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Moshi Monsters Copy.Pptx “there is no social media as persuasive as a positive face to face experience” BRAND & CHARACTER MARKETING IN UK MALLS Messages PR www.messagespr.co.uk n Madagascar / Universal n Cat in The Hat / Universal n Over the Hedge / Universal n Thunderbirds / Universal n Sponge Bob / Paramount n A Series of Unfortunate Events / Universal n Kung Fu Panda / Paramount n What Kid’s Know / UKTV n Scream if you know the answer / UKTV Children’s CERT PG TM Fun Day AT CINEMAS EVERYWHERE JULY 4 www.kungfupandamovie.co.uk To celebrate the film release on Friday 2 April, kids are Dr.Seuss’ invitedinvited toto experienceexperience thethe imaginativeimaginative worldworld ofof Dr.Dr. SeussSeuss * See the movie trailer Brand Promotions * Enjoy Games * Competitions * Competitions * Reading Area * Merchandise Giveaways prepare for awesomeness Printed on recycled paper AT CINEMAS EVERYWHERE JULY 4 Events run in key high footfall locations throughout See The Cat in the Hat in cinemas 2 April the UK including – London / Glasgow / Manchester / Nottingham / Bristol / Cardiff / Sheffield / Leeds / Metrocentre / Lakeside Sponge Bob 12 Location Tour ENJOY GAMES COMPETITIONS WIN A GIVEAWAYS PS2 CONSOLE AND IT’S ALL FREE! AND GAME! OUTSIDE MARKS & SPENCER IN THE SHOPPING CENTRE West End Live Kung Fu Panda Over the Hedge Photo Booth Scream if you know the Answer UKTV 6 Locations 381,000 footfall Site rental value £9,820 Massive increase in social media activity Website coverage Posters and on Centre screens on- Press Commercial Day Location Centre Confirmed Footfall site site release rental £cost Saturday, 24 April Nottingham Victoria Centre Yes 60000 Yes Yes Yes 2117 Sunday, 25 April Manchester / North West Arndale Yes 111000 Yes Yes Yes 1853 Saturday, 1 May Thorpe Park Middlx Yes 40000 Yes 1000 Saturday, 8 May Thurrock Lakeside Yes 80000 Yes Yes Yes 850 Sunday, 9 May Sheffield Meadowhall Yes 90000 Yes Yes Yes 4000 Total 381,000 £9,820 What Do Kids Know UKTV 6 Locations 483,275 footfall Site rental value £14,966 Coverage within all Centres web pages All sites negotiated free of charge with no extra costs for the Centre’s promotion of events BRINGING CHARACTERS TO LIFE Live events in shopping centres can create the extra bridge between a child and the brand, character or product. At its heart it is essential that such activities offer a great experience and a genuine two way interaction for the fans. Messages PR have been running such events for many years covering everything from the Transformers, Mr Blobby, Gladiators, Spice Girls, Mutant Hero Turtles and Furbies to Harry Potter, Angry Birds and Peppa Pig. Character Promotions Events run to generate attention in Centres and A little promote merchandise and movies at the gallery of our destinations history! Harry Potter 8 years of activity 2004 to 2010 Book and Movie releases Merchandise promotion Treasure Hunts Dress up days KEYNOTE: THE ACTIVE INVOLVEMENT OF FAMILIES advertising and floor graphics Angry Birds - queues of bird fans Angry Birds Live Marketing Award winner British Council of Shopping Centres and International Council Of Shopping Centres Peppa Pig Meet & Greet We have orchestrated many Peppa appearances with Rainbow and always managed expectations and created a strong and positive event for fans Christmas Launches are the ideal time to showcase a brand at the key spending time Peppa Pig Launch and in a location where the merchandise is in the stores In 2012 Messages PR Every year malls will run activities to ran Jubilee coincide with Calendar events and special activities in 28 anniversaries. UK Malls In 2012 Messages PR ran Jubilee activities in 28 UK Malls and Olympic activity in a further 14. In 2013 there are no ‘one-off ‘ celebrations which will liberate more budget for retailer driven activities. Any activity at Christmas hits the public at a time when many key purchase decisions will be made. Award Winning Calendar Promotions No agency has been awarded as many British Council of Shopping Centre Marketing Awards as Messages PR JUBILEE SCHOOL OUTREACH EVENTS BCSC Purple Apple Marketing Award Winner 2012 ILFORD XMAS EVENT BCSC Purple Apple Marketing Award Winner 2012 SPRING EVENT With Cbeebies & Dora BCSC Purple Apple Marketing Award Winner 2012 Messages PR Who Messages PR are: We are the Shopping Centre specialists with 28 years of experience in providing award winning marketing campaigns for Brands and Shopping Centres across the country. WE UNDERSTAND RETAIL We have a practical knowledge of almost every centre in the UK and can match the exacting health and safety requirements Because we have worked on for promotions. both sides of the counter. What Messages PR deliver: No cost surprises - what we quote is what you pay. Our experience and Original and imaginative