MANAGEMENT REPORT PRESENTATION After a busy and energetic season Encompassing CBF’s wide range of filled with thrilling matches in activities, in addition to describing our tournaments and important supporting, strategic and, particularly, achievements made by the Brazilian its key activities, the purpose of this National Teams, the Brazilian Football publication is also to introduce the Confederation (CBF) hereby presents this complexity of operations within a Annual Management Report, whereby it confederation that is in charge of describes its main achievements in the fostering and coordinating football term spanning between 1 January and 31 in a country with continental December 2017. proportions, in which it spearheads 27 state federations, in addition to 720 In addition to fulfilling its statutory professional teams and thousands of duties and attributions in helping other amateur football organizations. to support and organize football in the country, the organization has It is worth noting that the results been carrying out efforts aimed at mentioned herein are a result of the enhancing the key principles set forth hard and continuous work carried out by under its current management in the organization’s entire collaborating regards to enforcing efficiency and staff as well as by the heads of transparency in its activities. This departments. Nevertheless, and above report is proof of this commitment all, said achievements are driven and towards its target audience and other undoubtedly inspired by the enthusiasm stakeholders concerning enterprises and interest of spectators and fans of and projects undertaken during the this amazing sport that stirs so much aforementioned term. passion both in Brazil and abroad. Antônio Carlos Nunes de Lima PRESIDENT Fernando José Macieira Sarney Gustavo Dantas Feijó Marcus Antônio Vicente VICE PRESIDENTS Walter Feldman SECRETARY GENERAL Rogério Caboclo EXECUTIVE DIRECTOR SUMMARY Carlos Eugenio Lopes LEGAL DIRECTOR HEADS OF DEPARTMENTS Manoel Medeiros Flores Júnior COMPETITIONS DEPARTMENT 7.3.4 We are Football – Brazilian Football 1. MESSAGES BY CBF 06 Evolution Week Reynaldo Buzzoni de Oliveira Neto 1.1 President 7.3.5 2017 e-Brasileirão Marketing REGISTRATION, TRANSFER AND LICENSING DEPARTMENT 1.2 Secretary General 7.4 Communications 1.3 Executive Director 7.4.1 National Team Statistics Gilberto Ratto Ferreira Leite 2. INSTITUTIONAL 10 7.4.2 Social Media MARKETING DEPARTMENT 7.4.3 Live Broadcasts 2.1 Administrative Headquarters and Events 7.4.4 Radio 2.2 CBF Academy 7.4.5 Press Office Douglas Lunardi 2.3 Granja Comary COMMUNICATIONS DEPARTMENT 2.4 Musem of the “Brazilian National Team” 8. INNOVATIONS AND TECHNOLOGY 132 8.1 Intranet André Luiz Pitta Pires 3. NATIONAL TEAMS 38 3.1 National Team Main Statistics 8.2 CBF Academy COORDINATIONS DEPARTMENT - SÉRIE D (FOURTH DIVISION) 3.2 Main Men’s National Team 8.3 Referee Portal 3.3 Main Women’s National Team 8.4 Referee News Website Gustavo Henrique Perrella Amaral Costa 3.4 Youth Ranks 8.4 Refereeing Evaluation DEVELOPMENT AND PROJECTS DEPARTMENT 4. REGISTRATION, TRANSFER 54 9. SOCIAL AND ENVIRONMENTAL 140 Marcelo Guilherme de Aro Ferreira 9.1 Brazil Goal Program AND LICENSING 9.2 Future National Teams Program INSTITUTIONAL RELATIONS DEPARTMENT 4.1 Player Agreements 9.3 National Team in My City 4.2 Agreements per Age Group 9.4 CBF Social at the ‘Green Cup’ (‘Copa Verde’) Oswaldo Antonio Elias Gentille 4.3 Agreements per Gender 9.5 Events HERITAGE DEPARTMENT 4.4 Coach Agreements 4.5 Transfers 10. GOVERNANCE AND COMPLIANCE 158 Vandenbergue dos Santos Sobreira Machado 4.6 Intermediaries 10.1 Governance 4.7 Club Licensing LEGISLATIVE CONSULTANCY DEPARTMENT 10.2 Compliance 4.8 Retirement Certificate 10.3 Conclusion Fernando França 5. COMPETITIONS 70 11. FINANCIAL 174 INFORMATION TECHNOLOGY DEPARTMENT 5.1 Projects 11.1 Assets 11.2 Revenues Gilnei Botrel 6. REFEREEING 90 11.2.1 Operating Revenue FINANCIAL DEPARTMENT 6.1 Projects 11.2.2 Financial Revenues 11.3 Revenue Forecast 7. MARKETING AND COMMUNICATIONS 110 11.4 Total Expenditure André dos Santos Megale 7.1 Marketing GOVERNANCE AND COMPLIANCE DEPARTMENT 11.5 Direct Football-related Costs 7.2 360º CBF Sponsor Program 11.5.1 Brazil National Team-related Costs 7.2.1 Sponsor Reunion 11.5.2 Competition-related Costs 7.2.2 Sponsor Match 11.5.3 Football Development Costs 7.2.3 Partnership Development (statistics) 11.6 Operating Expenditures 7.2.4 Current Framework 11.7 Taxes 7.3 Projects 11.8 Cost and Expense Forecast 7.3.1 “Giants by Nature” Program 11.9 Operating Income and Net Surplus 7.3.2 Canarinho (Brazilian Team) Mascot 11.10 Organization Liquidity and Debt 7.3.3 National Team Official Products Licensing Program 1 The Brazilian Football Confederation played. We arrived at the World Cup in has a great deal to show for in regards Russia fully prepared and commanding to management enhancement, our opponents’ deepest respect. I am financial performance, operational confident when I say that Brazilian