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Travel & Culture 2016 July 2016 July | Vol. 2016 46 | | Vol. Issue 46 7 | Issue 7 THE AMERICAN CHAMBER OF COMMERCE IN TAIPEI IN OF COMMERCE THE AMERICAN CHAMBER TAIPEI IN OF COMMERCE THE AMERICAN CHAMBER TRAVELTRAVEL & & CULTURECULTURE 2016 2016 TAIWAN BUSINESS TOPICS TAIWAN TAIWAN BUSINESS TOPICS TAIWAN July 2016 | Vol. 46 | Issue 7 Vol. July 2016 | July 2016 | Vol. 46 | Issue 7 Vol. July 2016 | 中 華 郵 政中 北 華台 郵字 政第 北 台 字 第 5000 5000 號 執 照 登號 記 執為 照雜 登誌 記交 為寄 雜 誌 交 寄 ISSUE SPONSORISSUE SPONSOR Published by the Published by the American Chamber OfAmerican Chamber Of Read TOPICSRead Online TOPICS at topics.amcham.com.tw Online at topics.amcham.com.tw NT$150 NT$150Commerce In Taipei Commerce In Taipei 7_2016_Cover.indd7_2016_Cover.indd 1 1 2016/7/4 4:05:42 PM2016/7/4 4:05:42 PM C ONT ENTS JULY 2016 VOLUME 46, NUMBER 7 一○五年七月號 Publisher 發行人 Andrea Wu 吳王小珍 Editor-in-Chief 總編輯 Don Shapiro 沙蕩 Associate Editor 副主編 Tim Ferry 法緹姆 Art Director/ 美術主任/ Production Coordinator 後製統籌 Katia Chen 陳國梅 Manager, Publications Sales & Marketing 廣告行銷經理 Caroline Lee 李佳紋 PHOTO: CHRIS STOWERS American Chamber of Commerce in Taipei 8 The Way of the Gods 26 The Challenge of Preserving 129 MinSheng East Road, Section 3, Beneath Taiwan’s modern façade is a body of Biodiversity 7F, Suite 706, Taipei 10596, Taiwan P.O. Box 17-277, Taipei, 10419 Taiwan beliefs that stretch back for millennia. For an Taiwan is home to a broad variety of spe- Tel: 2718-8226 Fax: 2718-8182 insight into how people really think, you need cies, some of them unique to the island. But e-mail: [email protected] website: http://www.amcham.com.tw to know about folk religion. development puts many at constant risk. 名稱：台北市美國商會工商雜誌 發行所：台北市美國商會 By Jules Quartly By Timothy Ferry 臺北市10596民生東路三段129號七樓706室 電話：2718-8226 傳真：2718-8182 12 Dadaocheng: New Life in a Taiwan Business TOPICS is a publication of the American Chamber of Commerce in Taipei, ROC. Contents are independent of and do not Historic District necessarily reflect the views of the Officers, Board of Governors, Supervisors or members. One of Taipei’s oldest neighborhoods is get- © Copyright 2016 by the American Chamber of Commerce in Taipei, ROC. All rights reserved. Permission to reprint original material must ting revitalized with the opening of art galler- be requested in writing from AmCham. Production done in-house, Printing by Farn Mei Printing Co., Ltd. ies, cafés, and specialty shops in picturesque 登記字號：台誌第一零九六九號 surroundings. 印刷所：帆美印刷股份有限公司 經銷商：台灣英文雜誌社 台北市108台北市萬華區長沙街二段66號 By Scott Weaver 發行日期：中華民國一○五年七月 PHOTO: CHEN MEI-TING 中華郵政北台字第5000號執照登記為雜誌交寄 ISSN 1818-1961 29 Protecting Endangered Leopard Chairman/ Dan Silver Cats Vice Chairmen/ Margaret Driscoll / Daniel Tseng By Timothy Ferry Treasurer: Al Chang Secretary: Fupei Wang 2015-2016 Governors: 30 Strictly Monkey Business Margaret Driscoll, Revital Golan, Vincent Shih, Gordon Stewart, Rodney Van Dooren, Fupei Wang, Lee Wood. In this Year of the Monkey, a reminder of the sometimes strained relations between 2016-2017 Governors: Al Chang, Christine Jih, Annie Lee, Edward Shober, Dan Silver, Joanne Tsai, Daniel Tseng, Neil humans and Taiwan’s other primates. Waters. By Matthew Fulco 2015 Supervisors: Albert Chang, Anita Chen, Nick Chen, Arthur Cozad, Joseph Lin photo: matthew fulco COMMITTEES: 34 Keelung: New Sites in a Historic Agro-Chemical/ Melody Wang; Asset Management/ Christine Jih, Derek Yung; Banking/ Victor Kuan; Capital 18 In Taipei, the Rising Sun Casts a Harbor Town Markets/ Mandy Huang, C.P. Liu, Shirley Tsai; Chemical Some suggested outings for those who Manufacturers/ Michael Wong; CSR/ Lume Liao, Fupei Long Shadow Wang; Customs & International Trade/ Stephen Tan; Greater More than 70 years after the Japanese enjoy museums, hiking, and ocean views. China Business/ Cheng-Mount Cheng, Helen Chou; Human Resources/ Vickie Chen, Richard Lin, Monica Han, Seraphim occupation of Taiwan ended, Japan’s By Scott Weaver Mar; Infrastructure/ Paul Lee; Insurance/ Arthur Cozad, Dan Ting; Intellectual Property & Licensing/ Jason Chen, legacy endures in the Taiwanese capital. Peter Dernbach, Jeffrey Harris, Vincent Shih; Marketing & Distribution/ Wei Hsiang, Gordon Stewart; Medical Devices/ By Matthew Fulco Terry Lin, Raghavendra Shenoy, Joanne Yao; Pharmaceutical/ Margaret E. Driscoll, David Lin, Jun Hong Park; Private Equity/ William Bryson; Public Health/ Dennis Lin, Joseph Romanelli; Real Estate/ Tony Chao; Retail/ Ray Chan, 22 Your Home Away from Home Prudence Jang, Wern-Yuen Tan; Sustainable Development/ Camping is the ideal way to rest and relax Kenny Jeng, Cosmas Lu, Kernel Wang; Tax/ Stella Lai/ Cheli Liaw, Josephine Peng; Technology/ Revital Golan, Rod in nature and has become an extremely Morgan; Telecommunications & Media/ Thomas Ee, Joanne Tsai, Ken Wu; Transportation/ Nick Chen; Travel & Tourism/ popular leisure activity in Taiwan over the Anita Chen, Pauline Leung, Achim v. Hake. past decade. For good reason. By Jules Quartly PHOTO: CHRIS STOWERS COVER PHOTO: STUART DAWSON/TAIWAN ADVENTURES 4 taiwan business topics • july 2016 7_2016 Contents.indd 4 2016/7/5 11:37:43 AM COVER SPONSOR july 2016 • Volume 46 number 7 38 Pingtung Beckons for Tourism and Fruit Taiwan’s southernmost county is famous for its beaches and deserves more atten- tion as the country’s “fruit basket.” By Trista di Genova Ever Rich Duty Free Dedicated to promoting Taiwan tourism Travel retail corporation Ever Rich, 100% Taiwanese-invested, imports goods for sale directly from original brand makers for its retail outlets in Taiwan. With nearly 7,000 highly trained employees, Ever Rich’s duty free shops have a long track record of serving domestic and foreign travelers while contributing to the distinct character of Taiwan’s international airport terminals. Operation sites include downtown pre-order centers in Taipei, along with renowned facilities in Terminal 1 and 2 of the Taoyuan International Airport, as well as the Kaohsiung, Taipei Songshan, and Taichung International Airports and the Keelung Harbor passenger terminal. In recent years, Ever Rich has also taken an active role in promoting tourism on the offshore islands by investing in Kinmen, Penghu, Green Island and other locations. With the mission of upgrading the image of PHOTO: RICH MATHESON the airport – the gateway of the nation – and marketing Taiwan, Ever Rich is not only the airport’s “make-up artist” but is also the storyteller of Taiwanese cul- 42 Chiayi: Visiting the City of ture, turning the international airports in Taiwan into museums and showcases “Commendable Righteousness” for marketing Taiwan. The opening of the National Palace Museum branch in nearby Taibao is bring- Award Winning Corporation ing more tourists to the