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Welcomeguide2018web.Pdf ★ ★ ★ WELCOME GUIDE 2018 MEDIA KIT AN ESTIMATED 22.9 MILLION PEOPLE VISITED THE WASHINGTON AREA IN 2017. THE NUMBER OF VISITORS WILL CONTINUE TO INCREASE BY 2-3% EACH YEAR. SOURCE: DESTINATION D.C. Winter 2015 ★ ★ ★ WELCOME GUIDE Museums, Restaurants, Nightlife, Arts, Monuments, Shopping, Sports, Events, Itineraries, Travel & More Washingtonian magazine, a trusted local lifestyle resource for more than 50 years, delivers a comprehensive insider’s guide that offers visitors and travel industry professionals unique insight into our nation’s capital that can’t be obtained from an average tourist publication. The magazine’s experienced critics and writers compile recommendations on the best attractions, dining, shopping, upcoming events, and more, all of which gets packaged into a premier Welcome Guide distributed on newsstands, hospitality hubs, and visitor centers. Published twice per year, the Welcome Guide aims to help Washington-area tourists gain the most out of their visit, or inspire residents and newcomers looking to discover. READER DEMOGRAPHICS MARITAL STATUS MEAN AVERAGE AGE HOUSEHOLD 31.5% INCOME 45 NEVER MARRIED $230,200 55.6% 45% are between 25-49 MARRIED $200,000+: 33.6% 12.9% $100,000+: 82.3% DIVORCED/ $75,000+: 83.1% WIDOWED 95.3% SEX MEAN TOOK 2+ TRIPS HOUSEHOLD WITHIN THE U.S. NET WORTH 30.7% 69.3% $1.64 MILLION 82.9% : 24.9% $2 MILLION+ TRAVELED FOR PERSONAL $1 MILLION+: 42.8% VS. BUSINESS AVERAGE 79% OF READERS UTILIZE THE WELCOME GUIDE AS A 4.4 WEEKEND TRIPS FIRST INTRODUCTION TO THE PER YEAR WASHINGTON AREA 84.1% 71.2% SPEND AN AVERAGE OF VISIT VISIT ART $1,702 MUSEUMS GALLERIES PER WEEKEND TRIP Source: The 2016 Washingtonian Reader Study, conducted by GfK MRI DISTRIBUTION -120,000 print copies issued annually -Mailed to Washingtonian magazine print subscribers -On sale at more than 300 retail locations, including Barnes & Noble, CVS, Giant, Safeway, and Wegmans Copies are provided and distributed at the following locations highly trafficked by visitors: AKA White House Hyatt Arlington The Ritz-Carlton, Pentagon City AC Hotel National Harbor Hyatt Regency Washington on Capitol Hill The Ritz-Carlton, Washington, DC Alexandria Visitors Center JW Marriott Washington, DC Ronald Reagan Building and International The Beacon Hotel & Corporate Headquarters Key Bridge Marriott Trade Center Capital Hilton Kimpton Donovan Hotel Ronald Reagan Washington National Airport DC Chamber of Commerce Kimpton George Hotel Rosewood Washington, DC The Embassy Row Hotel Kimpton Hotel Palomar Washington, DC Sofitel Washington DC Lafayette Square Embassy Suites Washington, DC Kimpton Mason & Rook Hotel Spotsylvania County Department of Tourism Embassy Suites Washington DC Convention Kimpton Rouge Hotel The St. Gregory Hotel Center Kimpton Topaz Hotel Trump National Golf Club The Fairfax at Embassy Row The Liaison Capitol Hill The St. Regis Fairmont Washington, DC, Georgetown Loews Madison Hotel State Plaza Hotel Fashion Centre at Pentagon City Macy’s Visitor Center US House & Senate Office Buildings Four Seasons Hotel Washington, DC Mandarin Oriental Washington, DC USO Lounge at DCA The Georgetown Inn The Mayflower Hotel, Autograph Collection USO Lounge at IAD Georgetown University Hotel and Conference Melrose Georgetown Hotel W Washington DC Center Morrison-Clark Historic Inn & Restaurant Washington Court Hotel The Graham Georgetown National Press Club