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UEFA CHAMPIONS LEAGUE

QUARTER FINALS TWITTER CLUB 1st Leg #UCLTwitterClub

Matchday overview The most tweeted match Amount of tweets analysis Trend of the conversations

THE NUMBERS AFC Ajax 1 ­ 1 Juventus FC

Total N° of tweets on every hashtag of the matches

45 85.765 scored by C. Ronaldo 46 Total N° of mentions of the @ChampionsLeague account Goal scored by 525 D. Neres 1.714

Total N° of tweets of the @ChampionsLeague account 350

90 175

Total N° of tweets with the hashtags of the matches and the official one, #UCL, from 9 April, 12 am, to 10 April, 11:59 pm. TWEET

Kick­off Half time Full time

The most #discussed matches Focus on the trend of the tweets published by users during the match, with the related hashtag (e.g. #AJXJUV) The top 3 most tweeted matches

#AJXJUV Tag cloud The most tweeted hashtags on the matchday #MUBAR #LIVPOR juventus munbar 21.081 15.209 13.575 ajajuv coys totmci TWEET ajax championsleague lfc MATCH AJX ­ JUV MU ­ BAR LIV ­ POR

mufc forçabarça Total N° of tweets published from 9 April, 12 am, to 10 April, 11:59 pm with the hashtags of the matches.

TAG CLOUD

Most active users The tag cloud shows the most used related hashtags included in the tweets with the hashtags of the matches and the official one, #UCL, from 9 April, 12 am, to 10 April, Users with the highest N° of tweets published 11:59 pm. Most active clubs Clubs with the highest N° of tweets published 444 TWEETS Most growing clubs 1 swissbetintl Clubs with the highest followers' growth

154 TWEETS @SpursOfficial 0.38% 88 86 2 sport @FCPorto 0.35%

65 142 TWEETS

51 uefaworld1 0.29% @LFC 44 3 TWEET

CLUB

AJX JUV POR MU TOT

Total N° of tweets published by clubs using the matches' hashtags and the official one, #UCL, from 9 April, 12 am, to 10 April, 11:59 pm. Clubs' growth percentage in terms of N° of followers from the previous matchday.

Total N° of tweets published by users using the matches' hashtags from 9 April, 12 am, to 10 April, 11:59 pm.

Most mentioned accounts Most mentioned players Accounts with the highest N° of mentions received Players with the highest N° of mentions received

Top #engaging clubs chrissmalling 115 1. manutd Clubs with the highest engagement rate cristiano 723 2140 luissuarez9 118

2. fcbarcelona TOT 0.12% 1239

lfc 3. AJX 0.11% 1125

POR 0.10%

LIV 0.10%

Total N° of tweets with a mention to the official players' account from 9 Total N° of tweets with a mention to the official account from 9 April, 12 April, 12 am, to 10 April, 11:59 pm. am, to 10 April, 11:59 pm. JUV 0.09%

Interaction percentage related to the post published by clubs from 9 April, 12 am, to 10 April, 11:59 pm with the hashtags of the matches, and the official one, #UCL.

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INSIGHTS BY DESIGN BY

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