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Site 1A: Wheat Street Gardens DRAFT - For Review

SITE INFO: IRWIN STREET - +/- 15.5 acres - Located east of Downtown on the former site of Wheat Street Gardens

OWNER: - Wheat Street Charitable Foundation

POTENTIAL DEVELOPMENT PROGRAM: • Cottages: 16 units • Townhouses: 15 units • Townhouses over flats: 46 units • Apartments: 227 units • Commercial: ~75,000 SF • Live / work: 6 units • Flex space: ~75,000 SF

DESIGN OBJECTIVES: • Provide a diverse mix of housing products • Incorporate centralized open space

• Provide a new east-west JACKSON STREET street between Irwin and Auburn Avenue legend ZONING: King Landmark OLD WHEAT STREET Historic District Subareas 3, 4, 5 Office and 6 Commercial/Retail HILLIARD STREET CONTACT: Multi-Family 5 6 Single Family Attached

1. Wheat Street Baptist AUBURN AVENUE

Aerial perspective looking southwest towards Downtown Church DEVELOPMENT character 2. Wheat Street 4 Administrative Offices 1 3. Wheat Street Tower 4. 345 Auburn Avenue 3 (former American Legion Hall) 5. 340-346 Auburn Avenue 6. 364-380 Auburn Avenue 2

Photograph facing west key map EXISTING CONDITIONS site PL AN

28 Development and Investment Guide www.theatlantastreetcar.com 29 Site 1B: Wheat Street Campus DRAFT - For Review

SITE INFO: - +/- 15.5 acres - Various sites around Wheat Street Baptist Church and Wheat Street Tower

OWNER: - Wheat Street Charitable Foundation

POTENTIAL DEVELOPMENT PROGRAM: • Block C: 8,900 SF commercial • Block E: Wheat Street Tower renovation (200 units) • Block E: Mixed-use with 10,000 SF commercial, 16 residential units • Block D: Mixed-use with 10,500 SF commercial, 14 residential units, shared parking deck

DESIGN OBJECTIVES: • Rebuild / infill Auburn View from Auburn Avenue looking south Avenue commercial BLOCK E ELEvation

STREETCAR STOPS: S1, S2, S12

ZONING: King Landmark legend Historic District Subareas 3, 4, 5 Office and 6 Commercial/Retail Block “C” CONTACT: Multi-Family

Single Family Attached AUBURN AVENUE

1. Wheat Street Baptist 4 5 Proposed Auburn Avenue commercial infill Church 1 DEVELOPMENT character, block d 2. Wheat Street 3 Administrative Offices Block “D” 3. Wheat Street Tower 4. 345 Auburn Avenue (former American Legion JACKSON STREET Hall) 2 Block “E” 5. Historic Ebenezer HILLIARD STREET Baptist Church 6. 378-382 Edgewood 6 Avenue Photograph facing north key map EXISTING CONDITIONS site PL AN

30 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 31 Site 2: Bethel Tower Block DRAFT - For Review

SITE INFO: Retail - +/- 5.4 acres - Located east of Downtown Hotel Atlanta along Auburn Avenue Residential just east of Piedmont Green Roof

OWNER: Parking Deck - Bethel Towers INC, Big Cultural Bethel AME Church, Board Core/Ground of Regents of the University, City of Atlanta

POTENTIAL DEVELOPMENT PROGRAM: - 97,836 SF of Retail - 12,045 SF of Cultural Space - 220 Hotel Rooms - 330 Residential Units - 1,080 Parking Spaces (for all users on block)

DESIGN OBJECTIVES: PIEDMONT AVENUE • Maximize development potential, including residential and retail mixed-use • Take advantage of I-75/85 BUILDING DETAILS proximity / access • Utilize Bethel Tower • Preserve existing buildings fronting Auburn Avenue 1. Big Bethel AME Church • Include appropriate infill on 2. 75 Piedmont Auburn Avenue sites AUBURN AVE 3. Odd Fellows Building / • Provide an eastern gateway to Auburn Avenue Atrium 4. 196-208 Auburn ZONING: King Landmark Historic 5. Royal Peacock / 180 2 District Subareas 4 and 6 Auburn Building CONTACT: 6. Calhoun Park Aerial perspective looking northeast Possible site massing JESSE HILL JR DRIVE PIEDMONT AVENUE

