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Table of Contents

The October edition of [ Tour+] introduces a variety of unique experiences and exhibitions found in Seoul that go with splendid autumn colors.

National Hangeul Museum Exhibition 1 Commemorating 1st Anniversary of Opening 1 A New Name in a Digital World, Code Name D55C AE00

2 Gugak Experience Studio _ Gugaksarang 2

3 KiMi Art․Cafe 3

4 Hanbok Rental _ Samsam Ohoh 4

5 Hanbok Rental _ Springtime Hanbok - Arang 5

6 TINGKLU 6

7 Paint Tonight 7

8 Handmade Soap Artelier_be new 8

9 Namdaemun Market_Import Market & Wash Alley 9

Special 1 2015 Seoul Lantern Festival 10

2015 Seoul Certification Program for High Quality Tour Special 2 11 Package National Hangeul Museum Exhibition Commemorating 1st Anniversary of Opening 1

Location Special Exhibition Hall, 3F, National Hangeul Museum

Address 139, Seobinggo-ro, Yongsan-gu, Seoul Telephone 82-2-2124-6200

Homepage www.hangeul.go.kr Closed Mondays, January 1

Overview Exhibition Reserve by telephone Tue/Thur/Fri 9:00~18:00 Opening Wed/ Sat Reservation Educational (Opening at Night) 9:00~21:00 and Cultural Homepage Hours Events Sundays/Holidays 9:00~19:00 Exhibition English, Chinese, Japanese Free for all exhibitions / Language Fees educational and cultural events Hangeul English, Chinese, Japanese, Support School French, Vietnamese National Hangeul Museum Exhibition Commemorating 1st Anniversary of Opening “A New Name in a Digital World, Code Name D55C AE00“ ‣‣ Feel the value of hangeul contents in the midst of digital age ‣‣ Exhibition of the digitalization process of hangeul and its current status, principle of hangeul reflected in digitalization, and its meaning in terms of history ⁍ Digitalization of Hangeul: Code, typewriter, keyboard, corpus, font, software, etc. Introduction ⁍ Find the efforts that enabled the ‘digitalization of hangeul’ from the 1980’s when the wave of digitalization began up to today and the untold stories about the digitalization of hangeul in everyday living. National Hangeul Museum ‣‣ National museum on a single theme, hangeul, for the first time, opened on October 9, 2014 ‣‣ Space is divided into permanent exhibition halls, special exhibition hall, Hangeul Playground, Hangeul School, Hangeulnuri (library)

Computer used when the first hangeul word Monthly Family News created with word processor Stenopicture 3000, the stenographer’s keyboard used to record National Assembly proceedings / 1995, processor was developed/ 1980’s, Collection of 1992, Collection of National Folk Museum of Collection of Proceedings Archive Department Photos Heon-guk Ha Korea of National Assembly

Hangeul Dokkaebi, software that enabled Old handwriting revived through modern font Special Exhibition ‘A New Name in a Digital hangeul on computer / 1990’s, Collection of 2015, Created by Sam-yeol Ahn and World_ Code Name D55C AE00’ / Exhibition Cheol-yong Choi Yong-je Lee Poster

‣ Central Line Directions ‣ Exit ② of Ichon Station on Subway Line 4 and , use ‘Museum Nadeulgil’ - Go straight for 400m on the right ‣‣ Park inside building (Opening Hours: Same as museum opening hours / Rates: Basic 2,000 won, Parking Informarion 500 won for additional 30 minutes) ‣‣ Parking Capacity: 70 cars on 1B of main building (Also accommodates 15-seater car/van) Product ‣‣ Recommend to foreign tourists interested in hangeul Development ‣‣ Packages on Korean history theme in connection with National Museum of Korea and War Tips Memorial of Korea nearby Nearby ‣‣ National Museum of Korea/Yongsan Family Park/War Memorial of Korea/Samsung Museum of Art Tourist Attraction (Leeum)

- 1 - Gugak Experience Studio _ Gugaksarang 2

Location Gugaksarang

Address 5-12, Bukchon-ro 12-gil, -gu, Seoul Telephone 82-2-576-5556

Mondays/Chuseok, Lunar Overview Blog http://gugaksarang.modoo.at Closed New Year’s Day

