Communications Guidelines for Fintech-Ranked Companies

Communications Guidelines for FinTech-ranked Companies

Table of Contents

Introduction/Overview 1. Promoting Your Ranking 2. Key Facts 3. Non-Disclosure Agreement (to receive your specific ranking) 4. Sample Releases FinTech 100 Release Top 25 Enterprise Companies in FinTech Release

To receive your company’s specific ranking prior to release, return signed Non-Disclosure Agreement (NDA) on pages 8-9 to Scott Mills at [email protected]

Prepared by:

Your company will be recognized in a special report from American Banker, Bank Technology News (BTN) and IDC Financial Insights. Your firm has joined an elite group of vendors that stand out among the thousands of financial technology companies around the world for their volume of business/services conducted exclusively for the financial sector.

The annual FinTech special report includes rankings of top global technology, service and data providers. The rankings are based on calendar year-end revenues and the percentage of revenues attributed to financial services – quantifiable, verifiable data.

As the most comprehensive vendor ranking within the financial services industry, the FinTech ranking presents you with an excellent opportunity to gain further recognition for your company. Atlanta-based William Mills Agency, the organization handling promotions and public relations for the report, has prepared the following guide to assist you in promoting this accomplishment.

For questions or assistance, please contact:

Scott Mills, APR President William Mills Agency 678-781-7201 [email protected]

1. Promoting Your Ranking

Initial Announcement In order to maximize your exposure, we encourage you to develop and issue a news release or other memo about your inclusion on the FinTech rankings. Included on the last two pages of this document are sample news release templates for your consideration.

The release should be timed to coincide with the American Banker FinTech Special Report, which will be distributed on October 10, 2012. Your company’s press release can be issued on or after this day. Please do not release the news prior to the official announcement.

IDC Financial Insights will provide an analyst quote for companies that are subscription clients or through prior arrangement with SourceMedia. IDC Financial Insights and William Mills Agency are available to review releases as a courtesy, but it is not required.

Key Constituents Once the announcement has been made, we recommend that you share the news of your company’s ranking, not only with the media, but with any group that is influential to your organization. It shows that your organization is among the “who’s who” of the world’s financial technology providers. Consider sending the release or a personal letter from the president to:

Employees Customers Investors Analysts Business Partners Resellers Potential Business Partners Prospective Customers Industry Influencers

Other Places to Promote the Accomplishment Often, many companies choose other places and events to leverage their FinTech ranking with these groups. They include:

Company Intranet and websites Company or Individual Blogs Social Media (Facebook, LinkedIn, Twitter, Google+, etc.) Recruiting Materials Company Meetings Customer/User Group Meetings Company Advertising Tradeshows © 2012 William Mills Agency – FinTech Communications Guidelines 3

Sales Presentations Company Boilerplate (About YOUR COMPANY section of press releases) o For example, “ABC Technologies is recognized by American Banker, Bank Technology News and the research firm IDC Financial Insights in the FinTech 100, an international annual listing of the top technology providers for financial institutions.” Company Press Kit BAI’s Retail Delivery Conference in Washington, D.C. o Ranked companies will receive an invitation to an exclusive breakfast event (Oct. 10th).

Consider promoting your accomplishment through:

TECHTALKS, a new comprehensive promotional package that includes the following: o 3-5 minutes of original video content showcasing your company’s technological innovations o Online advertising o Print advertising in the October issue of Bank Technology News (space close 9/6) o Print advertising in American Banker’s FinTech 100 Special Report (space close 9/4) published on October 10, 2012 and distributed at the BAI Retail Delivery conference

FinTech logo on your materials

FinTech 100 awards breakfast sponsorship o Platinum Sponsor Podium time: up to three minutes to address attendees Table reserved for 10 attendees from sponsoring firm One full-page, four-color advertisement in the American Banker FinTech 100 Special Report Online advertising Sponsor logo on the FinTech 100 landing page denoting breakfast sponsorship

Logo on all promotional material for and at the event Marketing material to be distributed at the breakfast o Gold Sponsor Table reserved for 5 attendees from sponsoring firm One junior-page, four-color advertisement in the American Banker FinTech 100 Special Report Online advertising Sponsor logo on the FinTech 100 landing page denoting breakfast sponsorship Access to the list of pre-registered breakfast attendees Logo on all promotional material for and at the event Marketing material to be distributed at the breakfast

ENHANCED LISTING is a new digital landing page about your company, which is produced by SourceMedia and runs for a full year. Unlike a basic listing, this online marketplace enables companies to include assets such as white papers, case studies, news, social media connections and much more. Your enhanced listing will be accessible through a hyperlink on any online article on American Banker or Bank Technology News that gives mention to your company.

