sign in sign up
<<
Home , Symbols of Manchester

Sponsorship opportunities We invite you to involved

beeinthecitymcr.co.uk #beeinthecity

Created in by: In support of: What’s the buzz about?

Sir Richard Leese, CBE Leader,

For more than 150 years the bee Sponsorship opportunities has symbolised the industrious, creative and We invite you to Bee involved energetic spirit of Manchester and its people. In summer 2018, the bee will also inspire one Snowdogs by the Sea of the most spectacular and ambitious art projects Photo by: Simon Dack/Vervate the city has ever seen — Bee in the City. Building on Manchester’s international reputation for innovation — and the key strategic role that culture plays in the social and economic life of the city — the City Council is working with Wild in Art to develop Bee involved Sally-Ann Wilkinson a mass participation public art event of over 80 Bee connected Director, Wild in Art individually designed giant Bee sculptures, making a trail for both residents and tourists to enjoy. Bee in the City Wild in Art has a track-record of The trail will be created for and by Manchester — delivering world-class events that with regional artists designing the sculptures and have a major positive impact on local the city’s schools and community groups taking economies and raise significant funds part. The project makes art completely accessible for charitable causes. As we celebrate to everybody, fostering a shared sense of cultural our 10th anniversary in 2018, we are so identity and promoting health, happiness and pleased to have the opportunity to mark wellbeing. We are confident that Bee in the City “The Lord Mayor of it by presenting this special event in our will inspire all our local communities to have fun Manchester’s charity — We home city. We have created one of our making something extraordinary for Manchester. Love MCR Charity improves the beeinthecitymcr.co.ukmost ambitious sculptures to-date and lives of Manchester people. Our This is your organisation’s opportunity to join #beeinthecitywe can’t wait to see the designs that aim is to support the residents us by pledging support for Bee in the City. emerge from the city’s super-inventive of Manchester to reach their full artistic community. potential, helping to bring positive benefits to communities Next year, just about everybody will throughout the city. We are thrilled want to be part of the buzz around to be the official charity of Bee in the Created in Manchester.Manchester by: Many thousands of In supportCity of: and hope that you get involved visitors will walk the trail, talk about with it and support us.” the trail and share photos and Councillor Eddy Newman personal highlights on social media. Lord Mayor of Manchester and There are many exciting ways to Chair of Trustees of the We Love benefit from creative collaborations Manchester Charity Appeal Trust Top photo by: Jody Hartley Right: Read Manchester BookBenches. Photo by: Mauro B Camal with us. Don’t miss the chance to join us! welovemcrcharity.org A worker bee is a member of the honey bee species and is not to be confused with the larger, more rotund bumble bee. The phrase ‘busy as a bee’ originated from the Why a Bee? relentlessly energetic activities of the super-charged worker bee.

The worker bee is one of the best known Celebratory storyteller symbols of Manchester. Unique to the city, The city’s heraldic worker bee tells a good story it has been an iconic part of Manchester’s because its journey has been colourful, historic, since 1842 and has become lively, proud and uniquely Mancunian. synonymous with Manchester’s indefatigable spirit of enterprise and industriousness.

Eplorer The bee is dynamic, active and always on the move — and will encourage residents and tourists to get busy and find all the sculptures.

Conservation The beleaguered bee population is struggling globally due to changes to the environment and to the bees’ habitat. The trail and the associated learning programme will bring to life these important environmental and conservation messages.

n trend In response to the environmental challenges facing bees, bee-keeping and natural planting are becoming more popular. Bees have long-featured in design, architecture and art as strong, diligent symbols of regeneration and of nature at its most productive.

uper properties The super-powered ‘liquid gold’ that bees produce boasts several medicinal benefits that have been documented since ancient times.

espected Bee in the City sculpture designed by Chris Wilkinson, Wild in Art Creative Director. The virtues of bees have been extolled throughout the Artwork by artist Jodie Silverman. Photo by: David Oates Photography ages including in philosophy, science, art and literature. How it works…