Reservation *Reservation Required Opening Hours 10:00~21:00 Reserve by telephone (Group: up to 30) Payment Payable with cash, credit card (including Language Method foreign credit card Support English

Enjoy gugak, the sound of Korea filled with excitement and refinement, at Gugaksarang ‣‣ Place for experiencing various traditional programs representing Korea’s unique beauty and aesthetic consciousness in a easier and more familiar way Program Name Fees Experience Learn how to wear hanbok (Korean Korean Sweets 20,000 Hanbok traditional clothes) in hanok (Korean Traditional Bow and Traditional won +Photo traditional house), Learn Korean manners Tea Introduction Introduction and Arirang Korean Sweets 20,000 Experience of Learn sound of Korea in Korean house + Janggu and Traditional won Traditional Rhythm Tea Instruments 50,000 Learn various Korean instruments In-depth lesson for each instrument won ‣‣ Gugak concert on Tuesday of last week of every month, ‘Hanok, Rewriting Art’ ⁍ Performance following traditional meal ※ Concert location is subject to change

Photos Entrance Outside View Inside View ①

Inside View ② Foreigner Experience Performance

‣‣ Exit ② of Anguk Station on Subway Line 3 - Walk 10 minutes – Turn right into the alley across Directions Gimm-Young Publishers – Turn right at the first alley – Find studio

Parking ‣‣ Jeongdok Public Library Parking Lot (Operating Hours: 7:00~22:30 / Rates: 190 won for additional Information 5 minutes) Product ‣‣ Package on tradition theme by combining ‘Gugaksarang’ and hanok stay, ‘Soriul’ Development ‣‣ Packages on Bukchon’s beautiful alley theme Tips Nearby ‣‣ (Palace)/Changdeokgung(Palace)(UNESCO World Heritage)// Daelim Contemporary Tourist Attraction Art Museum/National Museum of Modern and Contemporary Art, Seoul/Bukchon Traditional Crafts Center

- 2 - KiMi Art․Cafe 3

Location KiMi Art․Cafe

Address 47, Pyeongchang-30-gil, Jongno-gu, Seoul Telephone 82-2-394-6411 / 82-2-394-6441

www.kimiart.net Homepage /Facebook Closed Chuseok, Lunar New Year’s Day Overview www.facebook.com/projectkimi Opening Gallery 10:30~19:00 Reservation Reserve by telephone Hours Cafe 10:30~23:00 Payment Payable with cash, credit card Gallery Admission Fee Free Method (including foreign credit card Fees Beverage ~10,000 won Language English Support Healing space to finalize the trip with great music, painting, and tea, KiMi Art.Cafe ‣‣ KiMi, opened in 2003, is the space for artists in art and culture circles active at home and abroad to exhibit their works and run various programs ‣‣ A private house was remodelled to provide the comfortable atmosphere and the space is divided into the exhibition space on the 1st floor and the cafe gallery on the 2nd floor ‣‣ There is a terrace space connected to the cafe on the 2nd floor which gives the whole view of Introduction Pyeongchang-dong, and also the courtyard with pine trees ⁍ Healing with the magnificent view of (mountain), Inwangsan (mountain), and the octagonal pavilion of the Bugak Mountain Highway ‣‣ Gallery Exhibition Schedule ⁍ Private View of Seong-min Lee, ‘Fountain of White Night’: October 11 ~ November 13, 2015 / Sculpture Exhibition ⁍ Craft Exhibition: November 24, 2015 ~ February 28, 2016 / Exhibition of ceramics, furniture, lacquer ware, and stone sculpture

Whole View Inside Cafe ① Inside Cafe ② Photos

① ② Gallery: Private View of Seong-min Terrace Terrace Lee ‣‣ Exit ③ of on Subway Line 3 / Exit ② of Gwanghwamun Station on Directions Subway Line 5 - Take Bus 1711 or 1020 – Get off at Lotte Samsung Apartment – Go straight along the hill on the right for 500m Parking ‣‣ Park in front of the building (Rates: Free / 6~7 cars) Information Product ‣‣ Packages on the culture and art of Seoul in connection with art spaces and traditional spaces Development nearby Tips ‣‣ Packages on healing theme in connection with the dullegil course of Bukhansan (mountain) Nearby ‣‣ Kim Jong Young Gallery/Total Gallery/Gana Art Center/Seoul Auction/Seoul Art Gallery/YoungIn Museum Tourist Attraction of Literature/Gwanghwamun/Gyeongbokgung (Palace)

