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November 2020 | Investor Relations Disclaimer Financial information contained in this document is based on consolidated K-IFRS that have not been reviewed by an independent auditor. Therefore, the information and financial data of Kakao and its subsidiaries (the “Company”, or “Kakao”) contained in this document are subject to change upon an independent auditor’s review. The Company does not make any representation or accept liability, as to the accuracy or completeness of the information contained in this material. The format and contents of this document are subject to change for future filings and reports. Kakao is not liable for providing future updates on all figures included in this document. Therefore, this presentation contained herein should not be utilized for any legal purposes in regards to investors’ investment results. The Company hereby expressly disclaims any and all liability for any loss or damage resulting from the investors’ reliance on the information contained herein. Table of Contents Kakao Ecosystem 4 Kakao Business 12 Talk Biz - Ad 13 Talk Biz - Commerce 16 Mobility 17 Techfin(Pay) 18 Techfin(Bank) 19 Music 20 Game 21 Paid Content 22 IP Business(M) 23 IP Business(Kakao Friends) 24 B2B Business 25 Financial Overview 26 Kakao Ecosystem Kakao Business Financial Overview 4 Mission Making a Better World with People and Technology History ● Interactive Business Platform 2013 May 2019 Kakao Talk Kakao 100million Subscribers 2014 Bizboard Kakao & Daum Merger 2010 2010 2014 2015 2017 2017 Sep. 2020 Kakao Kakao Kakao Kakao Kakao Carve- Kakao Talk Gift Pay Taxi Bank out Work 2006 KaKao (I.W.I LAB) Established 2018 Kakao & LOEN 2016 2012 2012 2013 2016 Merger Sep. 2020 LOEN Kakao Kakao Kakao Kakao Japan Kakao TV Acquisition Game Friends Page Piccoma ● Content Ecosystem & Global Expansion Kakao M Established Undisputed Market Leader No1. Mobile Messenger Service in Korea Kakao Talk Monthly Active Users 46 Million MAU in Korea 97% Market Share (in 1,000 Users) 88% Population Penetration 45,508 45,793 45,188 44,731 44,859 44,417 44,076 43,662 43,812 #1 Brand Power Among 220 companies across industries in Korea Most Admired Workplace Among Top 100 Companies in Korea by Market Cap 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 #1 Social Contribution Index Korea 43,662 43,812 44,076 44,417 44,731 44,859 45,188 45,508 45,793 Among the 57 Largest Conglomerate Groups in Korea Global 50,187 50,219 50,547 50,882 51,374 51,495 51,768 52,133 52,299 Average MAUs. Global includes domestic MAUs. 7 Kakao Ecosystem Interactive Business Platform Content Ecosystem & Global Expansion AI / Web Music / Advertising Commerce Mobility Tech-Fin Game IP Business Blockchain Literature Video Kakao Kakao Unrivaled Leading Future Global Game #1 App Dominant #1 Celeb IP Bizboard Commerce Positioning Tech-Fin Growth Engine Company The Largest Platform Korean Leverage Talk Based No.1 Mobility Innovation in Expanding Publishing& Number of Music Top Talent Bizboard as an Transactional Application Mobile Finance B2B Business& Developing Original IPs Streaming & &Character Entry Point Business Model Blockchain Capabilities Downloads Main Net “Meaningful “Explosive “MaaS Platform “Reshaping “Sustained “Competitive “Aggressive “One-of-a-Kind “Cash & Relationship Growth & with All- the Korean Growth Edge to be a Global Business Model Loyalty Extension” Business Inclusive Financial for Future” Formidable Expansion via with Superior Generator Model Transportation Industry” Player” Unique Profitability” Through IP” Expansion” Needs” Business Model” 8 Repeatable Success Formula Unique Success Factors for New Businesses: #1 Internet-Only Bank Large User Base Encompassing an Entire #1 Digital Comic Platform Nation #1 MaaS Platform Kakao’s Nationwide Following Ensuring Success of New Service Launches #1 Consumer Satisfaction #1 Korean Paid Content Platform Unrivaled Access and Insight to User Data #1 Mobile Game Platform #1 Most Likeable Characters Minimal User Acquisition Costs 9 Global Strategic Partnerships Kakao Mobility Kakao Page Kakao Pay Kakao Games Kakao M Kakao Bank Kakao’s 69.3% 63.5% 56.1% 45.8% 77.3% 32.6% Stake1) ACEVILLE Strategic Partner 0 SKYblueLuxury Transaction Jun. 2017 Jul. 2019 Jul. 2020 Sep. 2020 Mar. 2020 Nov 2020 Valuation (KRW tn) 1.6 1.2 1.1 4.6 1.6 8.6 Market Cap2) 125 230 250 Investment Dec. 2016 Feb. 2017 Nov 2020 Amounts 500 210 (KRW bn) 24 115 750 Jul. 2019 Jul. 2020 Dec 2020(E) 1) Latest filings 2) Market cap at close of listing date 10 Company Management Kakao Founder & Chairman Kakao CEO Brian Kim “Korean Web Pioneer” By Forbes Asia Mason Yeo Sean Joh Key Subsidiaries 1998 Founder & CEO KakaoKakao Games Kakao Mobility Kakao Pay One of the first online game portals globally * Merged with NAVER (in 2000) 2001 