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Bagsakan Special Project Trade Fairs Digital Initiatives for Msmes

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Bagsakan Special Project Trade Fairs Digital Initiatives for Msmes Trade Fairs Bagsakan Digital initiatives Special Project for MSMEs Presented during the Agri-Negosyo Para sa OFWs on March 16, 2021, 2 PM via Zoom Domestic Trade Fairs The National Fairs (National Food Fair and National Trade Fair) are annual and recurring events organized by the Bureau of Domestic Trade Promotion (BDTP) in cooperation with the DTI Regional and Provincial Offices to provide opportunities for MSMEs to sell their products to major retailers, institutional buyers and consumers in Metro Manila. These fairs serve as harvesting ground for Go Lokal suppliers and potential exporters. The BDTP also conducts the National Arts and Crafts Fair subject to availability of excess funds from its regular budget or from Congressional support funds. The program also provides opportunities for MSMEs to increase their ability to compete in the domestic market while gradually entering the global market. PHILIPPINE CUISINE SHOW A GREEN SHOW PHILIPPINE ARTISAN SHOW • Pavilion: Fruit Wines, Halal Food, • The Green Station • Katahum Kang Antique Spices and Seasonings • Living Green Pavilion by DCP • Hibla’t Habi by PhilFIDA • Packaging Innovations and • The Green Pavilion by ALAFOP • National Textile Pavilion by PTRI Sustainable Materials by DCP • Holiday Décor Pavilion by PHILHHDA • Philippine Forest Honey by NTFP • One Town, One Product (OTOP) Hub • Mranaw Art Now Showcase • Bangon Marawi by Meranao Artisans • Island Kitchens feat. Bamboo Shoot, • One Town, One Product (OTOP) Hub • Crafters’ Nook featuring: Sugarcane and Cacao • KAPEtirya (Philippine Coffee Pavilion) ✓ Sulat, Ukit, at Burda by Sanghabi • Live Cooking Demos feat. Top Chefs: • Leathercrafts Workshop by HHS Leather Goods ✓ The Art of Journaling by The Erudite Artist ✓ Chef Anthony Artemio Abad • Pledge Wall ✓ Brush Calligraphy by Avin Doodles ✓ Chef Vince Garcia • KAPEtirya (Philippine Coffee Pavilion) ✓ Chef Jose Gabriel E. Prats • Balat Kayo Dyan by HHS Leather Goods ✓ Chef Cherry Tan ✓ Chef Boy Logro ✓ Chef Raymond Yabut PhP Unique 73.64 43,909 Exhibitors 236 1,473 590 M 176 Exhibitors joined two national fairs 15 Exhibitors joined three national fairs Exhibitors Sales Jobs Visitors Mar. 14-17, 2019 Generated Generated PhP 194.37 M PhP Total Sales Generated 86.02 1,720 41,418 277 M Exhibitors Sales Jobs Visitors 3,887 Aug. 22-25, 2019 Generated Generated Jobs Generated PhP 268 34.71 694 29,676 115,003 M Visitors attended the Fairs Exhibitors Sales Jobs Visitors Generated Generated Oct. 24-27, 2019 The Hybrid National Food Fair 2021 will combine the excitement of traditional and physical event and the advantages and flexibility of a digital or online event which allows the participation of exhibitors and visitors who could not join physically because of travel restrictions and health protocols. Virtual Fair Physical Fair April 16 – May 17, 2021 April 23 – May 2, 2021 E-commerce Platform Carousel Court, Event Hall and Facebook Live Civic Drive Hallway, Festival Mall, YouTube Live Alabang, Muntinlupa City Product Focus • Processed Food and Beverages • Health and Wellness products • Fresh Produce • Food Supplements • Organic Produce • Traditional Cooking Tools/Equipment • Fresh and Dried Seafood • Food Packaging Materials and Allied Products • Cooked Food • Baskets and Bayongs • Halal Products and Cuisine • Labeling and Food Processing Tools and Equipment • Condiments and other Cooking Ingredients • Label and Packaging Design Services • Ice Cream and other Dairy Products Virtual Fair Physical Fair April 16 – May 17, 2021 April 23 – May 2, 2021 E-commerce Platform Carousel Court, Event Hall and Civic Drive Hallway, Facebook Live Festival Mall, Alabang, Muntinlupa City YouTube Live Special Features Special Features • 100 MSMEs • 200 MSMEs • Kusinang Filipino featuring live cooking demo by featured chefs • Earlier and longer launch of Virtual Fair • RAPID Growth Pavilion • Digital marketing and promo of MSME digital • INREMP Fresh Produce Pavilion stores, FB company pages and social media • KAPEtirya (Philippine Coffee Pavilion) • Digital showcase of MSMEs, their products, • Booths for Farm Tourism collaterals, and live broadcasts in social media • Booths for virtual showcase of products from regions with • Direct QR codes via Messenger direct QR codes to Messenger accounts of MSME participants • Cashless Payment • Engagement of logistics service providers for delivery of orders • Engagement of logistics service providers for • Webinars and live streaming of physical activities, exhibitors delivery of orders and products • Webinars and streaming on demand Since the postponement of the National Food Fair (NFF) 2020 due to COVID-19 threat, the DTI through the BDTP has been