- 3 - Samsam Ohoh 4

Location Hanbok (Korean Traditional Clothes) Rental _ Samsam Ohoh Gyeongbokgung 45, Sagan-dong, Gyeongbokgung (Palace) Branch Jongno-gu, Seoul (Palace) Branch 82-2-720-1255 Address Telephone Bukchon Branch 21, Bukchon-ro, Bukchon Branch 82-2-764-1255 Jongno-gu, Seoul Gyeongbokgung Chuseok, Lunar New (Palace) Branch Year’s Day, Wednesday Overview Homepage http://www.go3355.co.kr Closed Bukchon Branch Chuseok, Lunar New Year’s Day Reserve by telephone (for a group of Opening Reservation 9:00~17:00 20 or more visitors) Hours (*Must return the clothes before the closing) A 50,000 won B 40,000 won Payment Payable with cash, credit card Fees Method (including foreign credit card (by Design and Quality) C 30,000 won D 15,000 won Language English, Chinese Support To ~ To Gyeongbokgung (Palace) ~ Experience the past in Korean traditional clothes! ‣‣ Hanbok (Korean traditional clothes) rental shop carrying and renting Korean traditional clothes known for elegance and antiqueness ‣‣ 600 or more hanbok for adults and children aged 1~7 and various accessories Introduction ⁍ Hanbok for Women: Jacket, skirt, inner skirt, hand bag (Fee: A, B, C) ⁍ Hanbok for Men: Jacket, trousers, vest (Fee: B) ⁍ Hanbok for Girls: Jacket, skirt, inner skirt, hairband/Hanbok for Boys: Jacket, trousers, vest (Fee: D) ‣‣ How to Rent: Choose hanbok of your taste ‣ Try on in the fitting room ‣ Style hair in the hair room ‣ Choose the hand bag that go with your hanbok ‣ Leave the clothes you wore and belongings at the information desk and pay

Gyeongbokgung (Palace) Branch Bukchon Branch Hanbok Accessory Photos

Memory with Friends ① Memory for Mom and Child ② Memory with Lover ③ ‣‣ Gyeongbokgung (Palace) Branch: Exit ⑤ of Gyeongbokgung Station on Subway Line 3 - Pass Gwanghwamun and come out through Gyeongbokgung (Palace) Parking Lot Entrance – Cross the street by the crosswalk and Directions enter the alley by ‘Smith’s Favorite Hanok’, find the shop 30m ahead ‣‣ Bukchon Branch: Exit ② of Anguk Station on Subway Line 3 - Go straight for 190m – find the shop on the opposite side Parking ‣‣ Gyeongbokgung (Palace) Public Parking Lot (Operating Hours: 6:00~22:40 / Rates: 2,000 won for Information first 2 hours, 500 won for additional 15 minutes) Product ‣‣ Connect with Korean food and Gyeongbokgung (Palace), Changdeokgung (Palace), etc. on Development ‘Traditional Food, Clothing, and Shelter’ Tips ‣‣ Connect with gorgeous cafes in hanok feel and hanok stay near Samsam Ohoh and recommend to FIT Nearby ‣‣ Gyeongbokgung (Palace)/Gwanghwamun/Changdeokgung(Palace)/(Palace)/ Bukchon Tourist Attraction Hanok Village/Insa-dong Culture Street/National Museum of Modern and Contemporary Art, Seoul

- 4 - Springtime Hanbok - Arang 5

Location Hanbok Rental_Springtime Hanbok Arang

#94, 81, Changgyeonggung-ro, Jongno-gu, Address Telephone 82-10-2280-9522 Seoul

Homepage www.facebook.com/studio.arang Closed Chuseok, Lunar New Year’s Day Overview 10:00~18:00 Reserve by telephone/Kakaotalk(theArang) Opening Reservation (*Extended up to 22:00 with reservation /Facebook(studio.arang)/Instagram (@studio.arang) Hours and 10,000 won extra charge) Payment Payable with cash, credit card Weekdays 35,000 won Method (including foreign credit card Fees Language Weekend 55,000 won English Support

