In This Issue: T DOME \, Widener University's StUdent News and Entertainment P. 2 - Helping Children Volume Friday, February 2, 2007 A student's mission to help those in need. Got'Grjt? ~ P. 2 • Neighbors Who Disappeajed Widener holds tribute to those that endured the Holocaust. P. 7 • James Brown 'The Godfather of Soul" leaves behind his music legacy. Widener students showing off their grit! Photo by Mary Fernandez Theresa Bova Main Campus with Harrisburg were made up of creative briefs radio ad out on KYW radio, the The idea that Widener and Delaware, but Widener still that were able to give the Board a advertisements have spread onto students have 'grit' sums up closer idea of what is Widener's billboards along the interstate and the type of students Widener News & University Editor did not have the desired attention and unified image that it seemed main selling point What makes other high traffic areas. Look out has and is looking for. Bulik to be lacking. Widener needed an this university different and better for unique poster advertisements feels strongly about the fact that For as long as Widener was identifiable brand, so things began than the rest? and kiosks in the Granite Run Widener students are courageous considered an institution of learn­ to change. University Relations The conclusions proved very Mall. And don't be surprised and persistent. They are practical ing, its mission was to create began its branding campaign to beneficial to the Board. They to see Widener advertisements in that they go to college to strong-minded individuals who come up with one identity for discovered Widener is unknown pop up while surfmg on the ultimately get a job upon strive to greatly influence the the school. The mission of the and undervalued compared to its Internet. There are now banner graduation. They are 'real world' world. For the past five years, campaign is to give Widener the competitors. The public is not ads appearing on gradschools. students with experience. Brian Widener's mission has become to unified image it needs. very familiar with Widener and com, philly.com, bizjournals.com, Larson, Professor of Marketing let the world know what Widener At the last Town Hall meet­ does not know what it repre­ and now blog spaces. The idea and also a member of the Advisory has to offer its students. ing, plans for the University's sents and has to offer. The main is to reach the target market of Board, feels that, "Our students In the world of advertising, new strategic marketing plan to thought that each Board member high school juniors and seniors, are very good students, in a way Widener University has stayed obtain that unified image were agreed upon that needed to be college seniors considering that is distinctly Widener. They far below the radar. In fact, the addressed. addressed was the idea, that while graduate schools, and adults work hard and hold a strong 'roll­ only type of visibility the school In order to help with this others sit in classrooms absorb­ considering undergraduate and up-your-sleeves' type of attitude. was getting was through spo­ endeavor, an advertising agency ing knowledge, Widener students graduate programs. Brownstein That is Widener's position." radic newspaper ads and radio came in to give expert advice learn by doing. That statement Group would simulate Professor Larson feels that it is the commercials. In addition, the and guidance. The agency works is the basis of the new strate­ demographic profiles that were in-house experience that sells the three campuses that make up the close with the Marketing Advisory gic marketing plan's theme: real able to determine where these university. A Widener graduate University held very different Board to help build Widener's world experience. potential students look and what is prepared for the job market images from each other. It was new brand. This Board is com­ With the real world experience catches their attention. The with real world experience. The only approximately three years prised of ten faculty and admin­ theme decided upon, Brownstein Internet has certainly become new advertisements hope to give ago when the slogan "Reach high­ istration members. Lou Ann Group has already helped Widener the world's playground and the public a strong sense of the er. Go farther. Choose Widener." Bulik, Assistant Vice President of get new creative advertisements source for knowledge. And by W4dener position towards its began to show up on all Widener University Relations, is a member to display in places other than exposing the school more on the students. Widener students have brochures, magazines, and pub­ who works side-by-side with the just a newspaper or on the Internet, Widener is able to create what it takes; these students have lic advertisements. The creative Brownstein