1 6 5 4 3

Photograph facing west AUBURN AVE key map EXISTING CONDITIONS site PL AN

32 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 33 Site 3: Block DRAFT - For Review

SITE INFO: COURTLAND ST. Residential - +/- 4.7 acres - Located east of Downtown Retail Atlanta along Auburn Avenue Office east of Courtland Street Parking

OWNER: - Atlanta Life Insurance CO, CPC Realty LLC, Eighty Two Piedmont LLC, first Congregational Church, Historic Development Corp, MSME LLC

POTENTIAL DEVELOPMENT PROGRAM: - 464 Student Housing Units - 54 Residential Units - 72,288 SF Retail - 21728 SF Office - Parking Garage (804 Spaces)

DESIGN OBJECTIVES: • Preserve important historic structures like Atlanta Life • Transition massing down to smaller historic buildings BUILDING DETAILS along Piedmont • Locate parking to the center PIEDMONT AVENUE of the block • Keep existing open space 1. 130 Auburn (former 4 around 130 Auburn Atlanta Life) J.W. DOBBS AVE • Avoid a large, uninterrupted 2. Historic Atlanta Life facade along Dobbs • Include a small plaza to J.W. DOBBS AVE buildings enhance historic First 3. 60 Piedmont (former Congrgation Church Smooth Ashlar Lodge)

ZONING: King Landmark Historic 4. First Congregation 5 District Subareas 4 and 6 Church Aerial perspective looking southwest 5. 75 Piedmont CONTACT: Possible site massing 6. Calhoun Park PIEDMONT AVENUE 3 1

2 6 COURTLAND STREET

Photograph facing west key map EXISTING CONDITIONS site PL AN

34 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 35 Site 4: Peachtree/Ellis DRAFT - For Review

SITE INFO: Office - Site Area- Approx 72,000 SF - Located in Retail along Parking deck adjacent to the MARTA Station

OWNER: - Koch RP Holdings I LLC

POTENTIAL DEVELOPMENT PROGRAM: - 36 Floors ELLIS ST. - 600,000 SF Office (30 floors) - 260,000 SF Retail (6 floors) - 7 Floors of Parking

DESIGN OBJECTIVES: • Streetcar stop directly at main entrance with MARTA station access • Large retail presence on Peachtree Street adjacent to major hotels • Open plaza on Peachtree Street BUILDING DETAILS ZONING: SPI-1, in Parking SITE 5 PEACHTREE - ELLIS Limitation District

CONTACT: 1. Pacific Building 2. Peachtree Center PEACHTREE ST. MARTA Station entry 3 3. (former 4 Macy’s) 4. Ritz-Carlton Atlanta 5. The ELLIS STREET 6. Carnegie Building

Aerial perspective looking northeast 7. Atlanta Fulton County 5 Possible site massing PEACHTREE STREET SITE 5 PEACHTREE - ELLIS Public Library

2

6 1

Photograph facing east key map EXISTING CONDITIONS site PL AN

N 36 Atlanta Streetcar Development and Investment Guide SITE PLAN www.theatlantastreetcar.com 37 1" = 80'-0" SITE 5 PEACHTREE - ELLIS Site 5: Parkside Portman DRAFT - For Review

SITE INFO: - +/- 1.7 acres - Located in Downtown Atlanta along Drive and Adjacent to Centennial Olympic Park Drive

OWNER: - Urban Growth Property

POTENTIAL DEVELOPMENT PROGRAM: - 30-50 Stories of Office or Residential with ground- Centennial Olympic Park Drive floor retail along Centennial Olympic Park Drive

DESIGN OBJECTIVES: Baker Street - Strengthen the urban frontage along Centennial Olympic Park - Buildings should be tiered in order to transition their height from the Park to Downtown Atlanta Centennial Olympic Park Drive - Buildings should be 20-60 Possible site massing Large tiered buildings that front in New York shown stepping down in scale towards Centennial Olympic Park. Stories - Buildings should be primarily residential, but with a mixture of office and retail

