Meet Our Artists I P96 Be Part of Our Creative Community I

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MEET OUR ARTISTS I P96

BE PART OF OUR CREATIVE COMMUNITY I P132

11180 Education book 2021 AW 2.indd 94-95 19/11/2020 12:25 craft expert top artist top artist top artist craft expert MARK DARREN CLAYDE ANGELLO CHRIS PEARSON AMBROSE BAUMANN VALLILLO MULLEN Creator D&J Ambrose D&J Ambrose DNA Artspace Flanagans

Specialises in: Education Specialises in: Thinking Top accolade: BHA Top accolade: 2x Specialises in: The full male MEET OUR and staying client- outside of the box, British Colour Technician TrendVision Gold Winner grooming service. relevant. creative cutting and of the Year. and 2x BHA Eastern @FLANAGANBARBERS session editorial. Hairdresser of the Year. @CREATORHAIR @CLAYDEBAUMANN @DARRENAMBROSE @ANGELOVALLILLO We are proudartists to partner and be associated with the top hairdressing professionals around the world who are known for their mastery of technique and creative flair. This community of experts support us to help shape the future of the industry by offering excellence in education across all areas of the craft. top artist top artist craft expert top artist craft expert EOIN SEAN LESLIE JOSH DYLAN WRIGHT DUNNE HUNTER GOLDSWORTHY SMITH Foundation Foundation Frances Hunter Hairdressing Goldsworthys Garage Hair

Specialises in: Artistic Passionate about: Passionate about: Men's Top accolade: BHBA Salon Specialises in: Precision direction and trichology. Geometric shapes, precision hair and classic cuts. Stylist of the Year. cutting with a creative eye. and defined angles. @FOUNDATIONHAIR @FRANCESHUNTERHAIR @JOSH_GOLDS @DYLANSMITH_HAIR @FOUNDATIONHAIR

craft expert craft expert top artist top artist top artist top artist top artist top artist top artist top artist KERRY CLIVE BRUCE CHARLIE PAUL GUSTAV AKIN WARREN JAKE NESTOR HAYDEN BOON MASEFIELD TAYLOR ADAMCZUK FOUCHE KONIZI BOODAGHIAN UNGER SANCHEZ Atherton Cox Boons Bruce Masefield Hair Charlie Taylor Cheynes Hairdressing Gustav Fouche HOB Academy HOB Academy HOB Academy HOB Academy

Specialises in: The full Specialises in: Classic and Passionate about: Known for: Being one of Passionate about: Hairdressing, Specialises in: Bridal, Top accolade: 4x BHA Specialises in: Everything Passionate about: Specialises in: Breaking down male grooming service. contemporary cutting. Coaching the creation of the first women in the BHA photography and working as colour and 3-dimensional British Hairdresser of from classic to creative Predicting, interpreting and diluting hairdressing to beautiful, suitable and Hall of Fame. an integral part of the Cheynes dry cuts. the Year. colour and translating and executing emerging it's purest form. @KERRYHAYDENHAIR @BOONSHAIRUK well balanced hair. Artistic Team. it for stage or for an fashion trends. @CHARLIETAYLORHAIR @GUSTAV_FOUCHE @AKIN_KONIZI @CUTITANDRUN educational environment. @BRUCEMASEFIELDHAIR_ @PAUL.CHEYNESHAIR @JAKEUNGER EDUCATION @BOODAGHIAN

craft expert craft expert craft expert top artist craft expert craft expert top artist top artist craft expert ambassador JORDANNA COLETTE STEPHEN DARREN NIKITA CHRIS ANDREW OLIVE ZARA JAMES COBELLA SKELTON AIKEN LACKEN PURDY MAY DUNNE TUCKER LEE MCINTYRE EARNSHAW Cobella Colette Skelton Hair Design Conroy Hair Crow Street Collective Crow Street Collective HOB Academy Hair by Mane House of Colour House of Colour James Earnshaw