expansion, increased prize money football is one of the most competitive offered in competitions and significant in the planet. MESSAGES BY CBF BY MESSAGES results achieved on the pitch. These accomplishments enable the Board of We are fully aware that we have made Directors, which I have the honor of a lot of progress. Choosing Tite and presiding, the satisfaction of feeling Edu Gaspar to lead our National that its mission has been accomplished. Team proved to be a sound decision. The Coaching Staff’s high level of In regards to management, the commitment, skill and dedication met organization has carried out noticeable all expectations and is a part of CBF’s improvements. We have reached the long-term plans. peak of our financial and administrative success. In a challenging economic Nonetheless, CBF will keep its efforts scenario, we managed to achieve a ongoing. We need to carry on in our significant surplus in the 2017 balance efforts to constantly and relentlessly sheet. And we achieved this through improve. To strive for a transparent, direct investments made in football, efficient and results-oriented amounting to R$ 400 million. The Brazil management enables, in the end, the Cup will feature a record prize money of possibility to increasingly invest in R$ 67.3 million offered to the winning Brazilian football, thereby enabling side. This comes down to CBF focusing clubs to hire and retain the best players. its efforts towards its key activities. That is our challenge. Let’s get to work! The Brazil National Team finished the World Cup Qualifiers in first place, in addition to displaying exceptional ANTÔNIO CARLOS NUNES DE LIMA performances in friendly matches it President 06 2017 MANAGEMENT REPORT 1. MESSAGES BY CBF 07 Brazil isn’t so much a poor, but rather practice of football. Football is also proven Leadership, strategic targetting, Prize money offered to clubs reaching a very unequal country. The CBF Social to be a key path in improving quality of implementation planning, corporate the finals jumped from R$ 8.8 million Program showcases the organization’s life, increasing self-esteem, bettering compliance, effective performance, to R$ 67.3 million, almost eightfold. commitment towards the society that social interactions, fostering respect perseverance and a relentless search We also managed to set a new national surrounds it. Football is a key part in for rules, promoting social integration for results. Moreover, and of extreme record for Brazil National Team box Brazilians’ lives and should, as a result of and improving health. As a result of an significance, a team commitment. This office revenues, attaining a record the dreams it creates and paths it opens, enhanced interaction with international is the “secret” of CBF’s performances, revenue of R$ 15.1 million in a single become an important tool for social organizations, we also secured in 2017 the both inside as well as out of the pitch, match. In 2017, women’s football inclusion concerning underpriviledged release of FIFA and CONMEBOL funds, which we are pleased to disclose herein. funding increased 55% in comparison members of its population. such as the legacy fund of the 2014 FIFA to the previous year and the ‘Green World Cup, the FIFA Forward Program It is definitely no overstatement to Cup’ (‘Copa Verde’), one of our regional One example of said possibility is the social and the ‘Evolution Program’ (‘Programa say that in these years of a profound tournaments, saw its earnings increase and educational program entitled Brazil Evolución’) (CONMEBOL). The World Cup economic crisis, we have walked by 65%. Goal (‘Programa Socioeducacional Gol legacy, for example, foresees investments our path confidently in spite of do Brasil’), which aims to improve living aimed at developing youth ranks and challenges posed by the global Nevertheless, we want more. In 2018, conditions of children and teenagers. The women’s football, in addition to building economy. Within a context of economic we expect the organization’s total end purpose is precisely this, though the training centers in the 15 Brazilian states downturn, CBF achieved its goals, revenues to increase due to the fact means by which it is achieved is through that did not host 2014 World Cup matches. increasingly investing in national that we created new revenue streams. football. We have secured partnerships teams, competitions and supporting We will also be granted FIFA and with public officials who are highly sensitive Still within the scope of the Secretary Federations. The organization’s CONMEBOL financial contributions for to our cause. Though we need goals and General’s Department, we sought in 2017 surplus reached R$ 50 million, a 16% projects which aim to foster football methods, we also need to bring together to further improve relationships with increase in 2017 when compared to in the entire Brazilian territory, our feelings of excitement and spirit into players, former players, referees, Clubs 2016, a substantial result.