ZONING: SPI1

CONTACT: Residential Retail Office

Possible site massing The Hotel Pierre building from New York shown fronting Centennial Olympic Park

Centennial Olympic Park Drive

Baker Street

Photograph from Centennial Park Drive facing East key map EXISTING CONDITIONS Possible site massing The iconic Guggenheim Museum fronting Centennial Olympic Park with a mid-rise teird building behind it

38 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 39 Site 6: Parkside International DRAFT - For Review

SITE INFO: - +/- 2.3 acres - Located in Downtown Atlanta along Centennial Olympic Park Drive and Adjacent to Centennial Olympic Park Drive

OWNER: - Atlanta American Owner, LLC, Luckie Street Prop LLC,

POTENTIAL DEVELOPMENT PROGRAM: - 20 Story Residential building - Office and retail lined Parking Deck Office - 316,000 SF Residential Retail - 69,900 SF Office - 34,000 SF Retail Residential Parking deck Luckie Street DESIGN OBJECTIVES: - Create a new street to divide the block into a typical Fairlie-Poplar sized block and a Centennial Olympic Park Sized Block BUILDING DETAILS ZONING: SPI1

CONTACT: 1. Centennial Olympic International Blvd.

New Street New Park 2. The Tabernacle oung International Blvd. 3. Turner Building 4. Atlanta Mariott

e

v i 4 Andrew Y Downtown r

D

5. 123 Luckie Street

k

r

a

P

c Possible site massing i

p

1 m Luckie Street y l New Street

O

l ia n n te n Ce 2 3

5

Photograph from Centennial Park Drive facing south east key map EXISTING CONDITIONS site PL AN

40 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 41 Site 7: Tabernacle Block DRAFT - For Review

SITE INFO: Hotel - Site Area - Approximately 73,000 SF Retail

.

- Located in Downtown Atlanta r Parking deck

along Centennial Olympic d

Park Drive and Adjacent to K

R

Centennial Olympic Park A

P

c OWNER: i - Aycock C G Realty CO, p

m

Kane Daniel, Nassau Street y LLC, Tabernacle Group LLC, l

o Turner Group LLC l

a

i

POTENTIAL n

DEVELOPMENT PROGRAM: n

e

- 25 Story Hotel (300 Rooms) t

- 2-4 Floors Conference Space n

e

- Boutique Residential over c Ground Floor Retail - Parking Deck (450 Spaces)

DESIGN OBJECTIVES: Typical Conference Level ground floor • Surrounds historic Tabernacle music venue SPRING STREET • Opportunity for unique, LUCKIE STREET recognizable development BUILDING DETAILS SITE 3 SPRING STREET ZONING: SPI-1

CONTACT: 1. Centennial Olympic Park 1 2. The Tabernacle 3. Turner Building 4 4. Atlanta Mariott Downtown LUCKIE STREET 5. Hampton Inn Downtown 6. 123 Luckie Street

Aerial perspective looking south PossibleSITE site massing3 SPRING STREET 5 2 3

6 MPIC PARK DR. Y

CENTENNIAL OL SPRING STREET

Photograph facing west key map EXISTING CONDITIONS site PL AN

42 Atlanta Streetcar Development and Investment Guide N www.theatlantastreetcar.com 43 SITE PLAN 1" = 80'-0" SITE 3 SPRING STREET Site 8: 130 Luckie DRAFT - For Review

SITE INFO: Hotel A - Site Area - Approximately 40,000 SF Hotel B - Located in Downtown Atlanta Retail in the heart of the Fairlie- Parking deck Poplar Historic District

OWNER: - Center City Housing Corp., One Hundred Peachtree Street Atlanta LLC

POTENTIAL DEVELOPMENT PROGRAM: - 10-Story Hotel (298 Rooms) - Ground Floor Retail - Second Floor Conference Space - Internal Parking Deck (233 spaces)

DESIGN OBJECTIVES: • Covered by Fairlie-Poplar t Design Guidelines ee • Maximize block coverage tr s • Concealed parking g Lobby - Level 1 Conference - Level 2 typical - Level 3-10 in • r Storefront retail or other sp BUILDING DETAILS active uses is essential 130 LUCKIE STREET

