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Ephemeral Beauty Al Parker and the American Women's Magazine, 1940-1960 by Stephanie Haboush Plunkett

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Ephemeral Beauty Al Parker and the American Women's Magazine, 1940-1960 by Stephanie Haboush Plunkett summer 2007 • o 10 NORMAN ROCKWELL MUSEUM BOARD OF TRUSTEES Daniel M . Ca in. President Perri Petricca, First Vice President from the director Michelle Gillett, Second Vice President Steven Spielberg, Third Vice President Dear Museum friends, cars. All programs are free with James W. Ireland, Treasurer Peter Williams. Clerk Museum admission and, of course, Lillian Bender It's summer again in the Berkshires there is never an admission charge Ruby Bridges Hall and at the Norman Rockwell Museum for members. Ann Fitzpatrick Brown Alice A. Carter we are celebrating the return of warm Dr, Robert and Mary Crowell weather in style. Our glamorous new We are very excited to be taking Catharine B. Deely exhibition, Ephemeral Beauty: Al Parker Rockwell on the road this fall with an Peter de Seve John V. Frank and the American Women's Magazine, exhibition containing some of the most Dr. Mary K Grant 1940-1960, pays tribute to illustrator important works from our collection. Pamela Kinsey Jeffrey Kleiser and Diana Walczak Al Parker, whose stylish virtuosity It will explore Norman Rockwell's Mark A Krentzman and the edginess of his compositions unparalleled role as an American Deborah S. McMenamy were influenced by photography, jazz, icon-maker and storyteller. This Wendell Minor Anne Morgan and modern painting. Many of you comprehensive exhibition, organized Barbara Nessi will recognize his work created for by the Museum, is called American Thomas L. Pulling Cynthia Rockwell the major women's magazines of the Chronicles: The Art of Norman Rockwell. Thomas Rockwell day such as Ladies' Home Journal, It will launch on November 10 at the Mark Selkowitz Good Housekeeping, McCall's and Akron Art Museum in Akron, Ohio. A John Spellman Richard B. Wilcox Cosmopolitan that had a profound full schedule of the Museum's traveling Lee Williams influence on the values and aspirations exhibitions, including venues for Jamie Williamson of American women and their families American Chronicles is on page 10. TRUSTEES EM ERITI during the post-war era. Read more Lila W. Berle Jane P. Fitzpatrick about it on page 3, in a fascinating American Chronicles: has been made Paul Ivory article about Parker and his artist possible by Fidelity Investments through David L. Klausmeyer Norma G. Ogden contemporaries by the exhibition's the Fidelity Foundation and by a grant Henry H. Williams, Jr. curator Stephanie Haboush Plunkett. from the National Endowment for the Laurie Norton Moffatt, Director Arts, American Masterpieces Program. portfolio Our Glam Gala on June 9 was a great Publication support has been provided success! The event raised more than by the Henry Luce Foundation. Media Volume 23, Issue 3, Summer 2007 Kimberly Rawson , Editor $60,000 to support the Museum's sponsorship has been provided by the Jeremy Clowe, Editorial Assistant Mary Herrmann, Graphic Design educational programs and exhibitions. Curtis Publishing Company and by the Contact us bye-mail at. Thank you to those who joined us for Norman Rockwell Licensing Company. communicationstal nrm.org an evening of art, fashion, dining, and Conservation support has been provided Portfolio is published by Norman dancing and for bidding with such by the Stockman Family Foundation. Rockwell Museum at Stockbridge, Inc., and is sent free to all members. alacrity at our amazing Glam-o-rama (C) 2007 by Norman Rockwell Museum live auction. See page 12 for photos from The Norman Rockwell Museum is at Stockbridge. All rights reserved. Cover' Mother and Daughter Swimming, the event, as well as from our exhibition honored to share its collections and Alfred Charles Parker. Cover iIIustratian for opening held earlier that night. exhibitions with museums all around Ladies ' Home Journal, July 1940. <~) 1940 . Collection of Kit and Donna Parker. the world. From China to Spain, to Be sure to join us Thursday afternoons cities all across the United States, the at 5:30 p.m. in August for our American art of Norman Rockwell and his many Pop Lecture and Performance Series. illustration colleagues are enjoyed by !It.. ....: '!liII..,1c) massculturalcouncil.org '''''l' lIII .... The American Pop series, supported by millions of visitors. q-.. tP .... I .....~ Bank of America, takes an entertaining t. ~ \ AcC'edited by the Amer'c an and informative look at the myths, : ~.... ,~ Assoj atlon of Museums "J '.... c'! ........ mores, and mystique of a post-World Kids hee [,\'en OaS"! \ G ift to Families from War II world-from design, fashion, CPunt!Y-Curtain~ aIld THE RED LIilN INN and pop culture to music and vintage 2 portfol io Ephemeral Beauty Al Parker and the American Women's Magazine, 1940-1960 by Stephanie Haboush Plunkett A founder of the modern glamour aesthetic, Alfred Charles Parker (1906- 1985), defined the progressive look and feel of published imagery at a "I think one of the things time of sweeping change, when Americans, emerging from the tri als of I like best about illustration economic depression and war, sought symbols of hope and redemption on the pages of our nation's periodicals. His innovative modernist is the fact that things artworks created for mass-appeal women's magazines and their advertisers captivated upwardly mobil e mid-twentieth century readers, reflecting and are always changing. profoundly influencing the values and as pirations of American women and their families during the post-war era. It's always ton10rrOW." Al Parker, 1964 In today's digital information age, it is difficult to imagine the role that magazines played in a society quite different from our own, in which radio and telephone offered the only technological connection between home and the larger wo rld. Ephemeral by des ign and ava ilable at low cost, Ladies' Home Journal, Good Housekeeping, McCall's, Woman's Woman on the Phone, Alfred Charles Parker. 7943. Home Companion and other leading monthlies provided a steady stream Iflustration for Women are Awfull y Important by of information, entertainment, and advice to vast, loyal audiences. W hile Elizabeth Dunn, Ladies ' Home Journal, November 7943 . summer 2007 3 You're Always With Me, Alfred Charles Parker. 7942. Illustration for The American Magazine, July 7942. top publications boasted subscriptions of two to eight million art directors for their contemporary look and feel. "Art involves a during the 1940S and 195os, anxiously awaited journals were constant metamorphosis ... due both to the nature of the creative shared among family and friends, bringing readership even act and to the ineluctable march of time," Parker said. Embraced higher. Fiction and serialized novels, poetry, articles on by an eagerly romantic public who aspired to the ideals of beauty fashion and beauty, and guidance on marriage, child rearing, and lifestyle reflected in his art, Parker's pictures revealed a pen­ and household management were staples, second only to the chant for reinvention, and his ongoing experiments with visual array of product enticements that supported the bottom line form kept him ahead of the curve for decades. and occupied the most space in each issue. Born on October 16, 1906, in St. Louis, Missouri, Al Parker Richly visual, mid-twentieth-century magazines often relied began his creative journey early in life, encouraged by parents upon the abilities of gifted illustrators to engage the attention with an affinity for the arts. Though their furniture business and emotions of their constituents. Many artists working for paid the bills, Parker's father was an aspiring painter and his publication became trusted contributors, attracting dedicated mother a singer and pianist. The young artist's precocious fans and attaining true celebrity status. Their ingenious, often­ illustrations brought song lyrics to life on the rolls of his idealized images portrayed a compelling picture of the life mother's player piano, and were proudly displayed for admiring that many aspired to, delineating a clear path to fulfillment guests. Hours spent listening to jazz in the furniture store's and success. record department and regular trips to the movies and theater inspired a lifelong love of music. Leaping beyond the constraints of traditional narrative picture making, Al Parker emerged in the 1930S to establish a vibrant At the age of fifteen, Parker took up the saxophone, and by visual vocabulary for the new suburban life so desired in the the following summer, was proficient enough to lead his own aftermath of the Depression and World War II. More graphic Mississippi riverboat band. Musical excursions on the Golden and less detailed than the paintings of the luminary Norman Eagle, Cape Girardeau, and other venerable vessels continued Rockwell, who was a contemporary and an inspiration to the art­ for five summers, "vacations with pay" that offered Parker the ist, Parker's stylish compositions were sought after by editors and chance to sketch admiring fans between sets and play with jazz 4 portfolio greats like Louis Armstrong. His first year's tuition at the St. Louis York artists' representative and soon sold to Ladies' Home School of Fine Arts at Washington University was financed by Journal. Judged to be "too far out" for fiction, which tended riverboat captain Charles J. Bender, Parker's grandfather, who to be accompanied by more literal representations, his art first hoped to dissuade him from making music a career. appeared on the magazine's fashion pages, initiating a long association with the prominent women's monthly. Parker played the saxophone, clarinet, and drums to fund his education, but from 1923 to 1928, he became immersed in the Ladies' Home Journal editors, impressed by Parker's creativity, study of art. "Oil paint was the medium in 1924," he recalled, began forwarding chic clothing and accessories to his St. Louis but drawing was key. "At the time, [teachers 1frowned on modern studio for rendering. Though he was not a fashion illustrator or abstract artists.
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