work industry awards make us a Natural links with every part of the retail chain - from Centre to trusted partner for major consumer, but not forgetting shops and stores. shopping centre owners. Quantifiable benefits - our reporting structure provides full analysis of sales results and press coverage. We are responsive to the specific opportunities offered by every client - we fit the marketing to the market to you - not the other way round. Award Winning Ideas – Our record of innovation and application is second to none – just check the trophy cupboards of our clients. Who we have worked for : Messages Public Relations has provided services to the following centres and organisations since January 2000. Where Centres have been renamed they are listed under both names Abbeygate Centre, Nuneaton Fishergate, Preston Middleton Shopping Centre, Manchester Stamford Quarter, Altrincham Andover, Town Centre, Hampshire Frenchgate Shopping Centre, Doncaster Middlebrook Retail Park, Bolton Stretford Mall, Manchester Arndale Shopping Centre, Luton Friary Centre, Guildford Millgate Shopping Centre, Bury Southgate, Bath Arndale Shopping Centre, Manchester Gates, Durham Newlands Shopping Centre, Kettering Sovereign Centre, Weston-super-Mare Ashley Centre, Epsom Galleries Food Court, Bristol Nicholsons Centre, Maidenhead Spindles Shopping Centre, Oldham Atrium, Camberley Gallions Reach, Becton Observatory Shopping Centre, Slough Square, Beeston Basingstoke Town Centre, Hampshire Glades Shopping Centre, Bromley Octagon Shopping Centre, Burton Stevenage Leisure Park, Stevenage Beechwood Centre, Cheltenham Grafton, Cambridge Octagon Shopping Centre, High Wycombe Strand, Bootle Belfry Shopping Centre, Redhill Grafton, Altrincham One Stop Shopping Centre, Perry Barr Swansgate, Wellingborough Bentall Centre, Food Court, Kingston Grandville Mills, Ivybridge Pavilions Shopping Centre, Uxbridge Swan Centre, Eastleigh Blue Tiger Marketing Grange and Pyramids, Birkenhead Palace Gardens, Enfield Swinton Shopping Centre, Manchester Bouverie Place, Folkstone Grosvenor, Chester Pallasades, Birmingham Swinegate, York Braehead Shopping Centre, Glasgow Grosvenor, Macclesfield Parade, Swindon the centre:mk, Milton Keynes Brewery Centre, Romford Gwent Shopping Centre, Tredegar Peacocks Centre, Woking The Mall at Cribbs Causeway, Bristol Bridges, Sunderland Harlequin, Watford Pentagon Shopping Centre, Chatham The Mall, Ilford Broadwalk Shopping Centre, Edgware Hempstead Valley, Gillingham Plaza, Oxford Street The Mall, Romford Broadway Shopping Centre, Bexleyheath High Wycombe Town Centre, Bucks Pride Hill, Shrewsbury The Mall, Walthamstow Brunswick, Scarborough Hounds Hill Shopping Centre, Blackpool Princesshay, Exeter The Mall, Uxbridge Brunel Centre, Swindon Howard Centre, Welwyn Garden City Potteries, Stoke on Trent The Mall, Luton Canary Wharf, London Hornchurch, Town Centre Queens Arcade, Cardiff The Mall, Wood Green Cannon Park Shopping Centre, Coventry Ipswich Town Centre, Suffolk Queensgate, Peterborough Three Horse Shoes Walk, Warminster Captain Cooke Square, Middlesborough Jones Lang LaSalle Queensmere, Slough Toolbox Marketing Castle Court, Caerphilly Kingsland Shopping Centre, Thatcham Rams Wall, Petersfield Town Square Shopping Centre, Oldham Castle Dene, Peterlee Kingswood Shopping Centre, Bristol Red Dragon Centre, Cardiff Treaty Centre, Hounslow Centrale, Croydon Kirkgate Shopping Centre, Bradford Rivergate, Irvin Trinity Centre, Aberdeen Centre MK, Milton Keynes Lakeside, Thurrock Riverside, Shrewsbury Trocadero, Piccadilly Chantry Centre, Andover London Borough of Havering Riverside Shopping Centre, Evesham Two Rivers, Staines Chilterns Centre, High Wycombe Locks Heath Shopping Centre, Fareham Riverside Shopping, Hemel Hempstead Universal International Pictures Chimes Shopping Centre, Uxbridge Lower Precinct, Coventry Romsey, Town Centre, Hampshire UKTV Clarks Village, Street Lowry Outlet Mall, Manchester Royal Priors, Leamington-Spa Uxbridge Initative, Uxbridge Clock Tower Centre, Rugby Lychgate Shopping Centre, Worcester Ropewalk, Nuneaton Vicarage Field, Barking Concourse Centre, Skelmersdale Madison Soho Rotunda, Kingston Victoria Plaza, Southend Cornbow Shopping Centre, Halesowen Main Square, Camberley Royals Shopping Centre, Southend Victoria Arcade, Walsall Corn Exchange, Leeds Malls Shopping Centre, Basingstoke Sainsbury's Walnuts Shopping Centre, Orpington Crownpoint Shopping Park, Denton Maltings Shopping Centre, St Albans Seafrance Ferries, Dover Waterside Shopping Centre, Lincoln Cooper's Square, Burton-upon-Trent Market Place, Bolton St Anns, Harrow Wellgate Shopping Centre, Dundee County Mall, Ashford Market Walk, Chorley St Catherines Walk, Carmarthen West Gate Centre, Stevenage Culver Square, Colchester Marlands, Southampton
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