bars, but with almost identical pressures on products otherwise too highly sensitive to han - Marketing at Ederna. both sides of the membrane. A very slightly high - dle offers outstanding opportunities to introduce Tel: +33 953 774 612 er pressure on the product side ensures that any truly innovative ingredients and drinks that, Email: [email protected] (unlikely) leakage would see movement of prod - because of their exclusivity, generate more rev - www.ederna.com uct into the osmotic agent and not the reverse. enue. n

42 EVEnT PREVIEW Soft Drinks Internationa l – October 2014 Gulfood Manufacturing capitalising on unprecedented market demand

ulfood Manufacturing is the new home for Gingredients, processing, packaging and food logistics providers who service the rapidly grow - ing food and beverage production industries packaging and manufacturing sectors,” said Trixie established in the Middle East, Africa, Far East LohMirmand, Senior Vice-President, Events & and sub-continent. The event provides food man - Exhibitions Department, DWTC. “Gulfood ufacturers with the ingredients, equipment and Manufacturing will give international equipment, As the business improvement tools that enable more effi - logistics and cold chain suppliers a tailored biggest launch cient production and distribution. Gulfood investment platform to gain an operational Manufacturing has three focused sectors namely foothold in one of the world’s fastest growing mar - in the Dubai Food Logistics Middle East, ProPack Middle East kets. and Ingredients Middle East. “Internationally, the sector is seeing multi- World Trade Conceived to capitalise on unprecedented mar - billion dollar investments and Gulfood ket demand for the region’s food and beverage Manufacturing will help facilitate and accelerate Centre history, processing industry, Gulfood Manufacturing will regional development. The fact the show will be debut as the Middle East, Africa and South East the region’s largest-ever trade show launch speaks Gulfood Asia’s (MEASA) biggest-ever trade show launch. volumes about how international suppliers, pro - Manufacturing With more than 1,000 international suppliers ducers and manufacturers in various segmented participating in the specialist B2B platform, the industry sectors view the burgeoning regional will be held on inaugural show is expected to gather more than market.” 10,000 regional and global trade visitors, as well As a vessel conceived to spur growth, Gulfood 9-11 november another 1,500 delegates who will share the latest Manufacturing will leverage Dubai’s strategic industry insights, market trends and state-of-the- position as a recognised manufacturing and logis - 2014. art technology and product innovations in a cache tics gateway between East and West and the pri - of niche shows, conferences and technical work - mary re-export hub to emerging countries and shops. economies across MEASA. Industry heavyweights are primed to utilise With GCC food imports forecast to reach Gulfood Manufacturing’s unique proposition as a US$53.1 billion by 2020 according to a report by one-stop-shop to source the latest ingredients, the Economist Intelligence Unit, Gulfood processing machinery, packaging equipment and Manufacturing will reverse the ‘finished foods’ logistics, warehousing and cold chain solutions to focus of February’s annual Gulfood showcase and, enable faster, cheaper and cost-effective produc - instead, highlight the region’s ripe business tion of safer and more reliable products – key potential as a leading international manufacturing enablers in saving costs and increasing revenues and processing hub. MEASA’s largest-ever, indus - in the increasingly competitive global food trade try-specific Hosted Buyer Programme will be a industry. key asset in turning promise into product. “The Middle East is rightly viewed as a key Designed to enable large multinational food growth territory for the global food processing, producers to explore MEASA expansion avenues and empower regional food manufacturers to respond to increased customer demand by replac - ing and upgrading production line equipment, the Gulfood Manufacturing Hosted Buyer Programme in partnership with Tetra Pak will ensure compa - nies seeking the manufacturing business improve - ment tools needed to compete in increasingly competitive global markets make multi-million dollar investment decisions at the event. With influential buyers from Saudi Arabia, Kenya, Egypt, Turkey, South Africa, Algeria, Tunisia, Morocco, Libya, Iran, Nigeria and others attending the show, the Hosted Buyer Programme encapsulates the entire Gulfood Manufacturing mandate: to highlight growth avenues, prompt dialogue and increase inward investment. Soft Drinks Internationa l – October 2014 GuLFooD MAnuFACTuRInG 43

Aside from gathering the vast majority of the world’s major food and beverage processing play - ers, the event’s ‘unique business potential’ has already been hailed by Dubai’s Food and Beverage Manufacturing Business Group (FBMG) – a non- profit industry body for F&B manufacturers based in the Emirate. With established and industry newcomers from every corner of the globe heading to Gulfood Manufacturing to conduct high level networking and investment-driven discussions across the region’s food manufacturing sphere, the world looks set to follow suit.

ADM will present its diverse ingredient portfolio, including its range of cost-effective functional soy protein products Textura and Clarisoy, along with its line of high quality lecithins. ADM Cocoa will also highlight its vast range of premium cocoa ingredients for industrial customers, including its deZaan world renowned range of cocoa powders and Unicao 100% origin cocoa masses. ADM’s Clarisoy isolated soy protein range enables protein fortification in beverage systems. An important focus at this year’s event is ADM’s Clarisoy isolated soya protein range which enables protein fortification in beverage systems. As the world’s first vegetable-based protein offer - ing clarity and high quality protein nutrition, the The Colour Hoouse Clarisoy line has been specifically designed for use in low-pH beverage applications, including sports and recovery drinks. Hall S2, Stand C52. DSM will be showcasing how a little of the right 6JGRNCEG [QWT KOCIKPCVKQP ECP ECNN JQOG ingredient can have a big impact with its compre - hensive range of food, beverage and nutritional solutions. With new ingredients, formulations and services for dairy and juice products as well as dietary supplements supporting heart, joint, brain and eye health, DSM will highlight where small additions can make a big difference to the taste and health of consumer products. Juice processors can get more from their red fruits using the enzyme Rapidase Pro Color – typ - ically yielding 95% juice extraction compared to only 75% without enzymes. As well as saving around 20% in production costs, a new DSM Continued overleaf

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Sensient Food Colors Europe will showcase its widest d d w c o l o u r . c o m range of products to date. 44 EVEnT PREVIEW Soft Drinks Internationa l – October 2014