Passionate about: Specialises in: Cutting and Top accolade: TrendVision Top accolade: International Top accolade: Best Passionate about: Hair Known for: Wella Sunday Specialises in: Teaching Known for: Being part of Top accolades: BHA Empowering hairdressers combining pure techniques Gold Winner and BHA TrendVision Colour Vision newcomer at Best of the science and the visual Service and mentoring the new creative and evolving the Wella GenNow Team. Midlands Hairdresser of through education. and shapes to create Finalist. Platinum Winner. Best Photographic Awards. impact colour can have on Wella community. techniques. the Year and One Shot @ZARAMCINTYREHAIR bespoke hair. haircut and shape. Awards Winner. @JORDANNACOBELLA @STEPHENAIKENCOLOUR @DARREN_CSC @NIKITA_CSC @HAIRBYMANE @OLIVETUCKERLEE @COLETTE_SKELTON_HAIR @CHRISMAYHAIR91 @JHAIR_STYLIST

11180 Education book 2021 AW 2.indd 96-97 19/11/2020 12:25 top artist top artist craft expert craft expert top artist top artist top artist craft expert top artist top artist JOANNE JAYSON KEVIN BEN DOM LEONARDO SHARON RUDI SARAH MARK O'NEILL GRAY LUCHMUN SUTCLIFFE CAPEL RIZZO COX RIZZO MASON HAYES Joanne O'Neill Hairdressing Karbon Kyd Kevin Luchmun Education KH Hair Lara Johnson Lifestyle Sanrizz Sanrizz Sanrizz Sarah Mason Professional Sassoon Academy

Known for: Colour, Avant Specialises in: Advanced Top accolade: BHA Men's Specialises in: Teaching Passionate about: Encouraging Specialises in: Precision Specialises in: Understanding Passionate about: The Top accolade: 2x Irish Top accolade: 2x Fellowship Garde and Session work. colouring techniques. Hairdresser of the Year. classic men's hairdressing creative talent through cutting blended with the importance of having craft of cutting hair and Hairdresser of the Year Hairdresser of the Year. skills especially scissor experience, innovation editorial styling. a foundation within your the discipline of teaching and Irish Icon Hall of @JOANNEONEILL15 @KARBON_KYD @KEVINLUCHMUN @MARKHSASSOON over comb. and experimentation. cutting and colouring precision cutting. Fame. @LEONARDORIZZO technique. @KHBARBER_LONG_EATON @DOMCAPEL @MRRIZZOLONDON @SARAHMASONCREATIVE @SHARONCOXPROFESSIONAL

top artist ambassador ambassador craft expert craft expert top artist top artist top artist craft expert craft expert LUKE KAY COLIN PETER GLENN EDWARD GARETH DANIELLE SIMON MATTHEW BENSON MCINTYRE MCANDREW MELLON MCGOLDRICK DARLEY VANCE HARVEY HILL TAYLOR Taylor Taylor Hair Luke Benson Hair McIntyres Medusa Medusa Menspire Sassoon Academy Sassoon Academy Sassoon Academy Sesh Hairdressing Passionate about: Teaching Specialises in: Styling & Known as: Nioxin Passionate about: Top accolade: SHABA's Passionate about: Mens Specialises in: Developing key Specialises in: Developing Specialises in: Providing Specialises in: Creating the basics, getting creative, finishing, and creative Ambassador and 3 x BHA Mentoring, education and Male Scottish Hairdresser hair being a fusion of the colour trends for the Sassoon and sharing precision world class education in signature styles, bridal inventing haircuts and cutting. Scottish Hairdresser of the teaching beautiful cuts. of the Year. contemporary hair salon and Academy and Sassoon techniques with a modern cutting. and long hair dressing. generating new ideas. Year winner. modern day barbershop. collections. effortless aesthetic. @LUKEBENSONHAIR @MEDUSAHAIRDRESSING @PETER_MEDUSA @DANIELLEHARVEYHAIR @SIMONHILLHAIR @TAYLORTAYLORHAIR @MCINTYRES_HAIR @GLENNMCGOLDRICK @SASSOONACADEMYOFFICIAL @GARETHVANCE1

craft expert craft expert top artist top artist craft expert craft expert craft expert top artist top artist top artist MICHAEL LAMPHANE NELSON NICKY NIKKI JOSH DANIEL FRANCESCO SIOBHAN COS GRAY PATHAMMACHAK BROWN CLARKE CLIFFORD TAYLOR TAYLOR FONTANA GOLDEN SAKKAS Michael Gray Hair Michael Van Clarke Nelson Brown Nicky Clarke NJUK Hair & Beauty Taylor Taylor Hair Taylor Taylor Hair TONI&GUY TONI&GUY TONI&GUY

