Tyrone and Sperrins Tourism Offering
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Tyrone and Sperrins Tourism Offering Updated PR Plan (November 2014) Activity Description Outputs Targeted Media Coverage Media Relations Plan: Content Feature Articles: Family Fun in Tyrone and Sperrins 8 feature articles 8 feature articles to deliver The delivery of feature Explore the unspoilt landscape of Tyrone and 12 pieces of positive print articles aimed at key trade Sperrins and online coverage and consumer press, Explore a plethora of ancient monuments in including in local, national Tyrone and Sperrins and international markets. Unravel the famous story of Irish emigration at the Ulster American Folk Park Experience the ultimate adrenalin rush in Tyrone and Sperrins Mountain biking in Tyrone and Sperrins Ultimate golf experience in Tyrone and Sperrins Experience in Equestrian in Tyrone and Sperrins Fishing in Tyrone and Sperrins Key landmarks of Tyrone and Sperrins The Flavours of Tyrone and Sperrins News Stories: Potential news stories include: 6 news stories 6 news stories to deliver 20 The delivery of news stories with photocalls pieces of positive print, and articles to support Expansion of Campsie Karting broadcast and online tourism providers. They will Redevelopment at Corick House Hotel & Spa coverage focus on the promotion of Expansion of Blessingbourne Estate key activities and business Launch of Adventure Tours NI achievements of tourism Anniversary of Newtownstewart Golf Course providers. *These potential news stories have been gleaned from liaising directly with providers. Media Familiarisation Potential themes for media visits include: 4 media 4 media familiarisation visits Visits: familiarisation to deliver 12 pieces of The co-ordination of a series Weekend break at the Derry Farm Cottages visits positive print, broadcast and of media familiarisation visits to include cycle hire from Claudy Cycles, online coverage for key national and horse riding at Ash Lee Riding School, trip to international travel writers to Ulster American Foll Park and sample a variety of paintballing/crazy golf at Campsie Karting. experiences in Tyrone and Sperrins. Weekend break at the Glenavon House Hotel to include visit to An Creagan, show in the Trips will be set-up specific Burnavon Theatre, visit Beaghmore Stone to each targeted media Circles, Killeter Forest etc. outlet and follow the agenda of persuading new and Weekend break at Blessingbourne Estate to repeat visitors to visit the include mountainbiking at Blessingbourne region. bike trail and Davagh Forest. Weekend break at Silverbirch Hotel with trips to Hunter West Shooting School, Oakfire Adventure and Far & Wild Luxury weekend break at Corick House Hotel & Spa with visit to Sloughan Glen Waterfall and National Trust properties at Argory / Springhill / Wellbrook. Weekend break at Baronscourt Estate to enjoy fishing and shooting and a walking tour with Martin McGuigan. Weekend break at Beech Hill Country House Hotel to include golfing at Newtownstewart Golf Club, Strabane Golf Club and Faughan Valley Golf Club. Weekend break at Fir Tree to include fishing at Baronscourt Estate, Angling school at Dungannon Park and fishing on the River Faughan *These packages have been developed based on the secured providers at this point. Competitions: Potential themes for competitions include: 8 competitions 8 competitions to deliver 30 The strategic placement of a pieces of positive print, series of competitions that Weekend break at the Derry Farm Cottages broadcast and online will ‘bring to life’ the range of to include cycle hire from Claudy Cycles, coverage visitor attractions within horse riding at Ash Lee Riding School, trip to Tyrone and Sperrins. Ulster American Foll Park and paintballing/crazy golf at Campsie Karting. Competitions will be set-up specific to each targeted Weekend break at the Glenavon House Hotel title. to include visit to An Creagan, show in the Burnavon Theatre, visit Beaghmore Stone Circles, Killeter Forest etc. Weekend break at Blessingbourne Estate to include mountainbiking at Blessingbourne bike trail and Davagh Forest. Weekend break at Silverbirch Hotel with trips to Hunter West Shooting School, Oakfire Adventure and Far & Wild Luxury weekend break at Corick House Hotel & Spa with visit to Sloughan Glen Waterfall and National Trust properties at Argory / Springhill / Wellbrook. Weekend break at Baronscourt Estate to enjoy fishing and shooting and a walking tour with Martin McGuigan. Weekend break at Beech Hill Country House Hotel to include golfing at Newtownstewart Golf Club, Strabane Golf Club and Faughan Valley Golf Club. Weekend break at Fir Tree to include fishing at Baronscourt Estate, Angling school at Dungannon Park and fishing on the River Faughan *These packages have been developed based on the secured providers at this point. Social Media Plan: Facebook & Twitter Pages Deliver posts to include video, photography, news Co-ordinate Deliver 1,000 likes for official The co-ordination of an information, competitions etc, suited to each social social media Facebook page interactive social media media platform. outlets Deliver 2,500 total page likes campaign to on behalf of 20 x posts per throughout campaign Tyone and Sperrins tourism month on Deliver 1,000 followers for offering. Facebook official Twitter page 20 x posts per Drip-feed video, month on Twitter photography, news Engaging 4 x information, competitions specialist etc, suited to each social bloggers media outlet, that would help showcase Tyone and Sperrins Stakeholder Engagement Plan: PR Stakeholder Meeting & The successful formation of working relationships Identify key N/A Steering Group with key stakeholders to gain their interest and stakeholders The development of a PR support in the delivery of the programme. ASG will PR Stakeholder Steering Group that will work with Tourism officers to identify key Meeting. meet on a bi-monthly basis stakeholders and co-ordinate a PR stakeholder Formation of a to provide accountability for meeting. Interested parties will be invited to form a PR Steering the delivery of the PR Plan. PR Steering Group to oversee and inform the Group x 4 delivery of the PR Plan (meet on a bi-monthly meetings basis). We will also provide PR clinics at each Monthly meeting to provide rural stakeholders with PR reporting support. Conclusion If you require any further information please do not hesitate to contact us: Russell Lever Account Manager Tel: 028 9080 2000 Mob: 077 8828 8901 Email: [email protected] .