ZONING: SPI-1 Subarea 7 (Fairlie-Poplar), in Parking 1. The Tabernacle Limitation District 2. Turner Building 1 2 CONTACT: l 3. 123 Luckie Street LUCKIE STREET uc ki e 4. 121 Luckie Street st re 5. 117 Luckie Street et 3 6. Holiday Inn Express 7. Historic Parking 4 Structures CONE STREET Aerial perspective looking southwest 5 Possible site130 massing LUCKIE STREET

POPLAR STREET 6

7

SPRING STREET

Photograph facing southwest key map EXISTING CONDITIONS site PL AN

44 Atlanta Streetcar Development and Investment Guide N www.theatlantastreetcar.com 45 SITE PLAN 1" = 80'-0" 130 LUCKIE STREET Site 9: Research Library/APEX DRAFT - For Review

SITE INFO: Mixed-Use (retail, office, residential) - +/- 1.3 acres - Located East of Downtown Parking Atlanta between Edgewood and Auburn Avenue near the Auburn Avenue Research Library

OWNER: - Big Bethel Title Holding, Collections of Life&Heritage, Fulton County

POTENTIAL DEVELOPMENT PROGRAM: - 30,000 SF Library Addition - 150 Parking Spaces - Apex Gallery Space

DESIGN OBJECTIVES: • Visually link the Research Library with APEX • Preserve key historic buildings like the • New infill should reflect AUBURN AVENUE scale, massing and details of BUILDING DETAILS BUILDING DETAILS adjacent historic buildings

ZONING: King Landmark Historic 9 District Subareas 4, 5 and 6 8 1. Auburn Avenue CONTACT: Research Library 2. APEX Museum AUBURN AVENUE 3. 141-145 Auburn Avenue (includes 3 Atlanta Daily World) 1 2 4. GSU Freshment Hall 5. GSU Greek Housing 7 Aerial perspective looking southeast Possible site massing 6. Georgia Book Store 7. Renaissance Walk 8. Historic Atlanta Life buildings 9. 130 Auburn (former

6 5 4 PIEDMONT AVENUE Atlanta Life) COURTLAND STREET

Photograph facing south key map EXISTING CONDITIONS site PL AN site PL AN

46 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 47 Site 10: GSU Medical DRAFT - For Review

SITE INFO: Dorm - Site Area - Approximately 22,000 SF Parking Deck - Located East of Downtown Office Atlanta on Edgewood AUBURN AVE. Avenue east of Piedmont

OWNER: - Board of Regents of the University, Malachi Development LLC

DN POTENTIAL DEVELOPMENT PROGRAM: - 6 Floors - Student Dorms (200 beds) - Ground Floor Retail (18,000 SF including bookstore) - Second Floor University Space

DESIGN OBJECTIVES: • Provide large, visible retail UP space • Preserve key historic buildings at Edgewood / Hill corner BUILDING DETAILS • New construction should EDGEWOOD AVENUE SITE C EDGEWOOD - PIEDMONT reflect scale, massing and details of adjacent historic buildings 1. Renaissance Walk 2. Butler Street YMCA ZONING: King Landmark Historic 3. 212 Edgewood Avenue District Subarea 5 AUBURN AVENUE 4. 191-207 Edgewood Avenue 5. Children’s Healthcare 1 at Hughes Spalding 6. Laughlin Radiation Aerial perspective looking northeast Oncology Center 2 Possible site massing SITE C EDGEWOOD - PIEDMONT 7. GSU Freshman Hall

7 PIEDMONT AVENUE 3 JESSE HILL JR DRIVE

EDGEWOOD AVENUE

6 5 4

Photograph facing northeast key map EXISTING CONDITIONS site PL AN

48 Atlanta Streetcar Development and Investment Guide SITE PLAN N www.theatlantastreetcar.com 49 1" = 80'-0" SITE C EDGEWOOD - PIEDMONT Site 11: Butler St. YMCA DRAFT - For Review

SITE INFO: YMCA - +/- 1.5 acres - Located East of Downtown Residential Atlanta between Edgewood Office and Auburn Avenue Retail

OWNER: Parking - Butler Edgewood Holdings LLC, Butler Street YMCA, Harris Pamela, Jones A P JR, Panter Lot LLC

