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ICSC Atlantic Provinces ICSC Atlantic Provinces Halifax Marriott Harbourfront Halifax, NS August 10 – 12, 2016 New Location ! Program ICSC Atlantic Provinces WEDNESDAY, AUGUST 10 Welcome Remarks and Golf Tournament Introduction to the Program 8:45 – 9:00 am (Optional Event) 8:30 am – 4:30 pm Rebecca Logan ICSC 2016 Atlantic Provinces Idea Exchange Brunello Golf Course Committee Co-Chair 120 Brunello Blvd Marketing Director, Mic Mac Mall Timberlea, NS Ivanhoé Cambridge Bus will leave the Marriott Harbourfront Hotel at Dartmouth, NS 7:30 am. To register, visit www.icsc.org/2016AP Kendra Wren to get a copy of the Sports Event Form. ICSC 2016 Atlantic Provinces Idea Exchange Committee Co-Chair Wine and Beer Tour with Assistant Marketing Director, Mic Mac Mall Ivanhoé Cambridge Grape Escapes Dartmouth, NS (Optional Event) 10:00 am – 5:00 pm Industry Update / To register, visit www.icsc.org/2016AP to get ICSC Designations a copy of the Optional Event Form. 9:00 – 9:20 am Donald Burton Registration ICSC Provincial Director 5:00 – 8:00 pm Vice President, Property Management Strathallen Property Management, Inc. Next Generation Halifax, NS Networking Event 5:30 – 6:30 pm General Session 9:20 – 10:00 am Marriott Harbourfront Halifax The State of the Halifax Economy and Meet some of the industry experts while enjoying Plans for Future Growth local refreshments. Halifax has experienced strong economic growth • Marketing: Rebecca Logan in recent years, but this momentum will need to • Brokerage: Peter MacKenzie be maintained to deal with looming demographic • Construction: Doug Doucet change. This presentation draws on the Halifax • Finance: Richard Tower Index and the city's new Growth Plan to describe • Landlord: Donald Burton recent economic developments and plans for a prosperous future. Welcome Reception Ian Munro 6:30 – 8:00 pm Chief Economist Halifax Partnership Marriott Harbourfront Halifax Halifax, NS Session I 10:00 – 11:00 am THURSDAY, AUGUST 11 Secondary and Tertiary Markets – Registration An Alternative Opportunity to Enhance 7:30 am – 5:00 pm Returns. Site selection for retailers, brokers and landlords Continental Breakfast alike is not a simple question of what’s available; 8:00 – 8:45 am it’s a dynamic process of balancing analytics, understanding the customer and market potential. 2 Halifax Marriott Harbourfront • Halifax, Nova Scotia • August 10 – 12, 2016 Join us to find out who is investing in these Luncheon Keynote markets, what challenges they face and are they making money! Presentation 12:30 – 1:30 pm MODERATOR Donald Burton The Story Behind the Brand - Alex Maclean Vice President, Property Management – of East Coast / West Coast Lifestyle Strathallen Property Management, Inc. Not too long ago, Alex MacLean was selling Halifax, NS hoodies out of the trunk of his car on the Acadia University campus. Now, his East Coast PANELISTS Lifestyle label is a runaway success that’s set to Jim Chambers follow in the footsteps of Canadian clothing President and Broker companies like Herschel and Westbeach. The Chambers Developments Inc. & Partner brand now has a staff of 25 and its apparel is Rocket Retail Advisory available at 80 retail locations across Canada. To Wolfville, NS date, the company has sold more than 650,000 Mark O’Brien products to customers in 35 countries. This past Managing Director Operations fall, MacLean increased his brand’s potential PRO Real Estate Investment Trust exponentially with the launch of a new sister Montreal, QC label, www.westcoastlifestyleclothing.com/ collections/frontpage West Coast Lifestyle. Like Petr Kafka the original brand, West Coast Lifestyle is about Senior Director of Leasing home coast pride, but its logo subs in axes and Strathallen Property Management Inc. mountain ranges for lighthouses and anchors. As Toronto, ON the shepherd of two brands, MacLean now has a world of lifestyles to rep. Meet the Experts Break SPEAKER 11:00 – 11:15 am Alex Maclean Strike while the iron is hot; meet the experts, ask CEO and Founder the burning questions and widen your network. East Coast / West Coast Lifestyle Halifax, NS Session II 11:15 am – 12:15 pm Session III 1:30 – 2:30 pm Pop Up Shops. The New Normal. A conversation about