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10 Speaks Podcasts Have Had Over 1,000,000* Listens… …is hear! subscribe at all the usual places Let’s speak about the new 10 brand that’s stepped up to the mic! Since launch on April 15, 10 Speaks podcasts have had over 1,000,000* listens… Now that’s something to prick your ears up to! Source: Acast create Aug 2019 Source: Acast Podcast Analytics XXX 2019 Why podcasts have brands tuning in more and more… According to the Podcast Intelligence Report commissioned by NOVA Entertainment in partnership with ACAST Podcasting has become the fastest growing on- demand audio medium, now having considerable scale with currently 3.5 million podcast listeners from the ages of 16-64, representing 1 in 4 Australians in that age demo. Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST Podcasters are "affluencers"! Podcast listeners are affluent influencers; more Spend vs. the Australian population likely to influence those around them and have a higher discretional spend within key categories. More on +42% shopping Advice providers More on cars/ +39% motorbikes More on +37% entertainment 49% More on holidays Of podcast +33% listeners More on +27% household goods Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST. Understanding the Podcast Market – Ipos February 2018 Source: Acast Podcast Analytics XXX 2019 There are multiple ways people discover podcasts Amplification across multiple media platforms from social to TV and digital is vital when it comes to capturing the attention of podcast listeners. Which is why we will be using our entire ecosystem to engage listeners. Drivers of podcast discovery 27% 26% 24% 22% 19% Online Friends Browsing in TV or articles Social media and family podcast app radio Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST. Understanding the Podcast Market – Ipos February 2018 Source: Acast Podcast Analytics XXX 2019 Ad saturation is low in podcasting Commercial messaging will have higher cut-through and recall in a podcasting environment. Average exposure of commercial messages per hour: Television Online 15 mins per hour 15 ads per hour Radio 12 mins per hour Podcasting 4 mins per hour Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST. Source: Acast Podcast Analytics XXX 2019 Podcasts reach the unreachable 2.9x 1 in 4 More likely to pay for a premium audio streaming Podcast listeners service like Spotify, Apple Music or Soundcloud Ad avoidance is low on podcasts, delivering have used an ad-blocker in the brands unique and hard-to-reach audiences. past 3 months Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST. Source: Acast Podcast Analytics XXX 2019 There is no ‘one’ podcasting occasion for one-on-one time with a podcast For brands, this demonstrates the ability to reach listeners during these daily tasks, leveraging consumers' undivided attention on a one-to-one level. 16% 16% Commuting Doing chores 13% Cooking 11% 10% 9% 9% Exercising Driving for 8% Falling leisure Walking for asleep/ in Web surfing/ leisure bed social media Source: Podcast Intelligence Report 2018 commissioned by NOVA Entertainment in partnership with ACAST. Understanding the Podcast Market – Ipos February 2018 Source: Acast Podcast Analytics XXX 2019 Hearing habits A growing number of listeners The respondents’ top three reasons for listening to podcasts are: are now consuming original podcast content. • to select a niche topic of their interest • to learn something new they wouldn’t 87% of respondents say have learned otherwise, and they’ve listened to an • the medium’s rich storytelling ‘theatre’ original podcast in the style. last month. Source: Australian Podcasting Study 2018 commissioned by Southern Cross Austereo in partnership with Podcast One. Source: Acast Podcast Analytics XXX 2019 Who’s listening and how much? Podcasts are growing in popularity in Australia and of internet over 1.6 million Australians users now download audio or 39% consume video podcasts in an podcasts every month average four weeks, up from under 1 million just four years ago. So let’s get your brand in their ears with 10 speaks! Source 1: Source: Roy Morgan Single Source: April 2014 – March 2019. Average interviews per year n=50,730. Base: Australians aged 14+. Source 2: GlobalWebIndex Q1 2019, via Hootsuite / We Are Social Global survey of internet users aged 16-64. Source: Acast Podcast Analytics XXX 2019 We’re partnering with the best in the business Source: Acast Podcast Analytics XXX 2019 With original content designed to intrigue listeners and align seamlessly to brands, 10 Speaks is set to steal the microphone in the podcasting world Source: Acast Podcast Analytics XXX 2019 Our roadmap so far Highlights • Over 1,000,000 listens since launch on April 15. • "Where’s William Tyrrell?" is 10 Speaks #1 podcast. It launched at #1 on the Apple podcast charts and has been in the top 5 for most of it's season, and in July it was the #1 News and Politics podcast on Apple podcasts and Spotify podcasts. • 76% of "Where’s William Tyrrell?" listens have come from episodes #2 onwards, showing engagement beyond the first episode released. 