Crisscross Seoul in Antique Beauty of Traditional Korean Clothes! Springtime Hanbok Arang ‣‣ 1:1 Styling Service for you to maintain the original beauty of hanbok even after enjoying exciting excursion to ancient palaces and learning about hanbok manners Introduction ‣‣ Carries hanbok designed and produced in Korea ‣‣ Small shop for providing high-quality hanbok and delicate services for each customer ⁍ Full package including hanbok, inner trousers, inner skirt, inner jacket, socks, accessories, hairpin, coat string pin, ribbon, ornament, and handbag

Arang Hanbok Accessories ① Accessories ② Photos

Accessories ③ (Handmade) C ustom ers W earing A rang H anbok ① C usto m ers W earing A rang H anbo k ②

‣‣ Exit ⑧ of Jongno-5(o)-ga Station on Subway Line 1 - Go straight for 300m – Located in the Directions Jongno-4(sa)-ga Underground Shopping Center

Parking ‣‣ Jongmyo Public Parking Lot (Opening Hours: 00:00~24:00, Rates: 400 won for first 5 minutes / Information 400won for additional 5 minutes)

Product ‣‣ Seoul City Tour Bus+Ancient Palace Tour for friends and lovers wearing hanbok Development ‣‣ Connect with traditional culture experience such as ‘Tea Ceremony’ and ‘Traditional Instrument’ Tips experience, etc.

Nearby ‣‣ Jongmyo / Changgyeonggung (Palace) / Changdeokgung (Palace) / (Stream) / Tourist Attraction Jonggak Youth Street / Dongdaemun Market / Park / Seoul City Wall

- 5 - TINGKLU 6

Location TINGKLU_Main Store in

Address 257-4, Yeonnam-dong, Mapo-gu, Seoul Telephone 82-70-4797-0797 Every Monday, Every Other Tuesday Homepage www.tingklu.co.kr Closed Chuseok, Solar and Lunar New Overview Year’s Days Reserve by telephone for a group of 10 Opening Reservation 12:00~19:00 or more visitors Hours Bracelet Payment Payable with cash, credit card 10,000 won~30,000 won Material Method (including foreign credit card Fees Language Portrait 30,000 won English Support Studio for making meaningful bracelets with family, lovers, and friends and also make memories, TINGLU ‣‣ Choose the materials to your taste and make eccentric bracelets

‣ ‣

Introduction ‣‣ For it is located in the Hongdae Studio Street, it appeared on television programs many times as a recommended dating course ⁍ KBS Document 3 Days, SBS Good Morning, MNET Heart Attack, JTBC White Swan, etc. ⁍ Frequently visited by Chinese tourists due to the influence of the TV appearance ‣‣ For you can create your own meaningful or commemorative bracelet at a low cost and also take your creation, the satisfaction rate and revisiting rate are high ‣‣ When you bring your photo, you can ask for a portrait using dried flowers

Photos Outside View ① Outside View ② Inside View

Completed Bracelets Bracelet for Couple Portrait ‣‣ Exit ③ of Hongik Univ. Station on Subway Line 2 - Go straight for 350m – Turn right along Directions Daemyung Vivaldi Park Apartment Complex – Turn left at the second alley – Go straight for 50m – Find the shop on the left Parking ‣‣ Public parking lot near (Donggyo Public Parking Lot 3: Space for 10 or more Information cars, 300 won for first 5 minutes, 300 won for additional 5 minutes) Product ‣‣ Using its position near hot spots of Seoul such as Sinchon, Hongdae, and Hapjeong, recommend Development to tourists in their 20s ~ 30s who wish to feel the energy of Seoul Tips ‣‣ Connect with Hongdae Gyeongeui Line Park Road, a number of cafes and eccentric studios nearby

Nearby ‣‣ Hongdae Gyeongeui Line Park Road/Hongdae Street/Sinchon/Hapjeong Cafe Street/ Tourist Mangwon Hanggang Park Attraction

