Network 10 A ViacomCBS Company Digital Advertising Guidelines Network 10 A ViacomCBS Company Ad Format Dimensions desktop mobile connected tv app Ad Format Dimensions desktop mobile Pre-roll & Mid-roll Video 16:9 ✔ ✔ ✔ ✔ Pre-roll & Mid-roll Video 16:9 ✔ ✔ Leaderboard 728x90 ✔ ✘ ✘ ✘ Leaderboard 728x90 ✔ ✘ Medium Rectangle 300x250 ✔ ✔ ✘ ✘ Medium Rectangle 300x250 ✔ ✔ Mobile Banner 320x50 ✘ ✔ ✘ ✘ Mobile Banner 320x50 ✘ ✔ Skins see the specs ✔ ✘ ✘ ✘ Skins see the specs ✔ ✘ Billboard 970x250 ✘ ✘ ✘ ✘ Billboard 970x250 ✔ ✘ Streaming Medium Rectangle 300x250 ✘ ✘ ✘ ✘ Streaming Medium Rectangle 300x250 ✔ ✔ Celtra Interscroller see the specs ✘ ✘ ✘ ✘ Celtra Interscroller see the specs ✘ ✔ Celtra Miniscroller see the specs ✘ ✘ ✘ ✘ Celtra Miniscroller see the specs ✘ ✔ Click to get the full specs Click to get the full specs 2 Pre-roll & Mid-roll Video 1/3 NETWORK 10 HOSTED VIDEO IN STREAM AD IV. IMPORTANT NOTES GENERAL TO NETWORK 10 HOSTED ASSETS Dimensions Slates Minimum resolution of 1280x720 Video must be submitted without leaders • "Fourth-party" wrapping of any billing pixel is to form a :30 second commercial. Each No Black bars (i.e leaders, slates, countdowns). not allowed. brand’s advertisement should stand alone and represent one commercial. Frame Rate Duration • All tags must be SSL compliant. Frame Rate: 25 Network 10 Accepts a variety of length Client must provide https tags and assets • Metrics provided to advertisers: Impressions, creatives, standards include :15, :30, (instead of http) Clicks, Completion Rate, Time Spent Viewing Color Space: 4:2:2 and CTR. :60*,:90*. • Max creatives: 10 Constant frame rate only Any odd length creative, please contact your • Network 10 cannot accept two :15 second Remove any pull-down added for broadcast Network 10 Sales Representative. spots from the same or different brand(s) Please make content progressive using *Anything longer than a :30 can only run in midroll adaptive de-interlace with no frame inventory. blending. VI. GENERAL NOTES Audio Codec(s) 2 Channels only, AAC Codec, 192 KBPS Tracking Available Ad validation MOV (H.264 High Profile) minimum, 16 or 24 bit only, 48 kHz Network 10 is able to run the full host of IAB • Blocking of video delivery is strictly Sample Rate. tracking metrics. Including but not limited to: prohibited by Network 10 Available on Apple prores 422 or Apple prores 422HQ Audio Loudness Average: -24 LUFS +/- 2 • Impression • 1x1 tracking tags are accepted for monitoring Interlaced video is not accepted. LUFS based on ATSC A/85 Measurement • Quartile Tracking: 25%, 50%, 75%, 100% only (No Java Script) standard. Video Bit Rate • Clicks • Viewability can only be tracked via Vendor integration and is desktop only Constant Bit Rate 15-30 Mbps Max Peak: Should be between -8db and • Mute/Un-mute -10db never to exceed -6db. • Full screen • 1x1 tracking of viewability available. Measured Min Size via Google, based on MRC definition (50% No minimum as long as asset meets pixels for 2 consecutive seconds) resolution and bit rate Time line requirements 3-5 business days traffic and testing lead- time from the receipt of the final asset. CONTACTS Max Size 10 GB Questions about this opportunity Technical questions about your creative Please contact your Network 10 representative. email: [email protected] LINKS PDF Link 3 Max File Size of 135 MB Pre-roll & Mid-roll Video 2/3 THIRD PARTY ALL ASSETS BELOW ARE REQUIRED VAST SPECIFICATIONS TO BE PRESENT IN THE VAST TAG Not available for live stream sponsorships or feature sponsorships. All assets for sponsored Bit rate Codecs accepted Min dimensions Max file size Use cases content must use the "Network 10 Hosted Video In-Stream Ad with Companion" specifications. H.264 Mezzanine File Aspect ratio Format 15–30 Mbps 1920x1080 1.7 GB Required for SSAI (High profile) Environments 16:9 Video will auto-scale correctly Frame Rate: 25 :15 - 4.5MB High Codec Constant frame rate only 2,100 kbps H.264 Mezzanine File - .mov +/- 50 kbps (High profile) 1024x576 :30 – 9MB bandwidth (H.264 High Profile) No de-interlacing with :60 – 18MB users no frame blending mp4 (high profile) :15 - 3.5MB Standard asset Remove any pull-down 1,500 kbps H.264 +/- 50 kbps (High profile) 960x540 :30 – 7MB for most users webm (VP8 or VP9) added for broadcast :60 – 14MB and pre roll Duration Audio :15 – 1MB Low 750 kbps H.264 :30 – 2MB bandwidth Network 10 accepts a variety of length Mezzanine file: 2 Channels only, AAC +/- 50 kbps (High profile) 768x432 :60 – 4MB users creatives, standards include :6*, :15, :30, Codec, 192 KBPS minimum, 16 or 24 bit Available on :60*, :90*. only, 48 kHz Sample Rate. :15 – 4.5MB High 375 kbps H.264 Any tag submitted must contain creative mp4 assets: 2 Channels only, AAC Codec, +/- 50 kbps (High profile) 640x360 :30 – 9MB bandwidth of all the same length. 