20 Years of Excellence in Marketing People, Brands, Products, and Services
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// Brand Development & Strategy // Event Production & Tour Management // Marketing & Promotions // Experiential Concepting & Storytelling // Business Development, Pitching & Sales // Content Producer: Music, Video, Web, AR/VR // Business Operations & Management // Creative Direction & Graphic Design 20 YEARS OF EXCELLENCE IN MARKETING PEOPLE, BRANDS, PRODUCTS, AND SERVICES. Proven ability to quickly assess client needs, define solutions and execute strategies that increase growth and profitability. A strategic thinker who achieves greatness through innovative problem-solving skills. A charismatic leader with strong communication skills. A proactive manager; always beginning with the end in mind. A collaborator who exhibits a win-win approach. A talented creative director with vision and impeccable taste. PRINCIPAL June 2007 to Present PL PRESENTS, Dallas, TX Private Consulting Firm: Branding, Marketing, Experiential, Artist Management, Business Development. Project management of brand campaigns; from concept, development, release and distribution. Leading client marketing strategies and re-branding efforts. Producing brand activations, event promotions, and tour management. Current clients: Groove Jones, Giant Step Marketing, Black Book Ink, The Marketing Arm, Doyle Bramhall II, Donnie Nelson, Jr., DoStuff Media, NEC America, and Ebby Halliday Realtors. Past Clients: Universal Motown Records, The Cannabinoids, NYLO Hotels, Alloy Media+Marketing, Ghost Bar (9Group), Speakeasy Austin, The Recording Academy, Heineken, Hennessy, Red Bull, and House of Blues/Live Nation. CONCEPT DIRECTOR, EXPERIENTIAL Oct 2016 to Oct 2017 THE MARKETING ARM / Omnicom, Dallas, TX Publicly traded, multinational consumer engagement agency, specializing in sports and entertainment events, corporate hospitality, sponsorship and product placements with 750+ employees. Revenues estimated $197m. Role was similar to a creative director, but with the ability to assist in the overall strategy at the inception of a project. Storytelling of immersive consumer engagements using new technologies like AR, VR, and gamification tactics. Oversaw the creation, strategy and implementation of creative ideas and activations for multiple high-profile brands such as AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos and Nissan. Role required working with different TMA teams and practices, located over multiple cities, including Sports, Music, Entertainment, Multicultural, Digital, CPG and Shopper. SENIOR VICE PRESIDENT June 2014 to Oct 2016 BLACK BOOK INK, New York, NY / Dallas, TX Privately held creative and design studio focusing on brand development with 20+ employees. Role included leading the marketing strategy, creative direction, and project management for 15+ clients including Alamo Drafthouse, Ghurka, Lombardi Family Concepts, and Andrews Distributing. Oversaw management of day-to-day business operations, the account services department, accounting functions, human resource duties, production, and the creative team. Leader and mentor to 20+ employees, while initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Maintaining strong relationships with clients, vendors and agency partners. Producer of all video, photography, web and experiential activations. Turnkey business development that generated over $2.5 million in revenue. GENERAL MANAGER Feb 2004 to May 2014 ERYKAH BADU: BADUWORLD / CONTROL FREAQ RECORDS, New York, NY Four-time GRAMMY® award-winning recording artist, actress and fashion icon with 30+ employees. Role included the general management of day-to-day business operations, all in-bound and out-bound communications, contract negotiation and execution, delegation of staff duties, and project budgets. Ideation and implementation of comprehensive marketing strategies that cultivated the artists career development. Creation of new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with brands Hennessy, H&M Clothing, Kiehl's, Diesel, Dell, AMD, Red Bull etc. Project managed studio recordings, photo, and video shoots. Managed film, television, and radio appearances. Executed tour and production management for performances worldwide. // more 1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM VICE PRESIDENT Aug 2003 – June 2007 SMITTY INK MEDIA GROUP, Dallas, TX Startup publicity, multimedia, and experiential marketing agency with 5+ employees. Role included leading the marketing strategy, creative direction, and project management for clients such as Nokia USA, Nissan, Tribal DDB, Chipotle, Erykah Badu and Dave