Supplement reprints highlighting your company

Customized third-party content o White papers o Web seminars o Other marketing materials

For more information regarding these opportunities, please contact David Cleworth at SourceMedia at (813) 929-6907 or [email protected]

For more information regarding IDC Financial Insights, please contact Jim Stone at (508) 935-4134 or [email protected]

2. Key Facts

1. Each fall, American Banker, BTN and IDC Financial Insights publish a comprehensive Fortune 500-style ranking of the hardware, software and service providers to the financial services industry. The rankings are the centerpiece of the FinTech 100 Special Report, distributed with the October 10th edition of American Banker. The rankings and other FinTech-related feature articles are also included in the October issue of BTN.

2. FinTech 100 – Ranking of the top 100 global application/service providers in the financial services market. Financial services includes the banking, capital markets and insurance industries. All application categories specific to banking functions are included in this list such as core processing, branch, teller, ATM, credit card, mortgage origination, online banking, collections, cash management, trade finance, treasury services and funds transfer. The FinTech 100 represents companies that derive at least 33 percent of their revenue from the financial services industry.

3. The ranking of the top vendors is categorized and evaluated based on calendar year-end revenues and the percentage of revenues exclusively attributed to financial services.

4. Data is gathered from surveys completed by vendors, as well as original research and market analysis conducted by IDC Financial Insights. Two sets of rankings emerge from this process: FinTech 100 and Top 25 Enterprise Companies in FinTech.

5. Top 25 Enterprise Companies in FinTech are enterprise/horizontal technology firms that provide products and services across multiple industries, and have significant reported revenue in the financial services industry (but less than 33 percent of revenue from financial services).

3. Non-Disclosure Agreement Fax completed form to Scott Mills at 678-781-7239 or scan and email [email protected] (preferred).

This Agreement is entered into as of ______(DATE) between ______(COMPANY), and IDC Financial Insights, who agree as follows:

FinTech Vendor Rank: A. COMPANY requires access to certain IDC Financial Insights confidential and proprietary information to assist in preparing a marketing campaign to promote its ranking within FinTech for 2012.

B. COMPANY requires access to certain the FinTech confidential and proprietary ranking information to assist ______(COMPANY) in evaluating marketing opportunities.

C. IDC Financial Insights and ______(COMPANY) wish to evidence by this Agreement the manner in which this confidential and proprietary material will be treated.

1. Definition of Confidential Information. “Confidential Information” of each party includes, without limitation, data and information relating to its products, architectures, technologies, standards, business plans, software, data, specifications, trade secrets, financial data, marketing information and other information designated by a party as confidential. The provisions of this Agreement shall also be deemed Confidential Information. The Confidential Information of either party shall not include information which: (i) the non-disclosing party demonstrates was already known to it at the time of its disclosure; (ii) was acquired from a third party which is not under an obligation of confidence with respect to such information; (iii) is developed independently by a party without the use of the other party’s Confidential Information; (v) which is or becomes publicly available through no breach of this Agreement; or (vi) is approved for release by written authorization of the other party. If either party receives a subpoena or other validly issued administrative or judicial process requesting Confidential Information of the other party, it shall provide prompt written notice to the other party of such receipt prior to complying with such subpoena or process. The party receiving the subpoena or process shall thereafter be entitled to comply with such subpoena or other process to the extent permitted by law.

2. Use of Confidential Information. Each party may disclose its Confidential Information to the other for the purposes described in this Agreement.

3. Term. The term of this Agreement begins on execution of this Agreement and terminates upon the actual public release of the FinTech rankings by American Banker currently scheduled for 10-10-12.

4. Protection of Confidential Information. Each party shall hold the other party’s Confidential Information in strictest confidence and exercise at least the same standard of care to prevent the disclosure of such Confidential Information as it exercises to prevent the disclosure of its own Confidential Information. Each party shall limit dissemination of such Confidential Information to those persons within its organization who have a need to know such information to fulfill the purpose of this Agreement. Neither party shall use the Confidential Information disclosed to it under this Agreement to benefit itself nor others, except as allowed under this Agreement. Neither party shall copy or reproduce Confidential Information of the other party without the other party's prior written permission. Any authorized copies or reproductions shall bear the proprietary notices contained in the original. Each party shall take appropriate action by instruction or agreement with © 2012 William Mills Agency – FinTech Communications Guidelines 8

each of its employees, contractors, agents and representatives to protect the other party’s Confidential Information under this Agreement. Each party reserves all rights to its Confidential Information disclosed under this Agreement. The provisions of this Agreement shall survive the expiration or earlier termination of this Agreement.