Top accolade: The Hair Specialises in: Session Known for: Assisting Sam Top accolade: Being Specialises in: Hair business, Passionate about: All Passionate about: Working Known for: Unique blend Known for: Unparalleled Top accolade: 3 x BHA British Awards Bridal and Long styling, hair up and bridal. McKnight during Fashion awarded an OBE by Her blondes, balayage and aspects of cutting, with graphic shapes, of unparalleled colouring technical skills and Hairdresser of the Year Hair Expert. Week in London, Paris Majesty The Queen. precision cutting. colouring and educating. creative cutting and skills and ambition to teaching the core Nominee. @LAMPHANE and Milan. restyling. push boundaries. foundations of colours. @MICHAELGRAYHAIR @NICKYCLARKEUK @NIKKICLIFFORD_HAIR @TAYLORTAYLORHAIR @COSSAKKAS @NB.HAIR.EDUCATION @TAYLORTAYLORHAIR @FRANCESCOFONTANA74 @GOLDENSIOBHAN

top artist ambassador craft expert ambassador craft expert top artist top artist ambassador KAI PATRICK KIERON ROBERT DANIEL INDIRA JON ZOE WAN CAMERON FOWLES EATON COUCH SCHAUWECKER WILSDON IRWIN p.kai Hair Patrick Cameron Regis Russell Eaton Russell Eaton TONI&GUY TONI&GUY Zoe Irwin

Known for: Being a Known for: Being a master Known for: Session styling, Top accolade: BHA British Specialises in: Diverse Top accolade: 3 x BHA Top accolade: BHA North Known as: Wella Colour renowned stylist and top of long hair, visionary, shoots and editorial with Hairdresser of the Year. colouring and working Avant-Garde Hairdresser Western Hairdresser of Trend Expert and Nioxin industry photographer. innovator and educator. celebrities and high profile commercially and creatively. of the Year. the Year. Editorial Ambassador. @ROBERTJEATON clients. @KAIWAN17 @PATRICKCAMERONHAIR @DANIELCOUCHHAIR @INDIRASCHAWY @JONWILSDON @ZOEIRWINHAIR @KJFOWLES

11180 Education book 2021 AW 2.indd 98-99 19/11/2020 12:25 I hope to share my 40 years of experience with the objective of improving the skills “ from consultation to cutting ”

AKIN KONIZI @AKIN_KONIZI

WHAT CAN I EXPECT TO LEARN ON AN ADVANCED CUTTING COURSE WITH YOU? I hope to share my 40 years of experience with the objective of improving the skills from consultation to cutting. I will give foundation and advanced cutting techniques which will continually develop your own skills and understanding of our craft.

WHAT IS YOUR FAVOURITE LOOK TO TRAIN AND WHY IS IT IMPORTANT TO YOU IN YOUR CAREER? I don’t have a favourite look; I teach the fundamental basics of layering and graduation. These are the basis of every haircut that anyone will ever create in the future. COURSES AVAILABLE WITH AKIN KONIZI WHY IS IT IMPORTANT TO NEVER STOP Advanced Cutting | P61 LEARNING IN THE HAIRDRESSING INDUSTRY? If you are not moving forwards, you are moving backwards.

Request a bespoke, tailor-made education session with any Wella Artist in one of our Wella Studios or in your own salon. Wella World Studio London +44 203 650 4700 Wella Studio Manchester +44 161 834 2645 Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 100-101 19/11/2020 12:26 BRUCE MASEFIELD @BRUCEMASEFIELDHAIR_EDUCATION

MASTER OF CUTTING

BECOMING A MASTER CUTTER WILL ENABLE YOU TO CUT WITH CONFIDENCE CREATING ANY SHAPE THAT YOU DESIRE, DESIGN OR GET ASKED FOR BY ONE OF YOUR CLIENTS.

LEVEL An educational course which develops your AREAS COVERED DURING COACHING ADVANCED salon skills is our most important focus. With CONSULTATIONS CRAFT over 35 years of experience, I will coach you • Understanding your client. to become a super stylist. Understanding • Cutting methods and combining them. TIME stability and blending paired with cutting 4 DAYS • Suitability and beauty. skills will enable you to create hair that people • Visually creating your desired look would die for; hair that doesn’t just look good and executing it with confidence. PRICE (Excl. VAT) on the day, but hair that is cut into shape. £1200 In this ever-increasingly competitive industry, • Building confidence. it is so important to develop your skills and LOCATION be the best you can be to stand out. LONDON Request a bespoke, tailor-made education MANCHESTER OUR DEMONSTRATIONS AND session with any Wella Artist in one of our WORKSHOP MODELS Wella Studios or in your own salon. COURSE TYPE THEORY I have found that being able to coach cutting Wella World Studio London +44 203 650 4700 DEMO techniques on head blocks is extremely Wella Studio Manchester +44 161 834 2645 PRACTICAL beneficial. Allowing students to spend time Wella Studio Dublin +353 1 416 0900 mastering new skills and techniques of their choice, without time restraints, creates a relaxed environment that focuses on improving your talents as a dedicated hairdresser.

