SHARJAH UNITED ARAB EMIRATES.
[email protected] OPEN BOOKS. OPEN MINDS. TABLE OF CONTENTS INTRODUCTION FOREWORD 01 ABOUT SHARJAH 04 THE ORGANISATION 06 OUR OBJECTIVES 08 OUR BRAND IDENTITY 09 THE COMMUNICATION STRATEGY 10 ACTIVITIES 12 INAUGURATION WEEK 13 PROGRAM HIGHLIGHTS 15 CLOSING WEEK 29 COVID-19 RESPONSE 30 LEGACY 31 BUDGET DETAILS 32 CONCLUSION 34 APPENDIX 35 INTRODUCTION FOREWORD I am delighted to present you with the Sharjah World Book Capital Report. The report showcases the many ways in which we brought the spirit and ideals of the World Book Capital to life. Throughout the past year, Sharjah has transformed into a hive of extraordinary activity centred around books and reading. We launched our program of activities inspired by “OPEN BOOKS. OPEN MINDS” as our guiding theme, and by social inclusivity as our most important objective. 2 | SHARJAH WORLD BOOK CAPITAL 2020 UNESCO FINAL REPORT INTRODUCTION FORWARD Our inclusive program We rolled out an ambitious program of events that targeted all members of our community without exception. Our inclusive program of activities rallied all segments of society and created a new momentum that will carry us for years to come with a renewed sense of commitment of activities rallied all to cultural development. In every corner of our city, SWBC activities echoed together with the positive energy of thousands of residents and visitors who participated in our events. segments of society The activities were organised to achieve six main goals. We aimed to raise more awareness about books and reading, foster an environment of knowledge, unify communities, honour our heritage, empower children and youth, and further develop our publishing industries.