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Media Release MEDIA RELEASE New and Healthier Food at Singapore Pavilion for Gulfood 2020 Food manufacturers look to deepen partnerships as the Middle East diversifies F&B offerings MR No.: 003/20 Singapore, 3 February 2020 1. The demand for affordable high quality Asian inspired food and food products is growing in the Middle East as consumers in the region become increasingly sophisticated in their taste preferences1. Singapore’s food and beverage brands are keen to deepen partnerships with Middle East enterprises in packaged and fresh food, new food products, and convenient meals. Enterprise Singapore also sees partnership opportunities with Middle East enterprises in eco-friendly food packaging, functional foods2, developing new flavours and textures, and healthier food options. For Middle East enterprises, there are opportunities to leverage Singapore’s food innovation eco-system to develop and test-bed new products for the Middle East and Asia. 2. The Singapore Food Manufacturers’ Association (SFMA) will be leading 46 food and beverage companies to Gulfood 2020. The delegation comprising 35 returning and 11 3 companies new to Gulfood, will also be involved in business networking sessions with Middle East investors, traders and distributors. These Meet-The-Buyer sessions are organised and supported by Enterprise Singapore. New and Healthier Food Products at the Singapore Pavilion in Gulfood 2020 3. 21 food prototypes with strong commercialisation potential developed by Singapore food manufacturers in collaboration with institutes of food science and technology, will be on display. The prototypes capture consumers’ trends on eco-friendly food packaging and sustainable food sourcing and ingredients. They are the latest offerings from Singapore’s food innovation ecosystem: a network of startups, supporting industries in flavours, ingredients and food packaging, and research institutes, that support close to 900 food manufacturers in Singapore. Refer to ANNEX A for details on the 21 food prototypes. 1 Trends and Opportunities - Dubai Chamber of Commerce and Industry, Economic Research Department, March 2019. 2 For example - food for the elderly developed to be easy to chew and digest with enhanced nutrition. 3 Refer to p.5. Page 1 of 13 Singapore food manufacturers will also feature new products ranging from meat-free4 and plant based foods, easy-to-cook noodles that are non-fried and made with purple wheat with no MSG5, to dim sum made with healthier ingredients and processes6. 4. Nael Islam, Regional Group Director for Middle East and North Africa, Enterprise Singapore, said, “The Middle East has consistently been one of Singapore’s top 10 food export markets since 2015. In the Gulf States particularly, food exports from Singapore have increased steadily for the past three years7. The trusted Singapore brand’s emphasis on food safety and quality, and Singapore companies’ ability to adapt to local preferences have been key in forging strong partnerships with Middle East enterprises. We see opportunities for Singapore food and beverage brands, from a range of price points to cater to the growing consumer demand for more diverse food options. Middle East companies interested in developing new food products, such as ready-to-go meals and healthier food options, can also leverage Singapore’s food innovation ecosystem with its high standards in sourcing, processing, manufacturing, and packaging, and close collaboration with research institutes, when partnering Singapore food enterprises.” 5. Jimmy Soh, Deputy President, Singapore Food Manufacturers’ Association (SFMA), said, “Singapore food companies know creating high-quality unique products through innovation is one way to differentiate from the competition. The 21 prototypes on display at the Singapore pavilion, were developed through our Food Innovation Product Award (FIPA)8 challenge for companies to co-create sustainable, healthy and convenient food products with research institutes. Companies have to undergo a nine-month innovation methodology to develop business capabilities, gain consumer and market insights, and facilitate the commercialisation of novel food ingredients, processing methods and products. The SFMA has supported about 80 food companies to launch around 70 new food products to market, so far. The capability to support the innovation of localised food products is a key value proposition Singapore companies bring to the region’s growing food and beverage industry and changing consumers’ tastes.” - End - 4 Tee Yih Jia Food Manufacturing Pte Ltd will be launching its meat free ALTN brand which will comprise a range of both Asian and Westernised products, ranging from finger foods to Ready-to-Eat (RTE) meals. Products have three different variations – Vegan, Vegetarian and Flexitarian options. Refer to p. 27 of the Singapore pavilion brochure at www.bit.ly/2NOiLGC. 