­— Stockholm, February 21, 2019

About Urbanears. Urbanears launches limited Urbanears is a creative lifestyle brand from Stockholm, Sweden, that’s been revolutionizing the headphone industry edition headphones with since 2009 by turning headphones into a fashion accessory. We have built our success upon a few Tove Lo — an unapologetic simple ingredients; simplistic design, innovative features and lots and lots of color. Today we deliver creative and expression of glitter and love. colorful sound to people in over 60 countries worldwide. We believe in empowering people to Today, Urbanears launches retail availability headphone with a personal note. The express themselves through fashionable of its Tove Lo edition headphones, designed singer explains, “The world is loud. It’s full electronics and are committed to champ- together with the global artist herself. of inspiration. But also full of distractions ion radical creativity at the intersection The brand launched its Listen to Yourself telling us how to be, think and feel.” The note of music, fashion and technology by campaign in September 2018, featuring Tove goes on to give advice and shares how she collaborating with present & future icons Lo as its first collaborator. As part of the lives her life, so that they too can listen to to create new and immersive product & brand experiences. campaign, Tove Lo got to design a custom themselves. made pair of headphones, using Urbanears’ Pricing and Availability. Plattan 2 Bluetooth as her “blank” canvas, Listen to yourself by Tove Lo The Plattan 2 Bluetooth Tove Lo edition to express herself and her unique point Tove Lo, from Stockholm where Urbanears of view. Following popular demand and headphones are available now until is also based, is an artist, songwriter and supplies last for $99 at urbanears.com, countless requests for the disco-inspired visual provocateur. She is celebrated for her tove-lo.com and select retailers. headphones to be sold to the public, “darker” approach to upbeat pop music, Urbanears is here to deliver. focusing her writing and art on the highs and lows of love’s labor’s lost. She is boldly Plattan 2 Bluetooth – Tove Lo Edition unedited and proud to be re-writing the rules Tove Lo’s edition of the iconic Plattan of pop, making her the perfect fit for this 2 Bluetooth headphone is the ideal collaboration. everyday listening companion, featuring an ergonomic fit, intuitive control knob and “For me, ‘Listen to Yourself” is about daring full-spectrum sound. Tove Lo’s specially to listen to your gut feeling, the honest designed Plattan 2 Bluetooth headphone feeling about what you want and who you has an ombre glitter band and iridescent ear are that comes from inside you” said Tove cups. No two Tove Lo Edition headphones Lo. “I think most of us spend too much time will feature the same iridescent pattern on listening to the outside, ‘what will people the cups, giving each individual customer think’ and all that. The thing is, another their own unique design to be able to stand person’s validation will never complete you.” out from the crowd. Tove Lo seals each The Listen to yourself campaign is a brand Tove Lo is boldly unedited, proud to be re- initiative for creative minds who listen to writing the rules of pop-starlet engagement Press contact. their inner voice and make this voice their and has made a name for herself as an guide. A stage for those curious souls who award-winning performer and Grammy- United States, Max Borges Valerie Fuentes squeeze the most color out of life and like nominated songwriter. Tove Lo began her 305-374-4404 x120 to express their unique personalities. Tove journey writing poetry and short stories at [email protected] Lo has an influence and empowering aura young age and is now co-writing songs for that creates the perfect platform for her to some of the biggest names in the music United Kingdom, Canoe express herself, largely through her music. industry. In only four years, Tove Lo has Jess Stratton There is no better way to expand that range released one EP and three studio albums, [email protected] than by creating headphones that mimic her produced and released three short filmshas France, North Communication unique and vibrant personality and share featured on tracks with some of music’s Lola Bernadini them with her fans. biggest names (Coldplay, Flume, Alesso, [email protected] and more), and established herself as an About Tove Lo incendiary live performer, commanding Germany, Silk Relations Patrick Chodura massive stages all over the world – and she’s Tove Lo, also from Stockholm, is an artist, [email protected] songwriter and visual provocateur. She is only just getting started. celebrated for her “darker” approach to Sweden, Patriksson Communication upbeat pop music, focusing her writing Axel Scholtzé [email protected] and art on the highs and lows of love’s labor’s lost. International and all other press, Ida Holmen, Urbanears [email protected]