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MERCHANDISING SINGLES BREAKOUTS Visual Concepts Offers Video Camelot -National Tower -Los Angeles Richman Bros

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MERCHANDISING SINGLES BREAKOUTS Visual Concepts Offers Video Camelot -National Tower -Los Angeles Richman Bros MERCHANDISING SINGLES BREAKOUTS Visual Concepts Offers Video Camelot -National Tower -Los Angeles Richman Bros. -Philadelphia AEROSMITH CHEAP TRICK LINDA CLIFFORD CAPTAIN & TENNILLE FOXY RITA COOLIDGE Help To Mass Merchandisers BURTON CUMMINGS KINKS DEODATO CHERYL LADD LITTLE RIVER BAND HEATWAVE LOS ANGELES - Visual Concepts, Inc. LITTLE RIVER BAND GLORIA JONES a MOODY BLUES Cavages -Buffalo (VCI) here is offering new type of media E,W&F CHERYL LADD BONNIE TYLER LITTLE RIVER BARD buy to help record companies reach con- VILLAGE PEOPLE TARNEY/SPENCER BAND J.P. YOUNG OLIVIA NEWTON -JOHN at J.P. YOUNG O'JAYS sumers department store/mass Harmony House -New Jersey United -Miami BOB SEGER merchandiser locations via prerecorded DAVID GATES FRANKIE AVALON SLAVE video cassette point -of -purchase displays. DAN HILL BILLY JOEL CANDI STATON MEAT LOAF LITTLE RIVER BAND SPINNERS Called "Video Pop" (for video point -of - GERRY RAFFERTY ONJ/TRAVOLTA "TRASH FEVER" purchase), the concept debuted recently at BOB SEGER WAR Sounds Unlimited -Chicago 40 in BRUCE SPRINGSTEEN SHAUN CASSIDY J.P. YOUNG May Co. stores Southern California, Western Merchandisers -Amarillo MOODY BLUES Radio Doctors -Milwaukee and five Capwell and eight Emporium EDDIE RABBITT PRISM E,W&F stores in Northern California, with a three- WINGS TROOPER NICK GILDER Record Theater -Cleveland Alta -Phoenix J.P. YOUNG week campaign for Tanya Tucker's "Save CITY BOY MOODY BLUES Pickwick Me" 45 on MCA. FUNKADELICS -National ONJ/TRAVOLTA BOSTON The promotion consisted of a video CHERYL LADD BILLY JOEL LITTLE RIVER BAND King Karol -New York a large E,W&F KINKS cassette displayed on screen color MOODY BLUES GERRY NEWTON-JOHN/TRAVOLTA RICK JAMES RAFFERTY TV showing Tucker in an arctic setting CARLY SIMCN M.F.S.B. Tower -San Francisco clutching a baby white seal and performing SLAVE Cactus -Houston LINDA CLIFFORD FOXY her song, a plea to trappers off the coast of Odyssey -Santa Cruz FRANKIE AVALON WALTER EGAN STARGARD Newfoundland wanton AEROSMITH SYLVESTER to stop the destruc- CHARLIE LITTLE RIVER BAND tion of the animals for their pelts. Utilizing ROBIN GIBB BARBRA STREISAND Bee Gee -Albany video hardware, Harmony Hut -Washington P.B. One Stop -St. Louis AEROSMITH the stores' existing the FOXY EXILE EDDIE MONEY presentation was keyed to posters, sleeves NICK GILDER RICK JAMES ONJ/TRAVOLTA KINKS J.P. YOUNG and album jackets promoting Tucker's dependent retail stores, and is also capable DJ's Sound City -Seattle Poplar Tunes single and catalog. Handleman-Atlanta A TASTE OF HONEY -Memphis of producing ads from scratch. AEROSMITH E,W&F RITA COOLIDGE Boosts Sales VCI's field representatives also handle ONJ/TRAVOLTA E.C. KING LITTLE RIVER BAND KENNY LOGGINS As part of the Tucker campaign, VCI the distribution of records, tapes and Galgano-Chicago ANNE MURRY TODD RUNDGREN ONJ/TRAVOLTA measured record department sales before promotional material to the individual retail CHARLIE CHRIS REA CHEAP TRICK TROOPER and