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1 | HUGUENOT MERCHANTS ASSOCIATION 3 | NEW DORP LANE DISTRICT 5 | RICHMOND ROAD MERCHANTS ASSOCIATION 7 | RICHMOND VALLEY MERCHANTS ASSOCIATION 11 | VICTORY BOULEVARD MERCHANTS ASSOCIATION 15 | WEST SHORE BUSINESS IMPROVEMENT DISTRICT 17 | RoseBank Merchants association Introduction to Neighborhood DEVELOPMENT INITIATIVES

Since 2012, the Economic Development Corporation (SIEDC) has created long-standing relationships with local businesses across the borough to promote public and private investment along small business shopping corridors.

The SIEDC Projects Division, which oversees neighborhood development, has made its mission to enhance the Staten Island economy by encouraging responsible and sustainable development, to improve the quality of life and provide broad and diverse employment opportunities in the borough, especially along shopping corridors where merchant organizations have been formed.

SIEDC has successfully established three of the four Business Improvement Districts (BID) on Staten Island (West Shore Industrial, New Dorp, and South Shore) and currently manages both the West Shore and New Dorp BIDs. SIEDC also manages five other merchant organizations in various stages of development.

Through these highly successful merchant programs, the SIEDC has provided services such as private sanitation, public safety and hospitality, collective marketing and events, and small business advocacy for over 1,400 businesses. Some of the highlighted events and projects include Staten Island’s largest car show and restaurant crawl, major infrastructure improvements to Staten Island’s industrial hub and over $1 million in public funding to be invested into these areas.

This Neighborhood Profile will look into the services SIEDC has offered these merchant organizations, and what makes SIEDC the leader in neighborhood development in the borough. ASSOCIATION SIEDC

| 1 Huguenot Merchants Huguenot Merchants Association. Huguenot latest news andinformation regarding the @HuguenotMerchants Follow usonFacebook • • • • • • • • provided to themerchant group tunity to continue receivingservicesthat have been in theSouth Shore BID will giveHuguenot theoppor Great Kills,Eltingville and Annadale. Being included District, which includesthecontiguous towns of already existing South Shore Business Improvement Association isintheprocess of merginginto the since2016. The Huguenot Merchants the commercial corridor of Huguenot Avenue and Councilman Joe Borelli, hasplayed anactiverole on The Huguenot Merchants Association, Volunteer Community Cleanup Day Business Directory Annual Merchant Guide Sidewalk Sweeping Flower Planting Routine Street Maintenance Street Pole Banners Social Media Presence to stay upto date onthe including: fundedby - ASSOCIATION DISTRICT SIEDC

| 3 new dorp lane Two of thepremier events onNew DorpLane have • • • • • corridor thousands of shoppers andpedestrians to the lights, theNew DorpLaneDistrict hasbrought banners, routine maintenance work andholiday In additionto asocial mediapresence, street pole corridors. Staten Island’s oldest andmost traditional shopping and improvements that have transformed oneof Dorp Plazahave recieved a plethora of services Hylan Boulevard andRichmond Road, andNew first full year of operation. New Dorp Lane between Improvement District hasseenmuchsuccessinits poration. Formed in2017, theNew DorpBusiness by theStaten Island Economic Development Cor ness Improvement Districts currently managed The New DorpLane District patronize the local shops andrestaurants. people that enjoy theentertainment, as well as Car Show andRestaurant Crawl attract over 18,000 popular events of the year. The New DorpLane grown into two of the borough’s largest andmost CulturalInstitution Tours Neighborhood Maps Grants &Planning Studies Initiatives Public Art Large Scale Community Events through: isoneof thetwo Busi - - DISTRICT

This year, the New Dorp Lane District has rebranded to give a fresh, new look to this traditional shopping corridor. Take a look at the new branded trash bins that help keep the Lane clean, as well as promote the BID.