CONTINUED SUPPORT AND DEVELOPMENT This course will run over four consecutive days. I will consult individually with each hairdresser attending this course in-turn; resulting in the education being personal to you, ensuring individual progression by the end of the four days.

11180 Education book 2021 AW 2.indd 102-103 19/11/2020 12:26 Learning a solid basic technique for each haircut will see you “ through your career ”

CHARLIE TAYLOR @CHARLIETAYLORHAIR

WHY IS IT IMPORTANT TO LEARN THE ART OF CLASSIC HAIRCUT TECHNIQUES? Learning a solid basic technique for each haircut will see you through your career. You can then adopt additional techniques to refine cuts to suit your clients.

WHAT DO YOU SEE AS A MAJOR CUTTING TREND FOR 2021? The bob never goes out of fashion, it’s a classic. Nothing is cooler than a midi bob with a slight kink in it. It’s modern, shows off colour and suits most face shapes!

HOW DID YOU FIND THE CREATIVE PROCESS COURSES AVAILABLE WORKING COLLABORATIVELY WITH OTHER WITH CHARLIE TAYLOR HAIRDRESSERS DURING TRENDVISION? Classic Cutting | P60 We are great at watching, learning and sharing. Insta Waves & Braids | P67 There is nothing better than a room full of hairdressers under pressure to perform and subsequently come up with genius!

11180 Education book 2021 AW 2.indd 104-105 19/11/2020 12:26 COS SAKKAS @COSSAKKAS

WHY IS IT IMPORTANT TO NEVER STOP LEARNING IN THE HAIRDRESSING INDUSTRY? If you’re great at long hair, spend time perfecting your short hair skills. If hair up scares you, invest in learning simple techniques. While there are trends that people follow, offering a bespoke and personalised look will ensure your clients return again and again.

WHAT IS YOUR FAVOURITE LOOK TO TRAIN AND WHY IS IT IMPORTANT TO YOU IN YOUR CAREER? It’s not something that came naturally to me, but I became a cutting geek! I love working with angles, face shapes, texture and putting it all together to create something beautiful.

WHAT DO YOU SEE AS A MAJOR CUTTING TREND FOR 2021? The modern shag - soft, natural layers, a relaxed fringe and fashion-forward shape.

COURSES AVAILABLE Invest in simple techniques WITH COS SAKKAS learning Request a bespoke, tailor-made education session Advanced Cutting | with any Wella Artist in one of our Wella Studios P61 or in your own salon. Wella World Studio London +44 203 650 4700 “ Wella Studio Manchester +44 161 834 2645 ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 106-107 19/11/2020 12:26 The more we understand it all, the more “you become the master of the craft ”

DARREN AMBROSE @DARRENAMBROSE

WHAT CAN I EXPECT TO LEARN ON AN ADVANCED CUTTING COURSE WITH YOU? Attention to detail, tips and tricks, hair manipulation and language, stretching your potential!

WHAT DO YOU SEE AS A MAJOR CUTTING TREND FOR 2021? Focal points and sustainability. It’s about finding your persona, so down to biology. Bone structure determines what we are creating long, short, mid…

WHY IS IT IMPORTANT TO NEVER STOP LEARNING IN THE HAIRDRESSING INDUSTRY? The more we understand it all, the more you become COURSES AVAILABLE the master of the craft. WITH DARREN AMBROSE Advanced Cutting | P61

11180 Education book 2021 AW 2.indd 108-109 19/11/2020 12:26 JAMES EARNSHAW @JHAIR_STYLIST

HOW DO WELLA PRODUCTS HELP YOU CREATE QUICK AND INSTAGRAMMABLE, FASHION FORWARD LOOKS? The Wella portfolio is vast and versatile, products like Perfecton, Magma and Color Fresh Masks are amazing at saving time and easily layered up to create instant tones when shooting content.