10 Upfronts April 15 The Professor The Western Front Where’s William Tyrrell? Hammer it Home The Reality Bite 10 speaks announced 10 Speaks launches and The Hack Released May 17 Released 24 June 2019 Out now Out now Released April 16 Source: Acast Podcast Analytics XXX 2019 10 speaks originals TRUE CRIME & NEWS DIY & RENOVATION REALITY TV Nearly 33 5-star 600,000 ratings Out Now! listens to on Apple date Podcast s WHERE’S WILLIAM TYRRELL? HAMMER IT HOME THE REALITY BITE – On the 12th of September 2014, three-year-old William Join builder, developer, entrepreneur and host of COCKTAILS & ROSES Tyrrell disappeared from the yard of his foster The Living Room, Barry Du Bois, on lifestyle podcast Hosted by the very fun Georgia Love, Cocktails & grandmother’s house in the quiet town of Kendall, New Hammer it Home. Barry will chat to interesting Roses is our weekly Bachelor podcast to cover all South Wales. A search and rescue mission soon became an people from all walks of life (including a few friends the highs and lows, cat fights and cocktail dramas investigation into his likely abduction, but who took him? from the telly) about modern living. Learn about of Australia’s most loved romance show. Who better Was the kidnapping planned or an opportunistic crime? Are design innovations, gadgets, sustainability and how to spill the tea on The Bachelor than a previous we any closer to knowing what happened to William today to improve your home from the inside out. Bachelorette who knows better than most about than we were almost five years ago? 10 News First's Lia finding love in the mansion. Harris and Natarsha Belling go through the entire story and strive to answer the question…Where’s William Tyrrell? Released : Premieres 22 July 2019 Released : 1st August 2019 Released : 24 June 2019 Source: Acast Podcast Analytics XXX 2019 10 speaks originals NEWS AND POLITICS SPORTS AND RECREATION CONVERSATIONS 23 5-Star reviews 75,000 Coming and listens soon climbing ! THE PROFESSSOR AND THE HACK THE WESTERN FRONT AGENDA The Professor and The Hack is a frank discussion about The Western Front is back! The popular 10 footy AGENDA with Sandra Sully is a series of intimate politics and current affairs from two of the most show from years ago with Tim Gossage and Lachy and honest conversations between 10's award experienced and trusted political sources in the country. Reid is now a podcast. TWF is sport seen through a winning journalist, Sandra Sully and inspiring West Australian lens and is not here to make friends! women. Sharing their secrets about life, success, Network 10's Hugh Riminton and Peter Van Onselen discuss Funny, fast and full of footy truths, The Western balancing work and life, families and more, this what's happening in Australian politics and get to the Front tells it like it is. series will provide inspiring, motivational and bottom of what is really going on in Canberra and around entertainment from some of the most fascinating the nation in the political world. women in the world. Released : 17 May 2019 Accessible funny and surprising it’s a very different political Release date: September 2019 podcast. Released : 16 April 2019 Source: Acast Podcast Analytics XXX 2019 Bespoke opportunities can be created & produced by 10 Imagine Source: Acast Podcast Analytics XXX 2019 Advertising opportunities Verbal mentions / Organic Pre-roll, Brand-funded live reads by host integration for mid-roll, content “This podcast is brand (where/if post roll (co-created brought to you relevant) content) by…. “ read by host (sponsorship only) Source: Acast Podcast Analytics XXX 2019 Partnership opportunities Collaborating with 10 Imagine to create Aligning to an a bespoke Podcast existing OR aligning to themes/ original podcast 10 speaks topics relevant to the brand Source: Acast Podcast Analytics XXX 2019 Partnership opportunities XXX podcast sponsorship Series sponsorship including verbal “presented by” messaging in every episode Promotional Drivers: ▪ 10” Broadcast promo ▪ 10 play Editorial Drivers (Feature tiles and Quicklinks ▪ Social posts from Channel 10 channels 10 daily takeover, vertical sponsorship including 100% SOV on display media 1 x 10 daily native article including guaranteed views, social and native drivers Investment: $TBC Source: Acast Podcast Analytics XXX 2019 Discover the power of podcasting with Let’s talk. Contact your 10 representative today. Appendix Creative Specs for ads OVERVIEW DURATION • Audio ads can play as pre, mid or post rolls up to 30 secs within catch-up radio podcast content. ELEMENTS • A solus audio ad break inserted either ad the beginning, PLATFORM middle and end of podcast content • Desktop, Tablet & Mobile GUIDELINES • Try to minimise use of Audio Beds FORMAT • All creative is subject to Network 10 approvals • Audio (.mp3 or .wav) Source: Acast Podcast Analytics XXX 2019 .
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