Follow on Facebook @ExploreNewDorp Follow on Instagram @newdorplanedistrict Stay up to date on the latest news and information NEW DORP DISTRICT EVENTS & PUBLICATIONS

MERCHANTS ASSOCIATION SIEDC

| 5 Richmond Road added 20+ street banners. over 40new businessesonthecorridor, and Association expanded itsboundariesto include In 2018,theRichmond Road Merchants • • • Parklets • Map • • • • Some of theseservices include: vitality of thecorridor. number of servicesto enhancetheeconomic merchants association andhasimplemented a Since 2016,theSIEDChasmanaged shopping destinations. Dongan Hills,asoneof Staten Island’s most active Road shoppingcorridor, from Grant City to Corey Johnson, hasestablished theRichmond ed by Councilman Steven Matteo andSpeaker The Richmond Road Merchants Association, Promotional “Meet theMerchants” Video Family Fun Day, Touch-A-Truck) Community Events (Holiday Tree Lighting, Staten Island” banner) Public Art (“Rainbow Bench” and“ILove Annual Merchant Guide&Neighborhood Planting &Sidewalk Sweeping Flower Maintenance, Street Routine Street Pole Banners Social Media Presence

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MERCHANTS ASSOCIATION

Additional street maintenance services have also been expanded to give the entire district a well-maintained, uniform look.

Follow on Facebook @exploredonganhills Stay up to date on the latest news and information regarding the Richmond Road Merchants Association. MERCHANTS ASSOCIATION SIEDC

| 7 Richmond Valley involvement andcollective marketing efforts. infrastructure improvements, morecommunity area of Staten Island, includingplanningstudies, opportunity for moreservicesto be offeredinthis signed into City law, which will givethe Richmond Valley Business Improvement District Over thenext year, theSIEDCplansto have the Richmond Valley.in SIEDC iscurrently intheprocess of forming aBID be provided by aBusiness Improvement District. for supplemental servicesinthearea, which can community. This development hascreated aneed introduced hundredsof businessesto the improvements over thelast decadeandhas tremendous amount of development and The South Shore of Staten Island hasseena Street. Avenue, Veterans Road West, andSouth Bridge Richmond Valley Road, Amboy Road, Tyrellan including Page Avenue, , operations andservicesprovided to thearea association’s inception,SIEDChasmanagedthe established in2015.Since themerchant funded by Councilman Joe Borelli, was The Richmond Valley Merchants Association, MERCHANTS ASSOCIATION

The Richmond Valley Merchants Association has received BID-like services for the past 4 years, and a BID will further expand on these services with a sustainable annual budget.

Some of the services that have been provided are:

• Street Pole Banners • Routine Street Maintenance, Flower Planting, & Sidewalk Sweeping • Vegetative Cutbacks • Holiday Lights • Annual Merchant Guide & Business Directory • Local Business Promotional Video • “Taste of the Valley” Food Festival • Social Media Marketing

Follow on Facebook @richmondvalleysi Follow on Instagram @richmondvalleyma Stay up to date on the latest news and information regarding the Richmond Valley Merchants Association. RICHMOND VALLEY MERCHANTS ASSOCIATION EVENTS & PUBLICATIONS SIEDC | 9

MERCHANTS ASSOCIATIONMERCHANTS SIEDC

| 11 Victory Boulevard marketing efforts. infrastructure improvements andcollective including publicgrants, planning studies, opportunity for moreservices to beoffered signed into law, which will givethe Victory Boulevard Business Improvement District Over thenext year, theSIEDCplansto have the services. Business Improvement District’s supplemental organization that canbeofferedthrough a has neededmodernization, improvement and have closed their doors. While thisareaisstrong, it the area,as well asanumber of businessesthat has seenmany businessesserveasanchors for the last 40 years. Inthat time, Victory Boulevard Staten Island’s most vibrant shoppingcorridors for Manor Road to Mann Avenue, hasbeenoneof This areaof Victory Boulevard, spanningfrom Business Improvement District. corridor, andisintheprocess of forming a the amount of servicesofferedontheshopping overhauled itsthreelargescaleevents, increased SIEDC since2018.Since that time,theSIEDChas Speaker Corey Johnson, hasbeenoverseen by funded by Councilman Steven Matteo and The Victory Boulevard Merchants Association, MERCHANTS ASSOCIATION

The Victory Boulevard Merchants Association has received some of these BID-like services over the past year, which will be expanded next year.