5. No Other Rights Granted. This Agreement does not grant COMPANY or IDC Financial Insights any license or rights to the Confidential Information of the other party and does not obligate either party to purchase, develop or manufacture products or services for or from the other.

6. Return or Destruction of Confidential Information. Each party shall return to the other or destroy the other party’s Confidential Information and copies thereof upon expiration or termination of this Agreement or at any prior time within ten (10) days after receipt of written request for the return of the Confidential Information. The return or destruction of the Confidential Information shall be accompanied or evidenced by a written certification that all copies of the Confidential Information have been returned or destroyed.

7. Additional Terms. (a) Each party shall have the right to equitable and injunctive relief to prevent the unauthorized use or disclosure of Confidential Information and to damages resulting therefrom. (b) This Agreement shall be governed by the laws of the Commonwealth of Massachusetts. (c) If either party commences an action or proceeding to determine or enforce its rights hereunder, the prevailing party shall be entitled to recover from the losing party all expenses reasonably incurred, including court costs, reasonable attorneys’ fees and costs of suit as determined by the court. (d) This Agreement and the attached exhibits, if any, supersede all prior agreements, representations and proposals, written or oral, concerning the subject matter of this Agreement. (e) If any provisions of this Agreement are held invalid or unenforceable, the remaining provisions shall not be impaired thereby.

AGREED: AGREED:

______(COMPANY Representative) /Date Agent for IDC Financial Insights/Date

Name______Name Scott Mills (agent for IDC)

Title______Title President

Company______Company William Mills Agency

E-MAIL______

Telephone ______

Fax completed form to Scott Mills at 678.781.7239 or scan and e-mail to [email protected] (preferred)

4. Sample Releases

FinTech 100 News Release

CONTACT: John Doe 404-555-5555 EMAIL

ABC Technologies Named Among Top 100 Global Providers of Financial Technology -- Prestigious recognition reflects company’s growth from innovative solutions --

YOUR TOWN, Oct. 10, 2012 – ABC Technologies, a leading provider of financial software applications, announced their company’s ranking on the FinTech 100, an annual international listing of the top vertical technology vendors that derive more than one third of their revenue from this industry as named by American Banker, Bank Technology News and IDC Financial Insights. “This ranking illustrates ABC Technologies’ leading presence in the global financial services market,” said (INSERT NAME HERE), president and CEO of ABC Technologies. ABC Technologies ranked XXth on the list of financial technology companies that were judged according to their global revenues – attesting to the company’s stability and importance to the industry. (INSERT THIS YEAR’S ACCOMPLISHMENTS OR CITE REASONS WHY THE COMPANY HAS GROWN.) For more information about the rankings, visit www.financial-insights.com/fintech To view the FinTech Special report, visit www.AmericanBanker.com/fintech100

About ABC Technologies ABC Technologies is a leading provider of… For more information about the company, visit www.abctechnologies.com

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Top 25 Enterprise Companies in FinTech News Release

CONTACT: John Doe 404-555-5555 EMAIL

ABC Technologies Named a Top Technology Provider by American Banker, Bank Technology News and IDC Financial Insights -- Top 25 Enterprise Companies in FinTech recognizes largest, global enterprise technology companies --

YOUR TOWN, Oct. 12, 2012 – ABC Technologies, a leading provider of financial software applications, announced the company’s ranking on the Top 25 Enterprise Companies in FinTech, a special report from American Banker, Bank Technology News and IDC Financial Insights. The enterprise ranking in FinTech are horizontal technology firms that provide products and services across multiple industries, and have significant reported revenue (less than 33 percent) in the financial services industry. “Financial institutions know companies on the Top 25 Enterprise Companies in FinTech are global technology leaders, with whom they can form meaning partnerships,” said (INSERT NAME HERE), president and CEO of ABC Technologies. ABC Technologies ranked XXth on the list of financial technology companies that were judged according to their global revenues – attesting to the company’s stability and importance to the industry. (INSERT THIS YEAR’S ACCOMPLISHMENTS OR CITE REASONS WHY THE COMPANY HAS GROWN.) For more information about the rankings, visit www.financial-insights.com/fintech To view the FinTech Special report, visit www.AmericanBanker.com/fintech100

About ABC Technologies ABC Technologies is a leading provider of… For more information about the company, visit www.abctechnologies.com

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