after the displays were set up. While the department stores. ONJ/TRAVOLTA PRISM firm is still in the process of compHing the VCI was founded in 1975 primarily as a results, it appears that Video Pop can have producer of public service announce- ALBUM BREAKOUTS an impact on record sales. At one Em- ments, commercials and industrial films. In porium store, for example, record sales to Video Pop, VCI markets Korvettes-National Handleman-National Radio Doctors -Milwaukee addition TOBY BEAU BROS. JOHNSON KC & SUNSHINE BAND nearly doubled during the week of the prerecorded video cassettes through its BROS. JOHNSON SHAUN CASSIDY SLAVE promotion to $1,720 from $892 the Home Theater Library, Inc. subsidiary. CARS MICHEAL HENDERSON MICHAEL STANLEY BAND CRUSADERS RICK JAMES FRANKIE VALLI previous week. RICK JAMES ALAN PARSONS WAR OF THE WORLDS VCI uses the label's existing film or video Warners Mounting KC & SUNSHINE BAND DOLLY PARTON Richman Bros.-Philadelphia MATHIS/WILLIAMS ELVIS PRESLEY BOHANNON footage to create the spots, which are dis- SGT. PEPPER SGT. PEPPERS (RSO) SHAUN CASSIDY tributed through its network of chain and in - Redbone Promo LIVINGSTON TAYLOR "YOUNGBLOOD" TARNEY/SPENCER BAND UFO LOS ANGELES Warner Bros. Records is P.B. One Stop -St. Louis TROOPER 'Eyes Of Laura Mars' - Galgano-Chicago NATALIE COLE ROBIN TROWER mounting an extensive merchandising and ROY AYERS KENNY LOGGINS Poplar Tunes-Memphis Promoted advertising campaign to support "Cham- TOBY BEAU CARS Soundtrack Bee Gee -Albany pagne Charlie," the new album by Leon SHAUN CASSIDY DEBBY BOONE CREED NEW YORK Music from the soundtrack CHICK COREA BROS. JOHNSON DAVID GILMOUR - Redbone, scheduled for release this KC & SUNSHINE BAND SHAUN CASSIDY JIMI HENDRIX album to the "Eyes of Laura Mars," whose CHUCK MANGIONE'S KC & SUNSHINE BAND month. The campaign, which will be coor- G. H. -Oklahoma City theme is sung by Barbra Streisand, is the OHIO PLAYERS Wilcox PRISM dinated in conjunction with Redbone's up- DOLLY PARTON "ANIMAL HOUSE" LEON RUSSELL subject of extensive promotion and UFO LARRY CARLTON TARNEY/SPENCER BAND coming west coast tour, will feature a PAT METHENY GROUP THIN LIZZY merchandising campaigns this month by BAND variety of merchandising aids as well as Soul Shack -Washington MICHAEL STANLEY UFO CBS Records. JESSE WINCHESTER comprehensive print and radio buys. ROY AYERS Alta -Phoenix A total of 110 Top 40 radio stations are RANDY BROWN VIP-Los Angeles GATO BARBIERI Promotional items will include a special EMOTIONS BOBBY CALDWELL currently running "Laura Mars" contests, CALIF. JAM 2 78 RPM pressing of the two featured album MCCRARYS FOXY CARS an POSITIVE with winners receiving tickets to ad- CHANGE OHIO PLAYERS FOXY cuts, "Please Don't Talk About Me" and SYLVERS vance screening of the film in their city. CANDI STATON CRYSTAL GAYLE "Alabama Jubilee." The label will also make Sound Warehousé Dallas STYLISTICS JIMMY "BO" HORNE Soundtrack albums, T-shirts and paper- SUN for in-store television a ROY AYERS DOLLY PARTON back novels will also be awarded. One available and use LARRY CARLTON "YOUNGBLOOD" ELVIS PRESLEY promotional film featuring two cuts from CARS KENNY ROGERS grand prize winner in each city will receive a Rose Records/Sounds Good -Chicago the album "Alabama Jubilee" and the title OHIO