The services that have been provided are:

• Social Media Presence & Website • Street Pole Banners • Town Square Clock Tower • Routine Street Maintenance, Flower Planting & Sidewalk Sweeping • Holiday Lights • Quarterly Newsletter • Annual Business Directory • Large Scale Community Events & Volunteer Community Cleanup Day • Public Art (Rainbow Bench)

Visit www.victoryblvdmerchantsassociation.com for more information regarding the Victory Boulevard Merchants Association. VICTORY BOULEVARD MERCHANTS ASSOCIATION EVENTS & PUBLICATIONS SIEDC | 13

IMPROVEMENT DISTRICT SIEDC

| 15 West Shore Business • (BOA) and Stormwater York State• Brownfield Opportunity • • • • services to Staten Island’s industrial hub: Shore BIDhasprovided thefollowing main improvements. garbage receptaclesandgeneral infrastructure security, advocacy andrepresentation, branded like private maintenance andsanitation, private to benefitfrom anumber of supplemental services This industrial areaof Staten Island hasbeenable premier industrial corridor for New York City. transform the West Shore of Staten Island into a Shore BIDhasprovided muchneededservicesto industrial BID. Since itsinceptionin2015,the West The West Shore BID Saw Mill Creek Wetland MitigationBank Edward Curry Avenue andSpencer Street Stormwater Flooding atChelseaRoad, Road Improvements to Eliminate Grants &Planning Studies includingNew & VegetativeCutback Routine Removal of Illegal Dumping Street Pole Banners Social Media Presence & Website

Over thepast five years, the West isStaten Island’s only Drainage Plan

Area IMPROVEMENT DISTRICT

Follow on Instagram @westshorebid visit www.westshorebid.org For more information regarding the West Shore BID.

Visit www.edc.nyc project/marshes-initiative To learn more about the NYCEDC Marshes Initiative

Visit https://docs.dos.ny.gov/opd/boa/WestShoreBOA.pdf To learn more about the New York State Brownfield ASSOCIATION SIEDC

| 17 Rose bank merchants on Bay Street, between Fingerboard Road and provide thelisted servicesto all businesses and private investment, conduct events, and local economy of Rosebank, encourage public Merchants Association will beto enhancethe The missionof thenewly established Rosebank • • • • • following Merchants Association isprojected to provide the Following itslaunchinSpring2020,theRosebank restaurants, local shopsandcultural institutions. several of Staten Island’s most popular Street shoppingcorridor, walking distance from merchants association, located ontheBay Corporation will beoverseeing thenewest Staten Island Economic Development will beofficially launchinginSpring2020. The Staten Island Borough President James S.Oddo, The Rosebank Merchants Association Greenfield Avenue. Community Events (Food Festival) Published Local Restaurant Guide Planting &Sidewalk Sweeping Routine Street Maintenance, Flower Street Pole Banners Social Media Presence services over thespanof itsfirst year: , fundedby ASSOCIATION

Follow us on Instagram @rosebankmerchants to stay up to date on the latest news and information regarding the Rosebank Merchants Association. Neighborhood Development

New Dorp Lane District Carmine DeSantis Board Chairman PS Finance

West Shore Business Improvement District Fred DiGiovanni Board Chairman Island Charter

Victory Boulevard Merchants Association Anthony Campitiello Steering Committee Chairman Alfonso’s Pastry Shoppe Huguenot Merchants Association Christopher H. Otterbeck The Otterbeck Law Firm Steering Committee Chairman

Richmond Road Merchants Association Cory Schifter Casale Jewelers Steering Committee Chairman

West Shore Business Improvement District Fred DiGiovanni Board Chairman Island Charter Richmond Valley Merchants Association Peter Marcolini Aunt Butchie’s of Steering Committee Chairman

Victory Boulevard Merchants Association Anthony Campitiello Steering Committee Chairman Alfonso’s Pastry Shoppe Rosebank Merchants Association Joe Salimeni Jay’s on the Bay Steering Committee Chairman