International Journal of Buisness Management & Research

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International Journal of Buisness Management & Research 1 CSR: Exploring Perceptions of Management Students International 16 Impact of Corporate Social Journal of Responsibility on Profitability in Corporate World in India-An Buisness Empirical Study 41 Consumer Behaviour towards Green Management Products & Research Corporate Social Responsibility Service to Humanity ISSN : 2249-2143 Volume 10, No.1 - January - June 2020 International Journal of Business Management & Research (A Peer-Reviewed Bi Annual Journal) ISSN: 2249-2143 Volume 10, No. 1, January-June, 2020 An Official Publication of Faculty of Business Management, Commerce & Economics Desh Bhagat University Amloh Road,Mandi Gobindgarh FategarhSahib-147301 Punjab,INDIA Year of Publication:2020 © Desh Bhagat University Disclaimer: The views & opinions expressed and interpretations made in the Journal are solely of respective authors and should not be attributed to Desh Bhagat University. The editor disclaim all for any responsibility injury to persons or property resulting from any ideas or product or practices referred in papers published in the Jour- nal . All effects have been made to ensure accuracy, but the editors or DBU not be held responsible for any remaining inaccuracies or omissions. INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT & RESEARCH- A Peer-Reviewed Bi-Annual Journal (ISSN: 2249-2143) Contents Page No. 1. CSR: Exploring Perceptions of Management Students Vikram Sharma & Dr. Shalini Gupta 1 2. Geographical Differentials and Household Characteristics among Wealth Quintile: A Cross sectional Study of District Ludhiana, Punjab Saroj Kumar Rana, Dr. Rajni Saluja & Dr. Gurcharan Singh Gohra 7 3. Impact of Corporate Social Responsibility on Profitability in Corporate World in India- An Empirical Study Parminder Kaur 16 4. Role of Self-Help Groups in Women Empowerment with special preference to Jammu & Kashmir. Mohd. Ashraf Qadir & Dr. Payal Bassi 21 5. GST and its Impact on Indian Economy Impreet Kaur 26 6. Strategies in Response to Porter’s Competitive forces in Electronic Commerce Manu Sharma 30 7. Role of Foriegn Direct Investments (FDI) in Service Sector in India Parminder Kaur 36 8. Consumer Behaviour Towards Green Products Neenu Sharma 41 INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT & RESEARCH- A Peer-Reviewed Bi-Annual Journal (ISSN: 2249-2143) INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT & RESEARCH EDITORIAL Patrons Dr. Zora Singh Chancellor, Desh Bhagat University Editor-in-Chief Dr. Shalini Gupta Professor University School of Management Desh Bhagat University ASSOCIATE EDITORS Dr. J.S. Bhatia Professor University School of Management Dr. Rajni Saluja Professor University School of Management Desh Bhagat University ADVISORY BOARD Prof. Azhar Kazmi Former Head, Department of Business Admin. Aligarh Muslim University and Visiting Professor of Management at King Fahad University of Petroleum and Minerals, Saudi Arabia Dr. D.P. Goyal Director, IIM Shillong Dr. S.S. Prasada Rao Director, Academics Gitam University Vishakapatnam Dr. Rattan Sharma Director, Vivekananda Institute of Professional Studies Technical Campus Delhi Dr. Jasmer Singh Saini Former HOD & Prof. of Management National Institute of technical teacher Training & Research Chandigarh INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT & RESEARCH- A Peer-Reviewed Bi-Annual Journal (ISSN: 2249-2143) CSR: Exploring Perceptions of Management Students *Vikram Sharma **Shalini Gupta *Assistant Professor , Bhutta College of Engineering & Technology, Ludhiana **Professor, Desh Bhagat University, Mandi Gobindgarh, Punjab Abstract The agenda of development by Governments worldwide needed to be supported by business organizations that have the capacity to make considerable social impact. The research paper studies Corporate Social Responsibility (CSR) as an important field of concern and a prospective contributor to the development. The latest amendment of CSR mandate in the New Companies Act, 2013 has actually posed requirement for creating awareness on CSR mandate to implement it in an effective manner. The research paper studies stream differences in perceived role of ethics and social responsibility of business management students. The study was conducted on a sample of 300 management students in two groups of 150 each of marketing & finance streams in MBA 2nd year selected by random stratified sampling from selected colleges of Punjab. The results exhibits that there is no significant difference in perceived role of ethics and social responsibility of marketing and finance streams of business management students. The study emphasizes the need of building positive attitudes and perception regarding CSR in future leaders of social responsibility practices. Key Words: Corporate