Bee in the City will connect corporate, public Creativity through art can do many things At the end of the trail the colony will including connecting communities, come together for a special farewell, and community partners around the city — providing celebrating diversity and allowing people giving people a last chance to see a new and uniquely creative avenue for collaboration. a collective and an individual voice. Bee the Bees, take their final ‘selfies’, meet in the City will give community groups some of the artists who created them the opportunity to work with a local and maybe even choose one to bid Businesses, community groups and Artists — well-known, emerging artist to create their own Bee which for at the Auction! education establishments are invited and as yet, undiscovered are invited will be displayed as part of the trail and to sponsor a blank worker Bee sculpture to submit designs which are presented After the event, the Bees will take centre returned to the community as a legacy — ‘the canvas’. to sponsors who select their own unique stage at the glittering Auction in October of the project. piece of artwork. The successful artists 2018 to leave a lasting legacy for various Over eighty individually designed Bees are commissioned to customise Residents and visitors will explore local charitable causes via The Lord will go on display through streets, parks each sculpture. the trail using the Bee in the City app, Mayor’s We Love MCR Charity (The and public spaces across Manchester which will help them navigate around Lord Mayor of Manchester’s Charity taking people on a bee-autiful journey Schools and colleges will also join in the the city, discover new places and unlock Appeal Trust, registered charity of discovery. fun, adopting and designing their own exciting sponsor rewards — generating number 1066972). smaller, Bee sculptures whilst engaging phenomenal levels of engagement in a city-wide learning programme. and interaction.

Bee in the City - timeline

November April April une uly ctober Sponsors, artists and schools Bees designed and eptember Bees auctioned invited to get involved created by artists Bee in the City to raise money goes live. Bees for We Love displayed across MCR Charity April May Manchester ctober Preview Sponsor Farewell Weekend of Bee designs Activation - last chance to see for selection Workshop all the Bees together by sponsors Did you know that people who take part in the arts How sweet are 38% more likely to report good health? is this event Cultural Learning Alliance, Key Research Findings: the value of cultural learning, 2017 for Manchester? Raise in the region of This exceptional event will: k for The Lord Mayor’s We Love MCR Charity

Be one of the Include over largest mass Create social media Generate an estimated participation engagement of over economic impact of public art sculptures events ever held designed by artists, forming m m in Manchester a trail throughout the city

Attract over Engage the Generate over Promote health business and wellbeing m community m and get visitors across 9 weeks interactions via the people active Bee in the City app

howcase Generate a media AVE of over nvolve Engage regional community and local m groups and artists through national and volunteers school children in a curriculum regional media coverage related learning project Bee the buzz Bee a sponsor about town Packages and benefits

Presenting Partner £70k Get involved with this unique and innovative opportunity to promote your business; drive customers Our Presenting Partners will benefit Benefits will include: from the highest level of sponsorship to your door and support One of a maximum number of two and will enjoy an unprecedented level a much loved local charity. The Big Sleuth, 2017 Presenting Partners Photo by: Daniel Graves Photography of marketing and PR exposure. We will work closely with you to tailor your Official designation as a activation to your own business specific Presenting Partner needs and exceed your targeted return Sponsorship of Bee in the City is an All our sponsors will enjoy: All above the marketing exposure — on investment. unprecedented business development to be present on all marketing and 12 months association with a high opportunity. Our sponsorship packages We want to hear from organisations advertising collateral (digital and print) profile and media friendly event offer an excellent return on investment, that see this as a business development including all large sculpture plaques and are tailored to your objectives and Bee sculpture sponsorship – logo on opportunity and want to work with and city/gateway dressing* budget, so you can support what will sculpture plaque and adoption certificate us to ensure that Bee in the City 3 large Bee sculpture sponsorships be a hugely popular event. If activated creates a huge buzz next summer. Brand profile and positioning and priority art selection well, all our sponsors will be able to demonstrate that it: Product and service integration through Bespoke product/service activation trail app and events through the Bee in the City app and Raised their profile in the city Bee related events Stakeholder engagement opportunities Gave them direct access Speaker opportunities at high profile to new customers Relationship building opportunities Bee in the City events with other Bee in the City sponsors Facilitated new key VIP tickets to Bee in the City events stakeholder relationships All our sponsors will be invited to key Dedicated account manager and a full Realised their corporate responsibility events and will be supported by our team evaluation report post event objectives and raised money for The of account managers. Lord Mayor’s We Love MCR Charity Opportunity to upgrade to Learning, Community Volunteer Partner

There will be other benefits such as: Access to social media channels engendering employee loyalty; helping to promote health and wellbeing; being part Sponsorship of the Manchester of something that creates family-friendly Bees ranges from £7k to £70k fun and community cohesion whilst depending upon the rights showcasing the creativity of Manchester. and benefits. The Big Hoot, 2015 All prices exclude VAT. Photo by: Daniel Graves Photography *Schedule to be agreed. Bee a sponsor Packages and benefits

Official Bee Sponsors Learning/Community/ Community Bees £25k £7k Volunteer Upgrade Price on application