- 6 - Paint Tonight 7

Location Delicious Spain in Hongdae

Address B1, 404-29, Seogyo-dong, Mapo-gu, Seoul Telephone 82-10-4904-4434

Homepage paintonight.com Closed Always open Overview Reservation Reserve through homepage Opening Hours Sat, Sun 3:00~5:00

Individual 35,000 won Payment Method Cash

Fees 19,900 won Group Language Support English (For a group of 25 or more visitors)

Time to enjoy painting, wine and beverages with important people or new people, Paint Tonight ‣‣ Customers can choose from 30 or more painting and try the painting by themselves ‣‣ Paint with instructors from prestigious schools outside Korea capable of speaking English and Korean Introduction ‣‣ Healing time for relieving stress while enjoying painting, music, and beverages at the same time ‣‣ All materials from canvas, brushes, acrylic paints, pallette, and water bucket are provided ‣‣ Even beginners can complete cool pieces ※ Location for each program may change according to circumstances

Program Preparation Painting + Wine Material 1 Photos

Material 2 Program in Process Program Finished

‣‣ Exit ⑥ of on Subway Lines 2 , 6 - Go straight for 400m and turn left – Go Directions straight for 200m – Find the studio on the right

Parking ‣‣ Dangin On-load Public Parking Lot (Opening Hours: 9:00~19:00 / Rates: 500 won per 10 minutes) Information

Product ‣‣ Connect with various shopping opportunities and famous restaurants in Hongdae, one of the hot Development spots of Seoul Tips ‣‣ Package on healing theme in connection with massage shop, beauty experience, etc. Nearby Tourist ‣‣ Hapjeong Cafe Street / Mangwon / Hongdae Street Attraction

- 7 - be new 8

Location be new

Address 1F, 229-3, Yeonnam-dong, Mapo-gu, Seoul Telephone 82-2-6497-7775

Homepage www.benew.co.kr Closed Sunday, Holidays Overview Reservation Reserve by telephone Opening Hours Mon ~ Sat 11:00~20:00

Macaroon Soap 50,000 won Payment Account Transfer (Set) (Group: Up to 4) Method Fees Candle + Air 60,000 won Language - Freshener (Set) (Group: Up to 6) Support

Cozy soap studio located at the street corner of Yeonnam-dong, ‘be new' ‣‣ Make your own soap and candle, pretty in design and great for skin at a low price ⁍ Macaroon Soap: Handmade without synthetic emulsifier which is harmful to body. Vegetable glycerin is added for moisturizing action (Requires 1 hour 30 minutes) Introduction ⁍ Soy Candle + Air Freshener: Produced with natural wax and the scent of your choice (Requires 1 hour 30 minutes) ‣‣ Made with natural powder and aroma oil, hardened and gift-wrapped at once ‣‣ Make the world’s one and only soap with the mother’s milk which contains the ingredients that develop healthy skin cells, great gift for children (13,000 won ~ 15,000 won)

Outside View Inside View Macaroon Soap Set Photos

Air Freshener and Materials Soy Candle Various Handmade Soaps

‣‣ Exit ② of Hongik Univ. Station on Subway Line 2 - Go to the shuttle bus stop across Starbucks Directions on the left – Get on Shuttle Bus 05 – Get off ‘Pibu Gwallisil (Skin Care Studio)’ stop

Parking ‣‣ Yeonnam On-road Public Parking Lot (Operating Hours: 10:00~21:00, Rates: 500 won per 10 Information minutes)

Product ‣‣ Packages on ‘Simple Date’ in connection with various studios of Yeonnam-dong Studio Street and Development Gyeongeui Line Forest Street Tips ‣‣ Packages on beauty theme for tourists interested in beauty Nearby ‣‣ Hongdae Street/Gyeongui Line Forest Park/Sinchon/Hapjeong Cafe Street/TINGKLU(introduced in Tourist Attraction October edition)/Gung-dong Neighborhood Park