Chappelle. General management of day-to-day business operations and business development. Project managed experiential activations, marketing campaigns, collateral and content production (print, interactive, video), merchandising and product release events, earning the startup with Dallas Business Journal’s Top 10 PR/Marketing Firms in DFW from 2003 – 2008. MANAGING PARTNER July 2004 – Dec 2008 MINC LOUNGE, Dallas, TX Upscale, indo-chic, multicultural nightclub and lounge with 10+ employees. Voted Dallas’ Best Dance Club by Playboy, D Magazine, The Dallas Observer, and GuideLive. Directed marketing, publicity efforts, talent bookings, and celebrity events. Managed budgets, cash flow and sponsorship/brand activations. MARKETING DIRECTOR Jan 2000 – Aug 2003 CRYSTAL CLEAR MEDIA GROUP, Dallas, TX Privately held, independent music corporation with over 100+ employees. Subsidiaries included Crystal Clear Disc & Tape Manufacturing, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com, Rainmaker Artists, Brando Records, and the North Texas New Music Festival. Directed cross-marketing efforts for all companies. Oversaw business development, distribution and manufacturing for dozens of clients including Clear Channel Radio, Blue October, N‘Dambi, Lil Jon, Moroch, MC Donald’s, The Russ Martin Show, TVT Records, and Sony Records. MARKETING & PROMOTIONS MANAGER Jan 1998 – Jan 2000 MOTHERSHIP PRODUCTIONS, Dallas, TX Startup artist management and event promotions agency with 5+ employees. Created sponsorship & business plans for artists and corporate clients. Oversaw artist bookings & event production for 7 artists on the roster. EDUCATION & PROFESSIONAL AFFILIATIONS PROFESSIONAL DEVELOPMENT: (2017) FranklinCovey Professional Education Institute: The 7 Bachelors of Business Administration Habits of Highly Effective People, The 7 Habits for Professional Field in Marketing, University of Managers, and Project Management Essentials. Received North Texas, Denton, Texas additional training in “The Art of Presenting”, “The Art of Graduated August 11, 2001 Negotiating”, “Effective Teams”, and “Strategic Thinkers”. The Texas Chapter of the Recording Academy TECH SKILLS: Proficient on both the Mac and PC platforms, Adobe GRAMMYS® Elected Board of Governors: 2006 – 2008, 2009 – 2011 Creative Suite, Microsoft Office, Google Apps, PowerPoint, Keynote, Word Press, Email & SMS List Management Applications (Bronto, Mail Chimp, Constant Music Forward Foundation, 501c3 Contact), Sprout Social, Zoho CRM & Project Management Active Professional Mentor & Volunteer: 2011 - Present Software, QuickBooks, and ADP Payroll Management Friends of Holy Trinity Catholic School, 501c3 Member & Volunteer: 2004 - 2014 QUALIFIED REFERENCES UPON REQUEST // thank you 1429 CADDO STREET, UNIT K, DALLAS, TX 75204 | +1.214.632.1984 | [email protected] | PLPRESENTS.COM // Brand Development & Strategy // Event Production & Tour Management // Marketing & Promotions // Experiential Concepting & Storytelling // Business Development, Pitching & Sales // Content Producer: Music, Video, Web, AR/VR // Business Operations & Management // Creative Direction & Graphic Design SELECTED CAREER ACHIEVEMENTS My career has always involved bringing big ideas to life. For artists and musicians, for small businesses and big brands, for products developers and marketing innovators - I thrive on the collaboration of great ideas and the partnerships that turn ambition into reality. // Represented multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu for over a decade; first as her Director of Marketing and Business Development, then as the General Manager of her all-encompassing company, Badu World, Inc. // Currently representing Doyle Bramhall II; a legendary blues guitarist, singer, musician, producer, songwriter, known for his work with Eric Clapton, Roger Waters, Elton John, Nora Jones, Sheryl Crow and many others. // Supervised marketing and project management for critically acclaimed Universal/Motown release NEW AMERYKAH PART I & II; both debuted in the top 4 of the Billboard 200 Album Charts. // Supervised production & assisted the Director for the Erykah Badu music video, Honey, which won Best Direction during the BET, MTV & VH1 Video Awards and was nominated for a GRAMMY® Award, as well as the critically acclaimed videos for songs “Jump Up in the Air and Stay There feat. Lil Wayne” and “Window Seat” which made international headline news. // Inked and developed the largest artist endorsement deal for Erykah Badu with the integrated Hennessy Wild Rabbit Campaign, which featured Manny Pacquiao, Martin Scorsese, alongside Ms. Badu. I managed the relationship with Hennessy and Droga5 by overseeing the