Network 10 A ViacomCBS Company

Digital Advertising Guidelines Network 10 A ViacomCBS Company

Ad Format Dimensions desktop mobile connected tv app Ad Format Dimensions desktop mobile Pre-roll & Mid-roll Video 16:9 ✔ ✔ ✔ ✔ Pre-roll & Mid-roll Video 16:9 ✔ ✔ Leaderboard 728x90 ✔ ✘ ✘ ✘ Leaderboard 728x90 ✔ ✘ Medium Rectangle 300x250 ✔ ✔ ✘ ✘ Medium Rectangle 300x250 ✔ ✔ Mobile Banner 320x50 ✘ ✔ ✘ ✘ Mobile Banner 320x50 ✘ ✔ Skins see the specs ✔ ✘ ✘ ✘ Skins see the specs ✔ ✘ Billboard 970x250 ✘ ✘ ✘ ✘ Billboard 970x250 ✔ ✘ Streaming Medium Rectangle 300x250 ✘ ✘ ✘ ✘ Streaming Medium Rectangle 300x250 ✔ ✔ Celtra Interscroller see the specs ✘ ✘ ✘ ✘ Celtra Interscroller see the specs ✘ ✔ Celtra Miniscroller see the specs ✘ ✘ ✘ ✘ Celtra Miniscroller see the specs ✘ ✔

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2 Pre-roll & Mid-roll Video 1/3

NETWORK 10 HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO NETWORK 10 HOSTED ASSETS Dimensions Slates Minimum resolution of 1280x720 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is to form a :30 second commercial. Each No Black bars (i.e leaders, slates, countdowns). not allowed. brand’s advertisement should stand alone and represent one commercial. Frame Rate Duration • All tags must be SSL compliant. Frame Rate: 25 Network 10 Accepts a variety of length Client must provide https tags and assets • Metrics provided to advertisers: Impressions, creatives, standards include :15, :30, (instead of http) Clicks, Completion Rate, Time Spent Viewing Color Space: 4:2:2 and CTR. :60*,:90*. • Max creatives: 10 Constant frame rate only Any odd length creative, please contact your • Network 10 cannot accept two :15 second Remove any pull-down added for broadcast Network 10 Sales Representative. spots from the same or different brand(s) Please make content progressive using *Anything longer than a :30 can only run in midroll adaptive de-interlace with no frame inventory. blending. VI. GENERAL NOTES Audio Codec(s) 2 Channels only, AAC Codec, 192 KBPS Tracking Available Ad validation MOV (H.264 High Profile) minimum, 16 or 24 bit only, 48 kHz Network 10 is able to run the full host of IAB • Blocking of video delivery is strictly Sample Rate. tracking metrics. Including but not limited to: prohibited by Network 10 Available on Apple prores 422 or Apple prores 422HQ Audio Loudness Average: -24 LUFS +/- 2 • Impression • 1x1 tracking tags are accepted for monitoring Interlaced video is not accepted. LUFS based on ATSC A/85 Measurement • Quartile Tracking: 25%, 50%, 75%, 100% only (No Java Script) standard. Video Bit Rate • Clicks • Viewability can only be tracked via Vendor integration and is desktop only Constant Bit Rate 15-30 Mbps Max Peak: Should be between -8db and • Mute/Un-mute -10db never to exceed -6db. • Full screen • 1x1 tracking of viewability available. Measured Min Size via Google, based on MRC definition (50% No minimum as long as asset meets pixels for 2 consecutive seconds) resolution and bit rate Time line requirements 3-5 business days traffic and testing lead- time from the receipt of the final asset. CONTACTS Max Size 10 GB Questions about this opportunity Technical questions about your creative Please contact your Network 10 representative. email: [email protected]

LINKS

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3 Max File Size of 135 MB Pre-roll & Mid-roll Video 2/3

