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(2021),1208-1221 Research Article DEVELOPMENT of EDUCAT Turkish Journal of Computer and Mathematics Education Vol.12 No.9 (2021),1208-1221 Research Article DEVELOPMENT OF EDUCATIONAL TV DIGITAL CHANNEL: EFFORTS TO EDUCATE NATIONAL LIFE IN THE 21ST CENTURY Devie Rahmawati1, Mila Viendyasari2, Amelita Lusia3, Hifni Alifahmi4, Wiratri Anindhita5 1Study Program of Public Relations, Faculty of Vocational Program, Universitas Indonesia, Depok, Indonesia 2Study Program of Office Administration, Faculty of Vocational Program, Universitas Indonesia, Depok, Indonesia 3Study Program of communication, Faculty of Social Education, Universitas Negeri Jakarta, Jakarta, Indonesia 4Magister of Communication Science,Universitas Sahid Jakarta, Indonesia 5Study Program of Public Relations, Faculty of Vocational Program, Universitas Indonesia, Depok, Indonesia [email protected] Article History: Received: 10 January 2021; Revised: 12 February 2021; Accepted: 27 March 2021; Published online: 20 April 2021 Abstract__This blueprint is developed as a basic principle and study in building the Kemendikbud (MoE) Education Television. The Ministry of Education's role in building an ecosystem of Digital Channel Educational Television is significant today. From the results of FGD conducted in-depth to get useful insights. Among others, the role of TV Edukasi digital channels in delivering moral, ethical, and national and state values. Educational TV must function as a communication media must have a functional role to convey information, educate, entertain, and influence (to influence). In general, the strength of developing digital channels for Television Education digital channels are: 1) to be an innovation in the realm of broadcast because of technical excellence and reach; 2) has considerable development potential and fast arena along with the growth of users and internet penetration in Indonesia. Although technically there are also threats such as: 1) incompetent resources and content that is not new and interesting; and 2) provision of digital devices and the distribution of the internet evenly. The Ministry of Education and Culture's role in building a digital channel Educational Television ecosystem is very significant lately. According to the results of an in-depth FGD to gain valuable insights, Educational TV was found to provide various benefits in the education system. One of the roles of Educational TV for digital channels is in delivering moral, ethical, and national values as reflected in Pancasila. The findings can be recommended to be applied in terms of the digital TV channel Education. Keywords: Educational Television, Distance Education, Blueprint, Kemendikbud (Ministry of Education and Culture), Distance Learning 1. Introduction Since Covid 19 was declared a pandemic, almost all countries around the world have adopted new habits and lifestyles. Many sectors have been significantly affected by the pandemic, one of which is the education sector. In fact, education is the most important sector which is the responsibility of the state as mandated in the Constitution. Various steps have been taken by the government in an effort to keep education going despite the pandemic. These steps were taken by the Ministry of Education and Culture at the central level to the Regional Government, namely in the form of a distance learning system. The Ministry of Education and Culture as the formulator of government policies in the field of education has studied all the phenomena and dynamics that occur in society during the pandemic. These parties have also conducted various studies with experts and practitioners, even conducted surveys to local governments and held discussions with relevant stakeholders. From this discussion, the SKB 4 Ministers (Ministry of Education and Culture, Ministry of Religious Affairs, Ministry of Health and Ministry of Home Affairs) was born on June 19, 2020, which stipulated that face-to-face learning could only be carried out in stages in the green zone based on the recommendations of the Task Force, while other zones were not allowed to implement face-to-face learning. In this case, the local government is given the authority to determine the distance learning method that will be used according to the conditions and capabilities of their respective regions. Given the current conditions of the Covid 19 Pandemic, all educational institutions are forced to implement distance learning where television is still a very potential medium and can be used as a platform that parents and teachers can use in providing more varied distance learning. This strengthens the Ministry of Education and Culture to design a Digital Channel Education TV which is expected to be used as a medium for distance learning by reaching a wider target audience throughout Indonesia. The Ministry of Education and Culture as the ministry is directly responsible for the sustainability of education in Indonesia to give birth to a nation with intelligent character, and has the mandate to control human resource 1208 DEVELOPMENT OF EDUCATIONAL TV DIGITAL CHANNEL: EFFORTS TO EDUCATE NATIONAL LIFE IN THE 21ST CENTURY development through joint efforts of all the nation's children in improving the quality of education and advancing culture. The Ministry of Education and Culture through Education TV provides a variety of learning shows that are broadcast live to maximize student learning at home. Various learning videos can be accessed at any time for free. For example, for April 6, 2020, the Education TV of the Ministry of Education and Culture is presenting the Love Math program with Pak Ridwan for students at the elementary level, Mantul Math for Junior High Schools, and a Mathematics Clinic for SMA. Interestingly, in addition to material that is in accordance with the curriculum, Educational TV also provides many lessons about general knowledge, character education, and creative activities. Tasks executor, Directorate General of Early Childhood Education, Primary Education and Secondary Education, Haris Iskandar, said that in online learning, all teachers are asked not only to focus on academic learning and curriculum but also need to pay attention to contextual learning and lead to increased student skills and creativity. Education TV offers educational programs every day that can be used by students from early childhood, elementary, junior high, high school and vocational school levels. The same condition can be done to popularize Digital Education TV. The government needs to conduct socialization as is done by the Teacher Room. Of course, Digital Education TV content must really benefit students and society for learning activities. In order to become a popular program as a learning resource, the function and role of television should provide good benefits to the community through broadcasts from its programs. Since 2004 the Ministry of National Education through the Center for Information and Communication Technology of Education (Pustekkom) has organized educational television broadcasts through Educational TV. Educational TV has a vision of "To be a polite and intelligent educational television broadcast". While the mission of Educational TV is: (1) educating the community, (2) becoming tauladan community, (3) disseminating information and policies “kemdikbud”, and (4) encouraging people to like to learn (Kurniati, 2013). Morissan (2011) in the book Broadcast Media Management reveals that there are three main pillars in broadcast media management, namely programming, marketing, and technicality. Management strategy is important for the sustainability of television station broadcasting. In general, private television stations apply a management strategy to win the competition with competitors. It is important that the program strategy and marketing strategy be carried out carefully in order to attract advertisers so that they can generate profits for the television station. The right management strategy will deliver the Digital Channel Educational Television to attract as many audiences as possible among competitors. In addition to marketing through various media, the socialization of Digital Channel Educational TV to schools needs to be carried out intensively. Purpose The purpose of the blueprint preparation activity, according to what has been formulated in the Terms of Reference for the Preparation of this Blueprint Report, is to prepare a document containing the plan for the development of the Digital Channel Education TV, which includes setting goals and objectives to be developed in a work program covering aspects of Management, Technical and Content Production. 2. Literature review Education as a Basic Right of Citizens Education is basically everyone's basic right. It has been ratified by 104 countries through UNESCO. The convention which was held on May 22, 1962 at the meeting of the Convention against Discrimination in Education was UNESCO's first important international legally binding instrument. When viewed on a global scale, the right to education has also been regulated in the SDG (Sustainable Development Goals) from the United Nations. The right to education and access, in SGD, is summarized in Goal 4 which is clearly cited. Obtain an inclusive and quality education for all to strengthen the belief that education is a powerful and tangible vehicle for sustainable development. Getting an education is a basic human right. Almost all countries regulate this basic right in law, as well as Indonesia. The founders of this Nation straightforwardly guaranteed the right to education in the 1945
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