Flowcrete Middle East will be demonstrating how its antimicrobial flooring system can help the region’s food and beverage industry meet stan - dards such as the Hazard Analysis and Critical Control Point (HACCP) system. The HACCP rules state that floors within food and beverage industry environments need to be ‘durable, smooth, cleanable and suitable for the manufacturer’s operations’ whilst also providing a surface that is ‘waterproof, non-slippery, non- absorbent, easily washable’ and ‘non-porous’. Hall 4, Stand A4-19. Sensient Food Colors Europe will showcase its widest range of products to date. With offices now in Dubai, Sensient Colors is proud to be able to offer customers a unique combination of global colour expertise and innovation with local cus - tomer service and support. The company has a broad portfolio of natural and synthetic colour solutions available for food and beverage manu - facturers. “Innovative colour solutions for a wide range of GULFOOD report shows that the use of enzymes doubles the applications will be on display, with particular MANUFACTURING amount of the antioxidant anthocyan present in focus on dairy, beverage, and confectionary appli - – continued from page 43 coloured juices and increases consumer appeal. cation ideas,” explains Neil Philpott, Sensient’s Visitors also will have the opportunity to learn local Manager for the Dubai office. “As companies about Fortitech Premixes. With the ability to forti - address potential changes in GCC regulations for fy any application with any nutrient, anywhere in colour, Sensient is ideally placed to assist with the world, Fortitech Premixes by DSM is the one- the reformulation of many foods to use naturally stop-shop for all formulation needs. These sourced colour solutions. We have gained exten - include tablets, sachets and capsules for food, sive experience in this particular area and can beverage and pharmaceutical applications. Hall work closely with customers, advising on success - S2, B30. ful end product conversion from synthetic to nat - Döhler Middle East is inviting visitors to take a ural colours.” Hall S3, Stand A16. multi-sensory journey of discovery through the Wild will present innovative on trend concepts world of food and beverages. It will showcase a based on natural ingredients. The wide- ranging broad portfolio of natural ingredients and ingredi - portfolio for the trade fair includes trail-blazing ent systems, as well as innovative ideas for food concepts for malt beverages, functional still and beverages in which all the ingredients are in drinks and energy drinks as well as mint flavours perfect harmony. Guided by the principle ‘We for the food and beverage industry. Bring Ideas To Life’, and will present innovative Malt beverages are one of today’s key trends, ideas for food and beverages that range from and in the Middle East they are associated with refreshing carbonated soft drinks and juicy energy naturalness and a healthy diet. Wild’s malt and drinks to aqua plus and malt beverages, juices and energy concepts bring this trend to life. nectars. All these innovations are based on the Wild is also setting standards in still drinks extensive product portfolio of natural ingredients, and in the dynamic energy drinks market, and consisting of flavours, colours, health & nutrition will present innovative ideas which feature a ingredients, cereal ingredients, dairy ingredients, fusion of malt and energy drinks, both of which speciality ingredients, fruit & vegetable ingredi - are market drivers in this successful segment. ents and ingredient systems. Hall S3, Stand A26. Hall S3, Stand C34. n

The Soft Drinks International International Soft Drinks Conference London 2015

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Register your interest now! www.softdrinksinternational.com/conference

46 ASEPTIC FILLInG Soft Drinks Internationa l – October 2014 Low output solution for aseptic production

everage manufacturers can now benefit from Baseptic technology for smaller production runs with a low-output integrated aseptic blow- fill-cap solution from Sidel. Introduced in response to market demand, this Sidel low out - put aseptic Combi Predis/Capdis FMa is based on the dry preform and cap decontamination As product technology already successfully implemented portfolios from and proven by major names in beverage manu - facture throughout the world. beverage With a standard output of 12,000 bottles per hour (bph) for a 1 litre bottle, the low output duction of fruit pieces, are more common; and manufacturers solution can accommodate high and low acid there is also the wider functionality role of bev - products packaged in all common bottle vol - erages, particularly in terms of the expanding have developed, umes required by the market – between 0.2 litre market for health drinks. and 2 litre, with outputs of up to 16,000 bph. It Prior to a wide scale roll out, beverage manu - there is an brings a new dimension to Sidel’s range of asep - facturers often produce these products in small tic Combi Predis/Capdis FMa solutions, which, batches in order to market test them and gauge increasing with capacities of up to 48,000 bph, has set the consumer reactions before moving towards large requirement for new aseptic standard for the beverage and dairy scale production. These sophisticated products, industries. positioned in niche markets, must be produced low output on slower-moving lines. Low output production Market drivers for the new launch can also be a practical solution in regional mar - aseptic filling Greater potential in low-output aseptic produc - kets which require smaller product volumes. tion is an increasing requirement worldwide, In the dairy industry, low output packaging solutions , particularly in regions like Europe, Central and solutions are common, particularly in UHT milk South America. As consumer tastes mature, the production. This new low output aseptic Combi according to product portfolio from beverage manufacturers Predis/Capdis FMa offers competitive PET pack - Sidel. has developed. Increasingly innovative recipes aging solutions for this market. It also creates and flavours such as aloe vera or soja milk have potential differentiation through innovative been adopted; new textures, including the intro - packaging while providing the capability to eas - ily handle different shapes and formats.