THIRD PARTY ALL ASSETS BELOW ARE REQUIRED VAST SPECIFICATIONS TO BE PRESENT IN THE VAST TAG

Not available for live stream sponsorships or feature sponsorships. All assets for sponsored Bit rate Codecs accepted Min dimensions Max file size Use cases content must use the "Network 10 Hosted Video In-Stream Ad with Companion" specifications. H.264 Mezzanine File Aspect ratio Format 15–30 Mbps 1920x1080 1.7 GB Required for SSAI (High profile) Environments 16:9 Video will auto-scale correctly Frame Rate: 25 :15 - 4.5MB High Codec Constant frame rate only 2,100 kbps H.264 Mezzanine File - .mov +/- 50 kbps (High profile) 1024x576 :30 – 9MB bandwidth (H.264 High Profile) No de-interlacing with :60 – 18MB users no frame blending mp4 (high profile) :15 - 3.5MB Standard asset Remove any pull-down 1,500 kbps H.264 +/- 50 kbps (High profile) 960x540 :30 – 7MB for most users webm (VP8 or VP9) added for broadcast :60 – 14MB and pre roll Duration Audio :15 – 1MB Low 750 kbps H.264 :30 – 2MB bandwidth Network 10 accepts a variety of length Mezzanine file: 2 Channels only, AAC +/- 50 kbps (High profile) 768x432 :60 – 4MB users creatives, standards include :6*, :15, :30, Codec, 192 KBPS minimum, 16 or 24 bit Available on :60*, :90*. only, 48 kHz Sample Rate. :15 – 4.5MB High 375 kbps H.264 Any tag submitted must contain creative mp4 assets: 2 Channels only, AAC Codec, +/- 50 kbps (High profile) 640x360 :30 – 9MB bandwidth of all the same length. 192 KBPS minimum, 16 or 24 bit only, 48 :60 – 18MB users kHz Sample Rate. :15 – 4MB Older Browser For example, if a tag contains a :15, it 2,000 kbps WebM must only contain a :15, but can rotate webm assets: 2 Channels only, VP8 or +/- 50 kbps (VP8 or VP9) 1920x1080 :30 – 8MB Versions, high up to 10 creatives. If 30s are part of the VP9 Codec, 128 KBPS minimum, 16 bit, 48 :60 – 16MB bandwidth creative rotation, they must be submitted kHz Sample Rate. :15 – 2MB Older Browser in a second tag, that only contains 30 700 kbps WebM 854x480 :30 – 4MB second creative (Max rotation of 10). Audio loudness average: -24 LUFS +/- 2 +/- 50 kbps (VP8 or VP9) Versions LUFS based on ATSC A/85 Measurement :60 – 8MB *6 sec assets are only available for standard. :15 – 1MB Older Browser pre-roll inventory. 360 kbps WebM Max peak: Should be between -8db and +/- 50 kbps (VP8 or VP9) 640x360 :30 – 2MB Versions, low *Assets longer than :30 are only available -10db never to exceed -6db. :60 – 4MB bandwidth for mid-roll inventory.

4 Max File Size of 135 MB Pre-roll & Mid-roll Video 3/3

VPAID ASSETS (DESKTOP ONLY) TRACKING

Bit rate Codecs accepted Min dimensions Max file size Use cases Tracking available Ad validation :15 – 2MB Network 10 is able to run the full host of Blocking of video delivery is strictly Custom creative 700 kbps JavaScript only 854x480 :30 – 4MB IAB tracking metrics, including but not prohibited by Network 10. +/- 50 kbps development :60 – 8MB limited to: 1 x 1 tracking tags are accepted for Audio – mp4 asset only. • Impressions monitoring only (No JavaScript). 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via 25%, 50%, 75%, 100% Vendor integration and is desktop only. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard. • Clicks 1 x 1 tracking of viewability available. Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC • Mute/Un-mute definition (50% pixels for 2 consecutive IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds). VPAID assets are only available for use in the desktop environment. SUBMISSION / DEADLINES Network 10 only accepts JavaScript for VPAID asset. Flash assets are not supported. Submission instructions Deadlines Available on Please submit the VAST tag via e-mail Network 10 requires that all creative IMPORTANT NOTES GENERAL to your Network 10 representative. be submitted 3-5 business days prior TO THIRD PARTY SERVED ASSETS to launch date. VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported. "Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed. All tags must be SSL compliant. Client must provide https tags and assets (instead of http). Ad server Creative ID required in VAST XML. Creatives in rotation should be limited to a max of 10. Max file weight for odd length creative should follow sizing pattern based on the :15,:30, & :60 durations listed.