POTENTIAL DEVELOPMENT PROGRAM: - 5 Floors - 14,000 SF Ground Floor Retail AUBURN AVENUE - 14,000 SF Office - 96,000 SF YMCA - 10 Residential Units - 150 Parking Spaces

DESIGN OBJECTIVES: • Incorporating existing historic JESSE HILL JR. DRIVE Atlanta Life Brach Office building into program • Active storefront uses on Auburn and Edgewood at BUILDING DETAILS a minimum, but ideally all streets • Parking concealed from street view 1. Butler Street YMCA • Emphasize sustainable / 2. Atlanta Life Branch 4 green design features 5 Office Building 6 ZONING: King Landmark Historic 3. Renaissance Walk District Subareas 4 and 5 4. Big Bethel AME Church AUBURN AVENUE 5. Odd Fellows Building / CONTACT: 7 Atrium 3 2 6. 254-258 Auburn

Aerial perspective looking southwest Avenue Possible site massing 7. 253 Auburn Avenue 1 8. Trinity House 8 9. Curb Market

10. 212 Edgewood BELL STREET Avenue

10 JESSE HILL JR DRIVE

EDGEWOOD AVENUE 9 Photograph facing south west key map EXISTING CONDITIONS site PL AN

50 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 51 Site 12: Dobbs Plaza DRAFT - For Review

SITE INFO: - +/- 2.8 acres - Located East of Downtown Atlanta between Edgewood Edgewood Avenue and Auburn Avenue along the I-75/85 Conector Auburn Avenue Auburn Avenue

OWNER: - Michael Kidanu, John

Bowser, DJ Mortgage LLC, Hilliard Street Tony Dunn, Eagles Nest Dobbs Dobbs Hilliard Street Ministry Inc, First Choice Plaza Plaza Credit Union, Gerben Properties LLC

POTENTIAL DEVELOPMENT PROGRAM: - 6 Story Hotel - 62,300 SF hotel and conference space Edgewood Avenue Edgewood Avenue - 17,800 SF Retail - 12,800 SF Office

DESIGN OBJECTIVES: - Preserve and Enhance Dobbs Plaza - Create an “Icon” for the east side of the interstate through Concept 1 Off-site shared parking, primarily infill around existing buildings concept 2 Internal parking garage, primarily infill around existing buildings a corner tower - Respect the historic context by using low scale development - Preservation and rehabilitation of existing Auburn Avenue Auburn Avenue historic buildings

ZONING: King Landmark Historic Residential District Subareas 4, and 5 Retail

I-75/85 Dobbs Hilliard Street Dobbs

Parking Hilliard Street CONTACT: Plaza Plaza

Possible site massing

Edgewood Avenue Edgewood Avenue

Photograph facing north east with Edgewood Ave to the right key map EXISTING CONDITIONS concept 3 Surface Parking within the block, widening of Hilliard Street, concept 4 One parking deck within the block, widening of Hilliard Street, internal much of block is redeveloped. hotel drop-off, All of the block is redeveloped

52 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 53 Sites 13-26: Infill Strategies DRAFT - For Review

SITE INFO: - 13 Sites - +/- 4.7 acres total - Infill sites are scattered throughout the study area but have the greatest concentration on the eastern end near the Martin Luther King National Historic Site

DESIGN OBJECTIVES: - Preserve and Enhance the character of the streetcar route by filling in the gaps in the urban fabric with new buildings. - New buildings should respect the scale and architectural character of their surroundings. - New buildings should mix a variety of uses that match their context and add energize the street with ground floor retail

CONTACT: housing strategy 1 housing strategy 2

legend Office

Commercial/Retail

1. Historic AUBURN AVENUE 2. Wheat Street Baptist Church 3. 378-382 Edgewood 1 Photomontage of Edgewood Avenue looking north east towards Downtown Avenue Potential street character after I nfill 2 JACKSON STREET

3 EDGEWOOD AVENUE Photograph of Edgewood Avenue looking north east towards Downtown key map EXISTING CONDITIONS before infill housing strategy 3 Housing strategies along E dgewood

54 Atlanta Streetcar Development and Investment Guide www.theatlantastreetcar.com 55