5 Tat Hui Foods Pte Ltd is a Singapore manufacturer of instant noodles. Refer to p. 26 of the Singapore pavilion brochure at www.bit.ly/2NOiLGC. 6 Sin Mui Heng Food Industries Pte Ltd has started research and development to look into using ingredients that are more sustainable, and enable the production of healthier, wholesome dim sum that still retain traditional flavours. Refer to p. 23 of the Singapore pavilion brochure at www.bit.ly/2NOiLGC. 7 Refer to p.4. 8 www.fipa.com.sg Page 2 of 13 For media queries, please contact: Ms Suzanne Walker Corporate Communications T : +65 6279 3656 M : +65 9873 8181 Email: [email protected] Ms Seah Yi Jing Corporate Communications T : +65 6279 3825 M : +65 9672 6435 Email: [email protected] About Enterprise Singapore Enterprise Singapore is the Singapore government agency championing enterprise development. It also supports the growth of Singapore as a hub for global trading and startups. The agency attracts global commodities traders to establish their global or Asian home base in Singapore. Today, Singapore is a leading global trading hub with a complete ecosystem for the energy, agri-commodities and metals & minerals trading clusters. Singapore is also home to many global enterprises, startups and investors that operate in its robust pro-enterprise environment. Enterprise Singapore builds trust in Singapore’s products and services through quality and standards. Renowned for their dedication to quality and innovation, Singapore companies make ideal business partners. With Enterprise Singapore’s global network in over 35 locations spanning many developed and emerging markets, it connects businesses with relevant Singapore companies for their business expansion. Visit www.enterprisesg.gov.sg for more information. About Singapore Food Manufacturers’ Association Established in 1967, the Singapore Food Manufacturers' Association (SFMA) is a professional and active trade association with more than 460 members. Today, SFMA organises more than 60 industry activities annually such as the monthly capabilities workshops, overseas ‘Tasty Singapore’ tradeshows and supermarket promotions, overseas study and trade missions, networking and business matching sessions. SFMA has also championed several industry initiatives that are aligned to Singapore’s Food Manufacturing Industry Transformation Map , such as Food Innovation Product Award Competition (FIPA), Singapore Food Gifts Initiative, the Singapore Food Expo and Asia Pacific Food Expo to help food manufacturers innovate, internationalise and create new channels for business growth. Visit www.sfma.org.sg for more information on SFMA. Page 3 of 13 ADDITIONAL INFORMATION Economic Data SINGAPORE'S ANNUAL DOMESTIC EXPORT OF FOOD TO GULF STATES, VALUE IN S$ MILLIONS (Source – Enterprise Singapore accurate as of Jan’2020) COUNTRY 2015 2016 2017 2018 2019 BAHRAIN 7.5 7.5 8.1 9.4 8.5 IRAQ 8.0 8.9 8.1 10.0 13.5 KUWAIT 19.2 21.8 17.7 20.0 23.5 OMAN 10.2 11.3 11.4 10.2 12.8 QATAR 15.9 19.1 22.8 25.3 27.4 S. ARABIA 58.9 73.5 72.4 73.4 115.2 U.A.E 81.7 87.9 70.5 70.2 84.3 Total 201.5 230.0 211.0 218.5 285.2 Ranking Markets 2015 2016 2017 2018 2019 (Source – Enterprise Singapore accurate as of Jan’2020) UNITED STATES 14 14 15 1 1 AUSTRALIA 1 1 1 2 2 JAPAN 2 2 2 3 3 EU-28 11 11 6 6 4 THAILAND 5 7 4 5 5 PHILIPPINES 6 3 5 7 6 MALAYSIA 3 4 3 4 7 VIET NAM 7 6 7 8 8 MIDDLE EAST 8 8 9 10 9 CHINA 4 5 8 9 10 Page 4 of 13 Interview Opportunities Companies for media profiling Spokespersons language proficiency Jumain Sataysfaction Pte Ltd English and Malay Tee Yih Jia Food Manufacturing Pte Lte English and Mandarin Mr Popiah Pte Lte English and Mandarin Sin Mui Heng Food Industries Pte Ltd English, Mandarin and Arabic Singapore food and beverage companies participating in Gulfood for the first time9 1. Chinatown Food Corporation Pte Ltd 2. Ken Seng Hong Pte Ltd 3. Natrad Food Pte Ltd 4. RM Food Manufacturing Pte Ltd 5. Sinhua Hock Kee Trading (S) Pte Ltd 6. Sol Agri Resources Pte Ltd 7. Tan Soon Mui Food Industries Pte Ltd 8. Tasty Food Industries (S) Pte Ltd 9. The Seafood Company Pte Ltd 10. Doki Doki Pte Ltd 11. MWD Beverages Pte Ltd 9 Several companies have returned after an extended break. Page 5 of 13 ANNEX A List of innovative food product prototypes on display in the Singapore pavilion No Product Name and Company Description of food product prototype . 1 Konjac Meal Pack Company: Alpha Colloids Pte Ltd Contact: [email protected] A rice or noodle replacement that uses konjac as the base. The product is lower in carbohydrates and calories, meat-free, ready-to-eat, and nutritious. It comes in a wide variety of flavours featuring Korean, Western and Chinese cuisine. 2 Madgicc Stix Invented as a food that functions as a Company: Asia Farm F&B Pte Ltd straw. The edible straws come in three flavors – Choco-loco, Frütstick, Peachy Contact: [email protected] Strawdel to complement a variety of beverages for premium–end cafes and restaurants.
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