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Press Information Detail MEIZU announces exclusive co-operation with PCCW mobile and Wilson Communications and the worldwide official launch of MEIZU O.S. Flyme 1.0 in Hong Kong MEIZU defines an unrivaled user experience HKT (SEHK: 6823) – HONG KONG, June 25, 2012 – MEIZU today announces an exclusive co-operation with PCCW mobile and Wilson Communications and the official worldwide launch of the unique O.S. Flyme 1.0 in Hong Kong. Empowered with MEIZU’s new O.S. Flyme 1.0 based on Android 4.0, the latest MEIZU MX smartphone delivers a range of impressive capabilities and an unparalleled user experience with its excellent user- friendly interface. Mr. Tin Mok, General Manager of Hong Kong, MEIZU, said, “As a visionary company and a leading provider of next-generation smartphones, MEIZU aims to continuously delight our customers with an incomparable experience through our excellent user-friendly interface, our outstanding price/performance capabilities and the remarkable features of our smartphones. The launch of the brand new Flyme 1.0 today moves us closer to our goal of fulfilling our customers’ dreams of owning the best in mobile electronics. We are very pleased to co-operate with PCCW mobile and Wilson Communications in Hong Kong. We hope this will allow us to reach out to even more people, enabling more consumers to enjoy digital lives with the robust capabilities of this hottest smartphone with an attractive package.” Mr. Bruce Lam, Chief Marketing Officer of PCCW mobile, said, “With the launch of Flyme 1.0 in the next generation smartphone MEIZU MX, I am confident that customers will enjoy unparalleled mobile experience through our superior DC-HSPA+ mobile network and unbeatable Ultimate Mobility offers. With the MEIZU MX smartphone, PCCW mobile now offers the widest choice of quad-core smartphones in Hong Kong.” Mr. Desmond Cheng, Chief Operating Officer, Wilson Communications, remarked, “It is always our mission to introduce high quality products to the market, and the new MEIZU MX smartphone is definitely the best price/performance choice!” MEIZU MX smartphone with the brand new Flyme 1.0 defines a new user experience in every way The MEIZU MX smartphone offers sophisticated capabilities together with its self-developed and brand new Flyme 1.0 operating system based on Android 4.0. It delivers a series of outstanding features and an extraordinary user experience in every way. Some feature highlights include: Users can create notes in text and picture formats, including hand-drawn doodles, and share them with others through Bluetooth, email or SMS messages. A tailor-made and hassle-free solution for spam calls protects users through the built-in intelligent ilter junk calls' feature according to different user settings and requirements. A simple homescreen and file management system permits users to easily customise their app dock and shortcuts, enabling direct access to files for preview, duplication, relocation and sharing anytime and anywhere. Users can track their lost phones by logging in to their registered Flyme accounts via any Android-based device with the Phone Finder application to lock, activate the alarm or determine the location of the phone remotely, if the lost phone is connected online. Users can easily take photos without touching the phone with Gesture Capture, through the smart sensor on the front screen and an 8 megapixel BSI camera with an F/2.2 lens aperture which will quickly capture the shot. Users can drag an app or widget to a new location on another screen by simply tapping and holding app and slightly tilting the phone to the right or left to the homescreen where they want the icon to be relocated. Pricing and Availability The MEIZU MX 4-core smartphone with pure white back cover will be available on June 30, 2012. A choice of 4 colors ivory white, misty pink, lilac purple and milky lime of the MEIZU MX 4-core smartphone’s back cover will also be available for consumers to purchase additionally. The suggested retail prices for the MEIZU MX 4-core smartphone with 32GB and 64GB capacities are HK$3,099 and HK$4,099 respectively. Pre-ordering is now available at MEIZU’s Hong Kong flagship store, PCCW mobile and Wilson Communications. PCCW mobile has also made available a number of attractive offers to tie in with the exclusive launch of the MEIZU MX 4-core smartphone. These offers include HK$0 handset price for customers subscribing to its Ultimate Mobility Handset Plans at a monthly rate as low as HK$149, a special offer for standalone purchase of PCCW mobile 3G IDD rechargeable SIM card at HK$1 only (face value: HK$98), and a special offer for its All-in- one Roaming Passport. (Please refer to Appendix I for more details of the other charges and terms and conditions of these offers and other service plans offered by PCCW mobile.) Wilson Communications will offer a Lepow (3000 mAh) portable charger as a gift for every purchase of the MEIZU MX smartphone from Wilson starting from June 30 and through the month of July 2012. About MEIZU Founded in 2003, MEIZU began producing music players which later came to be well known and respected worldwide. Since 2008, all efforts have been focused on creating great smartphones which has made the company one of China's most loved smartphone brands. As a company, MEIZU seeks to transcend convention and imagination, with the ultimate goal of making products worthy of its customers' dreams. For more information, please visit http://www.meizu.com.hk About PCCW mobile PCCW mobile is an operating division of HKT, Hong Kong's premier telecommunications service provider which is majority-owned by PCCW Limited. As well as providing high- quality voice and data communications, PCCW mobile serves a broad spectrum of customers by offering media content and interactive services as one of the PCCW Group's unique quadruple-play platforms. This enables subscribers to tailor their own lifestyles with a rich mix of innovative mobile services, such as real-time TV, streamed digital music, shared viewing of photos and video clips, remote monitoring, ticketing, instant messaging, email solutions and an integrated fixed/mobile office communications solution. To learn more about PCCW mobile, please visit www.pccwmobile.com. About HKT HKT (SEHK: 6823) is Hong Kong's premier telecommunications service provider. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers. Together with the highly successful media business of its parent company, PCCW Limited, HKT offers innovative media content and services across the PCCW Group's unique quadruple-play platforms – fixed-line, broadband Internet access, TV and mobile. About Wilson Communications Wilson Communications Ltd. started business with an emphasis on the wholesale of mobile phone products and accessories during early stage of company development. In the year of 1998, Wilson Communications Ltd. opened the first retail shop in Tsuen Wan and has become focused on retail sales business. Since then, Wilson have gradually come to fame and has grown to become a retail chain with seventeen strong stores - located in Yuen Long, Sheung Shui, Tai Po, Tsuen Wan, Tsing Yi, Tuen Mun, Mong Kok, Causeway Bay, Central and Shatin. Wilson has always devoted great attention to provide high quality service to customers and be the pioneer to introduce varies unique customer services, such as trade-in service and handset repairing consignment service. Wilson won the best selling Mobile Phone Specialist Retail Chain 10 years in a row since 2002 (According to the 2002 Jan – 2012 Mar, GfK retail market research reports), Wilson is also covering different mobile communications and electronics products to meet customers' needs. For the future, Wilson will continue to develop the mobile communications products retail business, the unique customer services and diversify the goods of sale. For further information, please contact: Sierra Ma Vivien Wong / Johnny Leung MEIZU iPR Ogilvy Ltd. Tel: +852 2781 8222 Tel: +852 3920 7675 / +852 3920 7665 Email: [email protected] Email: [email protected] Stella Wong Karen Chan PCCW Group Wilson Communications Tel: +852 2888 2253 Tel: +852 2158 8967 Email: [email protected] Email: [email protected] Mr. Tin Mok, General Manager of Hong Kong, MEIZU (4th from left), Mr. Bruce Lam, Chief Marketing Officer, PCCW mobile (5th from left) and Mr. Frankie Tang, Managing Director (3rd from left) joined by celebrities including Khalil Fong, Lo Hoi Pang, Kate Tsui and Adason Lo to showcase the MEIZU MX smartphone with the latest and unique MEIZU Flyme 1.0. Print Close.
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