MOST REQUESTED

ASIAN CUISINES

BOLD & SPICY Major driver of interest in unexplored Asian cuisines, including the fiery heat from chiles. Base: 1,000 consumers aged 18+ who purchase food or beverage away from home on weekdays or weekends Top 2 Box + Agree Completely and Agree

Spotlight on Emerging Asian Cuisines Korean Features seafood prominently, incorporates pickling and preserving, and is comparably heartier than Chinese or Japanese. Highlights: kimchee, fried chicken and bibimbap. Philippine Features lots of seafood and rice, with sauces and flavorings that are bold but not as hot as neighbors. Home to more melting­pot­type Vietnamese foods than other Asian countries. Notable aspects of this cuisine include complex but balanced Highlights: sukang iloko flavor profiles, heavy use of rice and refined use of heat. (sugarcane juice vinegar), banana Highlights: pho, banh mi and nuoc cham. ketchup and chicken adobo. Diverse. Expansive. Rich in History. China and India offer widest range of regional fare among Asian countries.

Greater Galangal Banana Ketchup Also known as Thai Trend Forward A banana­based ginger, features a condiment that features piquant, pepper­ginger Spices & Flavorings sweet and sour notes flavor with notes of with moderate to high citrus and earthiness. levels of spice. Most The main component Turmeric often used like tomato of Thai curry pastes, This ancient spice has a bitter, pungent flavor and ketchup and a core often featured in intense yellow­orange hue. Core ingredient in curries ingredient of Philippine seafood dishes. and is considered a healthy ingredient with spaghetti. anti­inflammatory properties. Spotlight on Regional Chinese Cuisines

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