Washington Dulles International Airport Grand Hyatt Washington Omni Shoreham Hotel Washington Hilton The Hamilton Crowne Plaza Park Hyatt Washington, D.C. Washington Marriott Wardman Park The Hay-Adams Renaissance Arlington Capital View Hotel The Westin Georgetown, Washington DC The Henley Park Hotel Residences at Harbourside The Westin Washington, DC City Center Hilton Washington Dulles Airport The Ritz-Carlton, Georgetown The Willard InterContinental Hotel Lombardy The Ritz-Carlton, Pentagon City The Woodley Hotel Monaco Alexandria The Ritz-Carlton, Tysons Corner DISPLAY ADVERTISING IMPORTANT DATES DINING GUIDE Spring/Summer Fall/Winter ADVERTISING Space Close 1/15/18 7/15/18 Published within the Welcome Guide, the Dining Guide directs readers Material Close 1/31/18 7/31/18 where to eat and drink when they need a break from exploring the On-sale Date 3/15/18 9/15/18 city. This editorially-styled design profiles helps introduce and whet appetites for your restaurant, lounge, or bar. Each year, the nation’s greatest springtime celebration, The National Cherry Blossom Festival, attracts more than 1.5 million visitors to the Washington area. Welcome Guide copies are distributed at opening ceremonies. SUBMISSION GUIDELINES & FILE SPECIFICATIONS WHAT TO SEND AD SIZES • We prefer a PDF/X-1a file with 300 dpi images, CMYK colors, and embedded fonts. We accept select native files such as Adobe InDesign, Photoshop, and Illustrator that include all graphic Welcome Guide Trim Size: support files, linked and updated; and the fonts used in the layout file. Microsoft Publisher, Word, 6.75” w x 9.5” h Inches and PowerPoint are unacceptable. A contract proof for color ads is recommended. W x H • The most common errors are images not converted to CMYK, low-resolution graphics, text 1 1 A Full Page Non-Bleed 5 /2 x 8 /8 outside the safety margin, inclusion of spot or RGB colors, and missing bleed allowances on bleed 3 ads. Please check for these issues before submitting your ad. Full Page Bleed* 7 x 9 /4 3 Full Spread Bleed* 14 x 9 /4 PRODUCTION NOTES 5 1 • Do not add bleed to fractional ads. B 1/2 Page (vertical) 2 /8 x 8 /8 • Full-page bleed ads should be made to the trim size of the publication. Add .125” 1 C 1/2 Page (horizontal) 5 /2 x 4 bleed to all four sides of the ad when creating the PDF. 5 • A safety margin of .25” must be taken into account when creating a bleed ad. Do not D 1/4 Page 2 /8 x 4 put any live copy closer than .25” to the trim size. • Images should have an effective resolution of 300 dpi. 72 dpi images, or images *Includes 1/8" bleed on all sides. downloaded from a website, are of unacceptable quality for magazine printing. Safety Margin: 1/4" from • CMYK or grayscale files are acceptable. RGB, Lab, Index, or Spot color files are trim all around. unacceptable. Do not add bleed to • Tints and type in all color ads must be produced in a CMYK equivalent. fractional ads. DINING GUIDE SPECIAL ADVERTISING SECTION • This is a formatted section where all ads follow the same template of text and photograph. High-resolution (300 dpi) color photos accepted. No logos allowed. • Submission requirements: 1/3 page: 90 words maximum; one horizontal photo D 2/3 page: 190 words maximum; one vertical OR two horizontal photos 280 words; one vertical and one horizontal photo, OR three horizontal photos A B Full-page: C HOW TO SEND • E-MAIL completed advertising files to [email protected]. .
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