Based on proven dry preform and cap decontamination technology The new low output version is based on the worldwide success of Sidel’s dry-preform and cap decontamination system – Predis and Capdis – which enables the sterilisation of all types of preforms and caps within an integrated blow-fill-cap solution. This cost-effective ver - sion offers significant environmental benefits. It provides 100% decontamination of the bottles and caps without the need for water and with very little chemicals by employing hydrogen per - oxide mist. Traditional aseptic filling systems that require bottle rinsing consume approximate - ly 100m 3 of water and 170 litres of chemicals per day for this specific kind of low-speed operation. It also reduces electrical consumption by up to 45% from the Ecoven compared with Sidel’s pre - vious generation of blowing solutions, all while ensuring excellent material distribution and bot - tle quality. The whole aseptic Combi equipped with dry preform and cap decontamination cuts annual Soft Drinks Internationa l – October 2014 LoW ouTPuT SoLuTIon 47 costs by up to 30% compared to dry bottle range of caps, whether flat or sport caps. The decontamination. Combi Predis/Capdis FMa offers all the advan - Dry preform decontamination technology tages associated with PET bottles, and, particu - improves food safety. It helps to protect liquid larly, the rigidity of the PET bottle neck packaging from micro-organisms, preserves the combined with caps specifically designed for integrity of sensitive drink products and length - aseptic packaging. This provides full tightness ens their shelf life, while keeping the taste natu - against micro-organisms and therefore excellent ral and pure. It is ideal for handling products for food safety of the product, even for UHT milk. ambient distribution (room temperature) and it This means there is no longer a need for the use can even extend products’ shelf life when dis - of aluminium foil, while also offering all the ben - tributed in the cold chain (refrigerated distribu - efits of the dry caps decontamination Capdis. As tion). It can also contribute to reformulating a result, the flexibility in production is comple - naturally sensitive products that were tradition - mented by economic and sustainability advan - ally packaged with preservatives. tages. Predis and Capdis are extremely simple to Compact and linear footprint operate. The aseptic low output Combi Attention has specifically been paid to the Predis/Capdis FMa maintains a completely asep - design of the low-output Combi Predis/Capdis tic filling environment without any need for FMa to accommodate it easily into new or exist - cleaning for a non-stop production of up to 120 ing plants through its ultra-compact footprint hours. Only a three-hour cleaning and sterilisa - (up to 30% reduction in the footprint compared tion time is required between two bottle-to-bottle with existing linear solutions). Its linear design productions. This solution is also proven to also allows for parallel packaging machines, a deliver quick and easy format and liquid typical layout in the milk industry. changeovers. With the latest innovations imple - With its special ‘plug and play’ conception, mented on the low output version, no operations on-site installation is simpler and faster and can are required for format changeover in the aseptic be managed in ‘hidden time’ while installing the zone, which means no loss of sterility and rest of the line. Despite its compact design, the reduced downtime on the line. The time The aseptic low platform remains ergonomic and straight- required for product and cap changeovers is also output Combi forward. Excellent accessibility to the machine’s reduced to a minimum, particularly given that in key components has been ensured, allowing some cases there are no parts to change when it Predis/Capdis operators to maintain and manage it easily. comes to product, shape or cap changeover. Finally, this aseptic low output Combi FMa maintains Flexibility with maximum uptime Predis/Capdis FMa can be supplied with aseptic Because bottles are blown from decontaminated injection of liquid or gas nitrogen before cap - a completely preforms and the empty bottle does not endure ping, in order to pressure packaging or protect any thermal stress, the Combi Predis/Capdis products sensitive to oxygen. aseptic filling FMa system provides total freedom of bottle “This is the best solution to meet today’s grow - design. This means beverage producers can ing demand for low output innovation for juices, environment utilise almost any type of intricate bottle shape, nectars, teas and also liquid dairy products, without any whether round or square, small or large, in many including UHT milk,” explains Guillaume different sizes, mainly from 0.2 litre to 2 litre. Rolland, Aseptic Product Manager. “It leverages need for Due to continuous by-the-neck transfers and the our unrivalled innovation in aseptic dry-preform absence of thermal stress, there is no limit in and cap technology, maintaining beverage quali - cleaning for a terms of bottle lightweighting. Beverage produc - ty and protecting liquid packaging from micro- ers can easily customise their bottles with a large organisms.” n non-stop production of up to 120 hours.

www.sidel.com

48 DEVELoPMEnTS Soft Drinks Internationa l – October 2014

NG Evo is a proprietary thermoplastic designed for high speed running with excep - tionally low noise and energy requirements. Based on original NG resin, the new NG Processing Evo has a lower coefficient of friction, higher breaking load, greater elasticity and higher Flexible conveying wear resistance. The companion Nolu-S wear strips and guides reduce friction even further. They are made of a special resin EMErSON'S Power Transmission Solutions with a solid lubricant that dramatically business has introduced its new System Plas reduces the coefficient of friction. The com - 2257 Series side-flexing modular plastic belt bination of NG Evo chain and Nolu-S wear for unit handling. The new belt features a strips can reduce a conveyor’s energy patent-pending universal design that allows requirements by up to 30%, with service life both left and right turns, and S-curves. as much as five times greater. Produced in the USA Series 2257 belt is Plant engineers can determine their own injection moulded with the new proprietary System Plas is a new conveyor from Emerson potential conveyor cost savings using a new NG Evo thermoplastic or long wearing XPG that can save costs and energy. mobile app that calculates cost reductions low-friction acetal. It is available in a one inch from various choices of motors, drives and (25.4 mm) pitch, in standard widths of nine as 17.13 inches, excellent for compact sys - flat-top conveyor chains, as well as quick to 24 inches, with four different clip styles to tem layouts or spiral conveyors. Thermoplas - changeover guide rails. The free mobile app meet the retention requirements of the tic construction makes the belt highly can be obtained from the mobile app page application. rated for a maximum working resistant to thermal changes, corrosive at www.emerson-ept.com. load of 450 lb (2,000 N), it is ideal for unit chemicals and abrasion. A low coefficient of handling applications where it can maintain friction and low moisture absorption allow product orientation through turns. Series conveyance of heavy loads with minimal www.softdrinksinternational.com 2257 belt handles a minimum radius as small horsepower. Coating protects Solids handling cold rooms for beverages vIESSMANN is strengthening its cold room FOr the producers of fruit beverages with hygiene package with the development of a a solids content like pulp or fruit chunks, a new powder coating for all surfaces of ele - new, affordable option is now available for ments both exterior and interior walls, floors aseptic handling of solids. Krones has devel - and ceilings. The antimicrobial coating – now oped the DosaFlex aseptic container sta - available as standard on viessmann’s Tecto tion for product-friendly dosing of aseptic Standard and Tecto Special cold room components in finished beverages with a ranges – ensures the hygienic protective solids content. This has been made possible coating on viessmann products is maintained by the first-time provision of product com - for longer. ponents with an increased concentration of viessmann’s SmartProtec demonstrated solids in aseptic containers – an option that advanced performance in product testing, used to be offered only for aromas and combating 20% more microbial strains than concentrates. The aseptic containers can, if The new DosaFlex aseptic system from Krones the company’s previous coating, SilverProtec, required, be pressurised with an overlay of allows solids handling in fruit beverages. which contained antibacterial properties sterile air or nitrogen. This prevents recont - alone. amination or absorption of unwanted sub - SmartProtec powder protection remains stances such as oxygen. For continuous test markets. The container station is inte - within the coating to better influence, for operation, two container connections can grated between the units for continuous the lifetime of the cold room, the environ - be used alternately. To ensure fast container product treatment and the filler. The fin - ment and improve the hygienic properties of changeovers, the connections are sterilised ished beverage is blended using controlled product surfaces. with steam before the product path is dosing in a double-seat valve with an adja - Jim Whelan, Director of International Busi - opened. cent vapour seal, designed to cope with ness at viessmann refrigeration said, “viess - In the single flow process, compounds aseptic processes. For low acid products, a mann is well known as a technology leader with a solids content were non-aseptically vapour seal is additionally provided in the in high end, bespoke and uniquely designed blended before the beverage processing condensate drain, so as to ensure a sterile cold rooms and stores. The new SmartPro - section and then heated up together with production process even with sensitive tec powder coating is the result of ongoing the fruit-juice content in a UHT system. products. research and development to improve the The disadvantage here is that the liquid The rate of damage to particles that are hygiene qualities of our products by the content also has to be heated up for signif - larger than 3x3x3mm is below 5%, while r&D team in Germany.” icantly longer than necessary, with a result - the dosing accuracy lies at +/-0.3% of the ant impairment of the quality. dosing quantity involved: both of these fig - The newly developed DosaFlex aseptic ures are significantly lower than those container station, with its attractive price- encountered in classical single-flow performance ratio and its minimised foot - processes. The aseptic container station also print, is also particularly suitable for scores highly in terms of eco-compatibility: SmartProtec antimicrobial coating protects beverage producers that want to try out it bears the Krones enviro seal for energy- cold rooms from contamination. new beverages with a solids content on and media-efficiency. World‘s Leading Trade Fair for the Beverage and Liquid Food Industry www.drinktec.com