5 Max File Size of 135 MB Standard Desktop Display

FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY

Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions

Leaderboard 728(w) x 90(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Further notes Files related to alcohol, wagering, competitions and promotions, THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will be subject to additional review by Network 10. All rich media banners must be third party served

Accepted third party vendors DoubleClick, Sizmek and Bonzai. All scripts must be secure and any Available on tags received from vendors not approved by Network 10 may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.

6 Standard Mobile Banner

FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY

Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions Mobile 320(w) x 50(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Leaderboard Further notes Files related to alcohol, wagering, competitions and promotions, THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will be subject to additional review by Network 10. All rich media banners must be third party served

Accepted third party vendors DoubleClick, Sizmek and Bonzai. All scripts must be secure and Available on any tags received from vendors not approved by Network 10 may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.

7 10 play Skins

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

The ad can only be served by Network 10. Timeline Canvas: 1636x1300 px Creative must be provided a least 3 working days prior to campaign Dimension Skins: 318x1300 px (left) and 318x1300 px (right) commencement. Publisher content space: 1000 px Late submissions File Format: JPG, PNG Any late units may delay launch or affect total campaign delivery. Max File Size: 100 Kb Safe Zone Messaging 136x700 px Further notes Files related to alcohol, wagering, competitions and promotions, Additional Instructions: pharmaceuticals or any material damaging the user experience will 1. The creative should be designed in a way that the background should fill the whole 1636x1300 px area. be subject to additional review by Network 10. 2. Please provide Hex colour of the background. ** Skins are designed for optimal viewing on Desktop ** 3. It is recommended to include a Fade to Transparent gradient 10px from the edge of side/bottom of the skins Available on DESIGN TEMPLATES 4. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. PSD Template Link 5. Cannot be Third Party Served Sample file (JPG) 6. On the canvas, by default, the publisher content space is 1000 pixels (10 play). Ad content within this space will not be shown on the ad. Please keep this space as white. 7. The final skin should be exported as a single image (1636x1300 px)

8 10 daily Skins

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

The ad can only be served by Network 10. Timeline Canvas: 1636x1300 px Creative must be provided a least 3 working days prior to campaign Dimension Skins: 306x1300 (left) and 306x1300 (right) commencement. Publisher content space: 1025 px Late submissions File Format: JPG, PNG Any late units may delay launch or affect total campaign delivery. Max File Size: 100 Kb Safe Zone Messaging 136x700 px Further notes Files related to alcohol, wagering, competitions and promotions, Additional Instructions: pharmaceuticals or any material damaging the user experience will 1. The creative should be designed in a way that the background should fill the whole 1636x1300 px area. be subject to additional review by Network 10. 2. Please provide Hex colour of the background. ** Skins are designed for optimal viewing on Desktop ** 3. It is recommended to include a Fade to Transparent gradient 10px from the edge of side/bottom of the skins Available on DESIGN TEMPLATES 4. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. PSD Template Link 5. Cannot be Third Party Served Sample file (JPG) 6. On the canvas, by default, the publisher content space is 1025 pixels (10 daily). Ad content within this space will not be shown on the ad. Please keep this space as white. 7. The final skin should be exported as a single image (1636x1300 px)

9 Billboard

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 5 working days prior to campaign Billboard 970(w) x 250(h) px 100KB JPG, GIF, PNG commencement. Late submissions Any late units may delay launch or affect total campaign delivery. THIRD PARTY AD BANNER Further notes All rich media banners must be third party served Files related to alcohol, wagering, competitions and promotions, pharmaceuticals or any material damaging the user experience will Accepted third party vendors be subject to additional review by Network 10. DoubleClick, Sizmek and Bonzai. All scripts must be secure and any tags received from vendors not approved by Network 10 may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds Available on 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags.