PLAYERS BROS. JOHNSON SNAIL Nikon model FM camera, the same camera SLAVE SHAUN CASSIDY TARNEY/SPENCER BAND song. EMOTIONS THIN LIZZY used by Faye Dunaway in the movie. FRANKIE VALLI Factor San FOREIGNER In-store display materials include a Record Francisco UFO BETTY WRIGHT Private Stock Prepares SAMMY HAGAR giant, five -color illuminated floor/wall/win- EDDIE MONEY Harmony Hut -Washington Modern Music-Cleveland Videotape For Dealers TEDDY PENDERGRASS WALTER EGAN BROS. JOHNSON dow unit; a die -cut, hanging mobile ALAN PARSONS PROJECT "EYES OF LAURA MARS" Harmony House -Detroit designed for existing light fixtures; and NEW YORK Private Stock Records has DOLLY PARTONLIVINGSTON - CARS Tape City -New Orleans TAYLOR four -foot -square posters based on the prepared a 22 -minute videotape of artists York A TASTE OF HONEY THIN LIZZY Record World, T.S.S.-New EXILE album's cover graphics. Rosetta Stone, Michael Zager, and Walter TOBY BEAU FOXY King Karol -New York A contest has also been formulated for Murphy. More than three dozen copies of BROS. JOHNSON BOBBY HUMPHREY TOBY BEAU RITA COOLIDGE GIORGIO & CHRIS field merchandisers for the best in-store the tape in 1/2" and 3/4" cassettes will HENDERSON GRACE JONES MICHAEL LTD SALSOUL'S G.H. LTD display of the materials. The second prize debut in chain stores such as Peaches, KRISTY & JIMMY McNICHOL KAREN YOUNG ANNE MURRAY MATHIS/WILLIAMS Western Merchandisers -Amarillo winner will receive the camera and lens Sam Goody's, and Brass Ear. The tapes will DOLLY PARTON PEPPER (RSO) SGT. A TASTE OF HONEY while the first prize winner will receive the be used on a constant -run basis for GENYA RAVAN BRUCE SPRINGSTEEN SEALS & CROFTS LTD camera and lens plus a bit part in Jon viewing, periodically replaced by Music Millenium -Portland ALAN PARSONS PROJECT customer LENNY WILLIAMS Peters' AMBROSIA All Record Service -Oakland next movie. tapes featuring other artists. Spec -Miami ALEX DIGRASSI CARS BURTON CUMMINGS GENYA RAVAN KC & SUNSHINE BAND MEAT LOAF JESSE WINCHESTER GENYA RAVAN Big Apple -Denver Camelot-National Flipside-Chicago LARRY CARLTON TOBY BEAU RUSS BALLARD CRUSADERS BROS. JOHNSON RUSSOCARILLCARS WALTER EGAN CALIF. JAM 2 EMOTIONS CAPTAIN & TENNILLE WALTER EGAN EXILE FATBACK BAND SAMMY HAGAR DAVID GILMOUR CHERYL LADD LITTLE RIVER BANG MICHEAL HENDERSON MATHIS/WILLIAMS CHUCK MANGIONE G.H. DAVE MASON ALAN PARSONS PROJECT SNAIL OHIO PLAYERS KENNY ROGERS VILLAGE PEOPLE JESSE WINCHESTER SGT. PEPPER (RSO) WAR OF THE WORLDS TOP SINGLE BREAKOUT OF THE WEEK VILLAGE PEOPLE PLAY IN STEREO - As part of new promotional tie-in with the Univer- LITTLE RIVER BAND HARVEST sity Stereo retail chain, Casablanca recording acts the Village People and Pattie Brooks REMINISCING - - made in-store appearances at the opening of the stereo chain's Marina del Rey, Ca. TOP ALBUM BREAKOUT THE WEEK branch. In support of the promotion, Casablanca supplied free albums, t-shirts, decora- OF tions, and radio and print advertising. Pictured (l-r) at the opening are: Alex Briley and WHO DO YA (LOVE) KC & SUNSHINE BAND TK Glenn Hughes of Village People; Marty Herman, president, University Stereo; Brooks; and - - David Hodo and Randy Jones of Village People. Cash Box/August 19, 1978 33 www.americanradiohistory.com.
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