September 11 – 15, 2017 Messe München, Germany

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50 DEVELoPMEnTS Soft Drinks Internationa l – October 2014

new innovations that can help us achieve this goal. The Sidel ECO Booster is a great exam - ple of this, resulting in a significant reduction of our blowing air pressure and oven electric - Packaging ity use across four of our lines." To maximise energy savings for customers, Blowing pressure Sidel has developed a complete range of line improvement options and upgrades with a reduced by 50% focus on quantifiable savings and quick return on investment (rOI), calling heavily upon its vast experience in PET packaging production SAvING money and increasing efficiency are technology. Its ECO Booster service analyses primary goals for many businesses. Most a line to identify potential opportunities for recognise the importance of environmental savings using these technologies. Efficiency responsibility. For Midwest Coca-Cola, an measurement tools can be installed that auto - operating unit of Coca-Cola refreshments, matically record the consumption of all utili - the world's third largest independent Coca- ties (air, water, electricity and carbon dioxide) Cola bottler, Sidel Services has demonstrated by individual machines, lines, production zones just how simple it can be to achieve these or even an entire plant. As well as measuring goals. consumption and calculating energy costs per By implementing its ECO Booster service bottle produced, the service and tools pro - on four of Midwest Coca-Cola’s SBO14/14 vide the ability to facilitate correlation blow moulding machines, encompassing vari - between consumption levels and different ous bottle formats, Sidel has helped the bot - production procedures (start-up, shut-down, Sidel has helped to significantly reduce blower tler to make significant reductions in both the changeover and cleaning). This information pressure at Midwest Coca-Cola. blowing pressure and the blowing ovens’ use can then be used by beverage producers to of electricity. Across 10 different bottle for - effectively support initiatives for reducing mats, the average reduction in blowing pres - time, the company was looking to reduce the waste. sure was 45.9% (the lowest being 19.4% and environmental impact of its processes and With the proposals agreed by Midwest the highest 50.7%). The average reduction in that of its resource use. Midwest called in Coca-Cola, a plan of action was implemented. the ovens’ energy consumption was 22.3% Sidel, the leading provider of PET solutions In addition to the servicing itself, Sidel can (with the lowest saving being 15.7% and the for liquid packaging, in the hope of achieving also put in place consumption monitoring and highest being 38.1%). tangible cost and energy savings through a process control tools as well as additional lab - The Midwest Coca-Cola Bottling Company detailed overview of existing line conditions oratory or production control equipment. is located in Eagan, Minnesota, USA. The during full production. Maintenance Manager Jim Tierney com - company manufactures bottles and distributes Jim Tierney, Maintenance Manager of The mented: “Having the Sidel experts work with Coca-Cola products throughout much of the Midwest Coca-Cola Bottling Company, our own guys to adapt our equipment Midwestern area of the USA. The company explains: "reduced resource use means brought peace of mind that the intervention wanted to maximise its profitability by reduced costs, which is a sustainability win- would be quick and easy, and ultimately led increasing its production efficiency and min - win for us. For this reason we are always to a short return to production and faster imising its operational costs. At the same looking to speak with our partners about rOI.” Tetra Pak invests €65 million in Brazil

TETrA Pak has completed a €65 million upgrade for its packaging material plant in Ponta Grossa, Brazil. The project increases the capacity of the plant by 70% to 13 billion packs and brings the Brazilian total to 22 bil - lion, meeting both domestic and export demands in the region. The upgrade, which started in 2012, also broadens the capability of the Ponta Grossa plant to produce a wider range of packages Ponta Grossa Mayor Marcelo Rangel, Paraná State Vice-Governor Flavio Arns, Jackson Jesus Ponta and sizes, including advanced formats such as Grossa Plant Converting Director, Dennis Jönsson Tetra Pak CEO and Paulo Nigro Cluster VP for North, Tetra Brik Aseptic 1000 Edge, Tetra Gemina Central and South America. Aseptic 1000 and Tetra Top. “Brazil is the second largest market for volume growth, but also for product differen - increased production capacity in the region. Tetra Pak globally. When we started operat - tiation and improved functionality.” “Our success has been enabled by the ing in the country 57 years ago, our monthly Domestic demand for carton packaging in growth of the dairy and beverage industry in production was about 25 million packs, which Brazil has been growing steadily at 5.5% the countries we serve. This investment today represents just half a day’s output”, CAGr since 2007, with 13 billion Tetra Pak demonstrates our commitment to support - says Paulo Nigro, Cluster vice President of packages sold in 2013. The beverage segment ing customers in the Latin American region Tetra Pak North, Central & South America. grew by 20% last year, driven by the 100% with products and services of exceptional “The upgrade of the Ponta Grossa plant is juice category. Other markets in Latin Amer - quality and performance, helping them to a strategic move that enables us to stay one ica, such as the Andean and Caribbean coun - achieve their growth ambitions,” concludes step ahead of customer needs, not only for tries, are also growing and demanding Nigro. be of a readable quality and match the bar - Sick Sensing code to ensure the right data is associated with the right pack. With the launch of a the innovations SICK Lector 620 OCr scanner Optical Char - acter recognition, Optical Character verifica - SENSING technologies from Sick UK tion, 2D and barcode reading are combined launched at the PPMA Show 2014 will in a single device to provide outstanding ensure that even the most challenging pack - reading capability for quality validation and aging materials, labelling and designs can be traceability. detected reliably without compromising pro - The Sick DeltaPac is a ‘breakthrough‘ in duction efficiency, says the company. sensing for packaging applications using Sick’s packaging and processing product patented technology to eliminate the need to specialists were on hand to discuss with visi - separate packs on a FMCG production line. Sick launched a number of inspection tors how a range of product innovations are Where previously a clear gap had to be left innovations at the PPMA show. designed to increase throughput, save produc - between packs, the Sick DeltaPac differenti - tion costs, reduce downtime and support ates between packs in a completely new way, quality validation and traceability. such as picking, placing, labelling and printing. detecting changes in their outline contours at Headlining new technologies developed for Even matt black – one of the difficult pack - speeds of up to 3m per second and 200,000 packaging processing applications at the show aging colours – is no problem for the new units an hour. The result is more reliable included a range of products designed to Sick W2S family of sub-miniature photo- upstream process control and downstream detect the packaging that many sensors find electric positioning sensors. The W2S enables accuracy for printing, labelling and palletisa - difficult or impossible to ‘see’ reliably. high speed conveying lines to integrate mod - tion. The Sick TranspaTect photoelectric distance ern sensing power cost-effectively, even with Even the simplest of innovations can reap sensor achieves the most advanced detection the most challenging of packaging designs, rewards on conveyor lines. The super-fast new to date of clear materials and films and is par - including jet black, brightly coloured, matt, and mounting design for the compact and tough ticularly suited for transparent and semi- transparent or highly reflective objectives. Sick G10 sensor enables engineers to install transparent trays and bottles, claims the com - All packaging needs human readable on- new or replacement optical sensors in just 10 pany. The Sick TranspaTect’s high optical per - pack data, such as batch, lot numbers and sections. Thanks to its unique Q-mount formance and detection accuracy promise best before expiry dates. These numbers, let - screw less systems the G10 can be set up on improved production efficiencies in processes ters, symbols and codes need to be verified, its bracket in a few simple clicks.

