Occam's Razor Volume 10 (2020) Article 5 2020 The Hero Industry: Spectacular Pacification in the Era of Media Interactivity Braden Timss Western Washington University,
[email protected] Follow this and additional works at: https://cedar.wwu.edu/orwwu Part of the Social Influence and oliticalP Communication Commons Recommended Citation Timss, Braden (2020) "The Hero Industry: Spectacular Pacification in the Era of Media Interactivity," Occam's Razor: Vol. 10 , Article 5. Available at: https://cedar.wwu.edu/orwwu/vol10/iss1/5 This Research Paper is brought to you for free and open access by the Western Student Publications at Western CEDAR. It has been accepted for inclusion in Occam's Razor by an authorized editor of Western CEDAR. For more information, please contact
[email protected]. Timss: The Hero Industry: Spectacular Pacification in the Era of Media I THE HERO INDUSTRY Spectacular Pacification in the Era of Media Interactivity By Braden Timss INTRODUCTION: THE SPECTACLE, SITUATIONS, AND THE VIRTUAL CITIZEN-SOLDIER n Ben Fountain’s 2012 novel, Billy Lynn’s Long Half- Entangled in the complex inter- time Walk, the titular US soldier and the Bravo squad play between war, mass media, and Ibecome canonized Iraq War heroes when their rescue capitalism, the process of American attempt is captured on digital video. In recognition of hero commodification undergone by their bravery, their tour of duty is halted for an American figures like Billy Lynn can be demy- media stint that culminates in their participation during stified with consideration for Guy the 2004 Dallas Cowboys Thanksgiving halftime show. Debord’s theory of the spectacle.