assisting MSMEs, local farmers, fruit growers and cooperatives sell their fresh produce and food products through the Bagsakan Special Project. From helping mango growers from Guimaras in March, the Bagsakan Special Project strengthened as a commitment in adherence to the “Bayanihan We Heal as One Act” to ensure the availability of food products and help MSMEs sell their products and support the economy during the pandemic. Direct selling by MSMEs/farmer coops to It has evolved from a one-day event featuring a limited number of MSMEs from the buyers and consumers. different regions who sell fresh produce and processed food products. Its major components are: Lower prices for consumers. ✓ Digital Marketing - through the BDTP social media pages, MSMEs and their products are showcased to reach more consumers. ✓ Pre-event Order-taking - Orders are taken before the event and MSMEs/Farmer coops confirmed orders are prepared for pick up on the scheduled date. From receive outright payment. cash payments, digital payments and bank transfers were also made available for the convenience of consumers and MSMEs. ✓ Selling Activity – MSMEs/farmer/cooperatives can sell directly and receive outright payment from their consumers/buyers. The BDTP oversees the selling activity, documentation, survey, and sales monitoring. Bagsakan Special Project Updates 2020 Accomplishments Bagsakan MSMEs, Fruit 29 events since 200 growers, Farmers’ March 2020 and Social March (2), April (3), Coops assisted May (4), June (4), 183 – MSMEs July (3), Sept (2), 13 - Social Cooperatives Oct (4), Nov (1), 4 - Fruit Growers Assoc. Dec (6) PhP Provinces assisted 18.73 Total sales Reg 1 (2), Reg 2 (3), Reg 3 (5), M generated 27 Reg 4A (4), Reg 4B (2), Reg 5 (2), Reg 6 (1), Reg 7 (1), Reg 8 (1), Reg 9 (1), Reg 10 (1), Reg 11 (1) NCR, CAR (1) Bagsakan Special Project in more commercial venues In 2021, the BDTP will continue to reach out and help more MSMEs showcase their products through the Bagsakan Special Project. The bureau is planning a series of Bagsakan activities in commercial venues such as Ayala Malls, Filinvest Land, Inc., Megaworld and Vista Malls. Bagsakan Special Project 1st Expo of PHILEXPORT Southern Tagalog, Inc. Featured 15 exhibitors from The NCR and CALABARZON during the 1st Expo of PHILEXPORT Southern Tagalog Inc. on February 5-7, 2021 at the Ayala Malls, Fairview Terraces, Quezon City. The expo showcased gifts, food, housewares, and handicrafts The BDTP provided free exhibition space and modules. Sales: PhP202,000.00 Bagsakan Special Project Bagsakan Furniture Showcase In partnership with the Chamber of (December 1, 2020 – February 28, 2021) Furniture Industries Philippines (CFIP), the Philippine Homestyle and Holiday Décor Association (PhilHHDA) and the Ayala Malls Fairview Terraces, the Bagsakan Special Project continues to showcase the best of Philippine furniture, home furnishings and home decor in a special exhibit at the 3rd Floor of the Ayala Malls, Fairview Terraces. On dislay are hard-to-find home furnishings that are exquisitely carved and transformed from yakal, molave, narra, kamagong, gmelina, mahogany, recycled wood, steel, fabrics, glass, indigenous materials and more. Sales: PhP351,000.00 as of January 2021. BDTP is presently waiting for updates on sales for February 2021. Bagsakan Special Project Bagsakan @ DTI Head Office Parking Area The bureau has also mounted two Bagsakan selling events at the DTI Head Office, Parking Area in Makati City. • February 11, 2021 - Featured 14 MSMEs from Bataan, Laguna and the NCR. Sales: PhP 353,000.00. • February 24, 2021 showcased the products of 14 MSMEs from Bataan, Bulacan, Laguna and the NCR. Sales: PhP 313,000.00 • On sale were fresh fruits, vegetables, seafood products, varieties of Filipino snacks, coconut oil products, health products and essential home items. Bagsakan Special Project Bagsakan @ Eastwood City Central Plaza The BDTP, in coordination with the DTI Regional Offices and in partnership with Megaworld Lifestyle Malls, hosted the Bagsakan at the Central Plaza, Eastwood Mall, Quezon City from February 25-28, 2021 which featured 21 MSMEs from Bataan, Bulacan, Laguna, NCR, Guimaras, and Zamboanga City selling fruits, veggies, snacks, native delicacies, wearables, handicrafts, home essentials and organic and health and wellness products In line with the DTI’s Buy Local, Go Lokal! campaign, the Bagsakan event also aims to impart among shoppers to prioritize the purchase of locally made products to support Filipino entrepreneurs and the domestic economy. Undersecretary Abdulgani Macatoman at the Bagsakan at Eastwood Central Plaza Sales: PhP 495,335.00 Women’s Month Celebration: All Women’s Fair Lucky Chinatown, Binondo, Manila City Following the DTI Bagsakan Special Project at Eastwood City Central Plaza, Megaworld Lifestyle Malls is proudly featuring our beneficiary
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