area. But Ever Rich doesn’t stop with simply promoting Taiwan’s tourism indus- By Steven Crook try; the company is also a strong participant in comprehensive planning aimed at improving public infrastructure. Ever Rich has won the Public Construction Commission’s “Golden Thumb Award” many times on the strength of its excel- lent work in airport planning and operations. Ever Rich was also honored to receive the “Taiwan Tourism Special Contribution Award” from President Ma Ying-Jeou. The “Corporate Social Responsibility Report” published by Ever Rich has been recognized by Bureau Veritas. Ever Rich has become the first corpora- tion in the Taiwan retail industry to have this certification, and also the first duty free shop in the world to be so certified. The core value of Ever Rich founder Simon Chiang is “serving the interests of society and the general public.” This includes encouraging employees to take part in community service activities, and the company has been recognized for its efforts with a “National Public Service Award” for profit-seeking enterprises. Ever Rich remains among the most active companies in Taiwan for engaging in corporative social responsibility. PHOTO: RICH MATHESON 昇恆昌免稅商店 推廣台灣觀光產業不遺餘力 48 Chimei Museum’s Violins and 昇恆昌為100%國人所投資設立得免稅商店，所有商品皆買自原廠，自 Tools of Violence 行培訓近七千名員工。昇恆昌長期服務國內外旅客，打造具特色的台灣國 Industrialist Shi Wen-long shares his eclec- 門機場。營運據點目前有台北市區預售中心民權店、位於內湖的昇恆昌免 tic and fascinating collection of art and 稅廣場、桃園國際機場第一、二航廈、高雄機場、松山、台中、及花蓮機 場與基隆港等。近年更積極推廣離島觀光，投資金門、澎湖及綠島。昇恆 artifacts. 昌免稅商店以「國門形象提升」與「行銷台灣」為使命，為桃園機場量身 By Steven Crook 訂做、經營規劃購物商店及公共服務設施，將台灣的自然人文風貌，透過 機場櫥窗、藝術文創，向世界各國旅客行銷最美的台灣，昇恆昌免稅商店 52 Hotel Sector Faces Day of 不但成為機場國門的彩妝師，更化身為台灣文化的說書人，讓桃園機場成 Reckoning 為行銷台灣的博物館。 The boom of the last eight years is coming 除了商業服務外，昇恆昌亦全方位規劃改善機場服務設施，多次以機 to an end as Chinese tourists decline and 場經營規劃案獲得行政院公共工程委員會頒發金擘獎的殊榮肯定。曾獲馬 hotel oversupply grows more severe. 總統頒發「臺灣觀光特別貢獻獎」做為嘉勉。也得到法國BV集團頒發企 By Matthew Fulco 業社會責任認證，為全球第一家免稅店獲此殊榮。創辦人江松樺先生的經 營核心理念為「以人為本，社會公益導向，利益大眾」，專注本業之餘也 率領員工從事公益慈善等活動，是臺灣積極落實企業社會責任的公益企 taiwan business topics • july 2016 5 業。 7_2016 Contents.indd 5 2016/7/4 4:03:11 PM ADVERTORIAL Ever Rich Duty Free Bringing Refreshing New Style to Taoyuan Airport aipei Taoyuan International tional Airport, and those sections of the Airport has been honored with terminals have now been fully trans- T the 2015 Skytrax Best Airport formed to reflect the dynamic culture staff award, mostly for its high propor- and economy of Taiwan. tion of enthusiastic duty-free airport Entering the departure lounges at service personnel. This award reflects the airport, one is immediately met with the relentless efforts of Ever Rich Duty an array of the most popular luxury Free Travel Retail Company to enhance and duty-free brands that the inter- service quality. International air travel national traveler expects. But there is can be hard, Ever Rich knows, often so much more to see, smell, and taste. involving dingy airports, big crowds, Ever Rich’s signature jewelry shops and endless lines. But thanks to Ever offer beautiful, handcrafted jewelry, Rich, a visit to Taiwan Taoyuan Inter- much of it made from jade mined right national Airport is a comfortable and on the island. Then there’s the Taiwan Experience various activities of Taiwan enriching experience of its own.
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