Social Responsibility (CSR), New Companies Act, 2013, Perception. Introduction really function. These features must aim The developmental concern of governments at sustainable growth and must also result worldwide concentrates at attaining in societal welfare as well as think about sustainable development goals established the expectations of employees of business. by the United Nations. India too is making CSR is likewise used interchangeably with every attempt on the path of accomplishing phrases like Corporate Accountability, developmental objectives and substantial Enterprise that is Responsible, Business economic developments have been witnessed. Ethics, Corporate Citizenship, Sustainability, The most crucial contributor to this and Corporate Social Opportunity along improvement is the corporate industry which with Corporate Responsibility. What’s has noticed huge development recently and more, it refers to the techniques employed has the capability to make a significant social by businesses to accomplish tasks in an influence and development. Uccello (2009) honest and in such a way that’s helpful observed a change in the business sector as to society in development. CSR has got a a result of globalization and liberalization. significant interest and has additionally Businesses are an area to offer work as well undergone remarkable changes within as positively impact the societal ailments of the last couple of years as many initiatives society anywhere. As business is actually have been considered by governments dependent on society for its business worldwide. India additionally launched a transactions, it should split its share and leap in this particular area by creating CSR earnings with society and should know and expenditure compulsory as described in the accept the responsibility towards society i.e. section 135 of New Companies Act, 2013. social responsibility. Social Responsibility is Evolution of Corporate Social the duty of companies to show ethical and Responsibility (CSR) transparent behaviour concerning effects of The CSR movement started in the 1920’s its actions of its on society as well as the earth. when big corporations of oil, electricity, The corporate sector necessitates contributing telecommunication & car sector viewed CSR to the government’s endeavour for social as a part of management studies. Bowen and economic growth and fulfilling the (1953) referred CSR to the obligations of obligations of the organizations to the society businessmen to get those policies, to create i.e. Corporate Social Responsibility (CSR). those choices, or even to go by those lines CSR refers to obligations which organizations of motion that are appealing in phrases of owe towards the society in which they values & goals of society. IJBMR, 10(1), January - June, 2020 Page 1 INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT & RESEARCH- A Peer-Reviewed Bi-Annual Journal (ISSN: 2249-2143) Friedman minimalist’ view of corporate (internally and externally)that was in harmony responsibility (Lucas, Lafferty and Wollin, with Stakeholder approach by Freeman that 2001), a business centric perspective argued that interests of all the stakeholders asserted that there’s one and just one social - Financers, customers, suppliers, employees responsibility of company i.e to utilize its and communities must be kept in harmony. resources and take part in activities meant Philip, Kotler and Nancy Lee (2005) to boost its earnings so long as it remains described CSR as the obligation to improve in the rules and engages in free and open and develop community well being by means competition, with no fraud or deception. of discretionary business practices as well Johns Johnson (1971) stressed the view of as contribution of company means. IN 2003, utility optimization that is a lexicographic Commission of the European Communities view, along with a standard perspective described CSR as the idea that an enterprise which parallels Bowen’s (1953) definition. who is responsible for the impact of its The Committee for Economic Development in effect on all pertinent stakeholders. It’s the 1971 presented a 3 concentric circle method continuing commitment of corporates to to depict CSR. The circles represent purely behave responsibly and fairly and also add to honest, purely economic, and solely legal economic development while simultaneously actions of the firm (Carroll and Schwartz, enhancing the quality of life of the work 2003). force as well as their families and of the Carroll (1979) described CSR by specifying local community as well as society at large 4 domains of a company (economic, legal, and in 2011 redefined CSR as the duty honest, and discretionary), showing the duties of the enterprises for their impacts on which society expects businesses to think. society. The International Organization for Standardization
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