incubation, shorter locations Shopping Centre - Reinventing Bricks and shopping in moderation before libation. and Mortar Examining the role of Pop Up Shops from the The retail landscape is in a constant state of perspective of the growing retailer and the flux. To remain competitive shopping centres cooperating landlords. are realizing that they too must keep up with the current trends by renovating, expanding or MODERATOR redeveloping. Get a firsthand glimpse of what has Adam Conter already materialized and what’s to come for our Vice President local area shopping centres. Starfish Properties MODERATOR Halifax, NS Peter MacKenzie SPEAKERS Associate Vice President TBD CBRE – Atlantic Retail Team Halifax, NS Lunch SPEAKERS 12:15 – 12:45 pm Dartmouth Crossing (No lunch service after 12:40pm) Halifax Shopping Centre Mic Mac Mall Meet the Experts Break 2:30 – 2:45 pm 3 ICSC Atlantic Provinces Session IV Inspired and shaped by our community, this one- 2:45 – 3:45 pm million-square-foot mixed development is truly for everyone. A new convention centre, boutique Staying innovative with Shrinking Budgets hotel, and the business towers share space with While there’s no denying the importance of restaurants, shops, and Grafton Place, a European- innovation when it comes to maintaining long- style shared street. term success for your brand, decreasing marketing Nova Centre’s contemporary architecture pays budgets and competitive leasing strategies have tribute to our seafaring past, with the main tower made it difficult for landlords to make a splash in resembling the rising sail of a ship arriving in the market. In order to maintain the expected level the Halifax Harbour. The entire centre is being of success despite having fewer resources constructed sustainably—targeting LEED Gold to work with, marketers have been forced to certification—and this environmental awareness, drastically change spending habits and focus smart technology, and modern design help lead them, by eliminating or revamping ineffective the way to our bright, progressive future. methods of advertising. Join us as we chat with creative thinkers from some of the top agencies First 25 to register will be automatically included in Atlantic Canada and discuss how they’ve been on the Nova Centre Tour (or have first right of able to take these shrinking budgets to reach our refusal). customers in unconventional ways. MODERATOR Dinner Event (Optional Event) Kendra Wren 6:00 pm – 12:00 am Assistant Marketing Director, Mic Mac Mall DINNER Ivanhoé Cambridge Lower Deck Tap Room Dartmouth, NS AFTER DINNER SPEAKERS Famous Folk Harbour Queen Boat Tour Revolve To register, visit www.icsc.org/2016AP to get a Trampoline copy of the Optional Event Form. Meet the Experts Break 3:45 - 4:00 pm FRIDAY, AUGUST 12 Session V Local Development Tour / 3:45 – 4:30 pm Breakfast A. The Rise of Microbreweries 9:00 am – 12:00 pm Learn how local microbreweries have hand crafted Bus will leave at 9:00 am from the front entrance their unique stories, brand identity and product of the hotel. offerings into Halifax’s entrepreneurial landscape. Find out why they choose their operating locations Embark on a guided tour of some of Halifax’s as well as communication strategies. See how all most premier retail destinations. See firsthand these factors allow them to remain competitive in where millions of dollars will be invested or have this thriving industry. been invested already. Interested in knowing where IKEA will be built? Want to know what MODERATOR (TBD) Mic Mac Mall has up their sleeve? Want to see SPEAKERS (TBD) where Halifax Shopping Centre is investing 70 million dollars? We sure do. What’s even better! After a long night of socializing, enjoy a hearty Session V breakfast at Seamus’s Pub that will be sure to cure 4:00 – 5:00 pm what ails you. Tour is included in your conference B. Nova Centre Tour registration. Space is limited (maximum of 50 attendees). To register, visit www.icsc.org/2016AP to get a Register early to be guaranteed a place on this copy of the Optional Event Form. behind the scenes tour of the Nova Centre – Halifax’s newest urban centerpiece. Tour 1 – 4:00 pm Program information current as of July 15, 2016. Tour 2 – 4:15 pm 4.
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