- 8 - Namdaemun Market_Import Market 9

Location Namdaemun Market_Import Market 21, -4-gil, Address Homepage namdaemunmarket.co.kr Jung-gu, Seoul Building C Underground 6:00~18:30 Import Market Closed Sundays Building D Underground 6:00~18:00 Overview Import Market Opening Building E Underground 7:00~18:30 Hours Import Market Payable with cash, credit card Payment (including foreign credit cards) Dokkebi Imported Goods Mall 7:40~17:30 Method Onnuri Gift Certificate Namdo Shopping Center 23:00~14:00

Pride of Namdaemun Market and the shopping center showing the diversity of the world’s products - Import Market ‣‣ Import Market: Find clothes, foods, dishes, home appliances, convenience goods, furniture, and a variety of household items imported from various countries around the world ‣‣ Shops are located on both sides of the large street between Namdaemun Market Gate 5 and Gate 2 Introduction ‣‣ Representative import markets are Dokkebi Imported Goods Mall and Soong Rae Moon Import Market ⁍ Building C, D, and E’s Underground Import Markets and Dokkebi Imported Goods Mall are all connected, shoppers can compare and purchase virtually in one place ‣‣ Streets packed with shops create a grand spectacle, and the diversity and the market’s unique images make the visit exciting even without shopping

Luxurious Imports Market Soong Rae Moon Import Market Inside Soong Rae Moon Import (Beside Namdaemun) Market Photos

entrance Inside Building D, E Underground Inside Building C Underground Import Imports Market Import Market Market

‣‣ Import Market: Exit ⑤ of Hoehyeon Station on Subway Line 4 - Between Namdaemun Market Directions Gate 5 and Gate 2 Parking ‣‣ Namdaemun Freight Forwarder Association Public Parking Lot (Rates: 500 won per 5 minutes up Information to 30 minutes, 650 won per 5 minutes after 30 minutes) Product ‣‣ Courses connected with Hairtail Alley inside Namdaemun Market and the food stands nearby Development ‣‣ Packages connected with November festivals (2015 Seoul Kimchi Festival / 2015 Seoul Lantern Tips Festival) showing various aspects of Seoul

Nearby ‣‣ Sungryemun/Shinsegae Department Store (Main Store)/Deoksugung(Palace)/Seoul Museum of Art/Seoul Tourist Attraction Plaza/Bukchang-dong Food Alley/Streets of Myeong-dong/ Hanok Village

- 9 - Special 1 Seoul Lantern Festival 2015

Cheonggye Plaza (14, Seorin-dong, Jongno-gu, Seoul) Location ~ Supyogyo (Bridge) (Gwansu-dong, Jongno-gu, Seoul) Opening Period Friday November 6 ~ Sunday November 22, 2015 17:00 ~ 23:00 Hours Homepage http://seoullantern.visitseoul.net Telephone 82-2-120 Overview Admission Fee Free Payment Payable with cash, credit card Hanging Wish Lantern Method (including foreign credit card Fees 5,000 ~ 15,000 won (Reservation Required) Imported Goods Flying Wish Lantern Shopping English, Chinese, Japanese 3,000 won (Kit Making) Center Beautiful Seoul combining tradition and modernity presented through light on Cheonggyecheon Stream in the fall of 2015 Tour of Seoul through light, ‘2015 Seoul Lantern Festival’ ‣‣ Beautiful festival of light held on various themes about Seoul in the whole area of Cheonggyecheon Stream in Seoul for 3 weeks from Friday on the first week of November to the weekend of the Introduction third week every year ‣‣ ‘Seoul Lantern Festival’ combining traditional lanterns and modern, digital LED lanterns is becoming the leading festival of Seoul winning greater popularity among citizens and tourists as years go by. ‣‣ Held on the 1.2km long waterway of Cheonggyecheon (Stream) from Cheonggye Plaza to Supyogyo (Bridge)

2014 Seoul Lantern Festival Scene ① 2014 Seoul Lantern Festival Scene ② 2014 Seoul Lantern Festival Scene ③ Photos

2014 Seoul Lantern Festival Scene ④ 2014 Seoul Lantern Festival Scene ⑤ 2014 Seoul Lantern Festival Scene ⑥

‣‣ Cheonggye Plaza (Entrance/Exit): Exit ⑤ of Gwanghwamun Station on Subway Line 5 /Exit ④ of City Hall Station on Subway Line 1 (2 minutes of walk) Directions ‣‣ Samilgyo (Bridge)/Supyogyo (Bridge) (Entrance/Exit): Exit ① of Euljiro-3(sam)-ga Station on Subway Lines 2 3 (6 minutes of walk)