Pro Mach acquires and integrates solutions for opening discussion and raising wider aware - primary and secondary ness of the benefits of glass. Essentially we Pace Packaging packaging, flexible packag - want to ignite an army of glass supporters.” ing, end of line packaging, While it seems more products are being material handling, and iden - moved from glass into plastic, research PrO Mach has acquired Pace Packaging, a tification and tracking. In shows 74% of consumers prefer to buy their leading global manufacturer of automated recent years Pro Mach has favourite food and drinks in glass (InSites bottle unscramblers and orientors based in increased its focus on markets outside 2010). Fairfield, New Jersey, USA. Pace brings added North America, particularly Latin America In May, Friends of Glass commissioned a capabilities in bottle handling and comple - and Europe. new consumer survey that asked 8,000 peo - ments existing strengths in high speed filling ple across Europe about their attitudes and and capping offered by Pro Mach brands, health concerns towards many common Federal, Fowler, and Zalkin. Pro Mach’s Bot - App for glass types of food and drink packaging. One of tling & Capping Group continues to grow the key findings was that 81% of UK con - rapidly with operations in North America sumers have some concern about food and Europe and a strong global customer A NEW Friends of Glass Facebook app has being contaminated by packaging. base in beverage, pharmaceutical, food, con - been introduced, which will allow users to This concern was echoed at a recent sumer, and industrial goods. browse, share and vote for their favourite Friends of Glass event, in which 10 ‘mum- Pace, founded more than 40 years ago, recipes presented in glass, with weekly prizes bloggers’ were invited alongside Tv presen - built its reputation on manufacturing high for the most popular. ter Cherry Healey, to learn how to cook quality, innovative systems that deliver high- The app launch comes at a time when dishes and present them in glass. When speed performance for a wide variety of healthy living has been branded the ‘new asked about their thoughts towards glass, bottle types and product applications. In standard of cool’ and sharing recipes and comments included glass being ‘safer’, ‘more addition to unscramblers and orientors, Pace images of food remains ever popular. The hygienic’ and ‘longer-lasting’. also manufactures conveyor cleaning systems app, which is being rolled out this week, is for filling and bottling lines. Pace President available on Friends of Glass Facebook pages Ken regula will join Pro Mach as vice Presi - across Europe, boasting nearly 50,000 fol - dent and General Manager, reporting to Pro lowers from countries such as the UK, Mach’s Bottling & Capping Group President France, Germany, Italy and Spain. Don Cotney. Pace vice President of Sales Head of Container Affairs at British Glass Glenn Kelley will also join Pro Mach and and Friends of Glass spokesperson, rebecca continue leading selling efforts in the same Cocking said: “In reaching out through differ - role. ent channels, we hope to find new ways of Pro Mach is one of North America’s engaging with consumers while showing that largest packaging and processing machinery glass continues to move with the times. In manufacturers and integrated system many ways we’re very lucky, supporters of glass are extremely passionate and will read - providers, with more than 20 equipment Guests at a recent Friends of Glass event ily communicate its qualities as a material. brands sold throughout the world. In addi - learned about glass packaging. tion to bottling and capping, it manufactures We want to take these conversations online, 52 GREEn ISSuES Soft Drinks Internationa l – October 2014

won’t always choose to return cans or bottles to the recycling point. These include energy Environment drinks containers,” Nur - minen said. Finns encouraged Palpa is now working with government envi - Pasi Nurminen, ronment agencies to to recycle CEO of Palpa, raise public awareness Finland’s around recycling, and to returnable scheme THE Finnish Department of Environment has promote responsible operator. launched a new joint awareness campaign habits. “Too many bot - with Palpa, Finland’s returnable scheme oper - tles and cans still end up ator, to encourage Finns to recycle beverage in household waste,” said Nurminen. cans and bottles. Palpa entered a joint venture partnership A report by Palpa estimates that the with the City of Helsinki in March to launch a annual rate of non-returns is running at 60 recycling pilot-project in Hesperia Park, million cans and bottles. This rate of non- Helsinki’s biggest central public park. Can and returns equates to €9 million in lost cash bottle collection tubes were placed adjacent refunds that went unclaimed by consumers to park benches and at seating in nearby from recycling stations in 2013. metro stations. The tubes are emptied by the Finland ranks among the top countries in Finns are being encouraged to recycle by City’s municipal park cleaning service several the world when it comes to recycling. As placing collection containers in public places. times a day, with bottles and cans transported much as 95% of returnable cans and bottles to central recycling stations. are recycled and deposits reclaimed. The gov - returnable cans and bottles represents a sig - Palpa has considered but rejected the idea ernment’s objective is to achieve a 100% nificant amount, not to mention the €9 mil - of increasing the cash refund on deposits to return and refund rate by 2018. lion monetary value lost by consumers who further encourage consumers to take their According to return-and-refund scheme fail to reclaim their deposits,” said Pasi Nurmi - bottles and cans to recycling stations. operator Palpa, Finnish consumers purchase nen, Palpa’s CEO. “This is something we have looked at, but around 1.2 billion cans and bottles of bever - Mobility is one factor which explains why if we increase the deposit amount, it would ages every year, with the majority being in the the returnable rate isn’t higher, said Nurmi - no longer act as an incentive. It might even 33 decilitre size category. nen. tempt soft drinks producers to avoid the “This is a lot of waste since even 5% of all “When people are on the move, they recycling system altogether,” said Nurminen. Energy reduction for blow moulding