HOW DOES WELLA SUPPORT YOU AS A FREELANCER? Wella gives me opportunities for shoots and shows that were once only available to salon groups. They also give me a platform on social media so that the world can see my work!

WHAT DO YOU LOVE ABOUT WELLA AND WHY? I’m able to create anything on any hair type or depth, and the brand itself has an amazing heritage, and also the Wella family & teams are all so friendly and passionate! From soft pastels to icy blonde hues, I’ve got your dream instagrammable Request a bespoke, tailor-made education session hair colour covered with any Wella Artist in one of our Wella Studios or in your own salon. “ Wella World Studio London +44 203 650 4700 Wella Studio Manchester +44 161 834 2645 ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 110-111 19/11/2020 12:26 By learning the art of colour techniques you immediately expand your mind “ and perception ”

JAYSON GRAY @KARBON_KYD

WHY IS IMPORTANT TO LEARN THE ART OF COLOURING TECHNIQUES? Expand your mind and perception. This skillset will provide you with the tools to grow your business and set you up within the hairdressing industry.

WHAT DO YOU SEE AS A MAJOR COLOURING TREND FOR 2021? Bigger and bolder colour placements with people wanting more acid washed tones and bolder shots of colour, as well as a welcome return to red polished tonality in hair!

WHAT CAN I EXPECT TO LEARN ON A COURSES AVAILABLE COLOUR MASTERCLASS COURSE WITH YOU? WITH JAYSON GRAY I like to take my students on a journey that taps into MCP Graduation | technique and fuses high fashion with colour trends P48 Colour Masterclass | and history. My concepts are aimed at expanding your P52 colour repertoire.

11180 Education book 2021 AW 2.indd 112-113 19/11/2020 12:26 JORDANNA COBELLA @JORDANNACOBELLA

WHAT IS THE KEY LEARN YOU GOT FROM THE MASTER COLOUR PROGRAMME? Skills for mastering a consultation and creating a bespoke colour service. I feel confident with my colour choices and have more finesse in my application.

WHAT ADVICE DO YOU HAVE FOR COLOURISTS THAT WANT TO GROW COLOUR BUSINESS IN THE SALON? Since becoming a Master Colour Expert, I have developed my own bespoke colour menu for my clients which changes season to season.

WHY IS IMPORTANT TO LEARN THE ART OF COLOURING TECHNIQUES? We find that client loyalty lies with colour services and colour is still at the forefront of the industry. There’s a lot of competition out there and the difference between a good colourist and an excellent colourist is more important than ever.

COURSES AVAILABLE I believe that WITH JORDANNA COBELLA knowledge is a gift Request a bespoke, tailor-made education session that should be shared with any Wella Artist in one of our Wella Studios Colour Masterclass | P52 or in your own salon. Wella World Studio London +44 203 650 4700 “ Wella Studio Manchester +44 161 834 2645 ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 114-115 19/11/2020 12:26 JOSH GOLDSWORTHY @JOSH_GOLDS

WHAT ADVICE DO YOU HAVE FOR COLOURISTS THAT WANT TO GROW COLOUR BUSINESS IN THE SALON? Develop techniques that are quick but effective. Keep up to date with trends and use these techniques to up-sell a simple root retouch.

HOW WILL THE BRIDAL HAIR COURSE DEVELOP MY SKILL? You will go away with classic bridal skills with a modern session twist. I’ll teach you how to grow your bridal brand, salon or location experience, talk you through my kit essentials and explain every hairstyle suitability.

WHAT IS THE KEY LEARN YOU GOT FROM THE MASTER COLOUR PROGRAMME? It challenges you and gives you the tools to be a true colour expert. I’d recommend this course to any hairdresser that wants to improve their understanding of colour.

COURSES AVAILABLE Master Colour Programme is the best WITH JOSH GOLDSWORTHY course I have ever been on, it truly Request a bespoke, tailor-made education session with any Wella Artist in one of our Wella Studios The Blow Dry Experience | P64 challenges you as a hairdresser or in your own salon. Bridal Hair | P65 Wella World Studio London +44 203 650 4700 Insta Waves & Braids | P67 “ Wella Studio Manchester +44 161 834 2645 ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 116-117 19/11/2020 12:26 Be inquisitive and eager to learn “ ”

LEONARDO RIZZO @LEONARDORIZZO

WHAT DO YOU SEE AS A MAJOR STYLING TREND FOR 2021? 2021 will see bold and daring styles, individuality is key. Think bright colours more multi-layered haircuts, undercuts and mullets. Men wearing longer hair will also be big next year.