Parking ‣‣ Public transportation is recommended due to the congestion in the area Information ‣‣ Refer to www.parkhere.co.kr for parking information in detail Product ‣‣ ‘Seoul City Tour Bus + Ancient Palace Tour + Festival’ program to compare the image of Seoul Development with '2015 Seoul Lantern Festival' Tips ‣‣ A festival recommended to tourists of all ages and all nationalities

Nearby ‣‣ Alley of Stir-fried Small Octopus Restaurants in Jongno,Seoul/Cheonggyecheon(Stream)/Gwanghwamun(Gate)/ Tourist Attraction Gyeongbokgung(Palace)/Deoksugung(Palace)/Jeong-dong Observatory/Namdaemun

- 10 - Special 2 2015 Seoul Certification Program for High Quality Tour Package

Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support for PR marketing at home and abroad, etc.)

Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015

Seoul Tourism Organization Name Phone E-mail Supervisor Kim Eun-Mi, Chief +82-2-3788-0864 [email protected] Japan Huh Ryn +82-2-3788-8126 [email protected] Contact Lim Ji-Su +82-2-3788-8154 [email protected] Greater China Shin Ji-Eun +82-2-3788-0835 [email protected] Southeast Asia, North America, and Europe Ku Ji-Hye +82-2-3788-0879 [email protected]

‣‣ Objective ⁍ Boost the development of quality tourism products in order to offer diverse cultural experiences and other benefits ⁍ Increase tourist satisfaction by promoting the use of Seoul City-certified High Quality Tour Package tourism products Certification Mark Project ‣‣ Procedure Overview Application submitted Certification Evaluation Promotion Support (on a rolling basis) ‣‣ ‣‣ Submit applications through Certification of high-quality tour Promotion and management partner agencies in Korea package given after evaluation support provided

‣‣ How to apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners ‣‣ Benefits Project Certified quality tour products ⦁ Certification issuance and authorization to use the certification label Promotion support (Valid for two years) ⦁ Provision of up-to-date Seoul City tourist information ⦁ Incentive Total tourists of 300 or more: 6,000,000 won ⦁ Total tourists of 500 or more: 10,000,000 won *July~November ⦁ Total tourists of 1,000 or more: 20,000,000 won Amount (in KRW)

✦ Incentive payment will be provided to tourists recruited from July to November in order to revitalize the tourism industry due to MERS (Middle East Respiratory Syndrome).

‣‣ Basic requirements for application Classification Requirements ⦁ Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) ⦁ Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Project Accommodation Youth Hostels, Korea Stay ✦ Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed Contents ✦ Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or Gangwon area allowed ⦁ Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul Meal ⁍ Minimum of KRW 6,000/person for one meal ✦ Lunch or dinner ✦ Restaurants in Seoul and Gyeonggi areas ✦ Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only) ⦁ Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots Attraction ⁍ Minimum of KRW 5,000 per person for admission to one tourist spot ⁍ `The minimum admission fee requirement is not applied to the paid tourist spots included in Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival. ⦁ Certified tour guides fluent in the chosen language Guide ⁍ Not applicable to tourism products related to the Southeast Asian region (including Thailand, Vietnam, Malaysia, and Indonesia) ⦁ Schedule At least two whole days devoted to Seoul Tour ⁍ Minimum of six hours, from 8 a.m. to 8 p.m., each day

- 11 - Seoul Tour+

Date of publication: October 2015 Publisher: Seoul Tourism Organization, Tourism Marketing Team Editors:

▶ Tourism Marketing Team, Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. [email protected]

▶ Tourism Marketing Team, Huh Lyn

T. +82-2-3788-8126 / E. [email protected]

▶ Tourism Marketing Team, Ku Ji-Hye

T. +82-2-3788-0879 / E. [email protected]

▶ Tourism Marketing Team, Lim Ji-Su

T. +82-2-3788-8154 / E. [email protected]

▶ Tourism Marketing Team, Shin Ji-Eun

T. +82-2-3788-0835 / E. [email protected]

- 12 -