PLASTIC Technologies, Inc (PTI), a global leader in polyethylene terephthalate (PET) package development, is embarking on an initiative to help bottle producers reduce their energy costs. The company has already successfully reduced costs for a handful of North Amer - ican brand owners who are manufacturing their own bottles by as much as a half a mil - lion dollars annually per plant. Its goal is to expand the initiative to other companies as well as countries. Stretch blow moulding equipment requires a significant amount of energy – both compressed air and electrical – to pro - duce bottles. Creating an effective and effi - PTI is helping companies to reduce energy and costs in their blow moulding operations. cient process, as well as monitoring and maintaining optimal process settings, can result in significant energy cost reduction. Miller, vice President, Technical Services, PTI. ance validation. These efforts will also help produce contain - In order to custom design an energy sav - “In today’s environmentally conscious ers that meet all of the required quality ings plan, PTI does a careful analysis of all environment, companies go out of their way standards. bottle manufacturing stages via a multistep to drive weight out of bottles and other “The key to creating a successful energy review. This includes bottle production (pre - packaging components, but they often over - reduction programme is to consider air form, bottle, relationship between the two look the significant amount of energy waste delivery and air demand requirements at the and production platform); process purpose that occurs when running the equipment,” same time. In the past, companies have (package, quality, optimise process and line said Miller. “Depending on how inefficient tended to focus on these as separate areas efficiency); machine conditions/capabilities energy usage is, this can be a goldmine of and not in concert with one another. Using (supply and quality of air); blowing cycle ‘found money’ for the company. If several a systems approach is the key to optimising review; oven control setup and configuration; plants are involved, the energy savings can operational improvements,” said Donald process development and package perform - be well over a million dollars annually.” Soft Drinks Internationa l – October 2014 EnVIRonMEnT 53 More than the The Phoenix kids’ weight in Love Project recyclables NEW Zealand bottler Phoenix Organics, part of the Charlie’s group of beverage companies, WHEN F&N Beverages extended its pio - has built a strong regional reputation for its neering school-based recyclables project to CSDs throughout Australasia and some Asian Penang, no-one was quite sure if the for - markets. To earn the organic tag and retain it mula that had worked so well in high-popu - with full credibility, Phoenix keeps to strict lation Shah Alam could be replicated raw material sourcing and processing require - Winners in the Penang recyclables competition elsewhere in Malaysia. ments. All involved are delighted that it has set - But it also takes its environmental purity tled in rapidly as a major success. classroom setting.” responsibilities further, working with commu - As well as the bottler, the project includes Goh commented that “although we could nity organisations Sustainable Coastlines and the local government, educational system not award all schools, we believe that the Tangaroa Blue Foundation to create a beach and, for the first time this year, Tetra Pak. bigger reward lies in knowing they have clean-up venture under a ‘Love Project’ ban - In the 2014 recycling drive, which is struc - touched others by their exemplary efforts. It ner. For a small country, NZ is marvellously tured as a competition between schools but is our hope that they will carry on the endowed with thousands of kilometres of also extends into homes and communities, effort and inspire many others to promote a beaches, mostly on the Pacific Ocean and Tas - Penang children brought in an impressive greener Malaysia, creating a continuous rip - man Sea. 88,456kg of recyclables. ple effect.” To launch the Phoenix Love Project the The project covered 94 schools. Pre-schoolers joined the action this year, bottler has collaborated with three artists – “Sometimes, the most influential individu - along with primary and secondary schools. two NZ-based and one in Australia – to cre - als for the young are not the adults but Cash prizes were awarded to winners in ate limited edition labels for its Organic Cola, more often their own peers,” commented each age group. There were also special Lemonade and Ginger Beer. Taking part are F&N Beverages executive Cariessa Goh at prizes for Tetra Pak materials collected. Mica Still (Wellington), Meghan Geliza (Auck - the prize-giving. The first-placed pre-school achieved more land) and Mulga (Sydney). “Over the last few years, the children than the youngsters’ weight in recyclables. “The Phoenix Love Project is a public have been an excellent inspiration to oth - F&N Beverages is particularly pleased that shout-out through art, replacing the usual ers, encouraging more schools to partici - the Penang initiative has spread widely into drink labels with bottle-sized art so that pate in the campaign and creating a the community, helping people realise the everyone can have a hand in being part of a recycling culture amidst and beyond their many benefits of recycling. national thank you for keeping our coasts clean,” says brand manager Emma Punter. The limited edition bottles are being sold Tetra Pak releases billion packages were deliv - in cafés around Australia and NZ. ered to customers featuring Sustainability bio-based caps (made from plastic derived from sugar update cane), nearly doubling the number sold in 2012. • Tetra Pak put consider - TETrA Pak has released its Sustainability able effort into developing Update 2014. The report highlights the com - robust systems and meth - pany’s 2013 achievements in the areas of ods to reliably collect cli - environmental performance, social responsibil - mate data. The 2013 results, Tetra Pak ity and good governance. which have been audited recycled 43 Examples of the company’s progress in and validated by independ - billion packages 2013 included: ent external consultants, in 2013. • More than 64 million school children showed that the company received milk or other nutritious drinks in is making steady progress Tetra Pak packages. For example, Tetra Pak’s towards its 2020 targets – to cap climate involvement in a school milk programme in impact across the value chain to 2010 levels, Myanmar, launched in June 2013, has enabled despite business growth. 45,000 school children to receive safe, pack - “The Tetra Pak brand is founded on a aged milk for three years. promise: Protect What’s Good. At its core, • Tetra Pak and Tetra Laval Food for Devel - that’s about protecting food – which has long opment expanded joint activities on Dairy lain at the very heart of our business agenda. Hubs. In partnership with PrAN Dairy Ltd, But it goes further. It is also about protecting two Dairy Hubs were set up in Bangladesh as people: our employees, the communities in collection stations with testing and cooling which we operate, and society as a whole. facilities, while at the same time serving as And it is about protecting futures; by develop - Beach clean-up limited edition bottles. training centres for the local farmers. This has ing the products and services that will support enabled the average daily yield per cow to the future business growth of our customers, rise by 80% and the average monthly income and by acting and operating in ways that best of 2,000 smallholder farmers to more than protect the future of our planet,” said Dennis Send your news to double from October 2010 to December Jönsson, President and CEO, Tetra Pak Group, 2013. “Tetra Pak produces the Sustainability Update news@ • Tetra Pak continued to lead the industry on an annual basis to explain how we are softdrinksinternational.com towards fully renewable packages. In 2013, 1.1 delivering on that promise.” 54 PEoPLE Soft Drinks Internationa l – October 2014