Our official supporters will be actively Individual sculpture sponsorship of a Bee The opportunity to become a sponsor Opportunities exist for businesses involved with getting the Bees onto the will enable you to support this initiative in of our learning, community and volunteer to support 10 community projects. streets and helping to accommodate a very personal way and is available to all programmes will be made available in the This involves community organisations our artists and events. This category will Manchester businesses and individuals. first instance to our Presenting Partners. working with professional artists be able to contribute budget relieving to collaboratively create designs for Benefits will be bespoke for all value in kind support. and decorate a bee sculpture that will Benefits will include: programmes and will include branding be included on the main trail. These on the learning programme Bee plaques 12 month association with a high sculptures will not be auctioned, but Benefits will include: and associated learning resources, profile and media friendly event will remain in the communities that speaker opportunities at events and the One of a maximum number of eight helped create them as a legacy. Marketing and brand exposure — logo opportunity to train and outfit the Bee Official Supporters and descriptor on your Bee’s plaque, in the City volunteers. For more information on this strand Official designation as an adoption certificate of the project contact Official [email protected] Logo on the Bee in the City website Marketing and brand exposure — logo to Logo on the Bee in the City app, be present on all large sculpture plaques plus product/service integration with Bee sculpture sponsorship, logo the app rewards and descriptor on your Bee’s plaque VIP tickets to Bee in the City events and priority art selection Our sponsorship packages offer an excellent Enhanced relationships with key Bespoke product/service activation return on investment, and are tailored to your stakeholders including other Bee through the Bee in the City app and in the City supporters objectives and budget, so you can support Bee related events what will be a hugely popular event. Account management support VIP tickets to Bee in the City events Bee a key part of a city-wide, long-lasting event that raises Enhanced relationships with key civic pride, delights the whole city and drives Manchester’s stakeholders including other Bee feel-good factor. in the City supporters There are a limited number of Bees looking for sponsors Account management support and they will be allocated on a first come first served basis, so get in touch with the Wild in Art team now!

All prices exclude VAT. Don’t just take About Wild in Art our word for it… Wild in Art is one of the leading producers of spectacular, mass-appeal public art events Birmingham 2017: The Big Sleuth which connect businesses, artists and communities “London Midland was proud to be a presenting through the power of creativity and innovation. partner of The Big Sleuth in 2017. During the ten week event thousands of people took to The Big Sleuth trail with maps and the trail app, spotting bear sculptures Since 2008 Wild in Art has animated Wild in Art events have: and taking snaps and selfies as they went. Feedback cities across the world including from our customers and staff has been genuinely heart- Attracted over 7 million additional Sydney, Melbourne, Cape Town and warming and we are confident that our activation has visitors to host cities across the UK São Paulo, and created trails for the resulted in an increase of leisure travellers into the region.“ and worldwide London 2012 Olympics, the 2014 — Richard Brooks Commercial Director, London Midland Commonwealth Games in Glasgow, Contributed over £1.2m to local Historic Royal Palaces and Penguin creative communities Random House. Enabled over £10m to be raised Birmingham 2015: The Big Hoot for charitable causes “It has been a fantastic experience and we are very pleased to have been involved as a sponsor. We were delighted with Engaged over 500,000 young people our owl’s design, which we chose because it had synergy in creative programmes with our business type and brand values. The quality of the Helped millions of people of all finished piece surpassed our expectations.” For further information about Wild in Art, ages to experience art in non- — Nick Trueman PR Manager, The West Brom visit wildinart.co.uk / @wildinart traditional settings.

Brighton 2016: Snowdogs by the Sea Tyne and Wear 2016: Snowdogs by the Sea saw more than Great North Snowdogs 40 individually designed Snowdog “The enthusiasm for the Snowdogs sculptures on display throughout was palpable across the entire Brighton and Hove during autumn region - being seen to be involved 2016. The trail generated an economic in the project was definitely impact of £10.1m of which £7.53m a talking point for staff. Outside was new money. of the Newcastle property scene there might be many portions of local society who wouldn’t have a clue who Quorum are - now we’re firmly on the map…”

— Quorum Business Park, Newcastle-upon-Tyne Snowdog sponsor and host location

London 2012 Stroll Discovery Trails Top: The Big Hoot, 2015. Photo by: Daniel Graves Photography Photo by: Stephen King Photography Left: Snowdogs by the Sea. Photo by: Simon Dack, Vervate Get in touch There is a team of experienced professionals at Wild in Art who look forward to discussing your involvement. Please call:

Sponsorship General Julie Gaskell Kate O’Callaghan Head of Partnerships 01663 308088 07768 038912 [email protected] [email protected] [email protected] beeinthecitymcr.co.uk #beeinthecity Sally-Ann Wilkinson Director 01663 308088 [email protected]

Ben Reed Head of Creative Development 07572 926445 [email protected]

Created in Manchester by: In support of:

The Lord Mayor of Manchester's Charity Appeal Trust, registered charity number 1066972