Group. The meetings radio. Although there is a new worldwide visibility. grit. tag line somewhat unified the Campus Opinion Do you think that They're too high. It seems like They are way too high. We should They could offer 10% off a few "They are generally over priced. the cost of books they price gouging is the problem. get more money back. weeq before classes start on However, since Widener's prices They should have a lower cost and -Tyla Conciello books. That would give students are consistent with that of other is too high? If so, a higher buy back rate. Freshman more incentive to buy earlier. universities, the publishers need to what should be -Xena Colasante -Tyler Harvey drop the prices." done? Freshman Sophopmore -Rick: Madison "Covering all the Good Stuff" [email protected] 610-499-4421 PAGE 2 NEWS & UNIVERSITY _Widener ___ _ Uniftnitv_ ____ ~1 _ The Dome Editor in alief Mary Femaudez Helping Children a World News & Univ.1!ditm 'IbeIesa Bova Away Editorial Assistants Edward McNeill Amber Lutz The schools vary from being Jon Owens conducted inside buildings without any furniture and sometimes they Lifestyle Editor Brian Harrington Staff Writer are held outside while sitting on Political Editors BmRieser the ground. Since their culture JuwanaRice Liz Moran, a sophomore at differs from ours, boys and girls Widener University, is collecting go to separate schools. Many Sports Editor Melissa Kearney school supplies for Afghani adults do not agree with educating women. Frequently, teachers Layout Editor Elisa Bennan children from now until February 20. The donation bins are located are underpaid or not paid at all. Taliban insurgents continue to Advisors TlID Scepansky in the first floor common area of Robert J. Bonk Sharples, the main entrance of burn schools in rural areas and Metropolitan Hall, and at the front have even kidnapped and killed BU'llll'" eX ()ffill' St.tlf desk of the University Center. teachers. Her father is in the Navy The school supplies go to Business Manager NannIa Gt.,ca Reserves and has been stationed in the province of Farah. Farah Afghanistan for almost a year. He is impoverished and lacks the has informed Moran that the local infrastructure such as water and Business Advisor NiooIe Ma<me people are in extreme poverty. He electricity. Therefore, the schools has emphasized on the poverty are only able to continue running through donations. Any type of \1.111 \\llkl' within the educational system. Moran aiding civilians in AjglumistanlPhoto from Liz Moran School materials are scarce. This school supplies would be fine includes books, pencils, pens, to contribute; particularly, pens, and paper. Moran explained, "My pencils, notebooks, crayons, and Theresa Bow JooOwens Dad told me our troops have been rulers. "My Dad made a good Namrata Gupta Bill Rieser giving their things away to the point - children in Afghanistan Neighbors Who Brian Harringtoo JUWlDDa Rice children that are sent from home. are going to be leaders of the future", stated Moran. Melissa Kearney Jack Rivers So why shouldn't we pitch in?" Disappeared Exhibit VitaliyKin PalSbielda Amber Lutz ScouWare Vitaliy Kin simple task because most Czech Bdward McNeill Jewish communities and traces Staff Writer of the past were entirely wiped Josh Low out during the Holocaust. Widener University opened ("'lll"P"lldlll~ \ \llkl' The second segment of the its doors this year for the first exhibit is titled "A Tribute to the time on January 5, to host a Child Holocaust Victims" and Sean Sbeebao Holocaust exhibit in the Atrium consists of 7 additional panels, of the University Center. It has with information that was simi­ traveled from the Czech Republic larly researched and prepared by to the United States and is on Czech students. The information its way to completing the North in these panels focus primarily American Tour. The Holocaust on pre-war Jewish pupils and on Mail: W1dcoa- University exhibit remamed on display in present-day students who attend The Dome the University Center Atrium the same schools as their Jewish One University Place from January 5 - 24, 2007. The predecessors. The Czech Ministry Chester, PA 19013 Holocaust exhibit consists of 19 of Education states that this proj­ different panels that were created ect encourages young people Phone: (610)499~21 by high school students from to seek out those who vanished Fax: (610)499-4531 the Czech Republic in order to from their neighborhoods during E-mail: [email protected] remember those who were lost World War n. It also provides Web: www2.widener.edul-dome during the Holocaust. an opportunity to meet the last The exhibit that is on dis­ generation of eyewitnesses of the play consists of two separate seg­ Holocaust and, in particular, to ments. The first segment of the seek out Holocaust victims.