Proposed Downtown Berryville Hotel
Proposed Downtown Berryville Hotel Berryville, Virginia 22611-1315 NKF Job No.: 19-0004412 Feasibility Study Prepared For: Mr. Nathan Stalvey President Berryville Main Street 23 East Main Street Berryville, VA 22611-1315 Prepared By: Newmark Knight Frank Hospitality, Gaming & Leisure Group Valuation & Advisory 1350 Euclid Avenue, Suite 300 Cleveland, OH 44115 1350 Euclid Avenue, Suite 300 Cleveland, OH 44115 July 19, 2019 Mr. Nathan Stalvey President Berryville Main Street 23 East Main Street Berryville, VA 22611-1315 RE: Feasibility Study of a Proposed Downtown Berryville Hotel Downtown Berryville , Berryville, Virginia NKF Job No.: 19-0004412 Newmark Knight Frank Valuation & Advisory, LLC has prepared a feasibility study of the referenced property in the following report. Summary of the Proposed Subject Property The feasibility study considers development of a proposed hotel in Downtown Berryville on or proximate to Main Street. The subject site has average access to major roadway (State Route 7) because of its proposed location in downtown Berryville's Main Street district, limiting its visibility and ease of ingress and egress from a major roadway. While the proposed site is proximate to some demand generators, the low density of commercial developments in the area is projected to be a weakness. Leisure attractions in Berryville and Clarke County including vineyards, historic manors and event venues, and Barns of Rose Hill will help mitigate this weakness. Visibility is considered to be average, relative to other historic downtown locations, due to its proposed multi- level configuration, assumed signage, and on or proximate to Main Street. State Route 7, which connects Berryville to neighboring Winchester and Leesburg, is less than a mile north from central downtown.
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