The Coca-Cola Company has announced that after more than seven years of distin - guished leadership and service as the Com - pany’s Chief Marketing and Commercial Human resources Officer, Joe Tripodi will retire from the Com - pany at the end of February 2015. Tripodi APPOINTMENTS will be succeeded by Marcos De Quinto , who is currently President of the Iberia Busi - ness Unit and vice President, Europe Group. AT its meeting on 26 September 2014, the The international producer of high value- Nestlé Board of Directors supported the added packaging products and solutions, proposal to create a new Executive Board Clondalkin Group, has appointed Rienk Jan function, ‘Nestlé Business Excellence’, and to van der Kooi as Managing Director of its redefine Zone Europe and Zone Asia, Ocea - Engineered Films business unit in The Nether - nia and Africa (AOA). Chris Johnson , cur - lands, within the Group's Flexible Packaging rently Executive vice President in charge of Division. van der Kooi has been with Clon - Zone Americas, will assume his new responsi - dalkin since August 2010 and has led Clon - bility as Executive vice President, Nestlé Busi - dalkin Flexible Packaging Grootegast over the ness Excellence Laurent Freixe will succeed past two years. He will be focused on main - Chris Johnson as Executive vice President in taining the business growth in existing and charge of Zone Americas. Over the last six new markets at the division's facilities in Har - years, Laurent Freixe has successfully led lingen and Wieringerwerf, in addition to build - Zone Europe, which outperformed competi - ing closer working links with Grootegast. tion in difficult times. van der Kooi will continue to have ongoing Following the acquisition of Wild by DSM, responsibility for Grootegast. Greg Morris will be President of the Wild Clockwise from top left: Chris Johnson, Vince Vincent Doumeizel has been appointed Flavors and Specialty Ingredients business unit. Macciocchi, Marcos De Quinto and Rienk Jan vice President – Strategic Marketing Food He most recently was ADM’s President, van der Kooi. and Beverage at food and drink quality assur - North American Oilseeds Processing. Wild ance company Lr Management Systems North American Chief Operating Officer including the company’s innovation and cus - (LrQA) with effect from 1 October 2014. In Vince Macciocchi has been named Global tomer excellence efforts. his new role, Doumeizel will focus on further President, Wild Flavors. In addition to leading Mike Ponder , Wild’s Chief Executive Offi - strengthening the strategic direction and the Wild Flavors business worldwide, Mac - cer, recently announced his retirement and reach of LrQA’s global food business, ciocchi will be responsible for designing the will join former majority owner Dr. Hans- through the delivery of existing services and a new business unit’s go-to-market strategy and Peter Wild on an advisory board for the wider portfolio designed to meet the needs will play a key role in several ADM initiatives, business. of the thousands of food sector organisations worldwide. Canmaking who attend”. of delivering improve - The first customer to take courses at the ments throughout the Academy expands Academy of Canmaking and Seaming was supply chain e.g. through Carlsberg, which signed up four of its engi - the reduction of waste, neers for a Seamer training course earlier this using resources such as AFTEr successfully launching the world’s first month. The course was taught on the Ferrum energy, water and raw Academy of Canmaking and Seaming in March ‘F’ Series and included Seam Evaluation as materials more efficiently this year CMB Engineering, a leading world - well as Seamer Gold Plan setting. or improving the produc - wide provider of canmaking machinery, is Melanie Leech, tivity of food and drink pleased to announce the expansion of its new Director General manufacturing and pro - Academy in Shipley, UK. The Academy was ini - Funding for at the FDF. cessing operations. tially launched with a workshop area where This new fund provides practical lessons could be conducted with projects an opportunity to grow the UK’s food engi - some of the most popular machines on the neering capability, through the National Cen - shop floor, such as the CMB5000 Bodymaker tre of Excellence for Food Engineering and CMB550 Trimmer (CMB 5500 Can - THE Food and Drink Federation (FDF) in the (NCEFE) at Sheffield Hallam University, by maker). UK welcomes the announcement from Inno - bringing together industry and academia to With the recent completion of the Acad - vate UK (formerly Technology Strategy research and develop new and improved emy’s second development phase, the facility Board), Department for Environment, Food resource efficient solutions for the sector. now features three separate classrooms and rural Affairs (Defra) and the Biotechnol - Melanie Leech, Director General at Food where theory lessons will also take place. ogy and Biological Sciences research Council and Drink Federation said: “I am delighted the “We are very excited with the success the (BBSrC), which will invest up to £11 million importance of the food industry has been Academy has had since it first launched, and into new business projects to improve the recognised through this major new invest - we now look forward to providing more of resource efficiency and resilience of the UK ment, which will allow businesses to collabo - our customers with enhanced training, sup - food and drink supply chain. The competition, rate to find industry-wide innovative ported by our additional facility and ‘Improving food supply chain efficiency’, for engineering solutions, creating a more resilient resources. Our customers will benefit from a collaborative research and development proj - and resource-efficient food and drink manu - training-friendly environment for both practi - ects opens on 13 October 2014 (closing at facturing supply chain. Through initiatives such cal and theoretical lessons.” noted Steve noon on 3 December). as this fund and the development of the Williams, Academy Training Officer at CMB With the increasing pressures the industry National Centre of Excellence for Food Engi - Engineering, “We are confident that with the faces to produce more from less with fewer neering at Sheffield Hallam University, industry additional resources our training will be even resources, this new competition fund will will be able to unlock its growth potential and more effective and valuable to the engineers enable the industry to be in the driving seat drive competitive advantage.” The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