192 KBPS minimum, 16 or 24 bit only, 48 :60 – 18MB users kHz Sample Rate. :15 – 4MB Older Browser For example, if a tag contains a :15, it 2,000 kbps WebM must only contain a :15, but can rotate webm assets: 2 Channels only, VP8 or +/- 50 kbps (VP8 or VP9) 1920x1080 :30 – 8MB Versions, high up to 10 creatives. If 30s are part of the VP9 Codec, 128 KBPS minimum, 16 bit, 48 :60 – 16MB bandwidth creative rotation, they must be submitted kHz Sample Rate. :15 – 2MB Older Browser in a second tag, that only contains 30 700 kbps WebM 854x480 :30 – 4MB second creative (Max rotation of 10). Audio loudness average: -24 LUFS +/- 2 +/- 50 kbps (VP8 or VP9) Versions LUFS based on ATSC A/85 Measurement :60 – 8MB *6 sec assets are only available for standard. :15 – 1MB Older Browser pre-roll inventory. 360 kbps WebM Max peak: Should be between -8db and +/- 50 kbps (VP8 or VP9) 640x360 :30 – 2MB Versions, low *Assets longer than :30 are only available -10db never to exceed -6db. :60 – 4MB bandwidth for mid-roll inventory. 4 Max File Size of 135 MB Pre-roll & Mid-roll Video 3/3 VPAID ASSETS (DESKTOP ONLY) TRACKING Bit rate Codecs accepted Min dimensions Max file size Use cases Tracking available Ad validation :15 – 2MB Network 10 is able to run the full host of Blocking of video delivery is strictly Custom creative 700 kbps JavaScript only 854x480 :30 – 4MB IAB tracking metrics, including but not prohibited by Network 10. +/- 50 kbps development :60 – 8MB limited to: 1 x 1 tracking tags are accepted for Audio – mp4 asset only. • Impressions monitoring only (No JavaScript). 2 Channels only, AAC Codec, 192 KBPS minimum,16 or 24 bit only, 48 kHz Sample Rate. • Quartile Tracking: Viewability can only be tracked via 25%, 50%, 75%, 100% Vendor integration and is desktop only. Audio Loudness Average: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard. • Clicks 1 x 1 tracking of viewability available. Max Peak: Should be between -8db and -10db never to exceed -6db. Measured via Google, based on MRC • Mute/Un-mute definition (50% pixels for 2 consecutive IMPORTANT NOTES SPECIFIC TO VPAID • Full screen seconds). VPAID assets are only available for use in the desktop environment. SUBMISSION / DEADLINES Network 10 only accepts JavaScript for VPAID asset. Flash assets are not supported. Submission instructions Deadlines Available on Please submit the VAST tag via e-mail Network 10 requires that all creative IMPORTANT NOTES GENERAL to your Network 10 representative. be submitted 3-5 business days prior TO THIRD PARTY SERVED ASSETS to launch date. VAST 3.0 and VAST 2.0 are supported; VAST 1.1 is not supported. "Fourth-party" wrapping of a VAST tag or any billing pixel within it, is not allowed. All tags must be SSL compliant. Client must provide https tags and assets (instead of http). Ad server Creative ID required in VAST XML. Creatives in rotation should be limited to a max of 10. Max file weight for odd length creative should follow sizing pattern based on the :15,:30, & :60 durations listed. 5 Max File Size of 135 MB Standard Desktop Display FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions Leaderboard 728(w) x 90(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Further notes Files related to alcohol, wagering, competitions and promotions, THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will be subject to additional review by Network 10. All rich media banners must be third party served Accepted third party vendors DoubleClick, Sizmek and Bonzai. All scripts must be secure and any Available on tags received from vendors not approved by Network 10 may delay creative approval and overall campaign start. 1. Max animation time of 15 seconds 2. No continuous looping permitted 3. We can accept a single 3rd party impression tag, and a single click tracking tag for each creative size. 4. We do not allow Forth party “blocking” tags. 6 Standard Mobile Banner FIRST PARTY AD BANNER SUBMISSION LEAD-TIME AND DELIVERY Asset Dimensions Max File SIze File Format Timeline Creative must be provided a least 3 working days prior to campaign Mrec 300(w) x 250(h) px 80KB JPG, GIF, PNG commencement. Late submissions Mobile 320(w) x 50(h) px 80KB JPG, GIF, PNG Any late units may delay launch or affect total campaign delivery. Leaderboard Further notes Files related to alcohol, wagering, competitions and promotions, THIRD PARTY AD BANNER pharmaceuticals or any material damaging the user experience will be subject to additional review by Network 10.