WHAT CAN I EXPECT TO LEARN ON AN ADVANCED CUTTING COURSE WITH YOU? Be inquisitive and eager to learn. I really believe you can never stop learning, new ideas for salon work or more creative and directional cutting techniques.

WHAT IS YOUR FAVOURITE LOOK TO TRAIN COURSES AVAILABLE AND WHY IS IT IMPORTANT TO YOU IN YOUR WITH LEONARDO RIZZO CAREER? Advanced Cutting | P61 I always love to teach precision cutting and blend it with editorial styling to create the ultimate flow from fashion to geometry and structure.

11180 Education book 2021 AW 2.indd 118-119 19/11/2020 12:26 LUKE BENSON @LUKEBENSONHAIR

WHAT DO YOU SEE AS A MAJOR STYLING TREND FOR 2021? Centre parted, undone textures that look effortless, polished and beautiful - think Winona Ryder in the '90s. Low ponytails, buns and gelled back hair will be big.

HOW WILL THE BLOW DRY EXPERIENCE COURSE DEVELOP MY SKILL? You’ll learn how to prep the hair with the most suitable product, sectioning patterns, brush angles, tension, and setting and dressing hair for big showstopping looks.

WHY WOULD I ATTEND A HANDS-ON SESSION WITH YOU? I have a relaxed approach and will give as much time as is needed without any judgement on skill level or creativity. I like to teach on real people so you can see how the hair reacts to product and different styling techniques.

COURSES AVAILABLE I have a very relaxed approach to Request a bespoke, tailor-made education session WITH LUKE BENSON with any Wella Artist in one of our Wella Studios Advanced Cutting | P61 education, it's always a or in your own salon. fun atmosphere The Blow Dry Experience | P64 Wella World Studio London +44 203 650 4700 Red Carpet Glamour | P66 Wella Studio Manchester +44 161 834 2645 Insta Waves & Braids | P67 “ ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 120-121 19/11/2020 12:26 MEDUSA COLIN MCANDREW @MEDUSAHAIRDRESSING

WHY IS IT IMPORTANT TO LEARN THE ART OF CLASSIC HAIRCUTS? So that you have the knowledge and understanding of shape and form, this allows you to hone your skills and take yourself to the next level.

WHAT ADVICE DO YOU HAVE FOR COLOURISTS THAT WANT TO GROW COLOUR BUSINESS IN THE SALON? Learn, learn, learn! Don't be scared to take inspiration from others but always add your own mark to it.

WHAT PROCESS DO YOU PUT YOUR TEAM THROUGH IN ORDER TO LEARN? From full studio days teaching all aspects to one-hour demo events, we encourage our teams to shadow stylists and work closely with Wella on group and personal development plans for every salon/stylist.

COURSES AVAILABLE My biggest advice on growing your Request a bespoke, tailor-made education session WITH MEDUSA with any Wella Artist in one of our Wella Studios colour business is Essential Cutting | P60 learn, learn, learn or in your own salon. Classic Cutting | P60 Wella World Studio London +44 203 650 4700 Advanced Cutting | P61 Wella Studio Manchester +44 161 834 2645 The Blow Dry Experience | P64 “ ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 122-123 19/11/2020 12:27 Training is a mix of being inspired and taking skills learnt back 70s “ to the salon ”

NICKY CLARKE 80s @NICKYCLARKEUK OVER YOUR 40 YEARS IN THE INDUSTRY, HOW HAVE YOU KEPT UP WITH THE LATEST HAIR TRENDS? It’s as important to understand runway and editorial trends as it is to know what’s popular in street-style. Inspiration is everywhere, be it in film, music or learning from your peers during educational courses.

WHAT HAS BEEN THE HIGHLIGHT

©Greg Williams OF YOUR CAREER? Opening my own salon in 1991 or winning British Hairdresser of the Year in 1994 however, the pinnacle of my career must be the OBE I was awarded in 2008 90s by HM The Queen. WHAT DOES IT TAKE TO BECOME A HAIRDRESSING ICON? Developing a recognisable house style which appeals to a wide audience whilst constantly striving to improve your own skill set will help garner both respect and publicity.

