Our strong and native Brands of theYear WELCOME TO TIMS NATION Herschel, TD, WestJet & Beyond the Rack OCTOBER 2014 • $6.95 Brands fi nd love on Tinder • Accidentally viral, now what? CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN CANADA USPS AFSM 100 Approved Polywrap CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN USPS AFSM 100 Approved A PUBLICATION OF BRUNICO COMMUNICATIONS LTD. ST.coverOct_14B.indd 1 2014-09-24 9:06 PM Music is my ice breaker. It’s my hello. It’s my voice. It’s my SoundLink.® Give your employees something to talk about with the SoundLink® Color Bluetooth® speaker. Performance so full and lifelike, every song will inspire them – wherever they are, whatever they’re doing. SoundLink® Color is small, durable and simple to use – and it comes in bright colors to suit any style. It’s a great way to motivate, excite and reward your company. To order or to learn more: U.S. – Call 1-888-862-9283 | Email:
[email protected] | Visit: incentiveconcepts.com Canada – Call 1-905-831-3364 | Email:
[email protected] | Visit: somcan.com ©2014 Bose Corporation. The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Bose Corporation is under license. CC015254 ST.25392.Bose.indd 1 2014-09-24 4:26 PM OCTOBER 2014 • VOLUME 25, ISSUE 8 Brand of the Year Tim Hortons enlists some uber-Canadian contest judges: Jason Priestley, Jann Arden, Ben Mulroney and Anna Olson. 17 33 36 Brands of the Year Also trending Aeroplan grows up They’re as Canadian as maple syrup, From a hockey player