CEO Nkay Namkoong Leo Cho Alex Ryu Alex Ryu Kakao Kakao Page Kakao Japan Kakao M #1 Search portal in Korea Kakao Page Enterprise 2009 Founder & Chairman #1 Mobile messaging app company in Korea Joy Lee Jay Kim Stephan Kim Andrew Beak *Merged with Daum (in 2014) 11 Kakao Ecosystem Kakao Business Financial Overview 12 Paradigm Shift in Advertising Industry Significant Growth Opportunity in Kakao Talk as a Biz Platform Ad Market Size (2019) Talk Biz Revenue (in KRW tn, %) (in KRW bn) Guidance +50% YoY (Penetration %) 650 53% 47% 13.9 421 258 7.4 6.5 (Digital Ad M/S) 13% 0.9 Total Ad TV, Print, Digital Ad Kakao Ad 2017 2018 2019 2020(E) Market Outdoor, Etc. 1) Kakao Ad includes Talk biz advertising and Portal Biz Revenue in FY2019 13 Talk Biz Advertising(Kakao Bizboard) New Innovative Way to Connect 46 million Mega Traffic Chat list tab is where Users can get recommendations Users may fulfill any actions users spend the most time of their interests that wish to take Sync KakaoTalk AI Purchase Channel Chatbot Reservation Support #DISCOVER Talk Gift #CONNECT #ACTION Download Talk Registration Talk Survey Store Customer Service Kakao Pay … 14 Evolution of Kakao Bizboard Mid-to-long Term Growth Driver with Bizboard Inventory Expansion Expanding Bizboard into Landings within Kakao services other Kakao services Kakao Page Daum # Tab Talk Gift Kakao TV Official Account Daum Webtoon Acquired 3mn+ Subscribers DAUM KAKAO PAGE 15 Talk biz Commerce From Leveraging the Social Graph to any Talk-based Transactions Key indices 8.52mn 20mn 68% YoY 311% YoY Monthly Channel Commerce Talk Store Buyers Subscribers GMV GMV As of September 2020 Talk Gift Gift Talk Store > Talk Deal Talk Store > Live Commerce Makers (Made-to-order Platform) RYAN RYAN RYAN 1) Key indices as of 3Q20 16 Mobility MaaS Platform with All-Inclusive Transportation Needs Kakao T Key Indices 27mn 28mn 12.4mn Registered Service Credit Card Users Requests Registrants Largest # of Users August 2020 Ready to Pay Users Kakao T Application Taxi Service Option Revolutionizing into a Service Meeting All Types of Mobility Demands Premium Paying Service Option Kakao T Blue Expanding the service coverage in the regional area 1) Key indices as of 3Q20 17 Techfin(Pay) No.1 All-Encompassing Daily Financial Platform Kakao Pay Key Indices 35mn 20mn+ 2.5mn+ W17.9tn Accumulated Brokerage MAU 3Q20 GMV Members Accounts 5.2mn fund investments +38% YoY made in September (FY20 YTD W47tn) 2.5mn+ Real-name Based Transformation into Tailored Pay Money Upgrade Brokerage Accounts Opened Wealth Management Platform Prepaid Real Name 2,500,000 Top-up BM Account 1,700,000 1,400,000 Non-Benefit 1,200,000 Interest Benefit for Deposit Equivalent to 800,000 Limit on Balance 600,000 Brokerage Account Limited Scope of Diversified Financial Financial Service Products Mar.3월 Apr.4월 May5월 June6월 7July월 9Oct.월 18 Techfin(Bank) No.1 Internet-Only Bank with Innovation Kakao Bank Key Indices 13mn W23tn W19.2tn W40.6bn Net Income Deposits Credit Loans 3Q20 FY2019 Net Profit W13.7bn Pioneering a New Market Frontier Platform Business Expansion - Partnership with 4 credit card companies - 26 Weeks Saving with E-Mart 2trn+ Offered 2trn+ Mid-priced Loans as of 3Q20 1) Capital as of latest filings 2) Key indices excepting capital as of 3Q20 19 Music # 1 Digital Music Platform with Unparalleled Market Presence Melon Key Indices 5.1mn+ 40mn+ 110mn+ Paying Song Library Playlists Subscribers More Personalized & Dominant Traffic Largest Music Content Customized Functions ‘Melon Station’ Increased Streaming Trend Music Revenue 1) Offering Trendy Audio Contents through Talk Music (Unit: W bn) 151 156 # of Streaming 136 (Apr 2019~) 122 Profile Music Revamp Apr Jul Sep 3Q17 3Q18 3Q19 3Q20 1) Music revenue includes Melon, kakao music, digital music distribution and ticket 20 Game Multi-Platform Game Company Encompassing PC and mobile Game Key Indices 1,100+ No.1 Development Global Publishing Publisher Capability Potential In-house game development No.1 Mobile Game 16mn+ Going Global from casual to Platform Monthly Users Leveraging Proven IPs hard-core genre (XL Games) Publishing Game Line-up Princess Guardian Legendary MOBILE connect! Tales Moonlight Re:dive Sculptor PUBG POE ELYON PC 2020(E) 21 Paid Content (Web Literature) Growth through Innovative Business Model and Original IPs Paid Content Key Indices W222.9bn W148.7bn KRW 1tn+ 7,000+ Global GMV Page GMV GMV Target Original IPs in 3Q20 in 3Q20 Page + Piccoma + Page Platform + IP 1tn Global GMV Target in 2021 Largest # of Global distribution GMV 1tn Japan Alone in 2022 Original IPs Piccoma’s accelerating growth Augmented IP value of Kakao Page from proven story IPs and unique business model with virtuous cycle of contents Web 20mn toon 2.5x 15mn Web 10mn Drama 2.3x Novel 5mn
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