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So that if, during the next few months, the and Irish throats and for British and Irish 100 Years Ago trade accomplished will permit us to make digestion, will derive some satisfaction both ends meet, we shall have much to be from the fact that the foreign importation From the Mineral Water thankful for. during September was only a little over Trade Journal of Now, it is quite upon the cards that in one-fourth the quantity imported in many factories the reduced volume of September of 1913. Of course, we know october 1914 trade might demand the discharge of a that the war and the war only was the good many hands; and yet the loyalty of cause of this. Still we may fain hope that, the manufacturer in the present crisis for - having now learnt how excellent are the The War – an occasion to overhaul bids him to take such a step. How, then, British waters, the former patrons of the factory can those hands be utilised to profit and German and Austrian beverages will, when Like the little dog which yelps before it is advantage? the war is over, patriotically decide to hurt, the pessimist in the trade has begun There is no time like the present to make remain loyal to the home product. his wailing; and if one is tempted to listen a thorough and complete examination of all to him, we are in for a disastrous winter factory plant and machinery. Anything nec - New sterilising process season, and the correct attitude is that of essary in the shape of repairs should be put That distinguished scientist, Dr Sims moaning and wringing of hands. Some in hand now, and when spring arrives with Woodhead, has published in the medical people are only happy when they are mis - its certain boom in trade, the factory will be journals particulars of a method he has erable; and, with the members of the A.I.L. satisfactorily equipped to cope with it. devised for sterilising water supplies for League, they are having a high old time. troops on active service. He employs Thank goodness, this feeling is isolated; What the War means to foreign rivals bleaching powder as the sterilising agent, and the majority are preferring to bravely Naturally, the war associates a very much and tests whether sufficient has been battle under the motto of ‘Business as accentuated importance with the Board of employed by means of potassium iodide Usual’. Trade returns for September giving the and starch. From January to July trade was good, quantity of foreign aerated and mineral A chart has been prepared giving simple and the international crisis has not caught waters imported into these British and directions for using the test so that it can be us in an unsound position. The prices of Irish islands during the month. Well, those carried out by untrained persons. sugar and a few other commodities have of us who believe that British and Irish If valuable and effective in sterilising temporarily interfered with profit-making, wate3rs should be good enough for British water supplies for troops, might not the3 but there are hopeful signs that high prices process be effective and valuable for gener - are waning, and that supplies will be good. al aerated beverage purposes? Sourced from the SDI archive

A phrasebook with a difference will do 50 Years Ago much of their ‘talking’ for them. Devised by Mr ‘Sandy’ Duncan, general secretary of From the Soft Drinks the British Olympic Association, and pro - Trade Journal of duced in co-operation with the bottlers of Coca-Cola who sponsored its publication, october 1964 the book will be given to all English-speak - ing competitors, team officials and Press covering the Games. Research facilities for Royal Crown Explaining in a foreword how the book New facilities for research and product is used Mr Duncan says: “Japanese is a dif - development have been completed for the ficult language to speak. Different Japanese Royal Crown Company at their headquar - characters can give a single sound, or ters in Columbus, Georgia. An extra 6,000 group of sounds, quite different meanings. square feet of laboratory space have been This book is designed to that you need to added at a cost of around $200,000 and the say nothing.” opening ceremony was performed by W.T. The English speaking person simply Miller, vice-president in charge of produc - shows a page written in Japanese charac - tion. ters to the Japanese person whose help he The laboratory is being used to make is seeking. He then points to his questions continuous analysis of the company’s on various pages. Alongside each question products from franchised bottlers. It is a in English the question is repeated in further function of the laboratories to Japanese characters. analyse the raw materials in the prepara - sary Orders under the Sugar Act 1956. The Japanese person points to the tion of concentrate. The change, which was made in order to answers in his own language, and along - Beverage, water and sugar samples from bring the Sugar Board’s trading position side them are the answers in English. franchised bottlers are tested in the bot - more into line with the current level of tlers’ lab. Odour tests are made on all world prices, will permit an increase of Beverage finance: Coca-Cola wate3r and sugar samples, and taste tests about 4s 8d per cwt in the ex-refinery The Coca-Cola Company recently advised are made on all beverage samples. prices of sugar. that profits for the first half of this year had reached a new record net profit, after tax, Another increase in sugar surcharge Phrase book with a difference being £10,800,000, or 15s 4d a share, this The Sugar Board surcharge of 3d per lb Language difficulties might have been a comparing with £9,000,000, or 12s 9d a (28s 0d per cwt) was increased to 3 1/2d handicap to our teams, officials and share for the first half of 1963. For the sec - per lb (32a 8d per cwt) from 2nd Pressmen in Tokyo for the Olympics. Now ond quarter, net profit was £6,200,000, or September 1964. The Minister of they should be able to have many of their 8s 10d a share, against £5,300,000, or 7s 6d Agriculture, Fisheries and Food, on the questions answered without having to a share, earned during the corresponding advice of the Sugar Board made the neces - speak a word of any language. period in 1963. n Soft Drinks Internationa l – October 2014 EVEnTS 57

Events Diary

OCTOBER NOVEMBER 18th – 20th UK 8th – 10th JAPAN 2nd – 5th USA Food Matters Live Hi Japan PackExpo Excel Tokyo Big Sight McCormick Place London Tokyo Chicago UK Japan UK www.foodmattersglobal.com www.events.ubm.com www.packexpo.com

23rd – 25th UAE 13th – 16th CHINA 9th – 11th UAE SIAL Middle East China Brew & China Beverage Gulfood Manufacturing ADNEC New China International Exhibition Center Dubai World Trade Centre Abu Dhabi Beijing Dubai UAE China UAE www.sialme.com www.china-brew-beverage.com www.gulfoodmanufacturing.com

23rd – 25th UAE 15th – 16th BELGIUM 10th – 11th GERMANY SIAL Middle East Juice Summit PETnology Europe ADNEC Hilton Hotel Nuremberg Messe Abu Dhabi Antwerp Nuremberg UAE Belgium Germany www.sialme.com www.ifu-fruitjuice.com www.brau-beviale.de

DECEMBER 15th – 16th MEXICO 11th – 13th GERMANY NETHERLANDS Bevtech Latin America Brau Beviale H2ni d& –Ni4 Etuh r o p e Hotel Stadía Suites Nuremberg Messe RAI Mexico City Nuremberg Amsterdam Mexico Germany Netherlands www.bevtech.org www.brau-beviale.de www.foodingredientsglobal.com

19th – 23rd FRANCE 17th – 22nd FRANCE BELGIUM SIAL Emballage E2unrdo p–e5anth B i o p l a s tics Conference Paris Nord Villepinte Paris nord Villepinte The Square Paris Paris Brussels France France Belgium www.sialparis.com www.emballageweb.com www.european-bioplastics.org

USA B8tehve r a g e D i g e s t ‘F uture Smarts’ Crowne Plaza Times Square New York USA ww.beverage-digest.com

UAE D14utbhai –D1ri6ntkh T e c h nology Expo Dubai World Trade Centre Dubai UAE www.drinkexpo.ae

UAE G14lotbha l– W1a6teh r & B everage Congress Dubai World Trade Centre Dubai UAE www.drinkexpo.ae

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i Kanegrade Ltd, Ingredients House, Z [ ` m Caxton Way, Stevenage, Herts SG1 2DF X ;  [

United Kingdom  e  X  

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e Essex SS14 3GT \ c E-mail: [email protected] Tel: +44 (0)1268 244900 8

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