10 Streaming MREC

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

300x250 Timeline Creative must be provided a least 5 working days prior to campaign THIRD PARTY AD BANNER commencement. Late submissions All rich media banners must be third party served Any late units may delay launch or affect total campaign delivery. Further notes Accepted third party vendors Files related to alcohol, wagering, competitions and promotions, DoubleClick, Sizmek and Bonzai. All scripts must be secure and pharmaceuticals or any material damaging the user experience will any tags received from vendors not approved by Network 10 may be subject to additional review by Network 10. delay creative approval and overall campaign start.

Format Backup image file size See accepted third-party vendor 80 KB Available on Max file – Shared library files Max polite load file size (video) 100 KB 1 MB

Max animation length (video) Frame rate 30 seconds 24 FPS (Frames-per-second) Autoplay Max user initiated (video) Yes 10 MB (only when under 1 MB polite load) (when clicked on Play)

Video controls Audio Must include; Play, Pause Must be user initiated and and Mute options default ‘mute’

Audio volume (video) Audio bit rate/format (video) -24 LKFS (+/- 2.0 dB) 256 kbps, 48 kHz, Peak levels cannot exceed -6 dB 2 Channel 24 bit CBR

11 Rich Media Celtra Interscroller

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

768x1230 / Safe Zone 680x1018 Timeline Creative must be provided a least 5 working days prior to campaign commencement. THIRD PARTY AD BANNER Late submissions Any late units may delay launch or affect total campaign delivery. The creative can only be served by Celtra Further notes Accepted third party vendor Celtra Support Files related to alcohol, wagering, competitions and promotions, pharmaceuticals or any material damaging the user experience will Celtra [email protected] be subject to additional review by Network 10. Max animation length Celtra Ad spec link Additional Instructions 30 seconds max This cannot be ad served by 10 Frequency cap Available on 1 per user per day

Tag generator Please provide tag generator to Ad Ops team

12 Rich Media Celtra Miniscroller

DIMENSIONS SUBMISSION LEAD-TIME AND DELIVERY

Height dimensions Width dimensions Timeline 300 px 100% of mobile screen Creative must be provided a least 3 working days prior to campaign commencement. THIRD PARTY AD BANNER Late submissions Any late units may delay launch or affect total campaign delivery. All rich media banners must be third party served by Celtra Further notes Accepted third party vendor Files related to alcohol, wagering, competitions and promotions, Celtra Ad spec link pharmaceuticals or any material damaging the user experience will Celtra be subject to additional review by Network 10. Celtra Support Additional Instructions [email protected] This cannot be ad served by 10 Available on