11180 Education book 2021 AW 2.indd 124-125 19/11/2020 12:27 I thrive on seeing people grow and “ bringing out the best in them ”

PAUL ADAMCZUK @PAUL.CHEYNESHAIR

WHICH WELLA COURSE WOULD YOU RECOMMEND I BOOK TO GET INSPIRED IN CUTTING HAIR? I would recommend the Advanced Cutting Course, it’s perfect for stylists who already have an understanding of cutting but really want to explore their creativity.

WHAT ADVICE DO YOU HAVE FOR COLOURISTS THAT WANT TO GROW COLOUR BUSINESS IN THE SALON? Sign up for the Wella Master Colour Programme. You will not only learn all things colour but the science behind it and how the products work. This builds a confident team who will be ready to tackle any colour requests that come their way.

WHY WOULD I ATTEND A HANDS-ON SESSION WITH YOU? I get a huge kick out of educating interacting and collaborating with other like-minded stylists. I thrive on seeing people grow.

11180 Education book 2021 AW 2.indd 126-127 19/11/2020 12:27 ROBERT EATON @ROBERTJEATON

WHAT ADVICE DO YOU HAVE FOR COLOURISTS THAT WANT TO GROW COLOUR BUSINESS IN THE SALON? Learn from everyone around us in the industry, specialise in the areas you are most passionate about and perfect your skills with continued education and knowledge.

WHAT CAN I EXPECT TO LEARN ON A COLOUR MASTERCLASS COURSE WITH YOU? Salon relevant techniques, beautiful hair, a salon-based stylists’ approach to education and creative work.

WHAT DO YOU SEE AS A MAJOR COLOURING TREND FOR 2021? Colour placement and the enhancement of natural colour and texture, colour that has longevity and evolves from one colour to the next. I am also working on inclusivity, working with different textures and modern ideas for different age groups.

Perfect your skills with continued COURSES AVAILABLE WITH ROBERT EATON education and knowledge Request a bespoke, tailor-made education session with any Wella Artist in one of our Wella Studios Colour Masterclass | P52 or in your own salon. “ Wella World Studio London +44 203 650 4700 Wella Studio Manchester +44 161 834 2645 ” Wella Studio Dublin +353 1 416 0900

11180 Education book 2021 AW 2.indd 128-129 19/11/2020 12:27 From the vibrancy of Color Fresh Create to the delicacy and shine of Illumina “ Color, Wella always excites me ”

ZOE IRWIN @ZOEIRWINHAIR

WHAT DO YOU SEE AS A MAJOR COLOURING TREND FOR 2021? Look out for magenta shades, and colours influenced by beautiful orchids and tropical prints. In contrast, there will be a move towards more plant-based, natural tone.

WHY IS IT IMPORTANT TO LEARN THE ART OF COLOURING TECHNIQUES? The more you practise and try things, the more confident you will become. It can take time but it's a serious and endlessly fun thing to master.

WHAT DO YOU LOVE ABOUT WELLA AND WHY? I adore the shades in the Wella palette – there’s a softness and glow that I get from using them. The way hair feels after Wella colour is incredible and the portfolio gives me endless possibilities.

11180 Education book 2021 AW 2.indd 130-131 19/11/2020 12:27 MEET OUR BUSINESS GURUS 1. CLIVE COLLINS hobsalons.com Clive is an award-winning salon owner with more than 30 years’ & experience in the hairdressing industry. Often featured in the industry experts business pages of the industry’s press, he is a fantastic motivational leader and an expert in business education at HOB Academy. Learn from our business gurus who have been there, seen the Clive presents the Successful Salon Business course, which covers challenges that salons face and developed the tried-and-tested customer loyalty, client experience, effective column-building solutions to overcome them. and business development. 2. LIZ MCKEON Whether you’re looking for a happier, more productive team, a more lizmckeon.com effective front of house, marketing strategies that entice new clients, Liz is the co-presenter of the £200 Salon Turnaround TV programme and author of best-selling industry book, 30 Days or want to open another salon, these industry experts have the to Beauty Business Success. With more than 25 years of hair and experience, proven results and strategies to help you. beauty experience, she will ignite your passion and excitement for running a salon. Liz presents Reception: Making it Work For Your Business, as well as our brand new course, the Master Business Programme, a comprehensive eight-day masterclass new for 2021.

