Blue Dart, a Division of DHL Case Study SOTI and Blue Dart: Delivering Daily with 100% Reliability!

Industry Application Area: Express Air and Integrated Transpor- tation, Distribution and Logistics

Mobile Devices: Motorola MC70 devices

Summary: Blue Dart, a Division of DHL Offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clear- ance safely and reliably to over 25,498 locations in India.

Challenges Barcode Scanning, Data Collection & Synchronization, Deployment of a mobile device management system to seamlessly manage 1,000 devices About Blue Dart, a Division of DHL in the field

Blue Dart, South Asia’s premier express air and integrat- MobiControl Solution Being a part of this core customer-driven industry, cus- Quick installation by scanning bar- ed transportation, distribution and logistics company, tomer centricity is at the centre of everything Blue Dart codes, Centralized Remote Control, offers secure and reliable delivery of consignments to over does. Their mobile field staff are the face of the organiza- Flexible for use on various devices and OS, Real-Time Device Informa- 25,498 locations in India. As part of the DHL Group (DHL tion to the customer. They are a direct touch point and tion, simple Integration with main Express, DHL Global Forwarding & DHL Supply Chain), Blue hence the Company ensures that they provide optimal tracking systems Dart accesses the largest and most comprehensive express customer service. Their mobile field force not only has Result and logistics network worldwide, covering over 220 coun- good communication skills but also possesses excellent Reduced Operational Downtime, tries and territories offering an entire spectrum of distribu- knowledge of the local geography and language, to en- Increased ROI, Speedy Information tion services including air express, freight forwarding sup- sure exemplary customer service and timely deliveries. Gathering, and Streamlined Mobile Operations ply chain solutions and customs clearance. Operating on a dedicated APN and currently using Air- Blue Dart’s integrated air support and ground network tel’s GPRS Network, Blue Dart’s Motorola MC70 devices “Implementing SOTI includes 7 aviation hubs and bonded warehouses, 12 are location-specific and not user-specific. The efficient MobiControl on 1,000 express hubs, 55 domestic warehouses, and dedicated mobile field force can pick up any of the devices and get devices has addressed air services with a fleet of three Boeing 737 freighters the relevant data synchronized based on their creden- our requirements so and four Boeing 757 freighters operating each night to tials, as they go about performing their delivery cycles. completely that we the 7 main metros in India. Blue Dart caters to various All input gathered on the field is directly fed into the de- are increasing invest- sectors like pharmaceuticals, automobiles, banking and vices, which include keyboard input, barcode scanning, financial, and to millions of retail customers through digital signatures as well as photographic evidences. ment in this solution to 390+ One Retail stores. enhance coverage from Right from the design phase, Blue Dart was absolutely 45 locations to over The Business Challenge sure that they would need to deploy a device manage- 180 locations across ment system to manage the multitude of devices in the the country.” The Indian logistics industry is growing at a steady pace field. The Blue Dart solution had to be custom-built to and the country is now a prime destination for world-wide enable their couriers to get the job done right the first -Daniel Matthews, time and to be equipped with key information regard- General Manager, logistics service providers. Owing to the nature of its ser- Systems Development vices with its strong distribution network and investment ing Blue Dart services, to continue Blue Dart’s legacy of Blue Dart Express Limited., India in technology, the express delivery industry is expected to best-in-class customer service. be at the epicenter of growth in the logistics space. The Solution tracking system as well as with the tracking tools down the positions, send guiding messages on on their website: www.bluedart.com. screen and retrieve the devices quickly, without Blue Dart was looking for a mobile device man- loss of precious data. agement solution which would not tie them The Result down to any particular device manufacturer or The advantages and the ROI were so amazing, that operating system, or contain some other depen- Implementing SOTI MobiControl has addressed Blue Dart is intent on increasing investment in SOTI dencies which would make it difficult to roll out Blue Dart’s requirements completely. Their mo- MobiControl in order to enhance the coverage from and maintain. The Company was already operat- bility solution is centrally managed with the 45 locations across the country to over 180 locations.

Solution Benefits:

• Quick device deployment and configuration • Data synchronization • Location tracking • Real-time remote support and control • Detailed device information • Flexible and scalable

About SOTI Inc. SOTI is the world’s most trusted provider of Mobile Device Management (MDM) solutions, with over 10,000 enterprise deployments and millions of devices managed worldwide. SOTI makes mobility work by developing industry- leading solutions for enterprise mobility management, allowing organizations to support corporate-liable and Bring Your Own Device (BYOD) policies. SOTI MobiControl solves the unique challenges involved in managing, ing under tight timelines of the project and need- devices operating in 45 locations spread across securing, supporting, and tracking mobile and desktop computing devices across all platforms. ed a solution which would fit into the schedule, various parts of the vast country. Post-implemen- without requiring additional time and effort! Blue tation of the solution, there was a need to recall Tel: + 1 905 624 9828 (International) Dart thoroughly evaluated three device manage- all devices back from the locations for a retrofit. Tel: 1 888 624 9828 (Toll Free in North America) ment solutions and zeroed down to SOTI Mobi- Apart from the first time installation, all the re- [email protected] Control as it offered them the flexibility that they implementation was achieved with SOTI Mobi- www.soti.net were looking for. Control remotely and this ensured that there was no operational downtime. SOTI MobiControl has been an integral part of Blue Dart’s solution from day one. There are about As leaders in the logistics industry, Blue Dart’s ser- 1,000 devices currently being used and there are vices respond to ‘express’ needs, as the informa- plans for taking this ahead on a fast-track. The tion regarding the packages are needed by their devices run on Windows Mobile 6.1 and the other customer in express mode. World-renowned for components needed to implement the solution setting high standards, the chosen mobility solu- are Microsoft .NET Compact Framework 3.5 and tion was one such initiative to provide that extra of course, SOTI MobiControl. Blue Dart’s solution speed required for efficient information gathering. is developed in Visual Studio, and the local data- base on the device is Microsoft SQL Server Com- Some direct examples of ROI resulting from the pact Edition 3.5® which synchronizes with the use of SOTI MobiControl have been that, in vari- centralized Oracle 10g Database on a GPRS net- ous instances, about a dozen devices were lost in work. The information is integrated with the main the field, but SOTI MobiControl was able to lock