13 Network 10’s digital advertising specifications Note: Network 10 reserves the right to request • Complex Creative – 10 business days CPU must have a max 20% load. Any ads Please supply your Network 10 representative apply to all of Network 10’s online platforms changes to content and/or implementation submitted which cause excessive CPU load or with the Celtra Tag Generator link following testing if the above is not adhered to. • Bespoke sponsored hubs hinder user experience will not be accepted. and are in accordance with the IAB’s Australian If you opt to replace a creative or add new guidelines. Specifically, Network 10 reserves the right to • Please note the above creative lead times Please refer to Network 10’s Ad Matrix to see creative for rotation on LIVE tags, please notify remove or reject any material which: For any bespoke or integrated advertising commence from receipt of all required creative where each ad unit can run. your Network 10 representative for QC and details, please contact your campaign manager. that is correct to spec. approval before deploying. Additional Info • Is misleading, false or illegal and does not • All rich media ads are required to be served via Please refer to Network 10’s Ad Matrix to see a 3rd party. This ad unit can only be 3rd party served. comply with state and national regulations; where each ad unit can run. Acceptance Policy • Network 10 accepts most 3rd party ad servers; Audio must be user initiated and default ‘mute’ • Contains but is not limited to sensationalised Network 10 reserves the right to reject or please consult with your Network 10 violence, crime or vulgar activity; Video must include; Play, Pause and Mute request revision to any creative which is deemed representative for confirmation. Pre-roll Ad Rules options unsuitable, does not meet our specifications, • Promotes stereotypes based on gender, race, • 3rd party creative must be live when Pre-roll video can be either Network 10 1st party or adversely affects site performance, other ad sexuality or religion; Creative must not include any transparent submitted to allow adequate testing site served or 3rd party served. placements or user experience elements • Is provocative in nature and upsetting to the • Failure to provide creative within these turn- Flash based creative is not accepted by Network 10 All ads must be approved by Network 10 before site audience or channel partner; around times may delay campaign start times CPU must have a max 20% load. Any ads publication. If you are developing a creative that submitted which cause excessive CPU load or 60” pre-roll video is available across tenplay, • Negatively impacts the intellectual property you are concerned may not meet our standards, • All rich media ads are subject to testing and hinder user experience will not be accepted. VAST compatible only. and equity of the wider Network 10; approval of Network 10 please contact your sales representative to We recommend a minimum of three creative Advertisers have a responsibility to observe discuss. executions to be running simultaneously for each our network policies and provide transparency The following 3rd Party Ad Servers are Rich Media Ad Rules Network 10 cannot include alcohol advertising or towards our ad specifications and timelines. accepted: advertiser. This requirement preserves the user other content relating to alcohol within episodes Rich Media ad units must be 3rd party served. • Doubleclick experience and the effectiveness of the ads. (or on the same webpage) of Madam Secretary or All creative is to include a valid clickthrough that When LIVE: If you opt to replace a creative or add in any other CBS program. Cancellation Deadlines • Atlas opens in a new tab or window. new creative for rotation on LIVE tags, please Privacy and Standards Advertising must comply Please refer to our Terms and Conditions • Mediamind Creative with a white background must include a notify your Network 10 representative for QC and with Australian privacy laws and internet industry • Faciitate 1px solid border. approval before deploying. advertising standards. For example, the use of User initiated expand only – hover or click Before LIVE: If you have already decided to set tracking data or any other information gathered Display Media Production as a result of an advertising campaign must initiated multiple video creative on the single 3rd party Network 10 has a full service in house creative Standard Ad Rules abide by the laws and rules of individual privacy. Expanding formats must include ‘X’ in top right tag, please inform Network 10 representative team that can build integrated assets for Standard ad units can be either Network 10 1st on how many creatives you have implemented We understand that certain 3rd party ad tags corner to close brands. Please contact your Network 10 party site served or 3rd party served. along with their file names at the time of sending may allow for creative to be updated by the client representative for a quote. Must expand to the left and down the code package across to us. This will help All creative is to include a valid clickthrough that and/or agency without the need to updated the us troubleshoot each one to ensure they meet tags on our ad server. All such creative changes opens in a new tab or window. Sound must be user initiated and muted by default, with a visible mute/unmute button Network 10 Ad Specifications. must be notified in advance and new creative Creative lead times Creative with a white background must include a Please refer to Network 10’s Ad Matrix to see assets provided to Network 10 for approval prior 1px solid border. Auto play animation/video: 30 sec max duration to publication. Network 10 reserves the right to Standard Creative – 3 business days where each ad unit can run. Animation/video must contain play/pause and disable any creative at our discretion. Animation can loop twice (play through 3 times). • Site-served images mute controls Creative Submission Material delivery timelines No strobing effects or rapid animation • Non-rich media HTML5 creative Intermediate Video aspect ratio: 16:9 are included in this document for each placement. permitted. Creative – 5 business days No strobing effects or rapid animation Please note if creative is late, and delivery is If you opt to replace a creative or add new permitted. impacted, Network 10 will not be responsible for • HTML5 Rich Media creative creative for rotation on LIVE tags, please notify any make goods or compensation. • Large volumes of standard banners your Network 10 representative for QC and Celtra Interscroller is available across MREC, approval before deploying. Leaderboard and Mobile Banner base dimensions All formats of advertising are subject to approval (10+ or more) across ten daily web; desktop and mobile. and Network 10 reserves the right to request • Solus eDMs which are formatted in HTML changes to content and/or execution of any Celtra Miniscroller is available in portrait mode creative. across ten daily web; mobile only.