View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by DigitalCommons@WPI Worcester Polytechnic Institute Digital WPI Interactive Qualifying Projects (All Years) Interactive Qualifying Projects May 2010 ARG Relevance as a Marketing Strategy in a Museum Adam Roy Pastorello Worcester Polytechnic Institute Riley Oliver Brown Worcester Polytechnic Institute Tyler Wesley Berg Worcester Polytechnic Institute Follow this and additional works at: https://digitalcommons.wpi.edu/iqp-all Repository Citation Pastorello, A. R., Brown, R. O., & Berg, T. W. (2010). ARG Relevance as a Marketing Strategy in a Museum. Retrieved from https://digitalcommons.wpi.edu/iqp-all/2587 This Unrestricted is brought to you for free and open access by the Interactive Qualifying Projects at Digital WPI. It has been accepted for inclusion in Interactive Qualifying Projects (All Years) by an authorized administrator of Digital WPI. For more information, please contact
[email protected]. 48‐JLS‐0064 ARG Relevance as a Marketing Strategy in a Museum Interactive Qualifying Project Proposal Submitted to the Faculty of the WORCESTER POLYTECHNIC INSTITUTE In partial fulfillment of the requirements for graduation By ___________________________ ___________________________ Tyler Berg Adam Pastorello ____________________________ Riley Brown April 19, 2010 ____________________________________ Professor Jeffrey L. Forgeng. Major Advisor Keywords: ARG, Alternate Reality Game, Museums, Higgins Armory 1 Abstract This project explored the use of alternate reality games as a marketing strategy in a museum environment. An alternate reality game is a largely web‐based virtual scavenger hunt where the players find information and solve puzzles to uncover a story. The setting for the game was the Higgins Armory Museum.