3. MICHAEL VAN CLARKE vanclarke.com 1 3 5 When it comes to the hairdressing business, the Michael Van Clarke salon is the industry’s most decorated team with 16 British Hairdressing Business Awards. Michael has more than 30 years’ experience and is skilled at taking a new and innovative approach to business. Get insights from Michael’s award-winning formulas at his highly inspiring Salon Business Mastery Day. POWER UP YOUR 4. MARK BLAKE markblake.co.uk BUSINESS Internationally renowned trichologist Mark is highly skilled at identifying and treating the underlying causes of often distressing issues such as hair thinning and hair loss. He believes these are BESPOKE BUSINESS DAYS essential skills for modern hairdressing. As a successful salon owner We can tailor-make a business day designed specifically for with more than 30 years’ industry experience he believes these 4 your team and delivered in your own salon environment. are essential skills for modern hairdressing. The Fascinating World of Trichology is taught honestly and engagingly, making it easy to understand and relate to. Mark also educates on MCE Maximiser. MY BUSINESS COACHING Our business gurus are experts in many fields, whether you need 5. SIMON HARRIS help in creating more processes or a longer-term partnership mysalonmanager.co to grow your revenue. We are able to organise bespoke 1-2-1 Simon has a wealth of experience in growing successful and coaching sessions with our business gurus, please contact us profitable hair salons, having run a chain of 16 salons for six years. for more information. 2 6 As the founder of MySalonManager, he provides the training and support to enable Salon Owners and Managers to run their salons more effectively. Simon presents You Own a Salon, Now Build a Business, a game-changing course on how to make your salon NEW a commercial success, as well as a brand-new course Appraisals for Performance which helps Salon Owners set realistic targets DIGITAL BUSINESS SEMINARS and expectations for everyone in the salon. Look out for our NEW digital business seminars, which allow you to take time out to “Power up your Business” from the 6. JOHN HUSCROFT comfort of your home. With more than 40 years’ experience, including 25 at Wella Professionals, John has helped thousands of hairdressers to Please contact your Wella Account Manager for more details or achieve their ambitions. He’s renowned for developing Managers look out for further information on Instagram @WellaHairUKI. to increase business in a fun yet professional and effective manner.

11180 Education book 2021 AW 2.indd 82-83 19/11/2020 12:24 JOIN OUR c om m u n i ty... ALL OF US HERE AT WELLA PROFESSIONALS ARE PASSIONATE ABOUT CONNECTING WITH YOU, OUR #WELLAFAMILY, AND BUILDING DIGITAL COMMUNITIES OF LIKE-MINDED HAIRDRESSING PROFESSIONALS FROM ALL OVER THE GLOBE. …..AND BECOME A Wella Passionista! IF YOU’RE A NATURAL INSTAGRAMMER WITH A GRID FULL OF AWE-INSPIRING WORK AND A LOYAL DIGITAL FOLLOWING, YOU CAN APPLY FOR THE OPPORTUNITY TO JOIN OUR COMMUNITY OF SOCIAL SUPERSTARS - THE WELLA PASSIONISTAS.

Take part in exclusive events and collaborations with us, get to try our new products first, and of course, be a regular feature on @WellaHairUKI. To be spotted by our social talent scouts just make sure you’re tagging us in your posts using @WellaHairUKI and If you want to engage POST FOLLOW #WellaFamily. Or apply online wella.com/Passionistas. Post your most stunning hairdressing Follow #WellaPassionistas on Instagram with your industry peers, For additional tips on becoming the next social media star, check out work and incredible transformations to be inspired by our trendsetting group our studio education course ‘Insta Ready Colour’ (p.46) and watch our your fellow creatives, your on Instagram or Facebook, tagging us of creative, sassy and digitally savvy online seminars ‘How to Boost your Social Media’ and ‘How to Create @WellaHairUKI and #WellaFamily, and social media stars. hairdressing idols, and Wella Compelling Content’ on education.wella.com. Educators, you can join us have the chance to be featured on our main @WellaHairUKI page with over LEARN We look forward to seeing your work! online in the following ways: 100,000 followers. Learn from the best of the industry with our online digital courses hosted JOIN by Wella Artists and available to book Join our Facebook group on education.wella.com – keep an eye ‘Wella Professionals Global Hair on our Instagram @WellaHairUKI to Community’ and join over 30,000 see updates and reminders of what’s members from around the world coming up. in sharing formulas, tips and the latest industry news and launches.

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